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Making Extra Money Part 3: Product Selection
When you’re setting up a niche site, you need to monetize it. You need to have a way to make money, or it’s a waste of time.
There are two main ways to do that: AdSense or product promotion. To set up an AdSense site, you write a bunch of articles, post them on a website with some Google ads, and wait for the money to roll in.
I don’t do that.
I don’t own a single AdSense site and have never set one up. This article is not about setting up an Adsense site.
My niches site are all product-promotion sites. I pick a product–generally an e-book or video course–and set up a site dedicated to it.
Naturally, picking a good product is an important part of the equation.
The most important part of product selection is that the product has an affiliate program. Without that, there’s no money to be made. There are a lot of places to find affiliate programs. Here are a few:
- Amazon. If you don’t live in one of the states that Amazon has dropped in retaliation for passing laws that attempt to circumvent the Supreme Court’s ruling on collecting sales tax, you can sign up as an associate and collect a commission on every referral you send that turns into a purchase. That means you have a lot of product to choose from. Unfortunately, your commission is small, so you need to promote fairly expensive products to get a decent return. On the other hand, people trust Amazon, so that’s one less hurdle to making a sale.
- Commission Junction. These are the people managing affiliate programs for a large number of credit cards and banks. If you’ve opened an account with INGDirect through one of my links, I got a commission for the referral. (Thank you!) They have a lot of other products, too.
- e-Junkie. This one is a popular distribution system for bloggers. It’s likely that, if you’ve bought an ebook from a blogger, e-Junkie handled the fulfillment process. A lot of the products available there have an affiliate program, but that is up to the owner of the product.
- ClickBank. My favorite. This is one of the largest affiliate networks specializing in electronic products, whether that’s membership sites, ebooks, or video courses. Commissions are good, often 50-75%. They also offer a 60 day guarantee of every product sold through their site, which helps soothe the wary customer. This is the site I’ll be using for this series.
The first thing you need to do is sign up for whichever program you intend to use.
If you’re not going with Clickbank, feel free to skip ahead to the section on keyword research.
Once you are signed up and logged in, click on the “Marketplace” link at the top of the screen.
From here, it’s just a matter of finding a good product to sell. Here are the niches we’re going to be looking for:
- Back pain
- Bankruptcy
- Conflict resolution at work
- Detox diets
- Fat kids
- Foreclosure avoidance
- Job hunting
- Weddings
- Writing sales copy
I’m going to look for one or two good products in each niche. When that’s done we’ll narrow it down by consumer demand.
For now, go to advanced search.
Enter your keyword, pick the category and set the advanced search stats. Gravity is the number of affiliates who have made sales in the last month. I don’t like super-high numbers, but I also want to make sure that the item is sellable. Over 10 and under 50 or so seems to be a good balance.
The average sale just ensures that I’ll make a decent amount of money when someone buys the product. I usually aim for $25 or more in commissions per sale. Also, further down, check the affiliate tools box. That means the seller will have some resources for you to use.
This combination will give us 36 products to check out for back pain, unfortunately, none of the results are for back pain products. After unchecking the affiliate tools and setting the gravity to greater than 1, I’ve got 211 results. Sorting by keyword relevance, I see three products, two of which look like something I’d be interested in promoting. One has a 45% commission, the other is 55%. The X-Pain Method has an initial commission of $34 and claims a 5% refund rate. Back Pain, Sciatica, and Bulging Disc Relief pays $16, which will make it a potentially easier sale. I’ll add both to the list for further research.
I’m not going to detail the search for the rest of the niches. That would be repetitive. You can see my selections here:
- Back pain – X-Pain Method; Back Pain, Sciatica, and Bulging Disc Relief
- Bankruptcy – I’m dropping this one from the list. It’s too complicated and deserves an attorney. I don’t know enough about the topic to make sure it is up to date.
- Conflict resolution at work – Management Training: By the Book; Anger Management for the 21st Century
- Detox diets – Master Cleanse Secrets: 10 Day Diet; Master Cleanse Insider; Eating for Energy: Raw Food Diet for Weight Loss
- Fat kids – I’m dropping this one, too. A kid’s health is too important. I don’t want to sell a dangerous or unethical product.
- Foreclosure avoidance – How to Stop Foreclosure in 7 Days Flat; Foreclosure Defense Secrets
- Job hunting – Guerrilla Resumes; Amazing Cover Letters
- Weddings – All Types of Wedding Speeches; The Master Wedding Planning Guide; Amazing Wedding Planning
- Writing sales copy – Instant Swipe File; Ad Copy Creator Pro; How to Write Killer Copy
Now we’re going to go through a few steps for each of these products.
