- Happy Independence Day! Be thankful for what you've been given by those who have gone before! #
- Waiting for fireworks with the brats. Excitement is high. #
- @PhilVillarreal Amazing. I'm really Cringer. That makes me feel creepy. in reply to PhilVillarreal #
- Built a public life-maintenance calendar in GCal. https://liverealnow.net/y7ph #
- @ericabiz makes webinars fun! Even if her house didn't collapse in the middle of it. #
- BOFH + idiot = bad combination #
Book Review: Small Message, Big Impact
I was recently given an advanced reader copy of Small Message, Big Impact by Terri L. Sjodin. It’s a book on crafting an effective and persuasive elevator speech.
An elevator speech is, according the the author, “a brief presentation introducing a product, service, philosophy or an idea. The name suggests the notion that the message should be delivered in the time span of an elevator ride, up to about 3 minutes. Its general purpose is to intrigue and inspire a listener to want to hear more of the presenter’s complete proposition in the near future.” It’s a 3-minute speech you give to intrigue someone enough that they will let you give a real presentation.
A lot of people–probably most–use their 3 minutes of unexpected access as an “information dump”. They pour as much data as possible into their audience. According to Sjodin(and I agree!), and elevator speech needs to be primarily persuasive, not informative. You need to include enough information to back up your persuasive arguments, but too much information is at least as bad, if not worse, than too little.
An elevator speech is either a sales pitch or a waste of time. You are selling the right to give more detailed information at a later time. The elevator pitch is not about making the sale. It’s about advancing the ball toward the eventual sale.
Who needs an elevator pitch? You do. Everybody sells. Even if you don’t have a product, a service, or a business, you have yourself. Can you pitch your boss on why you deserve a raise or a promotion?
The author walks you through creating an elevator speech that takes advantage of Monroe’s Motivated Sequence to advance your goal, whatever that is. She’ll teach you how to grab your audience’s attention and make them recognize a need for change. You’ll offer a solution, help them see the super-ninja-awesome future you’re offering, and give them a clear call to action. All in 3 to 5 minutes. Small Message, Big Impact will also teach you to provide a clear progression through those steps, making it easy for your target to say yes.
You’ll learn the basic outline of an elevator speech, including how to grab your target’s interest, build a persuasive case, and establish credibility when you’ve been surprised with a few moments of access. The three pieces of any successful presentation, from an elevator speech to a full-day presentation are
- Case. If you can’t make your case, nothing else matters.
- Creativity. You won’t win by being the same as everyone else. The same product, the same service, the same buzzwords won’t differentiate yourself from the competition.
- Delivery. Stumbling, stammering, and talking to the wall will make the the best product and the most creative presentation sound like crap, every time. You need to build your presentation and practice it, so you come across and smooth an knowledgeable.
One of the best ways to sound credible, which will assist your delivery like nothing else, is to use an authentic voice. Be sincere and sound it. Believe in the material and yourself. Know the material–inside and out–and practice it until you can deliver it smoothly, even if that means enlisting a friend for speech practice.
Of the books I’ve reviewed, I think this is my favorite. If you need to design an elevator speech or improve the one you’ve been using, you should read this book. Even if you don’t care about an elevator speech, the book provides a decent education on persuasive selling that easily carries over to the written word.
How would you(or do you) use an elevator speech?
Zombie Wheels: How to Own a Car That Just Won’t Die
The average car dies somewhere between 100,000 and 150,000 miles. My car is coming up on the lower end of that range and I’d like to see it last a lot longer than the top end. I paid the thing off in January, and I’ve grown fond of not having a car payment. Extending the useful life of your car–and continuing to use it–means fewer car payments and cheap auto insurance premiums.
Who really wants to keep making car payments month after month, year after year? I want my car to outlast me. Scratch that. If that wish come true, I’ll have a meteor fall on me the day before the transmission explodes.
How can you help your car continue past undeath, past the point when other cars have given up and accepted the True Death?
Keep Your Gas Tank Full
Here in the frozen north(though not as frozen or as north as some of you), it’s conventional wisdom to keep your gas tank full in the winter to prevent your fuel lines from freezing. Did you know you should keep it full the rest of the year, too? An empty tank is more likely to rust. Even before the rust eats a hole through the tank, there are tiny flakes of rust drifting into the gas lines and clogging the fuel system.
Change Your Oil
When you run old oil, you’re leaving contaminants and little flakes of metal flowing through all of the important moving bits of your engine. Changing your oil removes those tiny abrasive bits from the equation. I don’t recommend buying into the propaganda put out by the oil-change stores and changing it every 3000 miles, but do it regularly. I aim for about every 5000 miles, but a better recommendation is to do whatever your owner’s manual says.
In between changes, don’t forget to check your oil level and top it off when it’s needed. All by itself, that will improve your fuel efficiency and keep your car running happy.
Consistently keeping up with just these two small things will keep your car running smoothly for a long time.
