- Up at 5 two days in a row. Sleepy. #
- May your…year be filled w/ magic and dreams and good madness. I hope you…kiss someone who thinks you’re wonderful. @neilhimself #
- Woo! First all-cash grocery trip ever. Felt neat. #
- I accidentally took a 3 hour nap yesterday, so I had a hard time sleeping. 5am is difficult. #
- Wee! Got included in the Carnival of Personal Finance, again. http://su.pr/2AKnDB #
- Son’s wrestling season starts in two days. My next 3 months just got hectic. #
- RT @Moneymonk: A real emergency is something that threatens your survival, not just your desire to be comfortable -David Bach # [Read more…] about Twitter Weekly Updates for 2010-01-09
Future Me Returns
This is a conversation between me and my future self, if my financial path wouldn’t have positively forked 2 years ago. The transcript is available here.
What would your future self have to say to you?
Selling on Craigslist
The vast majority of personal finance websites(including this one) focus on reducing your bottom line–cutting costs. The other end of the budget is at least as important. Have you tried raising your top line lately? Have you picked up a side hustle, sold an article, put ads on a website, or even sold some of your stuff? After we had our garage sale a few weeks ago, we were left with some furniture that was too nice to donate or discard, so we decided to sell it on Craigslist.
The key to selling your stuff on Craigslist is taking pictures. They don’t have to be good pictures, just something to let your customers know what they are getting. Take pictures, post the measurements and, if it’s electronic, the model number. Beyond that, a simple description will suffice.
Be safe when you are posting the listing. Don’t give your address and don’t post when you will be home. That’s just a job offer for burglars. When you talk to a potential buyer, never tell them there is nobody home. Tell them your roommate is the only one home and he doesn’t want to deal with the sale. Don’t give strangers on the internet an opportunity to rob you.
When you are meeting a buyer, pick a public place away from home, if at all possible. If you are selling furniture, it may not be possible, but it is for smaller items. Meeting in a busy gas station parking lot or even in front of the police department is a good way to stay safe. Secondary crime scenes are nasty things and inviting the wrong stranger in is offering one ready-made.
[ad name=”inlineleft”]Bring a friend. Preferably, an intimidating friend. Crime is less likely to happen if there is more than one person there. Bring a friend to a public place to meet the buyer to maximize your safety.
Don’t get ripped off. Craigslist scams abound. Bad checks, forged checks, and shipping scams are just some of the problems.
Only accept cash. It’s hard to forge a greenback.
One of the most common scams, after a bounced check, is the cashier’s check scam. You’ll get an email saying the item is great and payment is on the way. When the check clears, a relative of the buyer will come to pick up the item. Then, oops, their secretary made the check out for $3000, instead of $300. Would you mind sending the overpayment back by Western Union, minus $100 for your troubles? First sign of trouble: over-complicating a simple transaction. Second sign: not using cash. The cashier’s check will be forged. There is no way to verify funds on a cashier’s check, and the bank will post it as available well before it comes back bad. You will be able to spend the money, only to have the money disappear later. That means you can’t wait to see if the check clears before wiring back the overpayment. There is no way to recover your money.
If you get a response that includes a link, do not click it! Ever. No matter what the link looks like. Ever. No clickyclicky. It may be an innocuous link to your ad, but the link can be masked. Any other link is almost definitely a link to a virus-ridden website. Repeat after me: No clickyclicky.
If you get an email about Craigslist transaction protection or escrow, you are being scammed. Run away.
Craigslist can be great way to turn your junk into cash, but only if you actually get the cash. Keep yourself safe and scam-free.
Five Ways to Save Money On Cable
Cable is a luxury. There are very few people out there who can actually and legitimately consider cable television to be a necessity of life. For the rest of us, it’s just something that’s nice to have. Unfortunately, it’s expensive. In my area, prices come as high as $90 plus tax, and that’s not including any of the fancy channels that could feed my True Blood addiction. If you start adding on channels, you can get up to $250 per month.
That’s a lot of cash.
Cutting back on cable TV is one of the easiest ways to get your spending under control. Here are 5 ways to make it happen.
