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Book Review: Social Nation

I recently had an opportunity to read Social Nation: How to harness the power of Social Media to attract customers, motivate employees & grow your business by Barry Libert. Heckuva title.

Libert is the the CEO at Mzinga, which is a company that connects other companies–and their customers–using social media to collaborate and communicate. Social media is, quite simply, using the internet to drive interactive communication. This includes Twitter, Facebook, and forums. Sometimes, it’s just discussion, sometimes, it’s sharing user-generated content.

Social Nation “will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services.” It bills itself as a “complete toolbox” for social media. Does it match the hype? Let’s see.

The book is broken into three sections.

Part 1: The Future of Business is Social

Libert asserts that the future of business is social. That is obviously true, to a degree. A solid viral marketing campaign can drive more eyeball to a product than a full-page spread in the New York Time or a 30-second spot during Super Bowl halftime. However, there are a lot–possibly a majority–of business-to-business companies that will gain no value from a social media campaign. Would a regional supplier with an exclusive distributorship for a top-name line of faucets benefit from being on Twitter? No. On the other hand, 17% of our time online is spent on social applications and the fastest growing demographic on Facebook is 35 years old or older. There is certainly some value to be gained by have a social media presence in some markets.

This section(all of chapter 3!) also contains a link to a test to determine your social media skills. I haven’t taken the test, mainly because I don’t feel like registering for another site. This struck me as nothing more than lead generation, which is a shame. It could be a useful tool.

Part 2: Seven Principles for Building Your Social Nation

This section has seven chapters, containing 7 case studies that detail the 7 principle of social media, as defined by Libert and Mzinga.

The principles include:

Let the culture lead the way, as demonstrated by Zappos.com.
Involve your fans. The big takeaway from chapter 8 is that, when you create a community, your job is to facilitate involvement, not to control it. If you try to run it with an iron fist, it will choke and die.
Reward others and you will be rewarded. Apple lets developers keep 70% of the money they make in the app store. That encourages developers to develop, making everyone more money. Give. Karma will take care of the rest.
There are 4 other principles, but some are just common sense, and I don’t want to give away the contents of the book.

Part 3: Start Today and Create Your Own Social Nation

aka

Chapter 11: How to Get Started and 10 Pitfalls to Avoid

Section 3 has just one chapter, but it’s a good one. It explains the difference between followers and fans, the value of each and how to bond with each. The difference? Fans are actively involved. Followers are far more passive.

This section/chapter also goes into some things to avoid, like abandoning a social media strategy too early, failing to market your business, underestimating the power(positive and negative) of a social network.

Is it worth getting the book?

Social Nation bills itself as a complete social media toolbox, but it falls a bit short. The book tackles social media from a purely strategic point of view, ignoring the tactical concerns. It’s clearly geared toward helping a company plan its social media strategy from a 10,000 foot perch. For the people in the trenches, or anyone with a grasp of strategy that’s looking for the details on running a social media campaign, it’s not enough. That said, if you are trying to plan a social media strategy, or you have no idea where to start, this is a great book for you. It holds a lot of value, but stops some distance before “complete”. Definitely worth a read if you are involved is social media planning.

Giveaway

I’m giving away Social Nation. If you’d like to have a chance to get it, just leave a comment, telling me how you like to see companies use social media. Fair warning, this is the book I read, so it’s “used”. I take care of books, so you can’t tell that it’s used.

Publishers, Publicists, and Authors

If you have a book you’d like me to review, please contact me.

Selling Your Car

Finance

: English: Jalopy car in Joshua Tree National Park in Hidden Valley Campground (Photo credit: Wikipedia)

When it’s time to replace your car, most people focus on the new car, instead of the old, but that is ignoring real money. Your old car–unless it has disintegrated–still has value. Sometimes, it’s just time to ask yourself, “When should I sell my car?”

When you’re looking to sell your car (like with We Will Buy Your Car), you generally have several options:

Tow & crush. If your car has been wrecked, doesn’t run, or is just old and beat up, you may be stuck with calling a junkyard and accepting $50 for them to pick up your car and crush it for scrap.
Trade it in. This is probably the least hassle, but–other than #1–doesn’t pay well. Dealerships are willing to pay something under what they will get at a wholesale auction, which is quite a bit less than the blue book value.
Sell it yourself. Now you’re thinking, “He’s going to buy my car! Oh, bother.” It can be a pain, but it’s also the best way to get a decent price for your wheels.

When you sell your car, there are a few things to keep in mind, much like when you sell something on Craigslist.

