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Making the Sale: How to Alienate Your Customers

Braun HF 1, Germany, 1959
Image via Wikipedia

Have you ever walked into a store only to be instantly surrounded by salespeople trying to sell you whatever their corporate office has decided is the most important thing for them to sell this week?

I remember walking into a big blue electronics store to buy a TV.    The beautiful corner-unit entertainment center that perfectly matches my living room will fit–at most–a 32″ screen.   Unfortunately, any questions I asked were answered with an attempted upsell to a big screen. I don’t want a fancy TV.   I don’t have room for it.  It doesn’t fit my needs.

Why do the salespeople persist in strong-arming me into something I can’t use?

Later, I’ll be visiting a couple of potential customers.   I know from talking to them that they are expecting a hard sell and a push to sign a contract today.

I don’t do that.   I can’t do that.

My goal for these meetings is to find out what these people want, and–more important–what they need.   How can I know what they need before I have a chance to sit down and ask them?   Even bringing a proposal to the meeting would show that I cared less about them than I do about their checkbooks.

Here’s my checklist of items to bring:

  • Notebook
  • Pen
  • Spare pen
  • Business card
  • My winning personality

That’s it.

I can accomplish more with “How can I help you succeed?” than I can with “You really need to buy this from me, today.”

If the high-pressure sales-weasels at the big blue electronics store had been taught that lesson, I may have gone home with a high-end (though smaller) TV, rather than going home to buy online.

Have you ever had a sales-weasel try to convince you that you want something you don’t need or need something you don’t want?

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Ten Easy Ways to Cut Spending at Home

With the sorry state of the economy over recent years, most home-owners are looking at ways to cut down on monthly spends without being frugal. These are ten simple steps to save your household £100s without missing out on home comforts;

  1. Invest in ISAs. Taxes are becoming a bigger pain than ever before, the only way to avoid the sting in the governments tail is to invest in ISAs. Although there are standard cash ISAs, Stocks and Shares ISAs offer the opportunity to invest for less. This can be risky so only invest what you could afford to lose in the worst case scenario, however if you invest wisely you could potentially bring in a handy amount of cash at the end of your ISA investment term. [Ed.  For my American readers, ISAs are tax-sheltered savings or investment accounts.]
  2. Do the weekly shop online. A site like mysupermarket.co.uk offers up all your regular shopping goods but compares the price from all major supermarkets (Tesco, Asda, Ocado and Sainsburys) to make sure you pay the best price for your weekly shop. It saves you the time and effort of battling through supermarket crowds and paying over the odds for your weekly shop.   Sites such as Topcashback offer money back on your total bill (up for 10%), giving you something for nothing, which these days can’t be ignored!
  3. Homemade not Homepride! It might be the easy option, but ready meals come with a large mark up. By ditching the meals in favour of freshly prepared food you can save yourself a packet and learn a new skill to capitalise on in the future perhaps. Visit local markets for your produce at a far lower price than the local supermarket. So overall, you’re saving money and benefiting from the best, freshest local produce.
  4. Satellite vs. Freeview. When it comes to your TV package you must choose wisely. Packages range from around £50 a month for those who demand all the sports and movie channels, to £13 one off cost for Freeview, dependant on what box you chose. Weigh up if you really need most, hundreds of channels you never watch or an extra £50 a month. [Ed.  My basic currency conversion is £1 = $2.  It’s not perfect, but it is close enough.]
  5. Household insurance shouldn’t cost the earth. Although this is a safety net, not a legal necessity, most households prefer the security of knowing that if disaster strikes, it won’t strike your bank balance. With sites like moneysupermarket.com it is simple to find the cheapest policy for you, only taking a few minutes but potentially saving hundreds.
  6. Ditch the DIY bodging. With the majority of households carrying out regular DIY, hardware stores are raking in the profits when it all goes wrong. We can’t all be natural born handymen and women but with the help of local courses you can be trained in the art of household maintenance for around £100, a bargain when you compare the costs of getting in the professionals to fix DIY disasters. [Ed.  Youtube is also a great resource to learn DIY repairs.]
  7. Auction your clutter. If we’re being honest, we all have that cupboard at home filled with things we really don’t need and will never use! It’s time to be cutthroat and unemotional, get the laptop out and auction everything that hasn’t been used for a year. Don’t use the excuse of ‘it might come back into fashion’ or ‘that’ll come in handy one day’, it won’t and by getting rid you benefit from extra cash and extra space – win/win.
  8. Swap top brands for own brand. I’m not saying settle for foods you dislike, but often you can benefit from supermarket own brands without your taste buds suffering. Items like tinned fruit and veg, bread and butter all taste extremely similar, weather you penny pinch or splash the cash. So trade in your £1.25 loaf of bread in favour for one costing 20p and see if you notice the difference.
  9. Stick to a shopping list. By shopping for a list and sticking to it, it cuts out impulse buys that are responsible for the shock you receive when you get to the tills. Plan your weekly meals and simply buy what you need, cutting waste and potentially cutting your waistline! Also try to avoid 3 for the price of 2 deals on products with a shelf life, as often this results in a bin full of gone off food!
  10. Invest in Skype. To cut down on costly phone bills, use Skype where necessary. An internet let service, it allows you to call and video call people with Skype for free, or phone normal phone lines for a fraction of the cost of using your usual phone line. With free to download software, you would be silly to throw away money on costly phone bills.

