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Make Extra Money: A Niche Site Walkthrough

Make Extra Money Part 1: Introduction

Right now, I have 7 sites promoting specific products, or “niche” sites.  When those products are bought through my sites, I get a commission, ranging from 40-75%.  Of those sites, 5 make money, 1 is newly finished, and 1 is not quite complete.   I’m not going to pretend I’m making retirement-level money on these sites, but I am making enough money to make it worthwhile.

Make Extra Money Part 2: Niche Selection

These three topics have been making people rich since the invention of rich.   Knowing that isn’t enough. If you want to make some money in the health niche, are you going to help people lose weight, add muscle, relieve stress, or reduce the symptoms of some unpleasant medical condition?   Those are called “sub-niches”.

Making Extra Money Part 3: Product Selection

My niches site are all product-promotion sites.  I pick a product–generally an e-book or video course–and set up a site dedicated to it. Naturally, picking a good product is an important part of the equation.

Make Extra Money Part 4: Keyword Research

If you aren’t targeting search terms that people use, you are wasting your time.  If you are targeting terms that everybody else is targeting, it will take forever to get to the top of the search results.  Spend the extra time now to do proper keyword research.   It will save you a ton of time and hassle later.  This is time well-spent.

Make Extra Money, Part 5: Domains and Hosting 

In this installment, I show you how to pick a domain name and a website host.

Make Extra Money, Part 6: Setting Up a Site

A niche site doesn’t amount to much without, well, a site.   In this installment, I show you how I configure a site, from start to finish.

Make Extra Money, Part 6.5: Why I Do It The Way I Do It

Several people have asked me to explain why I use the plugins and settings I use.  This explains the “Why” behind Part 6.

More to come….

 

 

 

 

The Happy Butt

Do you find the cloud in every silver lining?   Is the glass not only half empty, but evaporating?  Do you start every day thinking

Smiley head happy
Smiley head happy (Photo credit: Wikipedia)

about how the effects of entropy on the universe make everything you do ultimately pointless?

You may be a pessimist.

Pessimism gets a bad rap.    Without pessimists, we wouldn’t have insurance plans, missile defense systems, or Eeyore, and what would the world be without those things?

The thing you have to ask yourself is “Does the negativity make you happy?”

The next thing you have to ask yourself is whether or not you were lying with your previous answer.

If you have a negative outlook on everything, I have good news for you:  it’s possible to defeat it.   No matter how long you’ve been looking at the world through coffin-colored glasses, no matter how ingrained your negative slant is, it’s possible to change it.

You have to want to change it, because, as the saying goes, old habits die hard.   Yippee kai yay.

You need a happy butt.

Little known fact: language shapes the way you think.   If your language has no words for a concept, you will have a difficult time thinking about that concept, or even understanding it.    Statistically, Asians are better at math than their western-world counterparts.  Why?   It’s not genetic.    When a family moves to the US, the edge is lost within 2 generations.    It’s not the amount of school they get.    Even in backwaters with limited school access demonstrate the same abilities.

It’s the language.   Euro-based languages are horrible.   They are a clumsy mish-mash of crap from around the world, and the numbering system makes no sense.   11, 12, 13, huh?   Spoken, that’s not a progression, it’s something we have to learn by rote.   Why is 13 pronounce “thirteen”, with the ones place first, but 23 is pronounced with the tens place first, the way it is written?   Where did the word “twenty” even come from?  It’s obviously a horrible bastardization of “two” and “ten”, but is it self-evident?   Does the progression through the decades follow some kind of rule?   Twenty, thirty, forty, fifty.  Nope.

The Asian languages (most of them) differ.   The numeric progression is spoken in a rules-based progression that makes sense.   23 is literally “two tens three”, making learning math less about rote memorization and more about masters some simple rules.

In the western world, we are handicapped by our language, at least when it comes to math.

The rest of our thoughts are formed by language, too.   Learn a language with different roots than the one your were born with and see how your perceptions change.

One of the signs of negative thinking is qualifying everything you say negatively.   For example, one person might say “It’s a beautiful day, today” while Mr. Negativebritches would say “It’s a beautiful day, but it’s probably going to rain.”   That’s a sad butt, err, but.   Every time you qualify a sentence with a sad butt, you are reinforcing your negative view of the world.

The solution?  Drop your drawers and paint on a smiley face.   You need a happy but(t).    You can rephrase the sentence into a happy thought without changing the sentiment or meaning  in any way.   Try this:  “It’s probably going to rain, but it’s a beautiful day, now.”   That’s a happy butt, and it reinforces the positive in your mind.

It sounds stupid, but it works.   Your language shapes your life.   Put a positive spin on what you say, and you will eventually start to think about life in a positive way.

Give it a shot.  For the next week, every time you say something negative, qualify it with a happy butt.   At the end of the week, come back here and tell me how it’s working and if you can sense a change in your mindset.

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The Unfrugal Meal

A Teppanyaki chef cooking on a modern gas powe...
Image via Wikipedia

I spend a lot of time talking about how to save money here.  It’s kind of what I do.

Not today.

Today, I’m going to talk about the best way I’ve wasted money during my vacation this week.

First, so my feelings are completely understood:  A vacation is about experiences and memories.   I could spend all day at the park with my kids, or I could spend a memorable meal with them.   Which will they remember longer?

It ain’t the park.  They are there almost every day.

Of course, if the restaurant is McDonald’s they wouldn’t remember for long, either.

