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Unlicensed Health “Insurance”

Gibraltar monkey
Image by Salim Virji via Flickr

Health insurance is–without a doubt–expensive.

As much as I hate the idea of socialized health care, it does have one shiny selling point to counter its absolute immorality: it’s cheap.  Assuming, of course, you ignore the higher taxes and skewed supply/demand balance.

Here in the US, we’re free from that burdensome contrivance.  Instead, we have health care and health insurance industries that are heavily regulated and ultimately run by people who have A) never held a job outside of government or academia, and B) have no idea how to run either a hospital or a business.  That works so much better.    Some days, I think our health system would be better run by giving syringes and band-aids to drunken monkeys.   The high-level decision making wouldn’t be worse.

Thanks to that mess and the high unemployment rate that somehow hasn’t been remedied by the 27 bazillion imaginary jobs that have been save or created in the last 2 years, some people are hurting.    Not the poor.  We have so many “safety net” programs that the poor are covered.  I’m talking about the “too rich to be considered poor, but too poor to be comfortable”, the middle class.

If are much above the poverty line, you will stop qualifying for some of the affordable programs.  The higher above the line you go, the less you qualify for.  That makes sense, but the fact that we have so many safety net programs means there is a lot of demand created by all of the people who are getting their health care “free”.

That drives the prices up for the people who actually have to pay for their own care.  Yes, even if you have an employer-sponsored plan, you are paying for the health insurance.   That insurance is a benefit that is a part of your total compensation.  If employers weren’t paying that, they could afford higher wages.

As the price goes up, employers are moving to a high-deductible plans, which puts a squeeze on the employees’ budgets.   Employees–you and I, the people who actually have to pay these bills–are looking for ways to save money on the care, so they can actually afford to see a doctor.

In response to that squeeze, some unscrupulous people(#$%#@%! scammers) are capitalizing on the financial pain and selling “health discount plans” which promise extensive discounts for a cheap membership fee.   These plans are not insurance.   In a best-case scenario, the discount plans will get you a small discount from a tiny network of doctors and clinics.  Prescription drug plans are no better.  You may get a 60% discount, but only if you use a back-alley pharmacy in Nome, Alaska between the hours of 8 AM and 8:15 AM on January 32nd of odd leap years.

How can you tell it’s a scam?

The scammers will try to sell you on false scarcity. They’ll say the plan is filling up fast and you have to buy now if you want to get in on it.   For all major purchases, if you aren’t going to be allowed time to research your options, assume it’s a scam.  Good deals won’t evaporate.

They aren’t licensed. Call the Department of Commerce for your state and see if the company is a licensed insurance provider.  Pro tip: they aren’t.

They don’t want you to read the plan until after you’ve paid.   That’s a flashing, screaming, electro-shock warning sign for anything.  Once you’ve given them your money, your options are reduced.

The price is amazingly low.  Of course it is.  They aren’t actually providing any services, so their overhead is nonexistent.  They only have to pay for gas to get to the bank to cash your checks.

Really, the best way to judge if something is a scam is to go with your gut. Does it feel like a scam?  Do you feel like you’re getting away with something? Does it sound too good to be true?

To recap: health care/prescription discount plans = bad juju.

 

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Make Extra Money, Part 5: Domains and Hosting

In this installment of the Make Extra Money series, I’m going to show you how to pick a domain and a host.

If you remember from the last installment, I’ve decided to promote The Master Wedding Planning Guide.   Since then, I have bought the product and read enough to decide that’s it worth promoting.    That is the secret to ethical internet product.  Never promote a crap product.  Now, when I bought the Guide, I used my own affiliate link, so the $37 product will have cost me about $13,  once the commission check comes through.  You can’t do that just to get a discount because Clickbank has measures in place to ensure that you are actually selling products.

Domain Name

The first thing we need is a domain name.

You can skip this if you want to host on blogger, but I wouldn’t do that, unless $10 is a major financial hardship.  I dislike the idea of leaving everything in Google’s hands.  Even if you use blogger for hosting(discussed later), pop for the domain name.   That way, if you change your mind about hosting, you can move without losing everything.

Where should you go for your domain name?   I use NameCheap and GoDaddy.  I try to divide my domain names across each of the providers so all of my sites don’t look identical to Google.   I may be paranoid, but it works for me.

