- Happy Independence Day! Be thankful for what you've been given by those who have gone before! #
- Waiting for fireworks with the brats. Excitement is high. #
- @PhilVillarreal Amazing. I'm really Cringer. That makes me feel creepy. in reply to PhilVillarreal #
- Built a public life-maintenance calendar in GCal. https://liverealnow.net/y7ph #
- @ericabiz makes webinars fun! Even if her house didn't collapse in the middle of it. #
- BOFH + idiot = bad combination #
Book Review: Small Message, Big Impact
I was recently given an advanced reader copy of Small Message, Big Impact by Terri L. Sjodin. It’s a book on crafting an effective and persuasive elevator speech.
An elevator speech is, according the the author, “a brief presentation introducing a product, service, philosophy or an idea. The name suggests the notion that the message should be delivered in the time span of an elevator ride, up to about 3 minutes. Its general purpose is to intrigue and inspire a listener to want to hear more of the presenter’s complete proposition in the near future.” It’s a 3-minute speech you give to intrigue someone enough that they will let you give a real presentation.
A lot of people–probably most–use their 3 minutes of unexpected access as an “information dump”. They pour as much data as possible into their audience. According to Sjodin(and I agree!), and elevator speech needs to be primarily persuasive, not informative. You need to include enough information to back up your persuasive arguments, but too much information is at least as bad, if not worse, than too little.
An elevator speech is either a sales pitch or a waste of time. You are selling the right to give more detailed information at a later time. The elevator pitch is not about making the sale. It’s about advancing the ball toward the eventual sale.
Who needs an elevator pitch? You do. Everybody sells. Even if you don’t have a product, a service, or a business, you have yourself. Can you pitch your boss on why you deserve a raise or a promotion?
The author walks you through creating an elevator speech that takes advantage of Monroe’s Motivated Sequence to advance your goal, whatever that is. She’ll teach you how to grab your audience’s attention and make them recognize a need for change. You’ll offer a solution, help them see the super-ninja-awesome future you’re offering, and give them a clear call to action. All in 3 to 5 minutes. Small Message, Big Impact will also teach you to provide a clear progression through those steps, making it easy for your target to say yes.
You’ll learn the basic outline of an elevator speech, including how to grab your target’s interest, build a persuasive case, and establish credibility when you’ve been surprised with a few moments of access. The three pieces of any successful presentation, from an elevator speech to a full-day presentation are
- Case. If you can’t make your case, nothing else matters.
- Creativity. You won’t win by being the same as everyone else. The same product, the same service, the same buzzwords won’t differentiate yourself from the competition.
- Delivery. Stumbling, stammering, and talking to the wall will make the the best product and the most creative presentation sound like crap, every time. You need to build your presentation and practice it, so you come across and smooth an knowledgeable.
One of the best ways to sound credible, which will assist your delivery like nothing else, is to use an authentic voice. Be sincere and sound it. Believe in the material and yourself. Know the material–inside and out–and practice it until you can deliver it smoothly, even if that means enlisting a friend for speech practice.
Of the books I’ve reviewed, I think this is my favorite. If you need to design an elevator speech or improve the one you’ve been using, you should read this book. Even if you don’t care about an elevator speech, the book provides a decent education on persuasive selling that easily carries over to the written word.
How would you(or do you) use an elevator speech?
Zombie Wheels: How to Own a Car That Just Won’t Die
The average car dies somewhere between 100,000 and 150,000 miles. My car is coming up on the lower end of that range and I’d like to see it last a lot longer than the top end. I paid the thing off in January, and I’ve grown fond of not having a car payment. Extending the useful life of your car–and continuing to use it–means fewer car payments and cheap auto insurance premiums.
Who really wants to keep making car payments month after month, year after year? I want my car to outlast me. Scratch that. If that wish come true, I’ll have a meteor fall on me the day before the transmission explodes.
How can you help your car continue past undeath, past the point when other cars have given up and accepted the True Death?
Keep Your Gas Tank Full
Here in the frozen north(though not as frozen or as north as some of you), it’s conventional wisdom to keep your gas tank full in the winter to prevent your fuel lines from freezing. Did you know you should keep it full the rest of the year, too? An empty tank is more likely to rust. Even before the rust eats a hole through the tank, there are tiny flakes of rust drifting into the gas lines and clogging the fuel system.
