- "The best way to spend your money is to spend it on time, not on stuff." http://su.pr/2tr5iP #
- First bonus by stock options today. Not sure I'm impressed. #
- RT @chrisguillebeau: US border control just walked the train asking "Are you a US citizen?" Native American guy says: "One of the originals" #
- @FARNOOSH My credit score is A measure of my integrity not THE measure. in reply to FARNOOSH #
- I'm listening to a grunge/metal cover of "You are my sunshine" #
- There's something funny about a guy on reality TV whining about how private he is. #LAInk #
Disclosure
I’m not terribly commercial, but I do enjoy making money.
As such, it is safe to assume that any company, entity, corporation, person, place, thing, or other that has a product, service, post, or link has in some way compensated me for said product, service, post or link. That compensation–direct or indirect–may be in the form of money, swag, free trips, gold bullion, smurf collectibles, super-models, or just warm-fuzzies. That list is NOT in order of preferred method of compensation.
To reiterate: If it’s commercial, and it’s here, I’m probably being paid for it.
A Well-Trained Husband
- Image by Getty Images via @daylife
I am so well-trained.
I was more than a bit wild when I was younger. For the most part, that ended when my son was born. When you procreate, it’s time to put the wild on a shelf and become a reliable provider. That’s just the way it is. Anybody who prioritizes the wild over the progeny needs to be forcibly sterilized and exiled before be sold for parts.
When my mother-in-law got a membership to Sam’s Club, she gave my wife the second card, so we effectively have a membership. For those who don’t know, Sam’s Club is a warehouse store that has some incredibly good deals and a lot of things that look like good deals because you are buying in bulk.
The thing I hate most about warehouse stores is the default accusation of theft when you leave. They require you to line up so the the person by the door can look at your receipt and pretend to count what’s in your cart while they are really scanning for the most-stolen items in the store and ignoring the rest. The only thing they really accomplish is making all of their customer feel like thieves.
I used to bypass the line and the checker and just leave. My wife got sick of the indignant screeches coming from the store as we left. Eventually she got me to stop.
Last night, I went back to pick up supplies for a fund-raiser I’m helping to organize on Sunday. I went with one of the other organizers, who had some personal shopping to do later. We checked out using his account and he paid, while I took the food home to keep until Sunday. Since he’ll be getting reimbursed for the food, he kept the receipt while I headed for the door. Anybody see the problem here?
When the receipt-checker challenged me, I docilely stepped to the side and called my friend to bring the receipt to the door. I hate the feeling of submitting to authority, especially when the authority is pretending to be customer service. I just calmly did what the door-cop told me, just like my wife wanted, even though she wasn’t there.
I hate warehouse stores.
Book Review: Social Nation
I recently had an opportunity to read Social Nation: How to harness the power of Social Media to attract customers, motivate employees & grow your business by Barry Libert. Heckuva title.
Libert is the the CEO at Mzinga, which is a company that connects other companies–and their customers–using social media to collaborate and communicate. Social media is, quite simply, using the internet to drive interactive communication. This includes Twitter, Facebook, and forums. Sometimes, it’s just discussion, sometimes, it’s sharing user-generated content.
Social Nation “will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services.” It bills itself as a “complete toolbox” for social media. Does it match the hype? Let’s see.
The book is broken into three sections.
Part 1: The Future of Business is Social
Libert asserts that the future of business is social. That is obviously true, to a degree. A solid viral marketing campaign can drive more eyeball to a product than a full-page spread in the New York Time or a 30-second spot during Super Bowl halftime. However, there are a lot–possibly a majority–of business-to-business companies that will gain no value from a social media campaign. Would a regional supplier with an exclusive distributorship for a top-name line of faucets benefit from being on Twitter? No. On the other hand, 17% of our time online is spent on social applications and the fastest growing demographic on Facebook is 35 years old or older. There is certainly some value to be gained by have a social media presence in some markets.
This section(all of chapter 3!) also contains a link to a test to determine your social media skills. I haven’t taken the test, mainly because I don’t feel like registering for another site. This struck me as nothing more than lead generation, which is a shame. It could be a useful tool.