The Sales Page
We need to make sure the sales page doesn’t suck. If the site doesn’t work, is hard to read or navigate, has a hard-to-find order button, or just doesn’t look professional, it’s getting cut.
- Raw Foods is eliminated. The sales video is horrible and the order link is at the bottom of several screens worth of nothing. It’s a crap site.
- The 7 day foreclosure-avoidance product is out. Site’s down today. I want reliability.
- Management Training By The Book is out. I don’t like typos on the sales page, especially in the page title.
The Email List
If it has an email subscription form, we’ll need to subscribe, then double-check to make sure our affiliate information isn’t getting dropped in the emails. If it is, the seller is effectively stealing commissions. In the interest of time and laziness, I’m going to eliminate anyone pushing for an email subscription. It’s harder–and time-consuming–to monitor that. On of my niche site had a seller completely drop their product. Instead, they pushed for email subscriptions so they could promote other products as an affiliate. Absolutely unethical.
- Wedding speeches is eliminated for throwing a mandatory email entry into the order process. There’s no guarantee they are up to anything shady, but I’m taking the simple route.
Checkout and Credit
Finally, we’re going to visit the checkout page. You need to do this from every links in the newsletter and the links on the sales page, just to make sure you’ll get your money.
The way to tell who’s being credited is to look at the bottom of the order page, under the payment information. It should say [affiliate = xxx] where xxxis your ClickBank ID. Anything else, and the product gets cut from the list.
When you are checking these, don’t click on every possible link at once. That confuses the cookies. Do one at a time. I tried to do it in one batch for this post and lost half of the cookies. If it weren’t for the fact that I already own one of the products and bought it through my own link and got credited, I would have been talking undeserved trash about thieving companies.
Other Factors
Sometimes, when you’re examining a product, it just doesn’t feel right. When that happens, drop it. There are millions of other products you can promote. In this case, I’m dropping the anger management program because, in my experience, angry people don’t think they are the problem. Here’s a life tip: If everyone else is a jerk, the problem probably isn’t everyone else.
- Another important factor is the sales page itself. If it doesn’t make you want to buy the product, why would anyone else?
- Amazing Cover Letters is eliminated because it’s too easy to overlook the buy link. If I have to hunt for it, it’s losing customers.
- Amazing Wedding Planning is getting eliminated because I don’t like the sales page. The buy link is easy to overlook, and it doesn’t compel me to buy.
Now we’re down to 10 products in 6 niches. At this point, we’re comfortable with the sales pages and we know that they are crediting commissions. As it stands right now, all of the products are worth promoting.
- Back pain – X-Pain Method; Back Pain, Sciatica, and Bulging Disc Relief
- Detox diets – Master Cleanse Secrets: 10 Day Diet; Master Cleanse Insider
- Foreclosure avoidance – Foreclosure Defense Secrets
- Job hunting – Guerrilla Resumes
- Weddings – The Master Wedding Planning Guide;
- Writing sales copy – Instant Swipe File; Ad Copy Creator Pro; How to Write Killer Copy
We’ll make the final determination after doing some heavy keyword research in the next installment. That’s where we’ll find out how hard it is to compete.
Any questions?
Credit Cards: How to Pick a Winner
We live in a decidedly credit-centric culture. Whip out cash to pay for $200 in groceries and watch the funny looks from the other customers and the disgust from the clerk. It’s almost like they are upset they have to know how to count to run a cash register.
If someone doesn’t have a credit card, everyone wonders what’s wrong, and assumes they have terrible credit. That’s a lousy assumption to make, but it happens. For most of the last two years, I shunned credit cards as much as possible, preferring cash for my daily spending. Spending two years changing my spending habits has made me comfortable enough to use my cards again, both for the convenience and the rewards.
Having a decent card brings some advantages.
Credit cards legally provide fraud protection to consumers. Under U.S. federal law, you are not responsible for more than $50 of fraudulent charges. many card issuers have extended this to $0 liability, meaning you don’t pay a cent if your card is stolen. Trying getting that protection with a wallet full of cash.
The fraud protection makes it easier to shop online, which more people are doing every day. At this point, there is no product you can buy in person that you can’t get online, often cheaper. How would you order something without a credit card? Even the prepaid cards you can buy and fill at a store will often fail during an online transaction because there is no actual person or account associated with the card. The “name as it appears on the card” is a protective feature for the credit card processors and they dislike accepting cards without it.
