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Book Review: Social Nation

I recently had an opportunity to read Social Nation: How to harness the power of Social Media to attract customers, motivate employees & grow your business by Barry Libert. Heckuva title.

Libert is the the CEO at Mzinga, which is a company that connects other companies–and their customers–using social media to collaborate and communicate. Social media is, quite simply, using the internet to drive interactive communication. This includes Twitter, Facebook, and forums. Sometimes, it’s just discussion, sometimes, it’s sharing user-generated content.

Social Nation “will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services.” It bills itself as a “complete toolbox” for social media. Does it match the hype? Let’s see.

The book is broken into three sections.

Part 1: The Future of Business is Social

Libert asserts that the future of business is social. That is obviously true, to a degree. A solid viral marketing campaign can drive more eyeball to a product than a full-page spread in the New York Time or a 30-second spot during Super Bowl halftime. However, there are a lot–possibly a majority–of business-to-business companies that will gain no value from a social media campaign. Would a regional supplier with an exclusive distributorship for a top-name line of faucets benefit from being on Twitter? No. On the other hand, 17% of our time online is spent on social applications and the fastest growing demographic on Facebook is 35 years old or older. There is certainly some value to be gained by have a social media presence in some markets.

This section(all of chapter 3!) also contains a link to a test to determine your social media skills. I haven’t taken the test, mainly because I don’t feel like registering for another site. This struck me as nothing more than lead generation, which is a shame. It could be a useful tool.

Part 2: Seven Principles for Building Your Social Nation

This section has seven chapters, containing 7 case studies that detail the 7 principle of social media, as defined by Libert and Mzinga.

The principles include:

Let the culture lead the way, as demonstrated by Zappos.com.
Involve your fans. The big takeaway from chapter 8 is that, when you create a community, your job is to facilitate involvement, not to control it. If you try to run it with an iron fist, it will choke and die.
Reward others and you will be rewarded. Apple lets developers keep 70% of the money they make in the app store. That encourages developers to develop, making everyone more money. Give. Karma will take care of the rest.
There are 4 other principles, but some are just common sense, and I don’t want to give away the contents of the book.

Part 3: Start Today and Create Your Own Social Nation

aka

Chapter 11: How to Get Started and 10 Pitfalls to Avoid

Section 3 has just one chapter, but it’s a good one. It explains the difference between followers and fans, the value of each and how to bond with each. The difference? Fans are actively involved. Followers are far more passive.

This section/chapter also goes into some things to avoid, like abandoning a social media strategy too early, failing to market your business, underestimating the power(positive and negative) of a social network.

Is it worth getting the book?

Social Nation bills itself as a complete social media toolbox, but it falls a bit short. The book tackles social media from a purely strategic point of view, ignoring the tactical concerns. It’s clearly geared toward helping a company plan its social media strategy from a 10,000 foot perch. For the people in the trenches, or anyone with a grasp of strategy that’s looking for the details on running a social media campaign, it’s not enough. That said, if you are trying to plan a social media strategy, or you have no idea where to start, this is a great book for you. It holds a lot of value, but stops some distance before “complete”. Definitely worth a read if you are involved is social media planning.

Giveaway

I’m giving away Social Nation. If you’d like to have a chance to get it, just leave a comment, telling me how you like to see companies use social media. Fair warning, this is the book I read, so it’s “used”. I take care of books, so you can’t tell that it’s used.

Publishers, Publicists, and Authors

If you have a book you’d like me to review, please contact me.

Whiners

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I have a lot of friends and family in different financial stages in their lives. Some are deeper in debt than I am, others are just starting to dig their own pit, still others have paid off every cent of debt they’ve ever used. That’s okay; as they say, it takes all kinds to make the world go round.

Out of all of those, the only ones who irritate me are the spendthrift whiners. These are the people who spend 28 days a month struggling to make ends meet and complaining about how hard their lives are. They make snide comments about how easy other people have it, and act like they are being cheated out of their birthright whenever anybody does anything fun that they can’t do because they are too broke.

The other two days—or sometimes three—of the month, are payday. These are the days the the spendthrift whiners try to make themselves feel rich for 24 hours, while wondering why you aren’t willing to hit the fancy restaurants and expensive vacations with them. This is the day they will buy a dozen moves, or a new home theater system, or a big screen TV. It’s the day they will drop a non-refundable deposit on an exotic vacation, or shop for a new car. Before they know what’s happening, the money is gone and they are broke again until next payday, condemned to whining about their horrible situation, while their spendthrift-whiner friends and neighbors complain about the injustice of having to go without luxuries while our hypothetical spendthrift whiners have a big screen TV and an exotic vacation to Dubuque booked.

These people give no thought to the future. Their life savings consist of depreciating electronics and a fancy scrapbook. What do they do when life catches them by surprise? They come begging for a loan, or charge the emergency to a credit card while complaining about the cost of interest. Ultimately, everyone who plans ahead and sets some money aside is obviously trying to rip them off, because nobody can actually do well for themselves without being crooked.

They are absolutely convinced that life is too hard to succeed, and they refuse to examine their own behavior to find the cause of their problems.

Until payday.

What’s your biggest financial pet peeve?

This was originally a guest post written for a blog swap run by the Yakezie personal finance blog network to answer the question “What is your biggest financial pet peeve?“ It ran on Faith and Finance.