Part 2: Seven Principles for Building Your Social Nation
This section has seven chapters, containing 7 case studies that detail the 7 principle of social media, as defined by Libert and Mzinga.
The principles include:
- Let the culture lead the way, as demonstrated by Zappos.com.
- Involve your fans. The big takeaway from chapter 8 is that, when you create a community, your job is to facilitate involvement, not to control it. If you try to run it with an iron fist, it will choke and die.
- Reward others and you will be rewarded. Apple lets developers keep 70% of the money they make in the app store. That encourages developers to develop, making everyone more money. Give. Karma will take care of the rest.
- There are 4 other principles, but some are just common sense, and I don’t want to give away the contents of the book.
Part 3: Start Today and Create Your Own Social Nation
aka
Chapter 11: How to Get Started and 10 Pitfalls to Avoid
Section 3 has just one chapter, but it’s a good one. It explains the difference between followers and fans, the value of each and how to bond with each. The difference? Fans are actively involved. Followers are far more passive.
This section/chapter also goes into some things to avoid, like abandoning a social media strategy too early, failing to market your business, underestimating the power(positive and negative) of a social network.
Is it worth getting the book?
Social Nation bills itself as a complete social media toolbox, but it falls a bit short. The book tackles social media from a purely strategic point of view, ignoring the tactical concerns. It’s clearly geared toward helping a company plan its social media strategy from a 10,000 foot perch. For the people in the trenches, or anyone with a grasp of strategy that’s looking for the details on running a social media campaign, it’s not enough. That said, if you are trying to plan a social media strategy, or you have no idea where to start, this is a great book for you. It holds a lot of value, but stops some distance before “complete”. Definitely worth a read if you are involved is social media planning.
Giveaway
I’m giving away Social Nation. If you’d like to have a chance to get it, just leave a comment, telling me how you like to see companies use social media. Fair warning, this is the book I read, so it’s “used”. I take care of books, so you can’t tell that it’s used.
Publishers, Publicists, and Authors
If you have a book you’d like me to review, please contact me.
Quit Smoking: My First Frugal Move…Ever
- Image via Wikipedia
It’s nearly the 5 year anniversary of my last cigarette, so I though I’d bring this post back to the front page.
A bit over three years ago, we found out that my wife was pregnant with baby #3. When we decided to have #2, it took us two years of trying. Naturally, we assumed we’d have the same issues with #3. Imagine our surprise when it only took 2 weeks. At that point, we were getting ready to celebrate brat #2’s first birthday.
That mean’s 2 kids under 2. Two kids in diapers. Three kids in daycare. Baby formula again.
We weren’t making ends meet with two kids, how were we going to manage three? I dropped my pack-or-two-a-day smoking habit.
But, I’ve gone over that before.
This post is about how I actually quit.
Some Facts About Me
I don’t do things by halves; I tend to do things all the way or not at all. For years, my wife would ask me to cut back, to just smoke a little less, but that never worked. If I had cigarettes, I smoked them. I always had cigarettes. When I eat, I eat. I’ve never managed smaller portions. I used to drink a case of soda each week, just because it was there. Moderation has never been my friend.
As a corollary, I don’t cheat. At anything. Ever. Because of the above fact about myself. I don’t moderate myself when I give myself rules either. If I draw a line, I obsessively avoid crossing it.
The problem comes when I try to give myself a “gray area” rule. “Smoke less” always leaves room for “just one more”, which easily leads to “I only cut out one cigarette yesterday, so what’s the use?” I had to be done.
After smoking for fifteen years–more than a pack a day for at least 12 of those–that’s an intimidating thought.
The Plan
The first thing I did was set a day to quit. I chose the day after my Halloween party. Before that would have been setting myself up for failure. Booze, food, and long conversations in a smoking-friendly environment were just 3 of my many triggers. I always smoked more at my parties, so the day after, I didn’t feel up to smoking much, anyway. I’d just ride that wave of “I don’t feel like it” to to holy city of “I quit”.
I didn’t quit smoking the next day, I just quit buying cigarettes. That left me half a pack to curb my cravings.