Change Your Oil
When you run old oil, you’re leaving contaminants and little flakes of metal flowing through all of the important moving bits of your engine. Changing your oil removes those tiny abrasive bits from the equation. I don’t recommend buying into the propaganda put out by the oil-change stores and changing it every 3000 miles, but do it regularly. I aim for about every 5000 miles, but a better recommendation is to do whatever your owner’s manual says.
In between changes, don’t forget to check your oil level and top it off when it’s needed. All by itself, that will improve your fuel efficiency and keep your car running happy.
Consistently keeping up with just these two small things will keep your car running smoothly for a long time.
How many miles are on your car? How long do you plan to keep it?
FINCON Friday
When this goes live, I’ll be on the road to the Financial Bloggers Conference outside of Chicago. That translates to a day off here.
Monday, I’ll be back with a whole bucket full of bloggy goodness.
Huh?
Am I the only one who just noticed that it’s Wednesday? The holiday week with the free day is completely screwing me up.
Just to make this a relevant post:
Spend less!
Save more!
Invest!
Wee!
Deathbed Regrets
A friend recently pointed me to an article written by a hospice nurse. This nurse spent her career working with people who were dying, beyond recovery, and aware of it. Her job, primarily, was to provide comfort, whether that be physical or emotional.
During her conversations, she found several themes when her patients discussed their regrets and she lists the 5 most common regrets in her article.
I wish I’d had the courage to live a life true to myself, not the life others expected of me.
I don’t see this one being an issue for me. While I did buy in to a standard life template (college, wife, kids, suburbs, office, etc.), I am me. I am undeniably me.
I’d be delusional to think that I wasn’t a bit…different. I see things differently than a lot of other people, I react differently, and I’m vocal about it. That sometimes makes it hard to get close to me. I doubt anyone who is close to me would argue with that.
I also tend to do things. Most people talk about doing things, I try to make them happen. “I wish I were out of debt”, “Honey, I want to start a business”, “Let’s drop 40 pounds this year”, or “I want to build a trebuchet”. I think I know why my wife gets nervous when I say “I have an idea”.
I may not be running anyone else’s script, but at the end of the day, I’d regret not doing things more than I’d regret trying them.
I wish I didn’t work so hard.
This one is a personal struggle for me. I’m scared of missing my children grow up. I hate the idea of looking back and finding my children as adults, with few memories of how they got there.
At the same time, I’ve got a pile of debt I need to get rid of before I can dial back too far. I could quit my job tomorrow, but that wouldn’t be providing a good life for them.
My worry, and the worry of some people close to me, is that, once the debt is gone, I won’t be able to let go of my extreme work hours, even though I’m working so hard now to be able to work less later. “Later”, in this case, means a couple of years, not retirement.
I wish I’d had the courage to express my feelings.
Ugh. Feelings. If this is a standard deathbed regret, I’m screwed. My loved ones know I love them, but other than that, I’m happy to be in control of myself.
I wish I had stayed in touch with my friends.
I do. It’s not always close contact, but it is contact.
I’m of the opinion that life’s too short to spend time with people you dislike, so some people have been relegated to the past. My friends, my family, my loved ones are a part of my life, even if it’s occasionally months between emails or years between visits.
I wish that I had let myself be happier.
I think I do pretty well on this front, too. Happiness is a choice. I could worry about all of the things that aren’t perfect, or I could enjoy the things I have. I choose to enjoy what I’ve got, even while trying to improve the rest.
In the words of Denis Leary : “Happiness comes in small doses folks. It’s a cigarette, or a chocolate cookie, or a five second orgasm. That’s it, ok! [You] eat the cookie, you smoke the butt, you go to sleep, you get up in the morning and go to…work, ok!? That is it!”
Happiness isn’t a hobby farm, a new job, or a dream vacation. Happiness is a date with my wife, or cuddling with my kids to Saturday morning cartoons, or taking my son to the range.
Happiness is the things I’m doing now, not the dreams I’m hoping for someday.
