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Link Roundup

In an effort to make sure that both of my readers can’t possibly miss the things I think are important, I’m going to start doing a weekly roundup of the best of the internet. Judged solely, and arbitrarily, by me.

On topic:

These, naturally, are the posts that fit the theme of this site.

How To Check Your Federal IRS Tax Refund Status. When I checked a couple of days ago, they were about 2 weeks out.

TurboTax has screwed up the property tax refund form for Minnesota. Thankfully, I haven’t filed this, yet, but I did verify the problem.

Where do you want to be in 5 years? Start taking those steps, now, or you will never get there. Find something, no matter how small, and do it.

Deficit Neutrality doesn’t count, if a massive initial purchase is offset by future intentions to cut spending.

Off topic:

This is just some of the random crap I think is worth sharing.

If you’re going to argue on the internet, make sure you have your sources right. Primary sources are better than secondary.

Bring back dueling to ensure good manners.

Here’s a guide to saving water-damaged books.

I am a shameless geek and reformed DnD player, so this room was exciting to see.

10 Ways to (re)Use Shopping Bags

Finance, Parenting

: Image by publicenergy via Flickr

When I go shopping, I don’t bring my own grocery bags…mostly because I’m not a hippy. I do tend to double-bag my groceries just so I can bring more shiny plastic bags home to play with. What do I do with them, you ask? I’m glad you asked, because that is why I am writing this post. Thank you for cooperating.

Here are my favorite 10 things to do with shopping bags:

Garbage bag. When I’m cooking, I hang a shopping bag on the drawer handle where I’m working, so all the scraps can go straight into the trash. I just slide the onion skins or pepper cores off the counter right into the bag.
Garbage bag II. Why buy small garbage bags for that tiny can in the bathroom? A plastic shopping bag works just as well.
Pooper scooper. Instead of buying some gadget or even a little roll of bags, just tuck one of these into your pocket when you take the dog for a walk. Instant poop removal.
Paint brush saver. When you are painting, if you have to stop for the night, wrap your brush in a plastic bag and put it in the refrigerator. It will be ready to use in the morning, without have to clean it or pick out dried paint flakes.
Halloween mask. Draw a lipstick mouth on the bag, pull it down and you are an instant “bag lady”. Seriously, this is bad advice. Don’t put a plastic bag over your face, no matter what some jerk on the internet says.
Power-strip water-resistor. I go a bit crazy decorating for Halloween. Right now, there is a lighted path, 2 coffins, a few full-sized monsters, 30-40 tombstones, and over 100 skulls in my yard. Some of that is animated. I wraps power strips and extension cord connections in plastic bags, then duct-tape the bag-seams. I’m not an electrician, or a code-compliance officer, so don’t take this as advice, but it has worked well for me.
Recycling bin. This requires paper bags, not plastic, and it makes me a bit of a hippy. I keep a paper bag next to the garbage can just for the recycling. I keep another handy just to use to collect junk-mail for my primitive alternative to a paper shredder.
Dirty laundry. I’ve got 2 kids in different stages of potty-training. When fit hits the shan, so to speak, the dirty/wet clothes go into a bag that I conveniently keep in the diaper bag. I knot that sucker tight and the scents and stains don’t get all over the stroller or the car.
Dandelion torture chamber. If you’re the kind of person who likes to roam around your yard with a scissors, cutting the heads off of dandelions while they are still pretty, there is no better place to store the mutilated remains of your victims than a shopping bag from Target. Show those other weeds what happens to trespassers! I wish I was making this up.
Car kits for kids. Before we go on a trip, we have the kids fill up a small bag with books and toys to keep themselves occupied for the drive. This isn’t recommended if your kids have to taste everything they touch, but it’s been a simple-yet-elegant solution for us.

Do you use shopping bags for more than just a way to transport clutter from the store to your house?

The Spending Styles of the Rocky Horror Picture Show

Finance

: Image via Wikipedia

Everybody has a spending style. Like a fingerprint, it is unique to each individual, even if that individual is fictional.

Since it is the Halloween season, and The Rocky Horror Picture Show is a Halloween movie, I’m going to look at how those characters spend their money.

Janet Weiss – A Heroine

Janet is the stereotype of every suburbanite soccer-mom-who-hasn’t-gotten-married-and-had-kids-yet. She wants to keep up with the Joneses(“It’s nicer than Betty Monroe had! [Oh Brad!]”) and she is obviously impressed by and envious of people who have all of the trappings of the “finer things”. If she has a credit card, you can bet that it is peeling on the sides from over-use. While she wears conservative clothes and sensible shoes to go visit an old mentor, she’s almost definitely got a closet full of fancy shoes and a drawer full of real-baby-seal-skin g-strings. If Brad were smarter, he’d run, and not just because of her loyalty issues. She’ll never be content with a sensible car and modest house.