If you’re going to use a credit card, you need to make a good choice on which credit card to get. There are a few things to check before you apply for a card.
Annual fee. Generally, I am opposed to getting any card with an annual fee, but sometimes, it’s worth it. If, for example, a card provides travel discounts and roadside assistance with its $65 annual fee, you can cancel AAA and save $75 per year. A good rewards plan can balance out the fee, too. I’m using a travel rewards card that has a 2% rewards plan. That’s 2% on every dollar spent, plus discounts on some travel purchases. In a few months, I’ve accumulated $500 of travel rewards for the $65 fee that was waived for the first year. The math works. A card that charges an annual fee without providing services worth several times that fee isn’t worth getting.
Interest rate. This should be a non-issue. You should be paying off you card completely every month. In a perfect world. In the real world, sometimes things come up. In my case, I was surprised with a medical bill for my son that was 4 times larger than my emergency fund. It went on the card. So far, I’ve only had to pay one month’s interest, and I don’t see the balance surviving another month, but it’s nice that I’m not paying a 20% interest rate. Unfortunately, as a response the CARD Act, the days of fixed rate 9.9% cards seems to be over.
Grace period. This is the amount of time you have when the credit card company isn’t charging you interest. Most cards offer a 20-25 day grace period, but still bill monthly. That means that you’ll be paying interest, even if you pay your bill on time. To be safe, you’ll need to either find a card that has a 30 day grace period, or pay your balance off every 15-20 days. Some of the horrible cards don’t offer a grace period of any length. Avoid those.
Activation fees. Avoid these. Always. There’s no card that charges an activation fee that’s worth getting. An activation fee is an early warning sign that you’ll be paying a $200 annual fee and 30% interest in addition to the $150 activation fee.
Other fees. What else does the card charge for? International transactions? ATM fees? Know what you’ll be paying.
Service. Some cards provide some stellar services, include concierge service, roadside assistance, and free travel services. Some of that can more than balance out the fees they charge. My card adds a year to the warranty of any electronics I buy with it, which is great.
Credit cards aren’t always evil, if you use them responsibly. Just be sure you know what you’re paying and what you’re getting.
What’s in your wallet?
Make Extra Money Part 2: Niche Selection
If you want to make money, help someone get healthy, wealthy or laid.
This section was quick.
Seriously, those three topics have been making people rich since the invention of rich. Knowing that isn’t enough. If you want to make some money in the health niche, are you going to help people lose weight, add muscle, relieve stress, or reduce the symptoms of some unpleasant medical condition? Those are called “sub-niches”. (Side question: Viagra is a sub-niche of which topic?)
Still not enough.
If you’re going to offer a product to help lose weight, does it revolve around diet, exercise, or both? For medical conditions, is it a way to soothe eczema, instructions for a diabetic diet, a cure for boils, or help with acne? Those are micro-niches.
That’s where you want to be. The “make money” niche is far too broad for anyone to effectively compete. The “make money online” sub-niche is still crazy. When you get to the “make money buying and selling websites” micro-niche, you’re in a territory that leaves room for competition, without costing thousands of dollars to get involved.
Remember that: The more narrowly you define your niche market, the easier it is to compete. You can take that too far. The “lose weight by eating nothing but onions, alfalfa, and imitation caramel sauce” micro-niche is probably too narrowly defined to have a market worth pursuing. You need a micro-niche with buyers, preferably a lot of them.
Now the hard part.
How do you find a niche with a lot of potential customers? Big companies pay millions of dollars every year to do that kind of market research.
Naturally, I recommend you spend millions of dollars on market research.
No?
Here’s the part where I make this entire series worth every penny you’ve paid. Times 10.
Steal the research.
My favorite source of niche market research to steal is http://www.dummies.com/. Click the link and notice all of the wonderful niches at the top of the page. Jon Wiley & Sons, Inc. spends millions of dollars to know what topics will be good sellers. They’ve been doing this a long time. Trust their work.
You don’t have to concentrate on the topics I’ve helpfully highlighted, but they will make it easier for you. Other niches can be profitable, too.
Golf is a great example. Golfers spend money to play the game. You don’t become a golfer without having some discretionary money to spend on it. I’d recommend against consumer electronics. There is a lot of competition for anything popular, and most of that is available for free. If you choose to promote some high-end gear using your Amazon affiliate link, you’re still only looking at a 3% commission.
I like to stick to topics that people “need” an answer for, and can find that answer in ebook form, since I will be promoting a specific product.