How many miles are on your car? How long do you plan to keep it?
The heat(er) is on! 5 winter home energy saving tips
This is a guest post.
Turning the heat on can strike fear into the hearts of many a home owner. Rising heating bills are not a thing of the past. They are present and there is no end in sight. Relief for high winter heat costs can be found in every leaky window, poorly sealed storm door, inaccurate thermostats and many other locations in and around your home. Seeking out the cheapest gas and electricity prices from local suppliers can help reduce total energy costs and should include home energy audits and payment plans to equalize summer and winter energy bills.
Top 5 Tips for Year Round Home Energy Savings
1. Obtain a free energy audit kit from your local electric or gas provider. Approach your home energy audit as a family. Involving children is one of the best ways to decrease overall energy consumption. Teach the kids about leaving doors open, leaving lights on and the television on when not in the room. Appoint an energy officer for the house who will be responsible for reminding family members about energy conserving activities.
2. Install a digital thermostat, which can be programmed to automatically raise or reduce home temperatures when the house is not occupied such as when parents are at work and the kids are at school. Lowering temperatures to 60 degrees on mild winter days for just six hours during the work day can save on your heating bills without compromising comfort. By limiting the time not to exceed six hours the cost for bringing the home back to acceptable living temperatures is minimal; much longer and the bounce back time is increased sufficiently to mitigate any daytime savings. Reducing overall temperatures by one degree Fahrenheit can save as much as three percent on the total heating bill. Reduce the household temperature by five degrees Fahrenheit and experience a 15 percent saving which is a number most families can easily live with.
3. Comparison shop for the cheapest gas and electricity from local private energy suppliers. Ask about payment plans, adjustable billing cycles and energy reform programs. State and local governments have options for lower income homes, providing subsidies for high winter heating bills. Grants for home improvement along with energy conservation tax credits, which can be applied to heating costs, are another way to reduce budget impacting heating bills this winter.
4. Close vents, use energy efficient space heaters and alternative heat sources for additional energy savings. Closing vents to unused rooms will reduce energy consumption for the entire house. Heating less square footage will require less energy. When closing vents, be sure to seal those rooms well. Install thermal window coverings to reduce heat loss and temperature fluctuations and reduce air exchange at door thresholds with the use of a draft dodger. Using an energy efficient space heater in cold rooms can improve comfort without increasing overall heating costs. Spaces such as basements and laundry rooms can benefit from temporary use of space heaters to increase temperatures for those rooms temporarily. Consider alternative heat sources such as wood stoves and fireplace inserts. Fireplaces are generally inefficient as heat sources. However, wood stoves using catalytic converters can have energy efficiency ratings that rival high tech heat pumps.
5. Appliance energy hogs such as hot water heaters, washers, dryers, ovens and dishwashers should be evaluated each season. Lowering the hot water heater temperature and insulating the water heater and the pipes can reduce energy consumption of this one appliance by as much as seven percent. Wash clothing on cold water settings whenever possible, reserving hot water for only items needing sterilization, such as sick room bedding or cloth diapers. Never start the dishwasher if it is not completely full. The same amount of water and energy will be used to wash five plates and three glasses and will be required to wash a full meal’s worth of dishes for a family of six.
Huh?
Am I the only one who just noticed that it’s Wednesday? The holiday week with the free day is completely screwing me up.
Just to make this a relevant post:
Spend less!
Save more!
Invest!
Wee!
20 Happy Thoughts
Since I’ve been on a bit of a death theme lately, I thought I post something purely happy.
Here it is. In no particular order, twenty unequivocated things that make me happy.
- My three year old has the most beautiful blue/silver/gray eyes I have ever seen.
- In the past 32 months, I’ve reduced my total debt load by $42,859.70. That’s an average reduction of $1,339.37 per month.
- My insane work schedule is paying off. I’m more than halfway to making my day job’s income redundant.
- My preteen son is currently showing none of the signs of the horrible rebellion that I put my parents through.
- The world hasn’t imploded, exploded, or tilted its axis recently.
- My parents did a good job of raising me.
- I haven’t touched my overdraft line of credit in more than 2 years.
- My wife loves me.
- I love her.
- Wrestling season starts tomorrow, and Punk ended last season with real promise.
- I’ve dropped 12 pounds in the last 16 days.
- Bacon is good.
- Daughter #1 is starting kindergarten in September and excited about it.
- Our cars are paid off.
- This site helps me stay motivated to eliminate my debt.
- You rock.
- I may get out of debt just before the world ends.
- The Yakezie Network has helped get this blog to where it is. If you’ve got a finance blog, join today. You won’t regret it.
- FINCON 2012 is is Denver and I won’t be napping on my motorcycle on the way there, like I did the last time I went to Denver. It’s not something I recommend, but it makes a neat story.
- I have 20 things to be happy about. That’s a recursive happy-maker right there.
