- RT @mymoneyshrugged: The government breaks your leg, and hands you a crutch saying "see without me, you couldn't walk." #
- @bargainr What weeks do you need a FoF host for? in reply to bargainr #
- Awesome tagline: The coolest you'll look pooping your pants. Yay, @Huggies! #
- A textbook is not the real world. Not all business management professors understand marketing. #
- RT @thegoodhuman: Walden on work "spending best part of one's life earning money in order to enjoy (cont) http://tl.gd/2gugo6 #
Small Business Solutions to Aid Expansion
For most small businesses much of their strategy will be tailored towards expansion. The transition between being a small and medium sized enterprise can, however, be as tough as it is important. What makes a successful businessman or entrepreneur is the ability to spot the areas in which their business can effect simple changes which have far reaching implications for the success of their company.
Stability online
One of the first places any entrepreneur should look at is cost-effective and comprehensive insurance cover. Firms like Hiscox – Business Insurance Specialist can aid small businesses by looking at what areas of their current business are vulnerable and need cover.
A common problem for smaller businesses which operate largely online can be the type of server they use. Basic servers do not offer the stability a business needs to thrive. For a small business, time offline can be a disaster. Unfortunately, dedicated servers are often costly and, however useful they are in a number of ways, they tend to provide a service which reaches beyond the requirements of most small businesses.
Shared servers often do not provide the flexibility that small businesses need to make the transition to the next stage. As we’ve mentioned, dedicated servers are rarely a viable option for most small companies; instead, many opt to use a virtual private server which simulates many dedicated server features while remaining integrated into a larger, shared server.
Using a virtual private server is a cost-effective way for small businesses to take full control over their server and to apply upgrades as they see fit. The increased levels of performance and independence that virtual private servers can offer a small business can be vital to the realisation of their expansion dreams.
Be critical when considering opportunities
When your company begins to grow and succeed, things are likely to snowball. It is not uncommon for small businesses to face merger propositions and takeover offers. To many young entrepreneurs, this can seem an attractive prospect. Often such deals will involve impressive, short-term financial benefits that make them look appealing to the newly successful business owner.
While mergers and acquisitions can benefit all parties involved, it is important to remain level-headed when considering offers from other companies. For example, in Bain & Company’s 2004 study, they found that shareholder value did not increase in 70% of mergers. A further study conducted at Paris’s Sorbonne found that in excess of 90% of European mergers failed to meet their financial targets.*
Independence and success
The business world has changed rapidly in recent years with the inclusion of social media sites into many businesses’ marketing strategies. With this shift in marketing procedure, the playing field from which businesses are able to reach out to customers has been levelled. This has positive implications worth considering for the small business owner.
It is now possible for any small business to reach millions of people without spending a penny on advertising. Thus, the need for smaller companies to accept stubborn deals from larger companies is lessening. This is not to say that mergers are no longer a viable option for small businesses. Often the resources available to larger companies are indispensable to the smaller company. Instead, this shift in the market could well see small businesses being made more attractive deals by larger companies with a vested interest in the takeover of young and growing companies: just look at the recent Facebook purchase of Instagram.
If your business is facing a similar request or even considering the takeover of a smaller business, speaking with specialists is an invaluable option. Experts can offer advice on the way that such methods of expansion will affect your business and the premiums that you pay.
Utilize Social Media
The establishment of a successful business in today’s climate requires a shrewd and thorough reading of the options available to you online. With a huge proportion of business, small and large, creating a presence on social media and networking websites, this is an area that no small business can afford to ignore.
While business accounts with Facebook, Twitter and LinkedIn are already seen as somewhat necessary tools to the success of a business, use of social media need not stop there. Entrepreneurs who want to get their business on top will be looking to new services such as Google Plus, ensuring that they are the first amongst their competitors to join. Whichever social media platform your business deals with, it is essential to keep your account active, positive and efficient.
*http://edition.cnn.com/2009/BUSINESS/05/21/merger.marriage/index.html
This is a guest post.