Selling Your Car

Finance

: English: Jalopy car in Joshua Tree National Park in Hidden Valley Campground (Photo credit: Wikipedia)

When it’s time to replace your car, most people focus on the new car, instead of the old, but that is ignoring real money. Your old car–unless it has disintegrated–still has value. Sometimes, it’s just time to ask yourself, “When should I sell my car?”

When you’re looking to sell your car (like with We Will Buy Your Car), you generally have several options:

Tow & crush. If your car has been wrecked, doesn’t run, or is just old and beat up, you may be stuck with calling a junkyard and accepting $50 for them to pick up your car and crush it for scrap.
Trade it in. This is probably the least hassle, but–other than #1–doesn’t pay well. Dealerships are willing to pay something under what they will get at a wholesale auction, which is quite a bit less than the blue book value.
Sell it yourself. Now you’re thinking, “He’s going to buy my car! Oh, bother.” It can be a pain, but it’s also the best way to get a decent price for your wheels.

When you sell your car, there are a few things to keep in mind, much like when you sell something on Craigslist.

Don’t be alone. There are bad people in the world, but they don’t like witnesses. Bad things are much less likely to happen if you have company.
Know your price. Specifically, know three price: your dream price, the price that would make you happy, and the absolute lowest price you are willing to accept. Make sure you figure these numbers out ahead of time. Know what you are comfortable with before it comes time to close the deal.
Check IDs. The buyer is going to want to test-drive your car. That’s fine, but you want to make sure you know who is driving off in your car. “Officer, Sumdood took my car. He was wearing jeans.” That won’t get your car back.
Clean it up. Get the car detailed before you show it to a potential buyer. A sparkling-clean car will almost always bring in a few hundred extra dollars. It’s well worth the expense.

Following this plan should make the sale go as smoothly as possible and bring you the most possible money.

Readers, what have you done to dispose of an old car?

This is a sponsored post written to provide some insight into the world of used car retail.

I didn’t grow up with money. I never lacked for anything important, like food, clothes, shelter, affection, but we weren’t exactly rolling in cash.

When I was 6, I got a paper route so I could buy my own toys.

When I was 13, I started doing odd jobs on nearby farms.

When I was 15, I worked construction with my Dad in the summer. When school started in the fall, I gave up a study hall and my lunch period to work in the lunch room, serving food and washing dishes, for $4.25 per hour.

Within two weeks of getting my driver’s license at 16, I got a job working evenings and weekends washing dishes. I’d call it a part-time job, but it wasn’t, most weeks. A couple of months of busting my butt got me promoted to cook, which was more fun and had better pay. $6.25 and hour was a decent amount for a teenager in 1994.

Three days after graduating high school, I moved out.

At 18, I was living on my own, working two jobs. During the day, I stacked pallets. I stood at the end of a conveyor belt, picked up the 50 pound bags as they came my way, took 3 steps and set them back down. 1500 times a day. In the evenings, I was a cook at a different restaurant 5 miles away. My car was broken, so I had to bike to both jobs. In the winter. In Minnesota. That winter, my parents passed up a new washing machine to buy me a beater car so I didn’t have to freeze. It lasted until spring, but I’m still grateful for that car. That’s the only time I’ve taken money from my parents as an adult.

At 20, I was working 12 hour graveyard shifts in a machine shop when Brat #1 came along. I’d work from 5PM to 5AM, come home and take the baby so my wife could get 5 hours of uninterrupted sleep. That kid drank 8-10 ounces of milk or formula every hour, so without that, the idea of uninterrupted sleep was a cruel joke. We qualified for WIC, a “feed your family” welfare program. I was broke and scared of formula prices, so we signed up. My son puked up the one brand of formula we were allowed, and it hurt my pride, so we cancelled without ever using the benefits.

After 6 months of missing so much of my family’s life, I quit that job and moved into a call center, taking a $4/hour pay cut, before overtime. Fortunately, busting my butt every day allowed me to stomp all over my goals and get some decent bonus pay.

Working a daytime schedule also allowed me to go to school part-time. Here’s the scene: At 21, I had a baby, a full-time job, and I was going to school. I took student loans to make that happen. I was also doing side jobs fixing computers. Traveling IT for people who have no idea how to work a mouse. During this time, we started accumulating debt, based entirely on our own choices.

Within a few months of graduating, the years of busting my butt in the call center paid off and I got promoted to be the administrator for the phone system and collection system, which gave me valuable experience.

Until I got laid off.

Again, busting my butt saved it. My boss volunteered to “forget” about the vacation time I had used that year so it would get cashed out on my last day. I could cover expenses for a while.

Job hunting became a full-time job and it paid off. I landed my current job right as my funds ran out.

I work, on average, 50 hours per week. When it’s needed, I’ve cleared 100 hour work weeks. I have a side business as a firearms instructor. I have a side business doing web consulting for businesses. I blog here.

I do whatever it takes to support my family. I am that support.

I have never had an unemployment check, and I’ve never used government charity.

I have busted my butt to be where I am today, and continue to bust my butt to make it better.

Some day, I’ll be out of debt, and that will also be due to hard work, not charity.

I love my family.

I pay my taxes.

I give to charity.

I am the 53%.

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