Don’t be alone. There are bad people in the world, but they don’t like witnesses. Bad things are much less likely to happen if you have company.
Know your price. Specifically, know three price: your dream price, the price that would make you happy, and the absolute lowest price you are willing to accept. Make sure you figure these numbers out ahead of time. Know what you are comfortable with before it comes time to close the deal.
Check IDs. The buyer is going to want to test-drive your car. That’s fine, but you want to make sure you know who is driving off in your car. “Officer, Sumdood took my car. He was wearing jeans.” That won’t get your car back.
Clean it up. Get the car detailed before you show it to a potential buyer. A sparkling-clean car will almost always bring in a few hundred extra dollars. It’s well worth the expense.

Following this plan should make the sale go as smoothly as possible and bring you the most possible money.

Readers, what have you done to dispose of an old car?

This is a sponsored post written to provide some insight into the world of used car retail.

Multiracial Skinhead Love Triangle

Finance, Life

“Honey, here on national television, in front of a live studio audience, I’ve got a secret I’d like to share. You’re not our child’s mother. I’ve been sleeping with the milkman. And the goat. Your mom is the star of my new adult website. With the goat. And the milkman. I’ve got three other families, in three other cities. I lost the house to my gambling addiction. Those sores? Herpesyphiligonoritis. I got it from the foreign exchange student we hosted before I moved her to Dubuque and married her. The goat gave her away. The milkman cried. Oh, and I wore your panties to the Illinois Nazi reunion. I know how much you hate Illinois Nazis. But I still love you. And your sister. Especially your sister. She does that thing with her tongue….”

Why would anyone go on national television to share things like that?

More interesting: why would anybody stay on stage after hearing that?

Stay tuned.

I have this friend. He bought a couple of cars. He’s got some issues with money, partially revolving around a need to keep his assets below a certain threshold. So he put the cars in his girlfriend’s name. I know, it’s slightly crooked, but that makes the story more fun.

They broke up.

Recently, she called him to say she was suing him for the cars. She wanted them. She wanted to hurt him. She was mean. Somehow that turned into them agreeing to settle the case on Judge Joe Brown, on national television.

My friend spoke with the show’s producer, then last week, he was flown to California and put up in a hotel for a couple of days. When he arrived at the TV studio, he was informed that it wasn’t Judge Joe Brown, but a new show that will start airing in the fall called, The Test. According to CBS, The Test “is a one-hour conflict resolution talk show that will use lie detector and DNA tests to settle relationship and paternity disputes among the guests.” Coincidentally, CBS also owns Judge Joe Brown.

My friend got on stage with Dr. Phil’s son, Jay McGraw, and was accused of cheating on his girlfriend and stealing her identity. Lie detectors. Yelling. Accusations.

Why did he stay?

He wasn’t given his return plane ticket until they were done filming.

When he was done, they handed him a voucher for cab fare and the itinerary for his return flight. Until then, he had no other way to get home.

That’s why people stay on stage. It’s probably also why none of those shows ever have people with money of their own; they can find their own way home in a pinch.

Interesting side note: The show paid $200 and booked the cheapest possible return flight, with a 6 hour layover.

Born to Launch

Business, Life

I’ve recently discovered something about myself: I like doing new things.

More to the point of this post: I like making new things.

I also like learning new things.

Unfortunately, once the newness wears off, I start to lose interest.

I’m a software engineer, so I regularly build new things and solve new puzzles. When a project gets into maintenance mode and the new stuff ends, I want to chuck the whole thing in the river and move on.

That carries over into other things, too. Start a business, lock down some skills, get some customers, then enter maintenance mode. Boring.

Pick up a new hobby, achieve a basic level of mastery, watch it stop being fun.

Play a new video game, get good at it, get bored.

It’s a flaw in my character and it’s a pretty serious flaw. Soon after I reach the point where I can fly with a new skill or project, I quit wanting to do it.

When it quits being new, it quits being fun.

When I pick up a new hobby, I get good at it, I get bored with it, so the setup equipment tends to collect dust.

Some of this is work stuff, which isn’t supposed to be fun. If it were, they wouldn’t call it “work”, they’d call it “happy fun time”.

Some of this could replace work stuff, but I’m not sure how to power through when I hit this particular wall. Just making money doesn’t keep something exciting. If I’m not excited, it’s hard to stay motivated, which is probably why I let the dishes pile up. (Sorry, honey!)