Brad Majors – A Hero

Brad is a pompous jerk who thinks he’s better than those around him. He’s also extremely conservative and slow to accept change. He’s going to give Janet an allowance and complain every time she spends a penny of it. His investment portfolio is well-balanced and configured for long-term growth and he’s going to rub your nose in it at the neighborhood barbecue. To shut him up, just ask why his kid was born with an accent and garters.

Magenta – A Domestic

What’s a domestic? Magenta is the most financially responsible person in the show. She’s third -in-command of an alien invasion, but still takes on a second job? That’s a woman planning for retirement. She’s not going to rely on anyone to support her. She knows how to enjoy a party, without having to spend all of her money on a glitter-suit.

Columbia – A Groupie (as Little Nell)

Columbia is incapable of making a decision that wasn’t pre-formed by her peer group. She’s doomed to chase every fad, hoping it will impress those around her. While she’ll always be remembered for her glitter-suit or the corset that isn’t quite tall enough, she’ll never be happy or have a spare penny in case of emergencies.

Riff Raff – A Handyman

Riff Raff has jealousy issues. He sees his boss and commander throwing a party and having a good time, but, instead of working towards being able to do that himself, he kills his boss and steals his house. He is greedy, jealous, and deceitful. Don’t ever turn your back on him, or he’ll steal your wallet, hit you over the head and bury you in the backyard just so he can pretend it’s his party.

Eddie – Ex Delivery Boy (as Meatloaf)

Eddie is out of his head (H-E-D). He’s the tag-a-long who will keep buying expensive dinners that he can’t afford in an attempt to impress whoever is around to see him pick up the check. He isn’t sure how to fit in, but he’s positive that he can buy his way there. In reality, he’s dead(spelled right) broke and will end up getting screwed.

Rocky Horror – A Creation

Here is the true blank slate. He’s just seven hours old, so he’s got no bad habits to break. Unfortunately, he’s never had to learn any hard lessons, so his head is easily turned by an glittered bauble or babbling, half-dressed flake. He’s incapable of making an informed decision about anything, so he follows everyone around getting whatever they like. He’ll spend his entire life getting by on his looks, which will almost always be successful, until life catches up to him and he dies broke and alone.

Dr. Frank-N-Furter – A Scientist

Frank knows how to throw a party. He travels 12 billion light years brings not only a keg, but the entire party house with him. Who wouldn’t want to be his friend? There’s a fancy house, a room to stay in if you drink too much, pretty people being built in the lab, and gourmet corn-fed delivery-boy being served for dinner. Watch out, though. He doesn’t tend to his job. One day, the credit cards will be maxed, the bank will foreclose on the house and send it back to Sweet Transexual Transylvania, leaving Frank penniless. Who will be his friend then?

Which Rocky character are you?

           Science Fiction
           Double Feature.
           Frank has built and
           Lost his creature.
           Darkness has conquered
           Brad and Janet.
           The servants gone to
           A distant planet.

Book Review: Social Nation

Business, Reviews

I recently had an opportunity to read Social Nation: How to harness the power of Social Media to attract customers, motivate employees & grow your business by Barry Libert. Heckuva title.

Libert is the the CEO at Mzinga, which is a company that connects other companies–and their customers–using social media to collaborate and communicate. Social media is, quite simply, using the internet to drive interactive communication. This includes Twitter, Facebook, and forums. Sometimes, it’s just discussion, sometimes, it’s sharing user-generated content.

Social Nation “will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services.” It bills itself as a “complete toolbox” for social media. Does it match the hype? Let’s see.

The book is broken into three sections.

Part 1: The Future of Business is Social

Libert asserts that the future of business is social. That is obviously true, to a degree. A solid viral marketing campaign can drive more eyeball to a product than a full-page spread in the New York Time or a 30-second spot during Super Bowl halftime. However, there are a lot–possibly a majority–of business-to-business companies that will gain no value from a social media campaign. Would a regional supplier with an exclusive distributorship for a top-name line of faucets benefit from being on Twitter? No. On the other hand, 17% of our time online is spent on social applications and the fastest growing demographic on Facebook is 35 years old or older. There is certainly some value to be gained by have a social media presence in some markets.

This section(all of chapter 3!) also contains a link to a test to determine your social media skills. I haven’t taken the test, mainly because I don’t feel like registering for another site. This struck me as nothing more than lead generation, which is a shame. It could be a useful tool.

Part 2: Seven Principles for Building Your Social Nation

This section has seven chapters, containing 7 case studies that detail the 7 principle of social media, as defined by Libert and Mzinga.

