- RT @Dave_Champion Obama asks DOJ to look at whether AZ immigration law is constitutional. Odd that he never did that with #Healthcare #tcot #
- RT @wilw: You know, kids, when I was your age, the internet was 80 columns wide and built entirely out of text. #
- RT @BudgetsAreSexy: RT @FinanciallyPoor "The real measure of your wealth is how much you'd be worth if you lost all your money." ~ Unknown #
- Official review of the double-down: Unimpressive. Not enough bacon and soggy breading on the chicken. #
- @FARNOOSH Try Ubertwitter. I haven't found a reason to complain. in reply to FARNOOSH #
- Personal inbox zero! #
- Work email inbox zero! #
- StepUp3D: Lame dancing flick using VomitCam instead or choreography. #
- I approve of the Nightmare remake. #Krueger #
Reputation Isn’t Everything
I’m a code monkey by trade. Software development pays my mortgage.
I’m also–and separately–a small business owner and have been for years. I’ve actually got several side-hustles going, but only one of them is formal, organized, and incorporated as an LLC. A few years ago, a friend and I decided to go into business together, got certified by the state and start making some extra money.
I have recently discovered that two of the government agencies related to our business have been referring students to us. When our customers call the certifying organization, they are–at least some of the time–recommending us over nearly 200 of our competitors. You can’t buy that kind of marketing. At least, I hope you can’t.
How did that happen? How did two faceless bureaucracies decide that we were the company to recommend?
People talk. Over the last few years, we have worked to make sure people want to say nice things about us. What did we do?
1. We never lie. Our business is training. If one of our students asks a question I can’t answer, I admit it and promise to find the answer. Then, after class, I find the answer and email it to everyone.
2. We are reliable. If we schedule a class and just one person shows up, we hold the class. We have had classes with two instructors and one student. Our hourly rate sucked those days, but the students loved the attention and sent us business afterward. I’d never cancel if even one person is planning to be there.
3. We give it away. We give a lot away. If our customers have questions before or after class, we answer them. I spend time on related forums answering questions. Veterans take our class at cost. I try to give away at least as much value as I get paid for.
Now, this sounds like a sales page, but it’s not. I’m not mentioning the name of my company or even the industry, just so nobody thinks I’m trying to drum up business.
We have dropped a crazy amount of time and effort into building our reputation. With a firm foundation of knowledge and the 3 items I mentioned above, a good reputation is easy to build. A bad reputation is even easier. It’s been said that a happy customer will tell 1 person about his experience, while an unhappy customer will tell 100. Repairing the damage from the unhappy customer is much more expensive than just doing it right the first time.
Building a good reputation is absolutely critical for a successful business. Be ethical, honest, and helpful. Always be there when you say you will be, and try to give away as much as possible without actually hurting yourself. People will talk, so don’t give them a chance to say bad things without being liars themselves.
Reputation isn’t everything. You also need knowledge, marketing, and a product. Without a good reputation, however, the rest doesn’t matter.
Lost Wallet: What to Do Before It’s Gone
I’ve never been mugged. Hopefully, fate has decided that I never will be. Given my habits, it is far more likely that my money clip will fall out of my wallet without me noticing.
That’s a significant piece of my life. That would mean I lost my driver’s license, my debit card, my business credit card, my insurance cards, my carry permit, and the only credit card I carry.
What happens when you lose your wallet? You go to the DMV and get your driver’s license replaced. You call your credit card companies and ask them to invalidate your credit card numbers and send you new cards. You write off the missing cash and hope you don’t need the business cards that you tucked in behind the photo of your great-grand-uncle’s neighbor’s cousin’s mistress’s puppy.
How do you reach your credit card company? You take the card out of your wallet, flip it over, and call the number on the back. But you lost your wallet? What now?
Do you have every statement, that comes with the phone numbers you need to call? I don’t. At this moment, I do not have the phone number for the bank that issues the debit card for my Health Savings Account. I don’t actually know who issued the card. I don’t even know who I would call to report the card missing.
How do you prepare for that? What can you do do make your life much less miserable when your wallet walks aways with a pickpocket, or falls out of your pocket while you’re tooling down the highway on the back of a motorcycle doing 100 miles per hour, dodging the police and winking at the innocent passerby rocking out to really bad back-room country western music in a late model orange convertible? (That’s probably just me.)
How would you prepare for a lost wallet?
There is an 6 step solution to remove all of the worry about someone finding your wallet and using your credit card to fund a Russian adult chat membership, the only site where basement-dwelling losers can talk to someone pretending to be the cooperative mail-order bride they are about to order.
- Take everything that matters out of your wallet.
- Find a copy machine or a scanner.
- Put everything from your wallet on the scanner.
- Scan it.
- Flip the cards over and scan again.
- Either print the scan and put it in a fire-proof safe, or encrypt it and email it to someone you trust who does NOT live in the same house you do. If your house burns down, you want to have access to the files.
Depending on the number of things you keep in your wallet, you might have to repeat the steps a few times to get it all copied. You definitely want to copy both sides, so you can have the card numbers and the phone numbers saved.
Now, if you lose your wallet, you have all of the information you need to deal with the problem and get those cards cancelled.
How do you track your cards and contact information?
Effen Carpets, Effen Pets
We’ve got pets. Lots of pets.
- 4 cats
- 3 kids
- 2 pythons
- 1 dog
- 1 hamster
And yours truly.
I count, I make a good mess.
Pets have hair. Well, except for the python and the horrible abominations of mis-evolved Chinese food known as bald cats.