Tuesday, after a long day of hands-on, interactive museum-going, we took the kids to a Japanese steakhouse.   Teppanyaki, where they cook the food at the table, complete with fire, spatula spinning, and airborne food.

I’m the only one in my family who has seen that before.    Honestly, watching the art, the skill, the banter, and the giant fireball leaves me as wide-eyed as my kids.

They loved it.

Watching the chef throw a bowl full of rice across the table made my son’s jaw drop.

Seeing the chef carry fire from one side of the grill to the other on his fingers made my youngest squeal and beg for more fire tricks.

Getting squirted by the chef when he was putting out a flare-up made the middle brat giggle, possibly because the squirt gun was a little kid, dressed up as a fireman, with his pants down.   She got “peed” on and loved it.

Aside from cooking-as-a-show, the service was fantastic.   There was always a waiter nearby to keep our water glasses full or to provide “little kid” chopsticks, which are modified with rubber band to remove the need for skill to eat.   They had the courses perfectly timed.   The minute the salad was cleared, the soup was delivered.   When that was done, the chef rolled up to start on the rice.  My two-year-old was eating white rice without complaint for the first time.

Giggles and squeals.  Three days later, they are still talking about it.   My 11-year-old, who’s trying so hard to be an unimpressible teenager, says it was the coolest restaurant he’s ever seen.

Frugal, it wasn’t, but the memories were worth the money.

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Cutting Costs While Cutting Hair

Beauty Girl Surprise.
Image via Wikipedia

About once per quarter, my wife and I have a…I won’t call it a fight.  It’s more like she-comes-home-looking-stunning-while-I-make-disapproving-grunting-sounds-while-giving-the-checkbook-dirty-looks.

I hate salons.

$80 for highlights, $30 for a haircut and $15 for eyebrow “shaping”.   It’s an afternoon of chemicals and hot-wax torture, for the low, low price of $125 + tip.  Frugal it’s not, but that’s an argument I lost long ago.

This weekend, she tried something new.

Beauty school.

For roughly the cost of materials, she got her eyebrows “shaped” and her hair highlighted and cut by a senior student at the beauty school, under the supervision of a licensed beautician/instructor.

It looks good, and she said she had more fun during her appointment than any other salon trip she’s had.   I guess there’s something to be said for interacting with someone who isn’t burned out on interacting with the general public.

What does it cost?  What normally runs $125 cost just $35.  That’s for a $5 cut, $25 highlighting, and $5 wax.   That’s a $90 savings or 72% off.  Yay!

Other services they offer include:

  • Full color, cut and shampoo for $20.
  • A Perm for $25.
  • Mani/pedi for $24.
  • Full set of acrylic nails for $15.
  • Wax for $5.  Have I ever mentioned that I am happy to be a guy?
  • Seaweed treatment for $10.  I don’t even know what this is.   A buffet, maybe?

They also have a “Princess” package that we’re going to use for brat #2’s birthday party next month.   It’s an up-do, nail polish, make-up, and tiara for $10 per kid.  We’ll take the girls out to get made up all pretty-like, then off to the dollar theater, for a $35 party.

The school my wife visited has more than 90 locations in 21 states, but I’d be willing to be every city big enough to support a Wal-Mart also has a beauty school nearby.  They don’t tend to advertise their customer services, so you’ll have to call, but for a 70% discount, it worth spending a bit of time on the phone, isn’t it?

I have two questions for you, dear readers:

  1. Would you consider going to a beautician trainee?
  2. What the heck is a seaweed treatment?
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Priorities

I once saw a sign on the wall in a junkyard that said, “Failure to plan on your part does not constitute an emergency on my part.”

Another good one: “If everything is top priority, nothing is top priority.”

Once a week, I meet with my boss to discuss my progress for the previous week and my priorities for the coming week.   This is supposed to make sure that my productivity stays in line with the company’s goals.

Great.

Once a day, my boss comes into my office to change my top priority based on whichever account manager has most recently asked for a status update for their customer.

Not so great.

At least twice a week, he asks for a status update on my highest priority items.   Each time, he could mean the items we prioritized in the weekly meeting, or the items he chose to escalate later.   Somehow, getting a new task escalated doesn’t deescalate an existing task.

Everything is a top priority.

To compensate, I’ve been working a few 12 hour days each week, and occasionally coming in on the weekends.

I’m dedicated and still behind.

Prioritizing is treated as an art, or in the case I just mentioned, a juggling act.  It should be considered a science.  It’s usually pretty simple.

  • Is the problem costing you money? +1
  • Is the problem costing your customer money? +2
  • Is the problem going to hurt your reputation? +1
  • Is there a deadline? +1
  • Is it soon? +2
  • Is it urgent? +1
  • Is it important? +2
  • Are there absolutely no real consequences for anyone if it doesn’t get completed? -500

That’s it.    Too many times, we get hung up on urgent-but-not-important items and neglect the important things.

The hard part comes when it’s someone else setting your priorities, particularly when that person doesn’t rate things on urgency, importance, and cost but rather “Who has bitched the loudest recently?”

Can I tell my boss that I’m not going to do things the way he told me too?  No.  A former coworker very recently found out what happens when you do this.

Can I remind him that I’m busting my butt as hard as I can?  Yes, but it will just earn me a request to come in on the weekend, too.

Can I ignore the official priorities part of the time, and work on what I feel is most important to keeping our customers happy?  Yes, but it’s easy to go too far.  “Boss, I ignored what you said, but this customer is happy, now!” won’t score me any points if it happens every week.

Priorities are simple, but not always easy.  How do you balance your priorities?

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