- Screw April Fool's Day. I'm about ready to clear my entire feed queue. #
- I definitely need a reason to get up at 5 or I go back to sleep. #
- Bank tried to upsell me on my accounts today…through the drivethru. #
- Motorcycle battery died this morning. Surprise 4 mile hike. #
- RT @ramseyshow 'The rich get richer &the poor get poorer' is true! Rich keep doing what rich people do & poor keep doing what poor people do #
- RT @ramit: "How do you know if someone is a programmer?" I cannot stop laughing imagining half my programmer friends – http://bit.ly/9MOipi #
AAA – Save Some Cash
- Image via Wikipedia
Have you ever driven off the road at 100 miles per hour into a grove of trees at midnight, only to have 2 cops and your father spend 2 hours looking for your car with high-powered spotlights? Let me tell you–from experience–that a free two will, in fact, make that night a little bit better.
Enter AAA.
At its most basic level, AAA is just a roadside assistance service. If your car breaks down, you lock your keys in, or run out of gas, you call AAA from the side of the road and they send a hero at any time of day or night. I’ve used the service to get a car pulled out of an impound lot and out of a ditch. They’ve helped move broken-down cars from my driveway to the mechanic.
We pay $85 per year for the basic service, which includes 5 miles of towing, up to 4 timers a year; lockout service; gas delivery; “stuck in a ditch” service; free maps, trip planning and trip interruption protection. Higher membership levels boost those services and include things like free passport photos, complimentary car rental when you use the tow service, concierge service and more.
I’ve been a member since I got my driver’s license at 16, and over the years, just the roadside assistance has paid for my lifetime of membership several times over.
But–as the man said–wait, there’s more!
They certify mechanics. Not for skill, but reputation. It’s harder to get screwed by a AAA mechanic.
Then there are the discounts.
Most chain hotels, some oil-change shops, and a lot of car-rental services have AAA discounts. Combined with the trip planning, the discounts can easily pay for themselves, if you travel even once a year.
There are also discounts at a ton of restaurants and attractions, sometimes adding up to savings of $50 or more. I don’t think I’ve ever had a year where AAA didn’t pay for itself, and I don’t even use the services efficiently.
For example:
- 10% off Target.com
- Discounts on Magellen GPS units
- Theater(stage and screen) discounts
- Discounts on minor league baseball and college football tickets
- Prescription savings plan
- $3 of at our local for-profit aquarium
- 10-30% discounts from Dell
- 5% off at UPS
- 20% off at Sirius Satellite Radio
- 10% off PODS(hoarders take notice!)
- 10% at Amtrak
- Up to $200 off at DirecTV
- A crapload more
I know I sound like a salespitch, but they didn’t pay for this post. I’m just a happy customer.
Do you use a roadside assistance or a discount-from-a-million-places membership?
Book Review: Small Message, Big Impact
I was recently given an advanced reader copy of Small Message, Big Impact by Terri L. Sjodin. It’s a book on crafting an effective and persuasive elevator speech.
An elevator speech is, according the the author, “a brief presentation introducing a product, service, philosophy or an idea. The name suggests the notion that the message should be delivered in the time span of an elevator ride, up to about 3 minutes. Its general purpose is to intrigue and inspire a listener to want to hear more of the presenter’s complete proposition in the near future.” It’s a 3-minute speech you give to intrigue someone enough that they will let you give a real presentation.
A lot of people–probably most–use their 3 minutes of unexpected access as an “information dump”. They pour as much data as possible into their audience. According to Sjodin(and I agree!), and elevator speech needs to be primarily persuasive, not informative. You need to include enough information to back up your persuasive arguments, but too much information is at least as bad, if not worse, than too little.
An elevator speech is either a sales pitch or a waste of time. You are selling the right to give more detailed information at a later time. The elevator pitch is not about making the sale. It’s about advancing the ball toward the eventual sale.
Who needs an elevator pitch? You do. Everybody sells. Even if you don’t have a product, a service, or a business, you have yourself. Can you pitch your boss on why you deserve a raise or a promotion?
