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Make Extra Money: A Niche Site Walkthrough

Make Extra Money Part 1: Introduction

Right now, I have 7 sites promoting specific products, or “niche” sites.  When those products are bought through my sites, I get a commission, ranging from 40-75%.  Of those sites, 5 make money, 1 is newly finished, and 1 is not quite complete.   I’m not going to pretend I’m making retirement-level money on these sites, but I am making enough money to make it worthwhile.

Make Extra Money Part 2: Niche Selection

These three topics have been making people rich since the invention of rich.   Knowing that isn’t enough. If you want to make some money in the health niche, are you going to help people lose weight, add muscle, relieve stress, or reduce the symptoms of some unpleasant medical condition?   Those are called “sub-niches”.

Making Extra Money Part 3: Product Selection

My niches site are all product-promotion sites.  I pick a product–generally an e-book or video course–and set up a site dedicated to it. Naturally, picking a good product is an important part of the equation.

Make Extra Money Part 4: Keyword Research

If you aren’t targeting search terms that people use, you are wasting your time.  If you are targeting terms that everybody else is targeting, it will take forever to get to the top of the search results.  Spend the extra time now to do proper keyword research.   It will save you a ton of time and hassle later.  This is time well-spent.

Make Extra Money, Part 5: Domains and Hosting 

In this installment, I show you how to pick a domain name and a website host.

Make Extra Money, Part 6: Setting Up a Site

A niche site doesn’t amount to much without, well, a site.   In this installment, I show you how I configure a site, from start to finish.

Make Extra Money, Part 6.5: Why I Do It The Way I Do It

Several people have asked me to explain why I use the plugins and settings I use.  This explains the “Why” behind Part 6.

More to come….

 

 

 

 

Cutting Costs While Cutting Hair

Beauty Girl Surprise.
Image via Wikipedia

About once per quarter, my wife and I have a…I won’t call it a fight.  It’s more like she-comes-home-looking-stunning-while-I-make-disapproving-grunting-sounds-while-giving-the-checkbook-dirty-looks.

I hate salons.

$80 for highlights, $30 for a haircut and $15 for eyebrow “shaping”.   It’s an afternoon of chemicals and hot-wax torture, for the low, low price of $125 + tip.  Frugal it’s not, but that’s an argument I lost long ago.

This weekend, she tried something new.

Beauty school.

For roughly the cost of materials, she got her eyebrows “shaped” and her hair highlighted and cut by a senior student at the beauty school, under the supervision of a licensed beautician/instructor.

It looks good, and she said she had more fun during her appointment than any other salon trip she’s had.   I guess there’s something to be said for interacting with someone who isn’t burned out on interacting with the general public.

What does it cost?  What normally runs $125 cost just $35.  That’s for a $5 cut, $25 highlighting, and $5 wax.   That’s a $90 savings or 72% off.  Yay!

Other services they offer include:

  • Full color, cut and shampoo for $20.
  • A Perm for $25.
  • Mani/pedi for $24.
  • Full set of acrylic nails for $15.
  • Wax for $5.  Have I ever mentioned that I am happy to be a guy?
  • Seaweed treatment for $10.  I don’t even know what this is.   A buffet, maybe?

They also have a “Princess” package that we’re going to use for brat #2’s birthday party next month.   It’s an up-do, nail polish, make-up, and tiara for $10 per kid.  We’ll take the girls out to get made up all pretty-like, then off to the dollar theater, for a $35 party.

The school my wife visited has more than 90 locations in 21 states, but I’d be willing to be every city big enough to support a Wal-Mart also has a beauty school nearby.  They don’t tend to advertise their customer services, so you’ll have to call, but for a 70% discount, it worth spending a bit of time on the phone, isn’t it?

I have two questions for you, dear readers:

  1. Would you consider going to a beautician trainee?
  2. What the heck is a seaweed treatment?
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Priorities

I once saw a sign on the wall in a junkyard that said, “Failure to plan on your part does not constitute an emergency on my part.”

