Wrestling season is wrapping, leaving me more time to do the other things I care about. One more week, and we cease being over-scheduled for a while.
The situps aren’t going nearly as well as the pushups did last month. I hit 50 this week, but two days later was down to 35. Every time I’m about to get into the groove, I over-do it and hurt my back. I don’t like situps, much.
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Couple Money is giving away a netbook for their 6 month blog anniversary. Subscribe and follow them on Twitter. Head over for the details.
I’m not terribly commercial, but I do enjoy making money.
As such, it is safe to assume that any company, entity, corporation, person, place, thing, or other that has a product, service, post, or link has in some way compensated me for said product, service, post or link. That compensation–direct or indirect–may be in the form of money, swag, free trips, gold bullion, smurf collectibles, super-models, or just warm-fuzzies. That list is NOT in order of preferred method of compensation.
To reiterate: If it’s commercial, and it’s here, I’m probably being paid for it.
Last night, my wife and I went to see Evil Dead: The Musical. I’m a die-hard zombie-movie fan, and the Evil Dead Trilogy is among my favorites. I don’t recognize a difference between Candarian demons and zombies, so it still fits the genre.
The musical beats either of the first two movies, hands down. I was rolling. If you are in the Minneapolis area tomorrow, check it out at the Illusion Theater. If you are elsewhere, watch for it. It’s entirely worth the time and money.
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Sometimes, shopping can save you money, but don’t let it get out of hand.
I’ve never had food poisoning, but my wife has. It was unpleasant.
Libert is the the CEO at Mzinga, which is a company that connects other companies–and their customers–using social media to collaborate and communicate. Social media is, quite simply, using the internet to drive interactive communication. This includes Twitter, Facebook, and forums. Sometimes, it’s just discussion, sometimes, it’s sharing user-generated content.
Social Nation “will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services.” It bills itself as a “complete toolbox” for social media. Does it match the hype? Let’s see.
The book is broken into three sections.
Part 1: The Future of Business is Social
Libert asserts that the future of business is social. That is obviously true, to a degree. A solid viral marketing campaign can drive more eyeball to a product than a full-page spread in the New York Time or a 30-second spot during Super Bowl halftime. However, there are a lot–possibly a majority–of business-to-business companies that will gain no value from a social media campaign. Would a regional supplier with an exclusive distributorship for a top-name line of faucets benefit from being on Twitter? No. On the other hand, 17% of our time online is spent on social applications and the fastest growing demographic on Facebook is 35 years old or older. There is certainly some value to be gained by have a social media presence in some markets.
This section(all of chapter 3!) also contains a link to a test to determine your social media skills. I haven’t taken the test, mainly because I don’t feel like registering for another site. This struck me as nothing more than lead generation, which is a shame. It could be a useful tool.
Part 2: Seven Principles for Building Your Social Nation
This section has seven chapters, containing 7 case studies that detail the 7 principle of social media, as defined by Libert and Mzinga.
The principles include:
Let the culture lead the way, as demonstrated by Zappos.com.
Involve your fans. The big takeaway from chapter 8 is that, when you create a community, your job is to facilitate involvement, not to control it. If you try to run it with an iron fist, it will choke and die.
Reward others and you will be rewarded. Apple lets developers keep 70% of the money they make in the app store. That encourages developers to develop, making everyone more money. Give. Karma will take care of the rest.
There are 4 other principles, but some are just common sense, and I don’t want to give away the contents of the book.
Part 3: Start Today and Create Your Own Social Nation
aka
Chapter 11: How to Get Started and 10 Pitfalls to Avoid
Section 3 has just one chapter, but it’s a good one. It explains the difference between followers and fans, the value of each and how to bond with each. The difference? Fans are actively involved. Followers are far more passive.
This section/chapter also goes into some things to avoid, like abandoning a social media strategy too early, failing to market your business, underestimating the power(positive and negative) of a social network.
Is it worth getting the book?
Social Nation bills itself as a complete social media toolbox, but it falls a bit short. The book tackles social media from a purely strategic point of view, ignoring the tactical concerns. It’s clearly geared toward helping a company plan its social media strategy from a 10,000 foot perch. For the people in the trenches, or anyone with a grasp of strategy that’s looking for the details on running a social media campaign, it’s not enough. That said, if you are trying to plan a social media strategy, or you have no idea where to start, this is a great book for you. It holds a lot of value, but stops some distance before “complete”. Definitely worth a read if you are involved is social media planning.
