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Book Review: Social Nation

I recently had an opportunity to read Social Nation: How to harness the power of Social Media to attract customers, motivate employees & grow your business by Barry Libert. Heckuva title.

Libert is the the CEO at Mzinga, which is a company that connects other companies–and their customers–using social media to collaborate and communicate. Social media is, quite simply, using the internet to drive interactive communication. This includes Twitter, Facebook, and forums. Sometimes, it’s just discussion, sometimes, it’s sharing user-generated content.

Social Nation “will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services.” It bills itself as a “complete toolbox” for social media. Does it match the hype? Let’s see.

The book is broken into three sections.

Part 1: The Future of Business is Social

Libert asserts that the future of business is social. That is obviously true, to a degree. A solid viral marketing campaign can drive more eyeball to a product than a full-page spread in the New York Time or a 30-second spot during Super Bowl halftime. However, there are a lot–possibly a majority–of business-to-business companies that will gain no value from a social media campaign. Would a regional supplier with an exclusive distributorship for a top-name line of faucets benefit from being on Twitter? No. On the other hand, 17% of our time online is spent on social applications and the fastest growing demographic on Facebook is 35 years old or older. There is certainly some value to be gained by have a social media presence in some markets.

This section(all of chapter 3!) also contains a link to a test to determine your social media skills. I haven’t taken the test, mainly because I don’t feel like registering for another site. This struck me as nothing more than lead generation, which is a shame. It could be a useful tool.

Part 2: Seven Principles for Building Your Social Nation

This section has seven chapters, containing 7 case studies that detail the 7 principle of social media, as defined by Libert and Mzinga.

The principles include:

Let the culture lead the way, as demonstrated by Zappos.com.
Involve your fans. The big takeaway from chapter 8 is that, when you create a community, your job is to facilitate involvement, not to control it. If you try to run it with an iron fist, it will choke and die.
Reward others and you will be rewarded. Apple lets developers keep 70% of the money they make in the app store. That encourages developers to develop, making everyone more money. Give. Karma will take care of the rest.
There are 4 other principles, but some are just common sense, and I don’t want to give away the contents of the book.

Part 3: Start Today and Create Your Own Social Nation

aka

Chapter 11: How to Get Started and 10 Pitfalls to Avoid

Section 3 has just one chapter, but it’s a good one. It explains the difference between followers and fans, the value of each and how to bond with each. The difference? Fans are actively involved. Followers are far more passive.

This section/chapter also goes into some things to avoid, like abandoning a social media strategy too early, failing to market your business, underestimating the power(positive and negative) of a social network.

Is it worth getting the book?

Social Nation bills itself as a complete social media toolbox, but it falls a bit short. The book tackles social media from a purely strategic point of view, ignoring the tactical concerns. It’s clearly geared toward helping a company plan its social media strategy from a 10,000 foot perch. For the people in the trenches, or anyone with a grasp of strategy that’s looking for the details on running a social media campaign, it’s not enough. That said, if you are trying to plan a social media strategy, or you have no idea where to start, this is a great book for you. It holds a lot of value, but stops some distance before “complete”. Definitely worth a read if you are involved is social media planning.

Giveaway

I’m giving away Social Nation. If you’d like to have a chance to get it, just leave a comment, telling me how you like to see companies use social media. Fair warning, this is the book I read, so it’s “used”. I take care of books, so you can’t tell that it’s used.

Publishers, Publicists, and Authors

If you have a book you’d like me to review, please contact me.

Quit Smoking: My First Frugal Move…Ever

Finance, Life

: Image via Wikipedia

It’s nearly the 5 year anniversary of my last cigarette, so I though I’d bring this post back to the front page.

A bit over three years ago, we found out that my wife was pregnant with baby #3. When we decided to have #2, it took us two years of trying. Naturally, we assumed we’d have the same issues with #3. Imagine our surprise when it only took 2 weeks. At that point, we were getting ready to celebrate brat #2’s first birthday.

That mean’s 2 kids under 2. Two kids in diapers. Three kids in daycare. Baby formula again.

We weren’t making ends meet with two kids, how were we going to manage three? I dropped my pack-or-two-a-day smoking habit.

But, I’ve gone over that before.

This post is about how I actually quit.

Some Facts About Me

I don’t do things by halves; I tend to do things all the way or not at all. For years, my wife would ask me to cut back, to just smoke a little less, but that never worked. If I had cigarettes, I smoked them. I always had cigarettes. When I eat, I eat. I’ve never managed smaller portions. I used to drink a case of soda each week, just because it was there. Moderation has never been my friend.

As a corollary, I don’t cheat. At anything. Ever. Because of the above fact about myself. I don’t moderate myself when I give myself rules either. If I draw a line, I obsessively avoid crossing it.

The problem comes when I try to give myself a “gray area” rule. “Smoke less” always leaves room for “just one more”, which easily leads to “I only cut out one cigarette yesterday, so what’s the use?” I had to be done.

After smoking for fifteen years–more than a pack a day for at least 12 of those–that’s an intimidating thought.

The Plan

The first thing I did was set a day to quit. I chose the day after my Halloween party. Before that would have been setting myself up for failure. Booze, food, and long conversations in a smoking-friendly environment were just 3 of my many triggers. I always smoked more at my parties, so the day after, I didn’t feel up to smoking much, anyway. I’d just ride that wave of “I don’t feel like it” to to holy city of “I quit”.