I also knew that nicotine cravings are about the most distracting thing I’ve ever had to deal with. That doesn’t make for a productive computer programmer, so I bought a box of the generic patch that Target carries. I started with Phase 2, because I wasn’t interested in prolonging the process. I just didn’t want to spend my work days thinking about smoking instead of designing software. I needed something to take the edge off, without actually smoking.
My plan was to have the patch at work, so I’d be able to work and to stretch those last 10 cigarettes out, as long as possible.
The Result
It worked. The pack lasted 4 days, I think. I smoked during my commute and after dinner. I used the patch only when the cravings got to the point that I couldn’t concentrate. After a week, I stopped using it at all. A few days later, I had a particularly stressful day and cheated. I took 3 puffs of that cigarette and threw it away, because it tasted like crap and I wasn’t enjoying it. That’s when I knew I was successfully done smoking. It was a 10 day variation of “cold turkey”. More than 3 years later, I have an occasional cigar, but never due to a craving. The day I experience a nicotine craving is the day I burn my humidor.
That’s how I quite smoking, strictly to try to get my finances in line. That has saved me at least $10,000 over the last 3 years.
Unlicensed Health “Insurance”
Health insurance is–without a doubt–expensive.
As much as I hate the idea of socialized health care, it does have one shiny selling point to counter its absolute immorality: it’s cheap. Assuming, of course, you ignore the higher taxes and skewed supply/demand balance.
Here in the US, we’re free from that burdensome contrivance. Instead, we have health care and health insurance industries that are heavily regulated and ultimately run by people who have A) never held a job outside of government or academia, and B) have no idea how to run either a hospital or a business. That works so much better. Some days, I think our health system would be better run by giving syringes and band-aids to drunken monkeys. The high-level decision making wouldn’t be worse.
Thanks to that mess and the high unemployment rate that somehow hasn’t been remedied by the 27 bazillion imaginary jobs that have been save or created in the last 2 years, some people are hurting. Not the poor. We have so many “safety net” programs that the poor are covered. I’m talking about the “too rich to be considered poor, but too poor to be comfortable”, the middle class.
If are much above the poverty line, you will stop qualifying for some of the affordable programs. The higher above the line you go, the less you qualify for. That makes sense, but the fact that we have so many safety net programs means there is a lot of demand created by all of the people who are getting their health care “free”.
That drives the prices up for the people who actually have to pay for their own care. Yes, even if you have an employer-sponsored plan, you are paying for the health insurance. That insurance is a benefit that is a part of your total compensation. If employers weren’t paying that, they could afford higher wages.
As the price goes up, employers are moving to a high-deductible plans, which puts a squeeze on the employees’ budgets. Employees–you and I, the people who actually have to pay these bills–are looking for ways to save money on the care, so they can actually afford to see a doctor.
In response to that squeeze, some unscrupulous people(#$%#@%! scammers) are capitalizing on the financial pain and selling “health discount plans” which promise extensive discounts for a cheap membership fee. These plans are not insurance. In a best-case scenario, the discount plans will get you a small discount from a tiny network of doctors and clinics. Prescription drug plans are no better. You may get a 60% discount, but only if you use a back-alley pharmacy in Nome, Alaska between the hours of 8 AM and 8:15 AM on January 32nd of odd leap years.
How can you tell it’s a scam?
The scammers will try to sell you on false scarcity. They’ll say the plan is filling up fast and you have to buy now if you want to get in on it. For all major purchases, if you aren’t going to be allowed time to research your options, assume it’s a scam. Good deals won’t evaporate.
They aren’t licensed. Call the Department of Commerce for your state and see if the company is a licensed insurance provider. Pro tip: they aren’t.
They don’t want you to read the plan until after you’ve paid. That’s a flashing, screaming, electro-shock warning sign for anything. Once you’ve given them your money, your options are reduced.
The price is amazingly low. Of course it is. They aren’t actually providing any services, so their overhead is nonexistent. They only have to pay for gas to get to the bank to cash your checks.
Really, the best way to judge if something is a scam is to go with your gut. Does it feel like a scam? Do you feel like you’re getting away with something? Does it sound too good to be true?
To recap: health care/prescription discount plans = bad juju.
