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Book Review: Social Nation

I recently had an opportunity to read Social Nation: How to harness the power of Social Media to attract customers, motivate employees & grow your business by Barry Libert. Heckuva title.

Libert is the the CEO at Mzinga, which is a company that connects other companies–and their customers–using social media to collaborate and communicate. Social media is, quite simply, using the internet to drive interactive communication. This includes Twitter, Facebook, and forums. Sometimes, it’s just discussion, sometimes, it’s sharing user-generated content.

Social Nation “will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services.” It bills itself as a “complete toolbox” for social media. Does it match the hype? Let’s see.

The book is broken into three sections.

Part 1: The Future of Business is Social

Libert asserts that the future of business is social. That is obviously true, to a degree. A solid viral marketing campaign can drive more eyeball to a product than a full-page spread in the New York Time or a 30-second spot during Super Bowl halftime. However, there are a lot–possibly a majority–of business-to-business companies that will gain no value from a social media campaign. Would a regional supplier with an exclusive distributorship for a top-name line of faucets benefit from being on Twitter? No. On the other hand, 17% of our time online is spent on social applications and the fastest growing demographic on Facebook is 35 years old or older. There is certainly some value to be gained by have a social media presence in some markets.

This section(all of chapter 3!) also contains a link to a test to determine your social media skills. I haven’t taken the test, mainly because I don’t feel like registering for another site. This struck me as nothing more than lead generation, which is a shame. It could be a useful tool.

Part 2: Seven Principles for Building Your Social Nation

This section has seven chapters, containing 7 case studies that detail the 7 principle of social media, as defined by Libert and Mzinga.

The principles include:

Let the culture lead the way, as demonstrated by Zappos.com.
Involve your fans. The big takeaway from chapter 8 is that, when you create a community, your job is to facilitate involvement, not to control it. If you try to run it with an iron fist, it will choke and die.
Reward others and you will be rewarded. Apple lets developers keep 70% of the money they make in the app store. That encourages developers to develop, making everyone more money. Give. Karma will take care of the rest.
There are 4 other principles, but some are just common sense, and I don’t want to give away the contents of the book.

Part 3: Start Today and Create Your Own Social Nation

aka

Chapter 11: How to Get Started and 10 Pitfalls to Avoid

Section 3 has just one chapter, but it’s a good one. It explains the difference between followers and fans, the value of each and how to bond with each. The difference? Fans are actively involved. Followers are far more passive.

This section/chapter also goes into some things to avoid, like abandoning a social media strategy too early, failing to market your business, underestimating the power(positive and negative) of a social network.

Is it worth getting the book?

Social Nation bills itself as a complete social media toolbox, but it falls a bit short. The book tackles social media from a purely strategic point of view, ignoring the tactical concerns. It’s clearly geared toward helping a company plan its social media strategy from a 10,000 foot perch. For the people in the trenches, or anyone with a grasp of strategy that’s looking for the details on running a social media campaign, it’s not enough. That said, if you are trying to plan a social media strategy, or you have no idea where to start, this is a great book for you. It holds a lot of value, but stops some distance before “complete”. Definitely worth a read if you are involved is social media planning.

Giveaway

I’m giving away Social Nation. If you’d like to have a chance to get it, just leave a comment, telling me how you like to see companies use social media. Fair warning, this is the book I read, so it’s “used”. I take care of books, so you can’t tell that it’s used.

Publishers, Publicists, and Authors

If you have a book you’d like me to review, please contact me.

Selling Your Car

Finance

: English: Jalopy car in Joshua Tree National Park in Hidden Valley Campground (Photo credit: Wikipedia)

When it’s time to replace your car, most people focus on the new car, instead of the old, but that is ignoring real money. Your old car–unless it has disintegrated–still has value. Sometimes, it’s just time to ask yourself, “When should I sell my car?”

When you’re looking to sell your car (like with We Will Buy Your Car), you generally have several options:

Tow & crush. If your car has been wrecked, doesn’t run, or is just old and beat up, you may be stuck with calling a junkyard and accepting $50 for them to pick up your car and crush it for scrap.
Trade it in. This is probably the least hassle, but–other than #1–doesn’t pay well. Dealerships are willing to pay something under what they will get at a wholesale auction, which is quite a bit less than the blue book value.
Sell it yourself. Now you’re thinking, “He’s going to buy my car! Oh, bother.” It can be a pain, but it’s also the best way to get a decent price for your wheels.

When you sell your car, there are a few things to keep in mind, much like when you sell something on Craigslist.