I didn’t quit smoking the next day, I just quit buying cigarettes. That left me half a pack to curb my cravings.

I also knew that nicotine cravings are about the most distracting thing I’ve ever had to deal with. That doesn’t make for a productive computer programmer, so I bought a box of the generic patch that Target carries. I started with Phase 2, because I wasn’t interested in prolonging the process. I just didn’t want to spend my work days thinking about smoking instead of designing software. I needed something to take the edge off, without actually smoking.

My plan was to have the patch at work, so I’d be able to work and to stretch those last 10 cigarettes out, as long as possible.

The Result

It worked. The pack lasted 4 days, I think. I smoked during my commute and after dinner. I used the patch only when the cravings got to the point that I couldn’t concentrate. After a week, I stopped using it at all. A few days later, I had a particularly stressful day and cheated. I took 3 puffs of that cigarette and threw it away, because it tasted like crap and I wasn’t enjoying it. That’s when I knew I was successfully done smoking. It was a 10 day variation of “cold turkey”. More than 3 years later, I have an occasional cigar, but never due to a craving. The day I experience a nicotine craving is the day I burn my humidor.

That’s how I quite smoking, strictly to try to get my finances in line. That has saved me at least $10,000 over the last 3 years.

How to Save Money On Anything

Finance

Haggling (Photo credit: pritzkerphoto.com)

There is a little-known secret to saving money on almost anything. If you want to know what it is, please send a case of beer and a self-addressed, stamped envelope to my house.

No takers?

In that case, I will share the secret that has been passed down from father to son since the Mesopotamians landed the Santa Maria at Plymouth Rock.

Ready?

The secret is to…ask.

That’s right, just suck it up and say “Pretty Please”.

How does it work?

In the easiest version, you call up one of the companies you pay regularly and you say “How can I save some money?”

Allow me to give you some examples.

How to save money on insurance

Call up your insurance company and ask, “How can I save some money with you?” You may be offered a multi-line discount if you let them insure your home and your car or you might be told to raise your deductible. If you have a $1000 emergency fund, you can afford a $500 deductible. They may recommend that you drop some coverages that you don’t need or they may ask you some questions that will allow them to lower your rate. For many years, I lived 2 miles from work and got a discount for the low mileage.

How to save money on utilities

When you call your electric company to ask the magic question, they may offer to conduct a home energy audit to determine where you home is leaking energy. If they try to charge you for the audit, remind them how long you’ve been a customer in good standing.

Another option they may offer is to install a remotely-triggered switch on your air-conditioner. Around here, that switch is good for a 15% discount off of my bill in the summer.

How to save money on your cell phone

If you are out of a contract or near the end of your contract you have leverage. Look up the best comparable deal from another company. Then, call your cell phone provider, ask to be transferred to the retention department, then ask them to convince you to stay. They will.

If you aren’t near the end of your contract, you can still call and ask. If that doesn’t work, watch the mail and any emails from the company. If they change the terms of your contract, you can get out of it without paying a penalty. If you get that opportunity, call and ask for the retention department.

How to save money on credit cards

I am assuming you have a credit card with a balance that gets carried from month to month.

Credit card companies are competitive. Find a competing deal and call your company. Ask them to beat the deal. If the competitor is offering 9%, ask for 8%. If they refuse, call up the competitor. Tell them you will transfer your balance over if they will waive the transfer fee. A surprising number of companies will be happy to do so.

Most bills can be reduced in some way. All you have to do is ask.

Have you had any luck pointing the shrink ray at your bills?

Selling Your Car

Finance

: English: Jalopy car in Joshua Tree National Park in Hidden Valley Campground (Photo credit: Wikipedia)

When it’s time to replace your car, most people focus on the new car, instead of the old, but that is ignoring real money. Your old car–unless it has disintegrated–still has value. Sometimes, it’s just time to ask yourself, “When should I sell my car?”

When you’re looking to sell your car (like with We Will Buy Your Car), you generally have several options:

Tow & crush. If your car has been wrecked, doesn’t run, or is just old and beat up, you may be stuck with calling a junkyard and accepting $50 for them to pick up your car and crush it for scrap.
Trade it in. This is probably the least hassle, but–other than #1–doesn’t pay well. Dealerships are willing to pay something under what they will get at a wholesale auction, which is quite a bit less than the blue book value.
Sell it yourself. Now you’re thinking, “He’s going to buy my car! Oh, bother.” It can be a pain, but it’s also the best way to get a decent price for your wheels.

When you sell your car, there are a few things to keep in mind, much like when you sell something on Craigslist.

Don’t be alone. There are bad people in the world, but they don’t like witnesses. Bad things are much less likely to happen if you have company.
Know your price. Specifically, know three price: your dream price, the price that would make you happy, and the absolute lowest price you are willing to accept. Make sure you figure these numbers out ahead of time. Know what you are comfortable with before it comes time to close the deal.
Check IDs. The buyer is going to want to test-drive your car. That’s fine, but you want to make sure you know who is driving off in your car. “Officer, Sumdood took my car. He was wearing jeans.” That won’t get your car back.
Clean it up. Get the car detailed before you show it to a potential buyer. A sparkling-clean car will almost always bring in a few hundred extra dollars. It’s well worth the expense.

Following this plan should make the sale go as smoothly as possible and bring you the most possible money.

Readers, what have you done to dispose of an old car?

This is a sponsored post written to provide some insight into the world of used car retail.