With that in mind, pick a topic, then click one of the links to the actual titles for sale. The “best selling titles” links are a gold mine. You can jump straight to the dummies store, if you’d like.
Of the topics above, here’s how I would narrow it down:
1. Business and Careers. The bestsellers here are Quickbooks and home buying. I’m not interested in either topic, so I’ll go into “More titles”. Here, the “urgent” niches look like job hunting and dealing with horrible coworkers. I’m also going to throw “writing copy” into the list because it’s something I have a hard time with.
2. Health and Fitness. My first thought was to do a site on diabetic cooking, but the cooking niche is too competitive. Childhood obesity, detox diets and back pain remedies strike me as worth pursuing. I’m leaning towards back pain, because I have a bad back. When you’ve thrown your back out, you’ve got nothing to do but lie on the couch and look for ways to make the pain stop. That’s urgency.
3. Personal Finance. The topics that look like good bets are foreclosures and bankruptcies. These are topics that can cost thousands of dollars if you get them wrong. I hate to promote a bankruptcy, but some people are out of choices. Foreclosure defense seems like a good choice. Losing your home comes with a sense of urgency, and helping people stay in their home makes me feel good.
4. Relationships and Family. Of these topics, divorce is probably a good seller. Dating advice definitely is. I’m not going to detail either one of those niches here. Divorce is depressing and sex, while fun, isn’t a topic I’m going to get into here. I try to be family friendly, most of the time. Weddings are great topic. Brides are planning to spend money and there’s no shortage of resources to promote.
So, the niches I’ve chosen are:
- Back pain
- Bankruptcy
- Conflict resolution at work
- Detox diets
- Fat kids
- Foreclosure avoidance
- Job hunting
- Weddings
- Writing copy
I won’t be building 9 niche sites in this series. From here, I’m going to explore effective keywords/search terms and good products to support. There’s no guarantee I’ll find a good product with an affiliate program for a niche I’ve chosen that has keywords that are both highly searched and low competition, so I’m giving myself alternatives.
For those of you following along at home, take some time to find 5-10 niches you’d be willing to promote.
The important things to consider are:
1. Does it make me feel dirty to promote it?
2. Will there be customers willing to spend money on it?
3. Will those customers have an urgent need to solve a problem?
I’ve built sites that ignore #3, and they don’t perform nearly as well as those that consider it. When I do niche sites, I promote a specific product. It’s pure affiliate marketing, so customers willing to spend money are necessarily my target audience.
All About Tax-Sheltered Annuity Plans
This is a guest post.
If you’ve previously heard of tax-sheltered annuity plans but are unsure of what they are, let this guide help you. Here’s what you need to know about tax-sheltered annuity plans.
What is it?
First things first, what are tax-sheltered annuity plans? A tax-sheltered annuity plan, or a 403(b) plan, is a retirement plan for some employees of various institutions to participate. This plan allows employees to contribute a portion of their salary to the plan. The employer may also contribute to the employee’s plan.
Who is Eligible?
Eligible Code Section 501(c)(3) employees tax-exempt organizations may participate, an employee of a public school, a state college, or a university, and eligible employees of churches. Employees of public school systems organized by Indian tribal governments, Ministers employed by Code Section (501)(c)(3) organizations, and self-employed ministers may also participate. Ministers must be employed by organizations that are not Code Section 501(c)(3) tax-exempt organizations, and they must function as ministers in their day-to-day professional responsibilities with their employers.
What are the Benefits of a 403(b) plan?
In a 403(b) plan, contributions are tax deductible. Taxes are paid on distributions in retirement, which is when a lot of people are in a lower tax bracket. As mentioned earlier, employers can match 403(b) contributions on a pretax basis. Loans can be taken against a 403(b) plan, which will help in certain situations, like buying your first home.
What types of contributions can be made?
In a 403(b) plan, you can have several types of contributions:
- Elective Deferrals – These are contributions made by the employee under a salary reduction agreement. This allows an employer to withhold a certain amount of money from an employee’s salary to deposit it in their 403(b) account.
- Nonelective Employer Contributions – These are any contributions to the 403(b) plan that were not made under a salary reduction agreement, which include matching contributions, discretionary contributions, and certain mandatory contributions that were made by the employer. The employee will pay income tax on all of these contributions, but only when they’re withdrawn.
- After-Tax Contributions – These are contributions made by an employee, which are reported as compensation in the year they were contributed and are included in the employee’s gross income for income tax purposes.
- Designated Roth contributions – These are elective deferrals that the employees elects to include in their gross income. The plan must keep separate accounting records for all contributions and for all gains and losses in the designated Roth account.
