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Book Review: Small Message, Big Impact

I was recently given an advanced reader copy of Small Message, Big Impact by Terri L. Sjodin.  It’s a book on crafting an effective and persuasive elevator speech.

Small Message, Big Impact
Small Message, Big Impact

An elevator speech is, according the the author, “a brief presentation introducing a product, service, philosophy or an idea. The name suggests the notion that the message should be delivered in the time span of an elevator ride, up to about 3 minutes.  Its general purpose is to intrigue and inspire a listener to want to hear more of the presenter’s complete proposition in the near future.”  It’s a 3-minute speech you give to intrigue someone enough that they will let you give a real presentation.

A lot of people–probably most–use their 3 minutes of unexpected access as an “information dump”.  They pour as much data as possible into their audience.   According to Sjodin(and I agree!), and elevator speech needs to be primarily persuasive, not informative.  You need to include enough information to back up your persuasive arguments, but too much information is at least as bad, if not worse, than too little.

An elevator speech is either a sales pitch or a waste of time.   You are selling the right to give more detailed information at a later time.   The elevator pitch is not about making the sale.  It’s about advancing the ball toward the eventual sale.

Who needs an elevator pitch?  You do.  Everybody sells. Even if you don’t have a product, a service, or a business, you have yourself.  Can you pitch your boss on why you deserve a raise or a promotion?

The author walks you through creating an elevator speech that takes advantage of Monroe’s Motivated Sequence to advance your goal, whatever that is.   She’ll teach you how to grab your audience’s attention and make them recognize a need for change.   You’ll offer a solution, help them see the super-ninja-awesome future you’re offering, and give them a clear call to action.   All in 3 to 5 minutes.   Small Message, Big Impact will also teach you  to provide a clear progression through those steps, making it easy for your target to say yes.

You’ll learn the basic outline of an elevator speech, including how to grab your target’s interest, build a persuasive case, and establish credibility when you’ve been surprised with a few moments of access.  The three pieces of any successful presentation, from an elevator speech to a full-day presentation are

  1. Case.  If you can’t make your case, nothing else matters.
  2. Creativity.  You won’t win by being the same as everyone else.  The same product, the same service, the same buzzwords won’t differentiate yourself from the competition.
  3. Delivery.  Stumbling, stammering, and talking to the wall will make the the best product and the most creative presentation sound like crap, every time.  You need to build your presentation and practice it, so you come across and smooth an knowledgeable.

One of the best ways to sound credible, which will assist your delivery like nothing else, is to use an authentic voice.  Be sincere and sound it.   Believe in the material and yourself.   Know the material–inside and out–and practice it until you can deliver it smoothly, even if that means enlisting a friend for speech practice.

Of the books I’ve reviewed, I think this is my favorite.  If you need to design an elevator speech or improve the one you’ve been using, you should read this book.   Even if you don’t care about an elevator speech, the book provides a decent education on persuasive selling that easily carries over to the written word.

How would you(or do you) use an elevator speech?

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Sunday Roundup: Balancing Fun and Frugality

Friday was another Yakezie Blog Swap.  The topic was: “Balancing Frugality and Fun.”

Here is the list of articles:

Latisha Styles shares her story about going on a shopping diet at Narrow Bridge.

Joe gives us 10 different ways we can have fugal fun in almost any city at Prairie Eco-Thrifter.

The other Joe shares with us his memories of time with his Grandpa growing up and how he taught him to have fun at Mom’s Plans.

Ashley reminds us to spend those dollars where they will give us the most happiness at My Personal Finance Journey.

I shared that making memories is what counts at Financially Consumed.

Denise tells us that any kind of fun is possible with a little planning, determination, and work at Money Cone.

Money Cone shares with us how they have become a latte sipping frugal Mac user at The Single Saver.

Jacob shares with us 5 different techniques we can use to balance frugality and fun at Money Talks Coaching.

Eric at Narrow Bridge shared 3 ways he’s found to have fun on the frugal at Retire by 40.

Hunter tells us why corporate bankruptcy isn’t fun at all at Live Real Now.

Melissa shares her story of how her family balances frugality and fun atSmart Money Focus.

Eric defines the ultimate frugalite and the ultimate spender over at Financial Success for Young Adults.