The principles include:

Let the culture lead the way, as demonstrated by Zappos.com.
Involve your fans. The big takeaway from chapter 8 is that, when you create a community, your job is to facilitate involvement, not to control it. If you try to run it with an iron fist, it will choke and die.
Reward others and you will be rewarded. Apple lets developers keep 70% of the money they make in the app store. That encourages developers to develop, making everyone more money. Give. Karma will take care of the rest.
There are 4 other principles, but some are just common sense, and I don’t want to give away the contents of the book.

Part 3: Start Today and Create Your Own Social Nation

aka

Chapter 11: How to Get Started and 10 Pitfalls to Avoid

Section 3 has just one chapter, but it’s a good one. It explains the difference between followers and fans, the value of each and how to bond with each. The difference? Fans are actively involved. Followers are far more passive.

This section/chapter also goes into some things to avoid, like abandoning a social media strategy too early, failing to market your business, underestimating the power(positive and negative) of a social network.

Is it worth getting the book?

Social Nation bills itself as a complete social media toolbox, but it falls a bit short. The book tackles social media from a purely strategic point of view, ignoring the tactical concerns. It’s clearly geared toward helping a company plan its social media strategy from a 10,000 foot perch. For the people in the trenches, or anyone with a grasp of strategy that’s looking for the details on running a social media campaign, it’s not enough. That said, if you are trying to plan a social media strategy, or you have no idea where to start, this is a great book for you. It holds a lot of value, but stops some distance before “complete”. Definitely worth a read if you are involved is social media planning.

Giveaway

I’m giving away Social Nation. If you’d like to have a chance to get it, just leave a comment, telling me how you like to see companies use social media. Fair warning, this is the book I read, so it’s “used”. I take care of books, so you can’t tell that it’s used.

Publishers, Publicists, and Authors

If you have a book you’d like me to review, please contact me.

Choosing an eCommerce Platform to Sell Products Online

Business

According to the U.S. Online Retail Forecast, 2011 to 2016, a report conducted by global research and advisory firm Forrester, eCommerce sales in the United States topped $200 billion in 2011. This figure is set to rise by a staggering 62% by 2016, with the resulting $327 billion in annual eCommerce sales accounting for 9% of total retail sales. Spurred by innovative shopping models and online loyalty programs, the eCommerce sales channel is clearly benefiting from the increasing levels of comfort customers are feeling while shopping online. It’s not too late for companies of all sizes to reap the benefits of growth in this area. Assuming a product is ready to sell, the digital landscape boasts several eCommerce platforms and related services that will help companies to sell products online.

eCommerce Platforms: Several Flavors of Opportunity

eBay and Amazon: Ready Made eCommerce Platforms

Online retailers eBay and Amazon offer a quick and easy route for any business to start selling products online. The global reach of these sites means marketers gain immediate access to an audience of millions of potential customers. Despite increasing publicity in respect of the fees charged by the sites, particularly by eBay, a growing number of traders boast a turnover in excess of $1m. If nothing else, these platforms represent a practical opportunity for new companies to get started in online retail.

Shopify: Out-of-the-box Online Retail Stores

To date, over 20,000 business owners are using Shopify to realize the benefits of selling products online. This creative software allows businesses to use their own domain name, includes eCommerce hosting and an integrated shopping cart. It also boasts many online store designs customizable with over 100 ecommerce website templates. Payment for the service is made monthly with different plans available to suit businesses of varying sizes.

Facebook: Move Over Farmville

The phenomenal growth of social media has surprised most Internet users. With Facebook membership expected to exceed 900 million users by the end of 2012, a report from comScore, ‘The Power of Like, ‘ claims that customers are between 40 and 150 times more likely to consume branded content that is visible in their newsfeed than they are to visit a particular business page. Startups like 8th Bridge and Payvment are helping online retailers take advantage of this trend with the provision of innovative eCommerce solutions that encourage users to shop where they socialize.

Wordpress: It’s not just for Bloggers

While it’s true to say that WordPress was initially targeted at bloggers, it is now better described as a competent eCommerce and CMS platform. It’s a perfect option for those businesses who prefer to do things their way. Users can take advantage of free or premium eCommerce website templates and various WordPress plugins that will see their site turn from a basic blog site to a fully functional online retail store in minutes. Although all the potential eCommerce platforms discussed required that due diligence is given to marketing and optimization strategies, a business running its own online store should prioritize these aspects of success.

From Bricks to Clicks

The ‘clicks not bricks’ mentality is set to grow beyond the most idealistic of visions. Savvy business owners will give appropriate consideration to which eCommerce platforms will best suit their needs and that of their business. Many will come to the conclusion that the best solution is a combination of platforms.

This is a guest post.

Search Results for: three-alternatives-to-a-budget/budget-lesson-part-5/debt-burnout/travel-expenses-why-i-splurge/subscribe-by-email/573/budget-lesson-part-1/medical-costs-and-choices/budget-lesson-part-3/save-your-family/3-things-you-need-to-know-about-homeowners-insurance