Before you order, hit Google for a coupon code.   Search for “namecheap coupon” or “godaddy coupon” and save some money.     GoDaddy is offering $7.49 domains.

How do you pick a domain name?

I try to pick something that matches the product name, or the product’s site.   In this case, the product’s site is http://www.masterweddingplanning.com and http://www.masterweddingplanning.net was available, so I grabbed it.    I would have been happy with .com, .net, or .org.   I won’t touch a .info domain.  They are generally cheap, but they cost more to renew and people assume they are spam sites.

If the exact match domain isn’t available, I look for exact matches for the product.   If that’s not available, I stick other words at the end that would be attractive to people looking to buy a product.

Acceptable domains would include:

  • http://www.masterweddingplanning.org
  • http://www.masterweddingplanningreview.com
  • http://www.masterweddingplanningguide.net
  • http://www.masterweddingplanningreviewed.org

Or nearly anything along those lines.   Other good words to attach would be “revealed”, “exposed”, or something similar.  Just put yourself in the shoes of a buyer.   Would the domain name look like something that could help you decide whether or not to buy a product?

Hosting

Your host is where your website lives.   Without a host, you can’t have a website.

When it comes to picking a host, you have some choices to make.

First, do you want to go free or paid?  Free sounds great, and if money is tight, it’s not a bad choice, but it does limit your options.

If you’re going free, you’re going with Google’s Blogger.   WordPress.com’s hosting eliminates your advertising options, as does almost every other free host.  I do know of a couple of free WordPress hosts that will let you run ads and advertising campaigns, but the performance is horrible.

Another problem with using Google is that they can decide your site violates their Terms of Service and shut it down.   It shouldn’t happen, but it’s not unheard of with affiliate marketing sites.   If you go this route, plan to move to paid hosting when you start making money.

That leaves us with paid hosting.

There are a ton of hosts out there, but only three I have personal experience with.

I won’t use GoDaddy for hosting.  I’ve never been happy with their technical support.

I have most of my domains on HostGator (c0upon code: HOSTINGBUDDY).  I’m happy with them.  Performance is good and the customer service is excellent.  Their hosting packages start at $3.96 per month.

I also have a hosting account at HostTheName.  I got that because, using coupon code “STARTUPWARRIOR”, hosting prices get down to $1 per month.   At $36 for 3 years, I couldn’t turn it down.   Initially performance was rocky, but they’ve upgraded and it’s good, now.

Once you’ve created your hosting account, you’ll need to go back to your domain name registrar and set the name servers.    At NameCheap, after you log in, you’ll go to Domains > Manage Domains and click on the domain name.   From there, click on “Domain Name Server Setup” on the left of the screen and enter the custom name server information listed on your hosting account.

When that’s done, go to your hosting account and add the domain.  If you’re creating a new hosting account, this will be your main domain and the hosting company will ask you for the information during setup.   If you’re adding this to an existing hosting account, log in, look for “Addon Domains” and follow the prompts.

At this point, you’ve chosen a product to promote and keywords/search terms to go with it.  You’ve chosen and registered a domain name and you’ve set up a hosting account to hold your website.    Next time, I’ll walk through setting up a WordPress site to make some money.

Any questions?

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Make Extra Money: A Niche Site Walkthrough

Make Extra Money Part 1: Introduction

Right now, I have 7 sites promoting specific products, or “niche” sites.  When those products are bought through my sites, I get a commission, ranging from 40-75%.  Of those sites, 5 make money, 1 is newly finished, and 1 is not quite complete.   I’m not going to pretend I’m making retirement-level money on these sites, but I am making enough money to make it worthwhile.

Make Extra Money Part 2: Niche Selection

These three topics have been making people rich since the invention of rich.   Knowing that isn’t enough. If you want to make some money in the health niche, are you going to help people lose weight, add muscle, relieve stress, or reduce the symptoms of some unpleasant medical condition?   Those are called “sub-niches”.

Making Extra Money Part 3: Product Selection

My niches site are all product-promotion sites.  I pick a product–generally an e-book or video course–and set up a site dedicated to it. Naturally, picking a good product is an important part of the equation.