How to make Forex spread betting accessible to you
Easy to start and accessible, spread betting UK wide has grown in popularity. Forex spread betting in particular has attracted interest from traders all over the country, since it is a leveraged (or margined) product, which means that you are only required to deposit a small percentage of the full value of your position to place a forex trade. This means that the potential for profit, or loss, from an initial capital outlay is significantly higher than in traditional trading. They can go either long or short on their chosen currencies and can trade across a number of currency pairs. While Forex spread betting can be exciting, for newcomers, there are a few things to do before commencing trading. With advice from experts such as City Index, there is a possibility of being a successful trader.
The first thing any new trader should do is research their market. A combination of technical and fundamental analysis usually works: some traders follow one more than the other, as it works better for them. Over time, you’ll find which research style works for you, while doing so before each trade will help you when looking at each currency pair.
Creating a clear, easy-to-follow spread betting plan is vital. Doing so will prepare you for each trade you make, while simultaneously eliminating any indecision you may have in the event of not having a plan. When trading, it’s also important to make use of the many risk management tools at your disposal. They mean that any potential losses are limited to a pre-set level.
Tying in with any research you do, following the news constantly is imperative. Monitoring any stories which will have a direct impact on the market you’re spread betting on, and looking at the live market regularly is especially important with Forex spread betting.
For beginners in Forex spread betting, there are plenty of resources available online for anyone with an interest in getting into it. Websites of companies like City Index have everything you need to help get you started.
Choosing an eCommerce Platform to Sell Products Online
According to the U.S. Online Retail Forecast, 2011 to 2016, a report conducted by global research and advisory firm Forrester, eCommerce sales in the United States topped $200 billion in 2011. This figure is set to rise by a staggering 62% by 2016, with the resulting $327 billion in annual eCommerce sales accounting for 9% of total retail sales. Spurred by innovative shopping models and online loyalty programs, the eCommerce sales channel is clearly benefiting from the increasing levels of comfort customers are feeling while shopping online. It’s not too late for companies of all sizes to reap the benefits of growth in this area. Assuming a product is ready to sell, the digital landscape boasts several eCommerce platforms and related services that will help companies to sell products online.
eCommerce Platforms: Several Flavors of Opportunity
eBay and Amazon: Ready Made eCommerce Platforms
Online retailers eBay and Amazon offer a quick and easy route for any business to start selling products online. The global reach of these sites means marketers gain immediate access to an audience of millions of potential customers. Despite increasing publicity in respect of the fees charged by the sites, particularly by eBay, a growing number of traders boast a turnover in excess of $1m. If nothing else, these platforms represent a practical opportunity for new companies to get started in online retail.
Shopify: Out-of-the-box Online Retail Stores
To date, over 20,000 business owners are using Shopify to realize the benefits of selling products online. This creative software allows businesses to use their own domain name, includes eCommerce hosting and an integrated shopping cart. It also boasts many online store designs customizable with over 100 ecommerce website templates. Payment for the service is made monthly with different plans available to suit businesses of varying sizes.
Facebook: Move Over Farmville
The phenomenal growth of social media has surprised most Internet users. With Facebook membership expected to exceed 900 million users by the end of 2012, a report from comScore, ‘The Power of Like, ‘ claims that customers are between 40 and 150 times more likely to consume branded content that is visible in their newsfeed than they are to visit a particular business page. Startups like 8th Bridge and Payvment are helping online retailers take advantage of this trend with the provision of innovative eCommerce solutions that encourage users to shop where they socialize.
Wordpress: It’s not just for Bloggers
While it’s true to say that WordPress was initially targeted at bloggers, it is now better described as a competent eCommerce and CMS platform. It’s a perfect option for those businesses who prefer to do things their way. Users can take advantage of free or premium eCommerce website templates and various WordPress plugins that will see their site turn from a basic blog site to a fully functional online retail store in minutes. Although all the potential eCommerce platforms discussed required that due diligence is given to marketing and optimization strategies, a business running its own online store should prioritize these aspects of success.
From Bricks to Clicks
The ‘clicks not bricks’ mentality is set to grow beyond the most idealistic of visions. Savvy business owners will give appropriate consideration to which eCommerce platforms will best suit their needs and that of their business. Many will come to the conclusion that the best solution is a combination of platforms.