There is a good side to this flaw: I’m never bored. I fill notebooks with the things I want to do next, from blacksmithing lessons to building a foreign language learning site. I have absolute confidence that I’ll never be bored for long, and I’ll never be short of new ways to make money, but that doesn’t make me feel stable.

I have a need for stability, and I have a need for new. Finding that balance is a challenge.

Maybe I just need to launch things faster to build a bigger safety net. That would let me revel in the new without putting my lifestyle at risk.

Charlie Hunnam and the Success of 50 Shades of Grey

Celebrities

It looks like actor Charlie Hunnam is all set to cash in on the biggest romance novel of the decade. He is set to play the lead role of Christian Grey in the film adaptation of the salacious hit novel 50 Shades of Grey directed by Sam Taylor-Johnson.

Charlie Hunnam, with his English good looks and charm, will definitely make the fantasies of so many women into a reality. Born in Newcastle-upon-Tyne in 1980, Hunnam is already well known in the UK for his portrayal of Nathan Maloney in the television show Queer as Folk. He is also fresh off his recent role in the summer blockbuster Pacific Rim. Now, he will delve into the alternative, sexy, and edgy role of Christian Grey, the hero of the novels written by E.L. James.

With 70 million copies of the BDSM-themed trilogy sold around the world, even the novels themselves are a runaway success. Hunnam himself stands to make quite a bit of money off the film adaptation. If the initial film is a success on the level of Twilight, then Hunnam could easily become an A-list actor in Hollywood, which would boost the amount of money he earns per film. If the novels continue to be adapted into films, then he will be set for at least another few years. Who wouldn’t feel comfortable knowing they were starring in a saucy summer film that would be a guaranteed blockbuster? However, Hunnam didn’t jump straight away to become Christian Grey – he turned down the role at first, but then reconsidered it later. If the buzz surrounding the film means anything, then it’s a good thing that Hunnam changed his mind!

Production work on the film will begin in October 2013, and a release date has been scheduled for August 1st, 2014. With the recent announcement of the lead actors, the excitement is building, and it doesn’t seem like it will die down any time soon. It looks as if 50 Shades of Grey will be a wise career move for Charlie Hunnam as a well as a great way to boost his annual salary.

Anna Chapman and Edward Snowden: How to afford a long-distance romance?

Celebrities

100703anna_chapman (Photo credit: alanconnor)

Recently Russian spy Anna Chapman tweeted a proposal to fellow spy Edward Snowden, as in a marriage proposal. News reports covering the Internet event report that Chapman would not reveal whether she was serious but asked reporters to use their imaginations. So it is yet to be seen whether there will be spy marriage ahead for the two notorious leakers. What is true, however, is that no nuptials can take place at the moment, even if Anna Chapman were serious and Edward Snowden. That is because the United States has revoked Snowden’s U.S. passport, and marriage ceremonies cannot take place in the airport where Snowden is trying to buy time. So how can Chapman and Snowden afford a long-distance relationship? Follow this quick guide of tips for helping the spies survive what could be a long road ahead!

Finding Deals

Anna Chapman has the most mobility right now, so she should be looking out for cheap flights to where Snowden is hiding out. A long-distance relationship can be expensive, so that is why finding deals on air travel is key. She can drop into the airport for a quick rendevouz. Why not?

Saving Money

These two potential spy lovers and super team need to save their money at every turn. Hiding out in secrete is costly, so they should create a special account that they both can add to for getaway and meeting expenses. Meeting at the airport is going to get old after a while, so they need to find a safe space where they can enjoy one another and sustain their relationship. Long-distance relationships are known for their difficulty because a couple spend so much time trying to reconnect every time they see one another.

Pick Your Fights

Long-distance relationships have little room for petty fighting. You see each other so infrequently that you have to cherish the time you have together. Instead of talking spy business, Anna Chapman and Edward Snowden should make sure they are focusing on each other by getting to know each other and focusing on the small things that make them happy together. Petty fighting will destroy a long-distance relationship. Chapman and Snowden should part each meeting feeling good about the other instead of feeling frustrated.

Kiss and Makeup

The key to long-distance relationships is always to kiss and makeup before leaving. No matter what the spies face together or apart, they cannot let their professions and media scrutiny come between them. Instead, they need to focus on their love and passion. Make sure to share a passionate kiss before leaving each meeting so that the memory of love and admiration is fresh on the mind. With a little effort in the romance department, Chapman and Snowden will be well on their way to creating harmony in their relationship. Moving from shallow levels to more deeper levels, however, is going to take time.

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