Don’t be alone. There are bad people in the world, but they don’t like witnesses. Bad things are much less likely to happen if you have company.
Know your price. Specifically, know three price: your dream price, the price that would make you happy, and the absolute lowest price you are willing to accept. Make sure you figure these numbers out ahead of time. Know what you are comfortable with before it comes time to close the deal.
Check IDs. The buyer is going to want to test-drive your car. That’s fine, but you want to make sure you know who is driving off in your car. “Officer, Sumdood took my car. He was wearing jeans.” That won’t get your car back.
Clean it up. Get the car detailed before you show it to a potential buyer. A sparkling-clean car will almost always bring in a few hundred extra dollars. It’s well worth the expense.

Following this plan should make the sale go as smoothly as possible and bring you the most possible money.

Readers, what have you done to dispose of an old car?

This is a sponsored post written to provide some insight into the world of used car retail.

Priorities

Business

I once saw a sign on the wall in a junkyard that said, “Failure to plan on your part does not constitute an emergency on my part.”

Another good one: “If everything is top priority, nothing is top priority.”

Once a week, I meet with my boss to discuss my progress for the previous week and my priorities for the coming week. This is supposed to make sure that my productivity stays in line with the company’s goals.

Great.

Once a day, my boss comes into my office to change my top priority based on whichever account manager has most recently asked for a status update for their customer.

Not so great.

At least twice a week, he asks for a status update on my highest priority items. Each time, he could mean the items we prioritized in the weekly meeting, or the items he chose to escalate later. Somehow, getting a new task escalated doesn’t deescalate an existing task.

Everything is a top priority.

To compensate, I’ve been working a few 12 hour days each week, and occasionally coming in on the weekends.

I’m dedicated and still behind.

Prioritizing is treated as an art, or in the case I just mentioned, a juggling act. It should be considered a science. It’s usually pretty simple.

Is the problem costing you money? +1
Is the problem costing your customer money? +2
Is the problem going to hurt your reputation? +1
Is there a deadline? +1
Is it soon? +2
Is it urgent? +1
Is it important? +2
Are there absolutely no real consequences for anyone if it doesn’t get completed? -500

That’s it. Too many times, we get hung up on urgent-but-not-important items and neglect the important things.

The hard part comes when it’s someone else setting your priorities, particularly when that person doesn’t rate things on urgency, importance, and cost but rather “Who has bitched the loudest recently?”

Can I tell my boss that I’m not going to do things the way he told me too? No. A former coworker very recently found out what happens when you do this.

Can I remind him that I’m busting my butt as hard as I can? Yes, but it will just earn me a request to come in on the weekend, too.

Can I ignore the official priorities part of the time, and work on what I feel is most important to keeping our customers happy? Yes, but it’s easy to go too far. “Boss, I ignored what you said, but this customer is happy, now!” won’t score me any points if it happens every week.

Priorities are simple, but not always easy. How do you balance your priorities?

Two Reasons to Save And One Reason Not To

Finance, Life

I’m a fan of saving money. I’m not doing as much of it as I’d like, but that’s because I’m focusing on killing my final credit card, first. I postpone saving, knowing that it’s

something that I need to do the moment my credit cards are paid off. It won’t wait any longer than that.

Why do I care so much about saving? It’s because I’m risk-averse. If I can avoid risk, I do, in most situations. I don’t want to risk going hungry if I lose my job, and I don’t want to risk eventually(very eventually!) having to fight the cockroaches for the right to drink my fiber supplements.

There are a couple of excellent reasons to save:

1. Peace of Mind. There is a certain calm that comes from having enough savings to weather a few storms. If your car dies when you’re broke, it’s a tragedy. If it dies when you’ve got some cash saved up, it’s a minor inconvenience. Knowing that the vagaries of fate aren’t going to shatter your life against a cliff is a reward all its own.

2. Cheap nursing homes suck. When I get old, I want to live in a comfortable nursing home. One with extended cable, nice beds, and attractive coeds in charge of the sponge-baths. That’s not too much to ask, but I have to save up for it now. Medicaid doesn’t cover homes like that. Those are strictly a private affair. To make that happen, I need to save and invest now, or I won’t be able to enjoy the fruits of my labors then.

And, of course, there is one shining reason not to save:

1. You’re living your life now. Saving everything you’ve got, to the detriment of your current life, isn’t healthy either. Life is short. Do you really want to be curled up in bed, trying to enjoy a sponge-bath, shivering at the regrets you’ve built by denying yourself everything? I’m certainly not suggesting you waste all of your money on coke, hookers, and video games, but it is important to take the time to build some memories, or your final years will be hollow.

You have to find the right balance between your future and your present. Every moment of your life is important, not just the ones that haven’t happened, yet.