This is a guest post.
Bonding Relationships
People can’t be happy in a vacuum. We are social creatures. Even the most anti-social among us needs some human contact. How can you make that contact happen in a meaningful way? How can you connect with other people beyond some superficial meaningless chatter?
According to Keith Ferrazzi in his book, Who’s got your back, there are four mindsets necessary to build lifelong relationships.
1. Generosity. This is your promise to help others succeed. If have a skill that can help someone you know, why not give them a hand? when you help others, you are building social capital, which is a currency that cannot be bought. Since our lives are not ledger books, you can’t do favors with repayment in mind, but it is reasonable to assume that the people ou help will want to help you some day.
An often overlooked generosity strategy is to give away 90% of everything. I’m not suggesting you give away 90% of your wealth or possessions. I’m suggesting you give away 90% of your personal product. Plan to give away 9 times more than your receive. This will not only keep your from being disappointed, but it will also leave you feeling very fulfilled.
2. Vulnerability. It is important to let down your guard and let the world see your humanity. It’s almost impossible to truly connect with someone who’s shields are always up: the guy who seems to be invulnerable and unapproachable. The people you spend time with know your flaw anyway. If you pretend they don’t exist, you are only fooling yourself. I have a lot of problem with this one. Letting down my guard is incredibly difficult, in almost every circumstance. It is far easier to be strong than to let myself be vulnerable.
3. Candor. Total honesty is vital to establishing–and maintaining– lifelong relationships. Even the white lies can destroy your connections. If you can lie about the little things, you are planting doubts on everything else you do and say. Who can trust you then? Lying is inappropriate in almost all conceivable cases. I was raised that a man’s word is his bond. Almost everything you have can be taken away from you, but not your honor. That can only be destroyed by you. Without it, what do you really have?
4. Accountability. You need to follow through on your promises. Be Mr. Reliable(or Mrs!). If you say you will do something, do it! Nothing builds resentment faster than disappointing the people who are counting on you. If you can’t meet a commitment, let the soon-to-be-let-down know as early as possible, so other plans can be made. If you have a hard time keeping promises, then make fewer of them.
If you embrace these principles, you will be well on your way to building–and keeping–strong, satisfying relationships that benefit everyone.
How do you build your relationships?
Selling Your Home: For Sale by Owner
- Image by Casey Serin via Flickr
When you’re preparing to sell your home, your first instinct is often to rush straight to a realtor. There are benefits to using a trained real estate agent, but it isn’t always necessary.
The biggest motivation to skip the realtor is avoiding the fees, which can run as high as 7% or more in some places. What does that 7% get you?
First, it gets you experience. Realtors know which hoops you have to jump through, from both a legal and a marketing perspective. Do you need an inspection? How much of your stuff should you move to storage? Are you comfortable with high-dollar negotiations?
Time is another critical item in the fee. Do you have a minimum of an hour to dedicate to advertising and screening potential buyers? Every day? Do you have a flexible schedule to show your house at times convenient for the buyers?
The third element is access to the Multiple Listing Service(MLS), which lets other realtors see your home listing. There are alternative listing services you can use, but none are as widely know as MLS.
There are some good reasons to use a realtor, but none of that means you can’t sell your home yourself. FSBOs are done every day.
If you are nervous, your local community education program may have a course on selling your home yourself. These courses are usually very affordable.
Some tips:
- Be objective about pricing. Look at the selling price of similar homes in the area, NOT what your dream price is or how much you have spent on improvements.
- Always keep your home ready to show. Keep the dishes done, everything put away, and the floors mopped. The “lived-in” look will not help your house sell.
- Keep track of the potential buyers. Put the name, address, phone number, and any identifying notes in a spreadsheet so you can follow up later if your house doesn’t sell.
- A bid is not binding. Don’t stop advertising until you close on the sale.
- Make a fact sheet and blank purchase agreement that potential buyers can take home.
- Hire professionals where necessary: lawyers, inspectors, and closing agents.
Selling your home yourself can be intimidating, but it is a job you can tackle yourself for a significant savings. Would you try it?