Make Extra Money Part 4: Keyword Research

If you aren’t targeting search terms that people use, you are wasting your time.  If you are targeting terms that everybody else is targeting, it will take forever to get to the top of the search results.  Spend the extra time now to do proper keyword research.   It will save you a ton of time and hassle later.  This is time well-spent.

Make Extra Money, Part 5: Domains and Hosting 

In this installment, I show you how to pick a domain name and a website host.

Make Extra Money, Part 6: Setting Up a Site

A niche site doesn’t amount to much without, well, a site.   In this installment, I show you how I configure a site, from start to finish.

Make Extra Money, Part 6.5: Why I Do It The Way I Do It

Several people have asked me to explain why I use the plugins and settings I use.  This explains the “Why” behind Part 6.

More to come….

 

 

 

 

Financial Blogger Conference

Three days, 800 miles, and 18 sessions later, I am back from the Financial Blogger Conference.

Here’s the breakdown of my spending:

The conference itself: $67

Breakfast on Friday: $8

Lunch on Friday: $19

Lunch on Sunday: $10

Gas: About $160

Hotel: $182

Tips to the bartender: About $10

That brings the total to $456.    The hotel cost is really an opportunity cost, because my rewards card will be reimbursing from my accrued miles.  Actual out-of-pocket cost: $274.

What did that money get me?

First, I got to meet a lot of the bloggers I read every day, including a lot of my fellow Yakezie members.   That’s invaluable.   

I got to spend three days meeting other bloggers, and learning how they operate.  I got to hear how they manage Twitter, how often they post, what they do, and how they do it.  Phenomenally valuable.

I got to spend 2 days learning better ways to do this whole blogging thing, by listening to some of the biggest names in the personal finance blogging world.   That’s a value that you’ll have to judge for yourselves over the next few months as Live Real, Now evolves.

From a purely financial perspective, was this a good spend?  Probably not.  I spent $274 to get intangibles that won’t pay my bills or put food on the table.  There is certainly an argument to be made that this was a waste of money.   However, I strongly believe that those intangibles will prove far more valuable than any other way I could have spent that money.   Using simple math, I may have wasted that money.   Looking at the long-term value, it was definitely worth the time and money.

I will be going back next year.

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Priorities

I once saw a sign on the wall in a junkyard that said, “Failure to plan on your part does not constitute an emergency on my part.”

Another good one: “If everything is top priority, nothing is top priority.”

Once a week, I meet with my boss to discuss my progress for the previous week and my priorities for the coming week.   This is supposed to make sure that my productivity stays in line with the company’s goals.

Great.

Once a day, my boss comes into my office to change my top priority based on whichever account manager has most recently asked for a status update for their customer.

Not so great.

At least twice a week, he asks for a status update on my highest priority items.   Each time, he could mean the items we prioritized in the weekly meeting, or the items he chose to escalate later.   Somehow, getting a new task escalated doesn’t deescalate an existing task.

Everything is a top priority.

To compensate, I’ve been working a few 12 hour days each week, and occasionally coming in on the weekends.

I’m dedicated and still behind.

Prioritizing is treated as an art, or in the case I just mentioned, a juggling act.  It should be considered a science.  It’s usually pretty simple.

  • Is the problem costing you money? +1
  • Is the problem costing your customer money? +2
  • Is the problem going to hurt your reputation? +1
  • Is there a deadline? +1
  • Is it soon? +2
  • Is it urgent? +1
  • Is it important? +2
  • Are there absolutely no real consequences for anyone if it doesn’t get completed? -500

That’s it.    Too many times, we get hung up on urgent-but-not-important items and neglect the important things.

The hard part comes when it’s someone else setting your priorities, particularly when that person doesn’t rate things on urgency, importance, and cost but rather “Who has bitched the loudest recently?”

Can I tell my boss that I’m not going to do things the way he told me too?  No.  A former coworker very recently found out what happens when you do this.

Can I remind him that I’m busting my butt as hard as I can?  Yes, but it will just earn me a request to come in on the weekend, too.

Can I ignore the official priorities part of the time, and work on what I feel is most important to keeping our customers happy?  Yes, but it’s easy to go too far.  “Boss, I ignored what you said, but this customer is happy, now!” won’t score me any points if it happens every week.

Priorities are simple, but not always easy.  How do you balance your priorities?

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