Giveaway
I’m giving away Social Nation. If you’d like to have a chance to get it, just leave a comment, telling me how you like to see companies use social media. Fair warning, this is the book I read, so it’s “used”. I take care of books, so you can’t tell that it’s used.
Publishers, Publicists, and Authors
If you have a book you’d like me to review, please contact me.
English: Jalopy car in Joshua Tree National Park in Hidden Valley Campground (Photo credit: Wikipedia)
When it’s time to replace your car, most people focus on the new car, instead of the old, but that is ignoring real money. Your old car–unless it has disintegrated–still has value. Sometimes, it’s just time to ask yourself, “When should I sell my car?”
When you’re looking to sell your car (like with We Will Buy Your Car), you generally have several options:
Tow & crush. If your car has been wrecked, doesn’t run, or is just old and beat up, you may be stuck with calling a junkyard and accepting $50 for them to pick up your car and crush it for scrap.
Trade it in. This is probably the least hassle, but–other than #1–doesn’t pay well. Dealerships are willing to pay something under what they will get at a wholesale auction, which is quite a bit less than the blue book value.
Sell it yourself. Now you’re thinking, “He’s going to buy my car! Oh, bother.” It can be a pain, but it’s also the best way to get a decent price for your wheels.
When you sell your car, there are a few things to keep in mind, much like when you sell something on Craigslist.
Don’t be alone. There are bad people in the world, but they don’t like witnesses. Bad things are much less likely to happen if you have company.
Know your price. Specifically, know three price: your dream price, the price that would make you happy, and the absolute lowest price you are willing to accept. Make sure you figure these numbers out ahead of time. Know what you are comfortable with before it comes time to close the deal.
Check IDs. The buyer is going to want to test-drive your car. That’s fine, but you want to make sure you know who is driving off in your car. “Officer, Sumdood took my car. He was wearing jeans.” That won’t get your car back.
Clean it up. Get the car detailed before you show it to a potential buyer. A sparkling-clean car will almost always bring in a few hundred extra dollars. It’s well worth the expense.
Following this plan should make the sale go as smoothly as possible and bring you the most possible money.
Readers, what have you done to dispose of an old car?
This is a sponsored post written to provide some insight into the world of used car retail.
The average funeral costs $6500. Many people die with absolutely no savings. Even if there is life insurance, it takes weeks to get the money, while a funeral is completed within a week.
Funeral homes have an easy sales pitch. Nobody wants to sully the memory of their loved ones. The tiniest hint of a guilt trip will have most families upgrading to the silk pillow in a second. Here’s a secret: Your loved one doesn’t care. I’m not recommending using garbage bags and a dumpster. By all means, treat your loved ones with care, but don’t go overboard.
Not everyone is comfortable with cremation, and some religions don’t permit it, but it is probably the least expensive way to process a body. It costs approximately $1400 to cremate a body and you can get very attractive urns for under $100. Compare that to a $3500 casket and storage & transportation fees, and–from a strictly monetary standpoint–the choice is clear.
Don’t worry too much about decorating. Flowers aren’t cheap and florists don’t tend to offer discounts to people who aren’t emotionally prepared to negotiate and who are in a time crunch to find the flowers they need. Get a few bouquets for a small display around the casket or urn, and let the rest take care of itself. Many of the guests will bring flowers, so the entrance will soon be decorated for free, and that’s the part that makes the first impression.
Shopping online can save you a lot of money on an urn. Funeral homes will try to sell you a $500 urn, which may include a 1000% markup. If you buy online, you will have to pay for overnight shipping, but that’s a small cost compared to the standard markup. You can also find a huge discount on attractive caskets by shopping outside of the funeral home. Federal law prohibits funeral homes from requiring that you buy a casket from them or charging you a fee for getting one elsewhere.
This may be the most ghoulish part of this article, but you can dig the grave yourself. It’s probably not worth it for a full-size casket, but for an urn, you can save hundreds of dollars. An urn generally only needs to be buried 18 inches deep, as opposed to the 6 feet required for caskets. Just be sure to check with the cemetery and get the burial location right. If you think it’s ghoulish to dig the grave, just picture digging it up. Not fun.
Planning a funeral is never enjoyable, and it’s often expensive. Nothing you do will make it fun, but it is possible to make it affordable.
Have you had to coordinate a funeral? Did you take the funeral director’s recommendations, or did you cut some costs?
