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Choosing an eCommerce Platform to Sell Products Online
According to the U.S. Online Retail Forecast, 2011 to 2016, a report conducted by global research and advisory firm Forrester, eCommerce sales in the United States topped $200 billion in 2011. This figure is set to rise by a staggering 62% by 2016, with the resulting $327 billion in annual eCommerce sales accounting for 9% of total retail sales. Spurred by innovative shopping models and online loyalty programs, the eCommerce sales channel is clearly benefiting from the increasing levels of comfort customers are feeling while shopping online. It’s not too late for companies of all sizes to reap the benefits of growth in this area. Assuming a product is ready to sell, the digital landscape boasts several eCommerce platforms and related services that will help companies to sell products online.
eCommerce Platforms: Several Flavors of Opportunity
eBay and Amazon: Ready Made eCommerce Platforms
Online retailers eBay and Amazon offer a quick and easy route for any business to start selling products online. The global reach of these sites means marketers gain immediate access to an audience of millions of potential customers. Despite increasing publicity in respect of the fees charged by the sites, particularly by eBay, a growing number of traders boast a turnover in excess of $1m. If nothing else, these platforms represent a practical opportunity for new companies to get started in online retail.
Shopify: Out-of-the-box Online Retail Stores
To date, over 20,000 business owners are using Shopify to realize the benefits of selling products online. This creative software allows businesses to use their own domain name, includes eCommerce hosting and an integrated shopping cart. It also boasts many online store designs customizable with over 100 ecommerce website templates. Payment for the service is made monthly with different plans available to suit businesses of varying sizes.
Facebook: Move Over Farmville
The phenomenal growth of social media has surprised most Internet users. With Facebook membership expected to exceed 900 million users by the end of 2012, a report from comScore, ‘The Power of Like, ‘ claims that customers are between 40 and 150 times more likely to consume branded content that is visible in their newsfeed than they are to visit a particular business page. Startups like 8th Bridge and Payvment are helping online retailers take advantage of this trend with the provision of innovative eCommerce solutions that encourage users to shop where they socialize.
Wordpress: It’s not just for Bloggers
While it’s true to say that WordPress was initially targeted at bloggers, it is now better described as a competent eCommerce and CMS platform. It’s a perfect option for those businesses who prefer to do things their way. Users can take advantage of free or premium eCommerce website templates and various WordPress plugins that will see their site turn from a basic blog site to a fully functional online retail store in minutes. Although all the potential eCommerce platforms discussed required that due diligence is given to marketing and optimization strategies, a business running its own online store should prioritize these aspects of success.
From Bricks to Clicks
The ‘clicks not bricks’ mentality is set to grow beyond the most idealistic of visions. Savvy business owners will give appropriate consideration to which eCommerce platforms will best suit their needs and that of their business. Many will come to the conclusion that the best solution is a combination of platforms.
This is a guest post.
More Debt
Even though we just paid off our credit cards in August and have started competing to pay off our mortgage, we opened a new debt account on Monday.
We’ve been shopping for a new(to us) car for a while. Simply put, we’ve outgrown our current vehicles.
As I said last week, these are our needs:
- We have 5 people in our family. My 13-year-old son is bordering on 6 feet tall and shows no sign of not growing.
- Every weekend, we have at least 1 extra kid, sometimes 2.
- We still have a giant(24 foot) boat that we won’t be selling until spring.
- My wife wants to lease a couple of ponies next summer, which will mean a horse trailer to haul them in.
We were looking for a GMC Acadia, which would meet our needs, but after talking to my brother–an Acadia owner–and the dealer, we decided it wouldn’t be the best fit. It would be marginal for towing the horses and the back row of the older models isn’t as roomy as the new one I sat in.
Saturday, we went to test drive an Acadia, which is where we had the conversation with the dealership. We ended up test-driving a Chevy Tahoe instead of the Acadia. With the options and mileage, it bluebooks for $27531, but they were using it as an online price leader and had it priced at $25000. Maybe I missed something, but the thing ran well, handled great, and the engine sounded good. As a way to get people on the lot, it worked.
Our plan was to put $5000 down, and see about trading in our Dodge Caliber and Ford F150. We brought the Caliber with us. Its bluebook value is $9,969. They offered us $5500, so we went home.
Sunday, we decided to sell the car and truck ourselves. We texted the salesman and offered $24,500. He accepted, we got a new truck that will fit our family and our needs.
With taxes, fees, and our down payment, we now have a car loan for $21564. Our plan is to sell the Caliber for $9500 and the F150 for $6800. That will leave $5354. We have a beneficiary IRA that has to be cashed out relatively soon, so we’re planning to do that early in January to push the tax burden to next year, which will end the loan.
Effectively, we’re paying about $300 in interest to give us a chance to move our assets around to take advantage of an SUV meeting our needs for $3000 under blue book. Yes, we could have waited until the assets were ready, but this truck wouldn’t have been there, so we jumped on it.
My Favorite Present
My favorite Christmas present this year was the one I gave to my 13 year old son.
Allow me to walk you through his evening….
