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Anchor Price Your Salary
- Image by Dalboz17 via Flickr
Conventional wisdom says that, when negotiating your salary or a raise, you should make whatever crazy ninja maneuvers it takes to get the other person to name a number first.
Horse pellets.
Have you ever watched an infomercial? Those masters of of impulse marketing geared towards insomniacs, invalids, and inebriates?
“How much would you pay for this fabulous meat tenderizer/eyelash waxer? $399? $299? No! If you call within the next 73 seconds, we will let you take this home for the low, low price of just $99.99!”
That’s the magic of anchor pricing.
The first number you hear is the number you will base all further numbers on. If you hear a high number, other lower numbers will feel much lower by comparison. The number doesn’t even have to be about money.
There was a study done that had the subjects compare a price to the last two digits of their social security numbers. Those with higher digits found higher prices to be acceptable, while those with lower prices only accepted cheaper prices.
What does an infomercial marketing ploy have to do with your salary?
If you are negotiating your salary and your potential employer gives a lowball offer, every higher counteroffer after that will much, much higher than than it would otherwise. On the other hand, if you start with your “perfect” salary, they amount you will be happy to settle for won’t seem to be nearly as high to the employer. At the same time, you will be less likely to accept a lowball offer if you set your anchor price high.
For example, if you are looking to make $50,000:
The employer offers you $40,000. $60,000 seems too high by comparison, so you counter with $50,000, then compromise and settler for $45,000. Or, you could start at $60,000, making the employer feel that $40,000 is too low, so he counters with $45,000, leaving a compromise at $52,000. That’s a hypothetical $7,000 boost, just for bucking conventional wisdom and taking a cue from the marketing industry.
How have you negotiated your salary?
Twitter Weekly Updates for 2010-05-08
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Work at Home Scams
The idea of working from home is certainly appealing. You get to set your own hours, sleep in some days, and be there when the kids get home from school. You can be there when the packages get delivered and let the dog out before it’s too late. Who doesn’t see the attraction?
Unfortunately, when something is so enticing, there will always be predators looking to take advantage of the dreams of others. They dangle the “be your own boss” bait and reel in the people who their wishes overrule their judgment.
The ads are hard to resist. “Make $2800 per month without leaving your home!” or “Stuff envelopes in your home for $1 per envelopes.” I cases like these, the old saw tends to hold true: If it sounds too good to be true, it probably is.
Common work-at-home scams include:
Medical Billing
For only $499.99, you can purchase a “business opportunity”. A lot of medical bill is actually done on paper so there is very real market for medical billing and processing. Unfortunately for the respondents to these ads, the vast majority of this market is already taken by large companies with huge marketing budgets. Finding enough customer to generate enough revenue to recover your investment is almost impossible, but you’ll never see that in an ad.
Envelope Stuffing
You answer an ad in the paper, sending $29.95 for a packet that will instruct you in the fine art of stuffing envelopes for $1 each. When you get the information, you find out it is a letter instructing you to place an ad in the papers stating “Stuff Envelopes for $1 Each. $29.95 for Information.” This forces you to become the scammer, just to recover your costs. Bad you.
Assembly or Craft Work
This one actually sounds like a business. You invest in–for example–a sign-making machine for $1500. The selling company promises to buy a quota of signs from you each month. After you buy the equipment and materials you spend countless hours making the product only to find out that either a) the company has disappeared or b) their undefined “Quality Standards” has rejected the work. Nothing is ever up to standards.
That’s not to say there aren’t legitimate opportunities to make money at home. Bob at Christian Personal Finance recently listed 24 legitimate home-based businesses, including blogging, eBay selling, wedding planning, car mechanic, and mobile oil changes.
Are you exploring any home-based business opportunities?