Carnivals I’ve Rocked

Selling Your Car was included in the Totally Money Blog Carnival.

The Evils of a Reverse Mortgage was included in the Carnival of Personal Finance.

Thank you! If I missed anyone, please let me know.

 

 

Shattering Taboos

Taboo
Image via Wikipedia

ta·boo

-adjective

1.  proscribed by society as improper or unacceptable: taboo words.

There is a societal prohibition against talking about money, especially actual money.  Talking about a deal, or the hypothetical bundle you lost on the Super Bowl is  ok, but discussing how much money you make, or how much you have saved for retirement is almost as bad as talking about sex.  In many social circles, it’s far worse.

Money is one of the primary causes of divorce, second only to infidelity.   It can cause myriad problems, including anxiety, depression, paranoia, impotence, impulse spending, gambling, social isolation, suicide,  and murder.   Yet even therapists hesitate to discuss finance with their patients.

Occasionally to the chagrin of my family and friends, I’ve almost completely destroyed that taboo in myself.   After spending a year and a half writing about everything I do financially, I’ve found myself with very little hesitation to talk about my finances in real life.   I don’t mind discussing my credit card debt, my projections on paying off my mortgage, or almost anything else, with the exception of my salary.   I’ve never seen anything good come from coworkers comparing paystubs.   Somebody always gets hurt feelings.

Aside from that one exception, I think it’s healthy to talk about money.  How many kids launch into adulthood financially clueless because their parents wouldn’t talk about money?    How many marriages could be saved if couples would talk about their financial problems before they became financial disasters?

How can you go about breaking down the mental barrier to talking about money? Starting a personal finance blog and writing three to four times per week for a couple of years isn’t a practical solution for everyone.

Start small.

Mention the fact that you have a credit card balance(assuming you do) when you are talking to a friend.   Suggest a coworker appeal his property taxes, or offer a couple of tips to help your cousin negotiate her rent.

Most importantly, start having these conversations with your spouse/significant other/life partner.   If you can plan to spend the rest of your life with someone, you can certainly plan to discuss one of the most important topics in your life with her.   If you can’t, are you really a good fit?

Try it.  Break down that taboo. Your life will be better for it.

Are you afraid to talk about money?

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Playing For Blood

Toys of Christmas Past
Image by brizzle born and bred via Flickr

Kris at Every Tips and Thoughts wrote a post about games and letting her kids win feeling bad about winning.  I disagree.  This post is an expansion of my comment there.

When we play games in my house, we play for blood.   I’ve never let my kids win and they know it.  From the first time the kids attempt Memory, they know they’ve got to earn a win against Mom and Dad.   They know if they lose, they must do so gracefully.  If they pout or cry, they lose game privileges for a while.  I demand good sportsmanship, win or lose.

To be clear, my kids are 3, 4, and 11 and they are all held to the same standards of sportsmanship.   Win or lose, they will do so gracefully.   There will be no temper tantrums when they are Sorry’d and no pouting when the Queen is captured.

It took my son almost 3 years to beat me at chess.   When it finally happened, he was almost as proud as I was and still talks about it 5 years later.

It’s not much fun playing games with his friends. They were coddled and expect to win everything.  I have to take away game privileges just like I do for my 3 year old.  They hate that because we have the coolest board games.   Nobody else has games that involve zombies or disembodied brains.

What has the result been?

My kids love playing games.   This week, my oldest has been teaching his sisters how to play Life.   When he visits his friends, he’s as likely to bring a board game as an electronic game.    He’s got a good mind for strategy, and I can’t remember the last time he pouted when I tromped him.

My 4 year old hasn’t mastered gamesmanship yet, but she will.  When I threaten to put the game away, she wipes her eyes, and keeps playing, even if her jaw is chattering.   She knows what is expected and works to live up to it.

Both of the older kids are competitive.   They’ve never had a win handed to them, and they have each had wins they had to work for, and they know how it feels to win and earn it.

The youngest doesn’t care if she wins, she’s just happy to play.   In my experience, the competitive gameplay gene doesn’t activate until 4.

In my mind, the real world won’t hand them any wins, so I might as well start teaching them how to work for it now.

How about you? Do you let your kids win, or do you teach them that all games are bloodsports?

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