First, he opened one of his presents. It was just a small box, about 3 inches by 4. A Japanese puzzle box. Inside the box was a note that read:
Closed off in the smallest room you will find a clue to bring you closer to your prize.
When he checked the cabinet below the sink in our basement bathroom, he found another note that sent him to my business website one a page with a url that contained “the square of my children”. When he eventually figured out that I meant their ages, not their quantity, he found a clue on my website.
This lead him to a section of his Minecraft server. It’s effectively a no-man’s land because he and his friends set off a nuke and turned it into a giant pit. They fall down and die there. Inside the pit was a cave. Inside the cave was a clue. The clue read:
Grandma and Grandpa love you.
What do you do when someone says they love you? You either get scared of the commitment and end a perfectly good relationship, or you say “I love you, too”. When the kid finally called his grandparents to tell them he loves them, they told him to give his parents a kiss.
I’m a jerk.
He came over and gave me a hug and a kiss. I handed him a piece of paper. When he looked at it, he asked if it was supposed to be torn in half. I reminded him that he has two parents, so Mom got a hug and a kiss, too. The resulting clue read:
The Answer to the Question of Life, the Universe, and Everything
Naturally, this points to The Hitchhiker’s Guide to the Galaxy, but the boy hadn’t read far enough into the book to understand the reference, so he had to hit google. After spending time looking for chapter 42, he finally thought to look at page 42, which had this clue:
My Little Pegasus
Two steps to the right
Two steps forward
Two steps up
This clue started at the My Little Pony I set next to a Pegasus in my daughters’ room. The boy was in dense mode because he had to ask his sister what a Pegasus was. She also had to suggest he open the closet door when one step forward made him bump his nose on it.
For all of that work, he got the Ticket to Ride game. He laughed the entire way through the treasure hunt, then decided he hated the whole process. However, for two nights running, he’s stopped the video games to play his new game with his family.
It’s a present he’ll remember forever.
The Story of Sammy: Complete
This is the complete collection of the Story of Sammy. Sammy is a guy I met after my mother-in-law died in the spring of 2012. My wife and I decided to help him launch a….
Read the stories. It’s better that way.
Part 1, in which we meet Sammy, learn of his dreams and offer to help.
Part 2, in which Sammy jumps into business with both feet, teaching teenagers the value of work.
Part 3, in which Sammy shows us what crackheads and the homeless can accomplish if given the chance.
Part 3.5, in which…holy drama, Sammy!
Part 4, in which I am disappointed.
Resolving Legal Disputes
Dispute resolution has to do with the impartial rectification of conflict between individuals or parties. More specifically it is the utilization and execution of methods that are designed to resolve conflicts. In a case in which there is a dispute between people or groups, often times a third, neutral, party is selected to be an impartial representative for the disputing persons. Although dispute resolution can refer to resolutions both in and out of the court, it mainly applies to disputes that are settled outside of the legal framework of the judicial system.
Two of the most common types of dispute resolution are known as adjudicative and consensual. While adjudicative resolution requires a third party to mediate the outcome, such as a judge or jury, and usually involves some form of litigation, consensual resolution is the attempt to solve the issue between the two disputing parties without involving a third party, although at times a neutral arbitrator will be selected to preside over the case, though they will often be there not so much for authoritative purposes but more as a council to keep things fair. There is also a third upcoming type of dispute resolution, online dispute resolution, or ODR, which has become more popular in recent years with the rise of the internet’s prominence in daily life, but it is mainly the application of traditional consensual resolution practices, only adapted to the online environment.
Many disputes can be solved simply through adherence to the law, however, sometimes issues arise that the legal structure isn’t equipped to handle, and so a third party is chosen to resolve the conflict. These types of conflict fall within the jurisdiction of the law and so will be relegated to the political system for arbitration. Judicial resolutions are conflicts that will be, hopefully, settled by the court. In the United States, this is often the case with dispute resolution. This form of resolution usually involves litigation. This is the use of outside individuals to argue for or against the disputing parties. In a courtroom, the lawyers are the litigators, while the judge and jury listen to the arguments in order to come to their decisions.
Extrajudicial resolution is non-court settlement of conflict. Also known as alternative dispute resolution, or ADR, this is what people are usually referring to when discussing dispute resolution. ADR is usually more efficient, cost effective, and less time consuming than judicial resolutions. Extrajudicial resolution concerns various types of ways to settle conflict. These include arbitration and mediation. In arbitration neutral individuals will listen to both sides of an argument and render a decision based on evidence. Unlike the court systems, this proceeding doesn’t necessarily include a binding agreement with the parties.
Mediation is used in extrajudicial resolution as a way to open a dialogue between conflicting parties. The idea is to use a trained neutral third party in order to come up with unique solutions to solve the issue. A mediator is trained to be both an effective negotiator as well as an excellent communicator. A mediator is like a judge in that they cannot take sides, and they do not give legal advice either. Their decisions are not obligatorily followed, though they tend to be followed since the mediators are trained to make decisions that benefit both parties.
The techniques used in dispute resolution can be used both in and outside of the court room. It is often used by individuals who wish to speed up the process by not having to get into the political system. However, they are useful in many cases where individuals wish to come to the most beneficial agreement for all the parties involved.