Article written by  Moneysupermarket.com.

 

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Three Ways to Make Christmas Cheap

Car off cliff sign
Image via Wikipedia

We failed Christmas Budgeting 101 this year.   I haven’t totaled the damage, yet, but we have spent at least $500 more than we had planned.

It hurt.

Next year, we’re going to handle the Christmas budget differently.   This year’s model isn’t working.   It’s a lot like pushing a car down a hill to get it started, but ignoring the cliff at the bottom.

1.  Use cash.  A huge part of our problem was that Capital One is helping us celebrate.   It’s horrible, because we both know we shouldn’t be using a credit card, for exactly this reason, but we can’t seem to make the transition back away from the plastic.   Part of the reason is that Amazon and ThinkGeek don’t accept cash, and part of it is convenience.    Don’t get me wrong, we’re not carrying a balance on the card, but it’s still far too easy to overspend.

2.  Communicate!  If our gift budget is $500, and I spend $300 online while she’s busy spending $300 in stores, out budget is shot.   Worse, if we spend that money buying stuff for the same people, our budget is shot before our shopping is done.   A little bit of this happened to us this year.

3.  Explore atheism.  There really is no more effective wa

y to cut down holiday expenses than to eliminate the holiday completely.   This may not be the best answer for everyone, but it’s effective.   On the other hand, I know several atheists who celebrate Christmas as much as anyone else.    This probably isn’t a good alternative for most people.

3, Take 2.  Cut back on “stuff”.  My kids have more toys than they can play with.  My kids’ parents have more toys than they can play with.  Do we really need more?   Wouldn’t it be better to spend the money I’d normally use to buy my wife a present on a series of date nights, spread out through the year?   I could take my kids to Feed My Starving Children so they can understand how privileged they are and how much the things they take for granted are really worth.

There are so many other ways to celebrate a holiday that has turned into a national orgy of consumerism.  Next year, we’ll be trying some of the alternatives.

 

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Sunday Roundup

Bugatti Veyron
Image via Wikipedia

I just realized that I screwed up on Friday’s post and accidentally scheduled it for July 31 instead of July 1.   Sorry about that.

I am pretty excited about tomorrow’s post.   I’m going to…well, that should wait for tomorrow.   It’ll be fun, though.

Best Posts

It’s a basic economic principle:  If you want to sell less of something, charge more for it.   That works for labor costs, too.  Raising the minimum wage, especially when there is a recession, will only cause less employment.

This is a neat business idea.   Sometimes, a small business wants a mailing address that isn’t the owner’s home address.

Foreign CDs seem tempting.  You can make a decent return in India.   Just make sure it’s a legit bank, instead of the “Cayman Island” banks that exist just to collect wire transfers from the US.

In a high-tax, high-regulation environment, the underground economy will thrive, every time.   Working for cash and no paperwork can be tempting.

Here’s a sample email to help you buy a car.

Carnivals I’ve Rocked and Guest Posts I’ve Rolled

Shattering Taboos was included in the Carnival of Personal Finance.

Thank you! If I missed anyone, please let me know.   I’ve been slacking off on carnival submissions lately.

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