1. Ditch it
Do you really need cable at all? How much of your life do you waste in front of the TV? This wouldn’t work well in my house. We enjoy too many shows, and a lack of TV aggravates my insomnia. When I wake up at 2AM, I need something mindless to distract me while I fall back asleep.
2. Netflix Instant
I love my Netflix. With Instant, as long as you aren’t too hooked on watching the latest show as it comes out, you can catch most of the show you enjoy. There are thousands of TV series to choose from. I make a habit of choosing a couple of shows at a time, and watching the entire series before moving on. This does have the drawback of leaving you a couple of seasons behind for some shows, like In Plain Sight. Grr.
3. Go basic
If you do need TV, do you need the extended cable-only channels? Can you get by with basic cable, and just get the shows that would be otherwise broadcast? That’s what we did. This, combined with #2, make TV cheap and easy.
4. All internet
Did you know that you can use a Roku box to get Netflix Instant, Hulu Plus, Crackle, and more? I have more channels available there than I’ve ever had on cable. Starting at $50, it’s a steal.
5. Drop the fancy channels
HBO, Skinimax, and Showtime are pure unnecessary luxuries. Save yourself some money and buy each series on DVD as they come out. If you buy one a month, you’ll still come out ahead.
I’m not about to tell you that cable is evil or that TV is rotting your brain. I enjoy my rot, and you should be able to do so, too. Try not to waste extra money doing it.
How do you save money on TV?
Happy Father’s Day: The Benefits of Being a Parent Can’t Be Measured
It’s true that the benefits of a parent cannot be measured or quantified in any meaningful way. It’s hard to put a price on the emotional commitment and special experience of raising a child as a parent, some of which may not even be realized by the parents themselves until afterwards. But it is undeniable that the experience of parenthood is a rewarding and special time in someone’s life.
For one thing, being a parent can you relive your childhood through your child. There are very few experiences in the world that are as intimate and vicarious as a parent who is raising their newborn child into an adult. Your child’s experiences become your experiences, their safety and learning becomes your priorities, and their success, ultimately, become your own success as a parent. You can rediscover the parts of your childhood that you may even have forgot as your child experiences them for the first time.
As a parent, you are also the center of the world for your child. This can be a tremendous source of self-confidence as well as incentive for self-improvement, to know that another human being sees you as their ultimate role model and will grow up in your footsteps. Just imagine the sense of wonder and awe with which you regarded your own parents when you were a child, and apply them to your child. That is the way they will see the world for a long time, with a constant sense of amazement and curiosity. The mundane becomes extraordinary and fantastic to a child, and a parent is part of the magic and the child’s discovery of the world.
In addition, parenting is a rewarding experience because you involved in the creation of a life and the raising of your child with your partner. There is a great amount of pressure, but also a sense of pride as your child’s characteristics and worldview will, in a large part, be derived from your interaction and education of them. All the things that you wish you had done in your childhood, or wish you had experienced or learned about earlier. These are all things that you can teach your child. As a parent, you are your child’s most important friend, teacher and role model. That is a tremendous source of empowerment and responsibility. But the reward you can get out of being a great parent is a new life in the world that you shaped with your words and actions. What you teach them becomes their most important life lessons, and your actions as a role model becomes the standard by which they live the rest of their lives.
So yes, the benefits of being a parent cannot be measured in conventional terms. But these benefits can definitely outweigh any worldly possession or unit of valuation. Parenthood is an emotional, spiritual, intellectual and educational experience that very few other experiences in the world can replace or even come close to imitating.
Make Extra Money Part 2: Niche Selection
If you want to make money, help someone get healthy, wealthy or laid.
This section was quick.
Seriously, those three topics have been making people rich since the invention of rich. Knowing that isn’t enough. If you want to make some money in the health niche, are you going to help people lose weight, add muscle, relieve stress, or reduce the symptoms of some unpleasant medical condition? Those are called “sub-niches”. (Side question: Viagra is a sub-niche of which topic?)
Still not enough.
If you’re going to offer a product to help lose weight, does it revolve around diet, exercise, or both? For medical conditions, is it a way to soothe eczema, instructions for a diabetic diet, a cure for boils, or help with acne? Those are micro-niches.