Multiracial Skinhead Love Triangle

Finance, Life

“Honey, here on national television, in front of a live studio audience, I’ve got a secret I’d like to share. You’re not our child’s mother. I’ve been sleeping with the milkman. And the goat. Your mom is the star of my new adult website. With the goat. And the milkman. I’ve got three other families, in three other cities. I lost the house to my gambling addiction. Those sores? Herpesyphiligonoritis. I got it from the foreign exchange student we hosted before I moved her to Dubuque and married her. The goat gave her away. The milkman cried. Oh, and I wore your panties to the Illinois Nazi reunion. I know how much you hate Illinois Nazis. But I still love you. And your sister. Especially your sister. She does that thing with her tongue….”

Why would anyone go on national television to share things like that?

More interesting: why would anybody stay on stage after hearing that?

Stay tuned.

I have this friend. He bought a couple of cars. He’s got some issues with money, partially revolving around a need to keep his assets below a certain threshold. So he put the cars in his girlfriend’s name. I know, it’s slightly crooked, but that makes the story more fun.

They broke up.

Recently, she called him to say she was suing him for the cars. She wanted them. She wanted to hurt him. She was mean. Somehow that turned into them agreeing to settle the case on Judge Joe Brown, on national television.

My friend spoke with the show’s producer, then last week, he was flown to California and put up in a hotel for a couple of days. When he arrived at the TV studio, he was informed that it wasn’t Judge Joe Brown, but a new show that will start airing in the fall called, The Test. According to CBS, The Test “is a one-hour conflict resolution talk show that will use lie detector and DNA tests to settle relationship and paternity disputes among the guests.” Coincidentally, CBS also owns Judge Joe Brown.

My friend got on stage with Dr. Phil’s son, Jay McGraw, and was accused of cheating on his girlfriend and stealing her identity. Lie detectors. Yelling. Accusations.

Why did he stay?

He wasn’t given his return plane ticket until they were done filming.

When he was done, they handed him a voucher for cab fare and the itinerary for his return flight. Until then, he had no other way to get home.

That’s why people stay on stage. It’s probably also why none of those shows ever have people with money of their own; they can find their own way home in a pinch.

Interesting side note: The show paid $200 and booked the cheapest possible return flight, with a 6 hour layover.

Tootsie – Does Beauty Have to be Expensive?

Celebrities

Cover of "Tootsie - 25th Anniversary Edit... — Cover of Tootsie – 25th Anniversary Edition

Many remember Dustin Hoffman dressed in drag in the classic film Tootsie, a movie that he now says made him realize how many women he’s missed out on meeting in life simply because he judged them by their looks. Every year women spend thousands of dollars on beauty products and cosmetics, hoping to increase their appearance and become attractive enough to the outside world. Although there are various degrees of beauty, it undoubtedly is usually determined by the amount of money spent to enhance features and upkeep the overall look.

Although natural beauty does exist in our society, it is few and far between to find a woman who needs a minimal amount of makeup and hair product to appear beautiful enough to meet society’s standards. Styled, highlighted hair is crucial for an attractive look, requiring professional services to be done on the hair by a salon. Although it may be cheaper to spend $5 on a box of hair dye at the supermarket, the hair won’t look as full or healthy without a professional technique applied. A woman’s hair is bound to look more attractive by spending the extra $100 by visiting a stylist who knows their craft.

The length of a woman’s hair often creates a more attractive look in the U.S., which is difficult to achieve with flat irons and curlers that create breakage and brittle hair from the heat. Women are now resorting to having hair extensions installed every three to five months to achieve beautiful hair that has a fuller texture and longer length, costing an average of $700. They can resort to shorter hair that saves a large amount of money, but they’re ultimately compromising a large part of their looks.

There’s a reason that celebrities appear more beautiful than the rest of the population, as their high school photos often show them to look like typical people. By spending thousands of dollars on personal trainers, stylists, and makeup artists, their appearance is immediately enhanced with the finest tools and products on the market. They are also able to have help with experts who have more knowledge on what creates the best look for their features.

Although beauty does not have to be expensive (just look at exotic women in Columbia and Brazil who are anything but high maintenance), it unfortunately is a requirement in the U.S. where rich housewives rule the reality shows and runways. True beauty is often defined by breast and waist sized, which few women can live up to, resulting in thousands of dollars spent on breast implants and liposuction, often impossible to attain otherwise.

Beauty may be in the eye of the beholder, but few men will argue that Angelina Jolie is unattractive or that Heidi Klum looks homely. The majority of men can agree when a woman is beautiful, and few women catch attention with a homemade manicure and dyed hair that came from a box. Perhaps going au natural will become a new trend in the coming years, but for now it’s expensive to be a woman, and even more costly to be a beautiful one.