The author walks you through creating an elevator speech that takes advantage of Monroe’s Motivated Sequence to advance your goal, whatever that is. She’ll teach you how to grab your audience’s attention and make them recognize a need for change. You’ll offer a solution, help them see the super-ninja-awesome future you’re offering, and give them a clear call to action. All in 3 to 5 minutes. Small Message, Big Impact will also teach you to provide a clear progression through those steps, making it easy for your target to say yes.
You’ll learn the basic outline of an elevator speech, including how to grab your target’s interest, build a persuasive case, and establish credibility when you’ve been surprised with a few moments of access. The three pieces of any successful presentation, from an elevator speech to a full-day presentation are
- Case. If you can’t make your case, nothing else matters.
- Creativity. You won’t win by being the same as everyone else. The same product, the same service, the same buzzwords won’t differentiate yourself from the competition.
- Delivery. Stumbling, stammering, and talking to the wall will make the the best product and the most creative presentation sound like crap, every time. You need to build your presentation and practice it, so you come across and smooth an knowledgeable.
One of the best ways to sound credible, which will assist your delivery like nothing else, is to use an authentic voice. Be sincere and sound it. Believe in the material and yourself. Know the material–inside and out–and practice it until you can deliver it smoothly, even if that means enlisting a friend for speech practice.
Of the books I’ve reviewed, I think this is my favorite. If you need to design an elevator speech or improve the one you’ve been using, you should read this book. Even if you don’t care about an elevator speech, the book provides a decent education on persuasive selling that easily carries over to the written word.
How would you(or do you) use an elevator speech?
Annual Fees: Scam or Service?
Annual fees. For a lot of people, this is the worst possible thing about a credit card. That’s understandable, since paying interest is voluntary. If you don’t want to pay it, you just need to pay off your balance within the grace period. Annual fees, on the other hand, get paid, whether you want to or not, if the are a part of your credit card.
When I was 18, I applied for a credit card that raised an undying hatred of Providian in my heart. I was dumb and didn’t read the agreement before applying. When I got the card, I read the paperwork and nearly made a mess of myself. It had a $200 activation fee, a $100 annual fee, a $500 limit, a 24% interest rate, no grace period, and a anthropomorphic contempt for all things financially responsible.
Yes, you read that right. The day you activate the card, you are 3/5 maxed and accruing interest at rates that would make a loan shark blush like my grandma is a strip club. Instead of activating, I cancelled the card and ran away crying. It was a mistake but didn’t cost me anything.
In exchange for all of that, I got…nothing. The card offered no services of any kind in exchange for the annual fee.
On the other hand, I have a card with an annual fee right now. It’s $59 per year, but it offers value in exchange.
This card’s basic offering is a 2% travel rewards plan. With most of our spending on this card, we’ve managed to accumulate $400 of rewards, so far, counting the 25,000 bonus miles for signing up.
In addition, it offers 24 hour travel and roadside assistance. The roadside assistance itself will pay for the fee, because I think I’ll be canceling my AAA account after 16 years. The card’s plan isn’t as nice, but I haven’t been using the AAA emergency services for the past few years, anyway.
It extends the warranty on anything I buy. It includes car rental insurance and concierge service. Concierge service is sweet. Need reservations for dinner? Call the card. Need a tub of nacho cheese? Call the card. Need a pizza? Well, call Zappos.com.
All in all, the card is paying for itself a couple of different ways, so in this case, the annual fee is definitely worth it. I guess there’s a serious difference between Capital One Venture and Providan Screwyou.
How do you feel about annual fees? Love ’em, hate ’em, have a card with one?
ING Rocks
I just got an email from INGDirect. To celebrate Independence Day, they are having a sweet, sweet sale.
You can:
- Open a checking account and get between $50 and $126 for doing so.
- Open a Sharebuilder account and get $76 to start buying stocks.
- Get $1776 knocked off the closing costs of a mortgage.
- Get $76 in a new IRA, to give you a little boost for retirement.
Take advantage of all of that and you’ll get $2054 in cash or discounts.
Seriously, this deal rocks. If you don’t have an INGDirect account, get one. There are no overdraft fees and no monthly fees.
The sale ends tomorrow at midnight, so hurry.
FINCON Friday
When this goes live, I’ll be on the road to the Financial Bloggers Conference outside of Chicago. That translates to a day off here.
Monday, I’ll be back with a whole bucket full of bloggy goodness.