Pet hair gets every-damn-where.
A few weeks ago, we watched our friend’s dogs for a few days.
Those things pee. Not in the backyard like good dogs, but on the girls’ bedroom carpet.
I hate pee.
Not my own, of course.
I really, really hate animal pee in my house.
So we got the carpets cleaned. Linda told me it would be a bit more than normal, since we were going to get the air ducts cleaned at the same time. I was fine with that. Animal hair gets everywhere, and in the ducts, it makes the furnace and air conditioner work poorly.
Then, I got an email alert from Capital One.
Seven hundred freaking dollars!
That’s about $400 more than I was expecting.
Not flipping thrilled! <—-Understatement.
Thankfully, we have money tucked aside for crap like this, but if stuff keeps coming up, we’re going to be hosed.
Integrity
The true measure of a man’s integrity is not what he will do, but rather what he won’t do.
-Flannery O’Connor
Have you watched a TV lately? Have you noticed that most sitcoms are based entirely on dishonesty? If the characters would stop lying to each other, the premise of most shows would fall apart. How much humor can be found in getting caught in a lie, week after week? If I lived in one of those homes, there would be a divorce happening immediately. There’s no integrity in any of the relationships.
Integrity means no lying, cheating, or stealing. It means you deal with everyone honestly and honorably. You don’t cheat on your wife, or make BS excuses to your kids. You have to make sure you have nothing to feel guilty about and expect the same from the people you deal with. It’s not always easy. If a waitress accidentally forgets to ring up a meal, or a store clerk only rings up one DVD, or the scanner borks itself and give an extra 50% off, you speak up, even if it costs $100. That’s honesty.
Ultimately, what you do during the day, you have to sleep with at night. This includes avoiding responsibilities. Always do what you say, barring forgetfulness, and in that case, make up for it immediately. Don’t break promises, don’t skip out on debts, and don’t get into commitments you have no intention of honoring.
I’ve discovered that the best way to keep your stories straight is to only tell the truth. I don’t have to coordinate an alibi or remember which lie I told to which person if I am honest in all of my dealings. It’s not the easy path. It would be easier to sneak large purchases into the house, or tell my wife I was working late instead of going out for a beer. There are a lot of shortcuts I refuse to take with my life. People act like I’m stupid because I won’t cheat anyone. I enjoy being treated like that, because it means I know who to avoid in the future. If you break promises, lie, cheat, steal, or skip out on your responsibilities, I don’t want to associate with you. Honesty is an important part of my life and relationships. I won’t apologize for that.
What are your core values?
How to Die Well
Most people don’t die quickly.
As much as I would rather die suddenly–while putting a smile on my wife’s face–the odds are that I will spend my last hours or days in a hospital, unable to make the decisions about my care.
Will I be doing my vegetable impression after a car accident, or be left unable to speak during a botched Viagra implanantation in my 90s? I don’t know.
There is one thing I know about the end of my life. I do not want to linger for months, blind and deaf, on a feeding tube. I don’t want my family to spend the last few months of my life secretly ashamed of hoping for my burden to end. I’d like my end to be quick enough that the emotions they are feeling aren’t a sad combination of guilt and relief, just sadness at my passing and happiness at having had me.
That’s the legacy I’d like.
The problem is making my wishes known. If I’m lying in a hospital bed, asking to be allowed to die, they’ll consider me suicidal instead of rationally considering my request. If I’m completely incapacitated, I won’t even be able to ask.
I can certainly make my wishes known beforehand, but how will my family be able to communicate my desires to the doctors in charge and how will they convince the doctor that they aren’t just after my currently imaginary millions?
That’s where a living will comes in. A living will, also know as an advanced directive, is simply a formal document that explicitly states what you want to happen to you if you are too out of it to make your wishes known.
Aging With Dignity has put together an advanced directive called Five Wishes that meets the legal requirements for an advanced directive in 42 states.
The Five Wishes are:
1. Who is going to make decisions for you, if you can’t? For me, the obvious choice is my wife. She appears to like me enough to want me around and love me enough to do what needs to be done, even if it’s difficult. On the chance that we end up in the same car accidents, matching vegetables on a shelf, I’ve nominated my father for the unpleasantness. I don’t think I’ve told him that, yet.
2. What kind of treatment do you want, or want to refuse? When my Grandpa was going, he made sure to have a Do Not Resuscitate order on file with the nursing home, the clinic, and the hospital. He knew it was his time and didn’t want to drag it out.
3. How comfortable do you want to be? Do you want to be kept out of pain, at all costs, even if it means being drugged into oblivion most of the day? Do you want a feeding tube, or would you rather only receive food and fluids if you are capable of taking them by mouth?
4. How do you want to be treated? Do you want to be allowed to die at home? Do you want people to pray at your bedside, or keep their religious views to yourself? Some people want to be left alone, while others are terrified of dying alone. This wish also covers grooming. Personally, if I soil myself, I’d like to get cleaned up as soon as possible. I’ll have enough to deal with without smelling bad, too.
5. What do you want your family to know? This includes any funeral requests you have and whether you’d like to be cremated, buried, or both, but also goes beyond them. Do you want your family to know that you love them? You can also take this section to ask feuding family members to make peace or ask them to remember your better days, instead of the miserable few at the end.
The last 3 wishes are unique to the Five Wishes document, but they are excellent things to include. The most important part of advanced directive is the advanced part. You have the right to want whatever works for you, but your wishes don’t matter if nobody knows about them.
How about you? Do you have a living will? Does your family know what you want to have happen if the worst happens?