I’m not terribly commercial, but I do enjoy making money.
As such, it is safe to assume that any company, entity, corporation, person, place, thing, or other that has a product, service, post, or link has in some way compensated me for said product, service, post or link. That compensation–direct or indirect–may be in the form of money, swag, free trips, gold bullion, smurf collectibles, super-models, or just warm-fuzzies. That list is NOT in order of preferred method of compensation.
To reiterate: If it’s commercial, and it’s here, I’m probably being paid for it.
Last night, my wife and I went to see Evil Dead: The Musical. I’m a die-hard zombie-movie fan, and the Evil Dead Trilogy is among my favorites. I don’t recognize a difference between Candarian demons and zombies, so it still fits the genre.
The musical beats either of the first two movies, hands down. I was rolling. If you are in the Minneapolis area tomorrow, check it out at the Illusion Theater. If you are elsewhere, watch for it. It’s entirely worth the time and money.
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Sometimes, shopping can save you money, but don’t let it get out of hand.
I’ve never had food poisoning, but my wife has. It was unpleasant.
Libert is the the CEO at Mzinga, which is a company that connects other companies–and their customers–using social media to collaborate and communicate. Social media is, quite simply, using the internet to drive interactive communication. This includes Twitter, Facebook, and forums. Sometimes, it’s just discussion, sometimes, it’s sharing user-generated content.
Social Nation “will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services.” It bills itself as a “complete toolbox” for social media. Does it match the hype? Let’s see.
The book is broken into three sections.
Part 1: The Future of Business is Social
Libert asserts that the future of business is social. That is obviously true, to a degree. A solid viral marketing campaign can drive more eyeball to a product than a full-page spread in the New York Time or a 30-second spot during Super Bowl halftime. However, there are a lot–possibly a majority–of business-to-business companies that will gain no value from a social media campaign. Would a regional supplier with an exclusive distributorship for a top-name line of faucets benefit from being on Twitter? No. On the other hand, 17% of our time online is spent on social applications and the fastest growing demographic on Facebook is 35 years old or older. There is certainly some value to be gained by have a social media presence in some markets.
This section(all of chapter 3!) also contains a link to a test to determine your social media skills. I haven’t taken the test, mainly because I don’t feel like registering for another site. This struck me as nothing more than lead generation, which is a shame. It could be a useful tool.
Part 2: Seven Principles for Building Your Social Nation
This section has seven chapters, containing 7 case studies that detail the 7 principle of social media, as defined by Libert and Mzinga.
The principles include:
Let the culture lead the way, as demonstrated by Zappos.com.
Involve your fans. The big takeaway from chapter 8 is that, when you create a community, your job is to facilitate involvement, not to control it. If you try to run it with an iron fist, it will choke and die.
Reward others and you will be rewarded. Apple lets developers keep 70% of the money they make in the app store. That encourages developers to develop, making everyone more money. Give. Karma will take care of the rest.
There are 4 other principles, but some are just common sense, and I don’t want to give away the contents of the book.
Part 3: Start Today and Create Your Own Social Nation
aka
Chapter 11: How to Get Started and 10 Pitfalls to Avoid
Section 3 has just one chapter, but it’s a good one. It explains the difference between followers and fans, the value of each and how to bond with each. The difference? Fans are actively involved. Followers are far more passive.
This section/chapter also goes into some things to avoid, like abandoning a social media strategy too early, failing to market your business, underestimating the power(positive and negative) of a social network.
Is it worth getting the book?
Social Nation bills itself as a complete social media toolbox, but it falls a bit short. The book tackles social media from a purely strategic point of view, ignoring the tactical concerns. It’s clearly geared toward helping a company plan its social media strategy from a 10,000 foot perch. For the people in the trenches, or anyone with a grasp of strategy that’s looking for the details on running a social media campaign, it’s not enough. That said, if you are trying to plan a social media strategy, or you have no idea where to start, this is a great book for you. It holds a lot of value, but stops some distance before “complete”. Definitely worth a read if you are involved is social media planning.
Giveaway
I’m giving away Social Nation. If you’d like to have a chance to get it, just leave a comment, telling me how you like to see companies use social media. Fair warning, this is the book I read, so it’s “used”. I take care of books, so you can’t tell that it’s used.
Publishers, Publicists, and Authors
If you have a book you’d like me to review, please contact me.
English: Jalopy car in Joshua Tree National Park in Hidden Valley Campground (Photo credit: Wikipedia)
When it’s time to replace your car, most people focus on the new car, instead of the old, but that is ignoring real money. Your old car–unless it has disintegrated–still has value. Sometimes, it’s just time to ask yourself, “When should I sell my car?”
When you’re looking to sell your car (like with We Will Buy Your Car), you generally have several options:
Tow & crush. If your car has been wrecked, doesn’t run, or is just old and beat up, you may be stuck with calling a junkyard and accepting $50 for them to pick up your car and crush it for scrap.
Trade it in. This is probably the least hassle, but–other than #1–doesn’t pay well. Dealerships are willing to pay something under what they will get at a wholesale auction, which is quite a bit less than the blue book value.
Sell it yourself. Now you’re thinking, “He’s going to buy my car! Oh, bother.” It can be a pain, but it’s also the best way to get a decent price for your wheels.
When you sell your car, there are a few things to keep in mind, much like when you sell something on Craigslist.
Don’t be alone. There are bad people in the world, but they don’t like witnesses. Bad things are much less likely to happen if you have company.
Know your price. Specifically, know three price: your dream price, the price that would make you happy, and the absolute lowest price you are willing to accept. Make sure you figure these numbers out ahead of time. Know what you are comfortable with before it comes time to close the deal.