Can Employees Exclude Employees From Contributing?
Absolutely. The 403(b) plan must allow allow employees to make elective deferrals under the plan, but under the universal availability rule, if the employer permits one employee to defer salary by contributing it to a 403(b) plan, they must extend the offer to all of their employees. The only exceptions are employees who would contribute less than $200 annually, those employees who work less than 20 hours a week, employees who participate in a 401(k) or 457(b) plan, or students performing services that are described in Code Section 3121(b)(10).
So When Can Employees Get the Dollars?
Employees may withdraw from the 403(b) plan when the reach the age of 59 and a half, have a severance from employment, have a financial hardship, or become disabled. Money can also be taken out if an employee passes away. The employee will have to pay taxes on the amount of the distribution that was not from designated Roth or after-tax contributions, and they may have to pay an additional ten percent early distribution tax.
Are There Rules for In-Service Transfers or Exchanges?
Yes. Contract exchanges with a non-payroll slot vendor are permitted only if the plan permits it, the accumulated benefit after the exchange is, at the very least, the same as before the exchange, if the employer and the non-payroll slot vendor agree to share information regarding the plan’s terms, if any pre-exchange benefit restrictions are maintained after the exchange, and if the vendor complies with the terms outlined in the plan.
How Much Can be Contributed Annually? Does the Employee Have to be Current?
As of 2013, the maximum combined amount that an employer and an employee can contribute to a 403(b) plan is $51,000. That number may go up, depending on the annual cost-of-living.
If the plan allows, an employer can contribute up to the annual limits for an employee’s account for up to five years after the date of severance. No portion of the contributions can come from money that was due to be paid to the former employee, and these contributions must cease if the employee passes away.
There’s much more to learn about a 403(b) plan, but these are the basics. Does your company have a 403(b) plan?
Does Money Make Miley Cyrus Act Crazy?
If you’re like millions of people who saw Miley Cyrus’s performance at the MTV Video Music Awards recently, you’ve probably wondered what the effect of massive success on the music and acting star. Cyrus seems to be
doing everything possible to remake her image in the exact opposite of her squeaky clean mold that Disney and other companies have created for her over the last several years. (A rumor has it that Disney even created a contractual obligation for Cyrus to maintain a certain haircut during her “Hannah Montana” television show.) There’s a sense of someone taking on their first sense of independence, and running with it — the star seemed to be sending the message to the audience that she was not going to live according to the expectations of others anymore, and from the look of it, they got that message loud and clear.
The horrified looks of Rihanna, Drake, and Will Smith aside, the real question people had is whether the massive financial rewards of Cyrus’ singing career can explain her crazy behavior. Cyrus is said to be worth about $100,000,000 — certainly a fortune by any standards. And since she is still struggling with the problems of young adulthood — forming an identity, understanding her values and taking a place in society, it’s very likely that her finances contribute to at least some of her behavior.This effect of money can come from many different areas of life. For one, many people who become wealthy at a young age are suddenly struck with the fact that they have no need to work, but who often want to develop a career and contribute to society. Take Steve Jobs for example, who at 31 years old was fired from Apple Inc. by the company’s board of directors. Jobs had in fact started the company himself, and was worth well over a hundred million dollars by that time. And yet, feeling like contributing to society was more important to his life than resting on his laurels, Jobs started a new company, NeXT, where he hoped to contribute inexpensive computers to universities.
The fact that Cyrus is barely into her 20s should tell you something about how much time she has to develop her career. She has enough to retire at an age when most people are just starting their first real job. And that is a tough position to be in. If she is hoping to push her singing and acting career well into adulthood — as most artists would like to — it may be that she is trying to make her mark now. Think of it a bit like Bob Dylan in 1964, releasing electric music for the first time, when before that point he was primarily known as a folk singer making gentle acoustic music.
Dylan’s idea may have been a bit like what Cyrus’ is. That is to say, maybe Miley Cyrus is trying to avoid becoming a has-been, a relic of the 2000’s who burned out playing inoffensive pop music. If this is the case, Cyrus may be able to shift her career into a different mode by showing herself to be an uncompromising artist. Remember that even the greats of the past — Frank Sinatra for example — were once viewed as essentially music for teenagers, and not serious artists. Sinatra even suffered career failure in his 20’s when his audience grew up and moved on to other things. But he came back to record success when he began allowing his music to mature and his ideas to gain focus. If Cyrus can pull such a move, she may not be remembered as a teeny-bopper, but as a serious artist.