That’s where you want to be. The “make money” niche is far too broad for anyone to effectively compete. The “make money online” sub-niche is still crazy. When you get to the “make money buying and selling websites” micro-niche, you’re in a territory that leaves room for competition, without costing thousands of dollars to get involved.
Remember that: The more narrowly you define your niche market, the easier it is to compete. You can take that too far. The “lose weight by eating nothing but onions, alfalfa, and imitation caramel sauce” micro-niche is probably too narrowly defined to have a market worth pursuing. You need a micro-niche with buyers, preferably a lot of them.
Now the hard part.
How do you find a niche with a lot of potential customers? Big companies pay millions of dollars every year to do that kind of market research.
Naturally, I recommend you spend millions of dollars on market research.
No?
Here’s the part where I make this entire series worth every penny you’ve paid. Times 10.
Steal the research.
My favorite source of niche market research to steal is http://www.dummies.com/. Click the link and notice all of the wonderful niches at the top of the page. Jon Wiley & Sons, Inc. spends millions of dollars to know what topics will be good sellers. They’ve been doing this a long time. Trust their work.
You don’t have to concentrate on the topics I’ve helpfully highlighted, but they will make it easier for you. Other niches can be profitable, too.
Golf is a great example. Golfers spend money to play the game. You don’t become a golfer without having some discretionary money to spend on it. I’d recommend against consumer electronics. There is a lot of competition for anything popular, and most of that is available for free. If you choose to promote some high-end gear using your Amazon affiliate link, you’re still only looking at a 3% commission.
I like to stick to topics that people “need” an answer for, and can find that answer in ebook form, since I will be promoting a specific product.
With that in mind, pick a topic, then click one of the links to the actual titles for sale. The “best selling titles” links are a gold mine. You can jump straight to the dummies store, if you’d like.
Of the topics above, here’s how I would narrow it down:
1. Business and Careers. The bestsellers here are Quickbooks and home buying. I’m not interested in either topic, so I’ll go into “More titles”. Here, the “urgent” niches look like job hunting and dealing with horrible coworkers. I’m also going to throw “writing copy” into the list because it’s something I have a hard time with.
2. Health and Fitness. My first thought was to do a site on diabetic cooking, but the cooking niche is too competitive. Childhood obesity, detox diets and back pain remedies strike me as worth pursuing. I’m leaning towards back pain, because I have a bad back. When you’ve thrown your back out, you’ve got nothing to do but lie on the couch and look for ways to make the pain stop. That’s urgency.
3. Personal Finance. The topics that look like good bets are foreclosures and bankruptcies. These are topics that can cost thousands of dollars if you get them wrong. I hate to promote a bankruptcy, but some people are out of choices. Foreclosure defense seems like a good choice. Losing your home comes with a sense of urgency, and helping people stay in their home makes me feel good.
4. Relationships and Family. Of these topics, divorce is probably a good seller. Dating advice definitely is. I’m not going to detail either one of those niches here. Divorce is depressing and sex, while fun, isn’t a topic I’m going to get into here. I try to be family friendly, most of the time. Weddings are great topic. Brides are planning to spend money and there’s no shortage of resources to promote.
So, the niches I’ve chosen are:
- Back pain
- Bankruptcy
- Conflict resolution at work
- Detox diets
- Fat kids
- Foreclosure avoidance
- Job hunting
- Weddings
- Writing copy
I won’t be building 9 niche sites in this series. From here, I’m going to explore effective keywords/search terms and good products to support. There’s no guarantee I’ll find a good product with an affiliate program for a niche I’ve chosen that has keywords that are both highly searched and low competition, so I’m giving myself alternatives.
For those of you following along at home, take some time to find 5-10 niches you’d be willing to promote.
The important things to consider are:
1. Does it make me feel dirty to promote it?
2. Will there be customers willing to spend money on it?
3. Will those customers have an urgent need to solve a problem?
I’ve built sites that ignore #3, and they don’t perform nearly as well as those that consider it. When I do niche sites, I promote a specific product. It’s pure affiliate marketing, so customers willing to spend money are necessarily my target audience.