Check IDs. The buyer is going to want to test-drive your car. That’s fine, but you want to make sure you know who is driving off in your car. “Officer, Sumdood took my car. He was wearing jeans.” That won’t get your car back.
Clean it up. Get the car detailed before you show it to a potential buyer. A sparkling-clean car will almost always bring in a few hundred extra dollars. It’s well worth the expense.
Following this plan should make the sale go as smoothly as possible and bring you the most possible money.
Readers, what have you done to dispose of an old car?
This is a sponsored post written to provide some insight into the world of used car retail.
As much as I hate the idea of socialized health care, it does have one shiny selling point to counter its absolute immorality: it’s cheap. Assuming, of course, you ignore the higher taxes and skewed supply/demand balance.
Here in the US, we’re free from that burdensome contrivance. Instead, we have health care and health insurance industries that are heavily regulated and ultimately run by people who have A) never held a job outside of government or academia, and B) have no idea how to run either a hospital or a business. That works so much better. Some days, I think our health system would be better run by giving syringes and band-aids to drunken monkeys. The high-level decision making wouldn’t be worse.
Thanks to that mess and the high unemployment rate that somehow hasn’t been remedied by the 27 bazillion imaginary jobs that have been save or created in the last 2 years, some people are hurting. Not the poor. We have so many “safety net” programs that the poor are covered. I’m talking about the “too rich to be considered poor, but too poor to be comfortable”, the middle class.
If are much above the poverty line, you will stop qualifying for some of the affordable programs. The higher above the line you go, the less you qualify for. That makes sense, but the fact that we have so many safety net programs means there is a lot of demand created by all of the people who are getting their health care “free”.
That drives the prices up for the people who actually have to pay for their own care. Yes, even if you have an employer-sponsored plan, you are paying for the health insurance. That insurance is a benefit that is a part of your total compensation. If employers weren’t paying that, they could afford higher wages.
As the price goes up, employers are moving to a high-deductible plans, which puts a squeeze on the employees’ budgets. Employees–you and I, the people who actually have to pay these bills–are looking for ways to save money on the care, so they can actually afford to see a doctor.
In response to that squeeze, some unscrupulous people(#$%#@%! scammers) are capitalizing on the financial pain and selling “health discount plans” which promise extensive discounts for a cheap membership fee. These plans are not insurance. In a best-case scenario, the discount plans will get you a small discount from a tiny network of doctors and clinics. Prescription drug plans are no better. You may get a 60% discount, but only if you use a back-alley pharmacy in Nome, Alaska between the hours of 8 AM and 8:15 AM on January 32nd of odd leap years.
How can you tell it’s a scam?
The scammers will try to sell you on false scarcity. They’ll say the plan is filling up fast and you have to buy now if you want to get in on it. For all major purchases, if you aren’t going to be allowed time to research your options, assume it’s a scam. Good deals won’t evaporate.
They aren’t licensed. Call the Department of Commerce for your state and see if the company is a licensed insurance provider. Pro tip: they aren’t.
They don’t want you to read the plan until after you’ve paid. That’s a flashing, screaming, electro-shock warning sign for anything. Once you’ve given them your money, your options are reduced.
The price is amazingly low. Of course it is. They aren’t actually providing any services, so their overhead is nonexistent. They only have to pay for gas to get to the bank to cash your checks.
Really, the best way to judge if something is a scam is to go with your gut. Does it feel like a scam? Do you feel like you’re getting away with something? Does it sound too good to be true?
To recap: health care/prescription discount plans = bad juju.
“Honey, here on national television, in front of a live studio audience, I’ve got a secret I’d like to share. You’re not our child’s mother. I’ve been sleeping with the milkman. And the goat. Your mom is the star of my new adult website. With the goat. And the milkman. I’ve got three other families, in three other cities. I lost the house to my gambling addiction. Those sores? Herpesyphiligonoritis. I got it from the foreign exchange student we hosted before I moved her to Dubuque and married her. The goat gave her away. The milkman cried. Oh, and I wore your panties to the Illinois Nazi reunion. I know how much you hate Illinois Nazis. But I still love you. And your sister. Especially your sister. She does that thing with her tongue….”
Why would anyone go on national television to share things like that?
More interesting: why would anybody stay on stage after hearing that?
Stay tuned.
I have this friend. He bought a couple of cars. He’s got some issues with money, partially revolving around a need to keep his assets below a certain threshold. So he put the cars in his girlfriend’s name. I know, it’s slightly crooked, but that makes the story more fun.
They broke up.
Recently, she called him to say she was suing him for the cars. She wanted them. She wanted to hurt him. She was mean. Somehow that turned into them agreeing to settle the case on Judge Joe Brown, on national television.
My friend spoke with the show’s producer, then last week, he was flown to California and put up in a hotel for a couple of days. When he arrived at the TV studio, he was informed that it wasn’t Judge Joe Brown, but a new show that will start airing in the fall called, The Test. According to CBS, The Test “is a one-hour conflict resolution talk show that will use lie detector and DNA tests to settle relationship and paternity disputes among the guests.” Coincidentally, CBS also owns Judge Joe Brown.
My friend got on stage with Dr. Phil’s son, Jay McGraw, and was accused of cheating on his girlfriend and stealing her identity. Lie detectors. Yelling. Accusations.
Why did he stay?
He wasn’t given his return plane ticket until they were done filming.
When he was done, they handed him a voucher for cab fare and the itinerary for his return flight. Until then, he had no other way to get home.
That’s why people stay on stage. It’s probably also why none of those shows ever have people with money of their own; they can find their own way home in a pinch.
Interesting side note: The show paid $200 and booked the cheapest possible return flight, with a 6 hour layover.