Another good one: “If everything is top priority, nothing is top priority.”

Once a week, I meet with my boss to discuss my progress for the previous week and my priorities for the coming week.   This is supposed to make sure that my productivity stays in line with the company’s goals.

Great.

Once a day, my boss comes into my office to change my top priority based on whichever account manager has most recently asked for a status update for their customer.

Not so great.

At least twice a week, he asks for a status update on my highest priority items.   Each time, he could mean the items we prioritized in the weekly meeting, or the items he chose to escalate later.   Somehow, getting a new task escalated doesn’t deescalate an existing task.

Everything is a top priority.

To compensate, I’ve been working a few 12 hour days each week, and occasionally coming in on the weekends.

I’m dedicated and still behind.

Prioritizing is treated as an art, or in the case I just mentioned, a juggling act.  It should be considered a science.  It’s usually pretty simple.

  • Is the problem costing you money? +1
  • Is the problem costing your customer money? +2
  • Is the problem going to hurt your reputation? +1
  • Is there a deadline? +1
  • Is it soon? +2
  • Is it urgent? +1
  • Is it important? +2
  • Are there absolutely no real consequences for anyone if it doesn’t get completed? -500

That’s it.    Too many times, we get hung up on urgent-but-not-important items and neglect the important things.

The hard part comes when it’s someone else setting your priorities, particularly when that person doesn’t rate things on urgency, importance, and cost but rather “Who has bitched the loudest recently?”

Can I tell my boss that I’m not going to do things the way he told me too?  No.  A former coworker very recently found out what happens when you do this.

Can I remind him that I’m busting my butt as hard as I can?  Yes, but it will just earn me a request to come in on the weekend, too.

Can I ignore the official priorities part of the time, and work on what I feel is most important to keeping our customers happy?  Yes, but it’s easy to go too far.  “Boss, I ignored what you said, but this customer is happy, now!” won’t score me any points if it happens every week.

Priorities are simple, but not always easy.  How do you balance your priorities?

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The Happy Challenge

Watch this video.


Done?

Great.

For the cheaters, the part I am most interested in is the bit about reprogramming your brain for happiness.   Studies are showing that you can rewire yourself to be happier by doing happy things.

The science is sound.  Good things trigger a dopamine reaction.  Your body likes dopamine, so you start craving the things that make it happen, which all happen to be good things.  As you suffer dopamine withdrawal, you become driven to do what it takes to get your fix.

The process is similar to heroin withdrawal, with no downside.

Hugging your kids(assuming you like them) triggers the reaction.  So does sex, successes at work, and beating a video game.

The specific plan mentioned in the video is to write down three things that you are grateful for, once per day, for 21 days in a row.  That will begin the self-reinforcing training that can get you hooked on being happy.

That’s a win. 75% of job success is predicted by your attitude.  You are 31% more productive when you are happy.  You’re also more fun to be around.

That’s a win.

Here’s my challenge:

For the next 21 days, do it.  Write down 3 thing you are grateful for.  What makes you happy?  It’s okay if it’s hard.  If it’s hard for you, you need it more than most.

Now, the truly hard part:

Fill out this form every day.  Your answers can be as long or as short as you’d like, but there has to be 3 new things every day for 21 days.  We’re going to train your brain to look for the positive, so you can’t give me 63 things on day 21.  3 things, 21 days.

On day 22, tell me how the previous 3 weeks have been.

When it’s over, I’ll hold a drawing for everyone who completed the challenge.   Not everyone will see this immediately, so I’m going to run the challenge until May 15.    That means you have until April 24th to get started.

3 answers per day means three prizes.  I’ll give away a total of $250 to three lucky participants.   That’s a $125 prize, a $75 prize, and a $50 prize, but you have to obey the rules.  3 things, 21 days in a row.

Be happy.  I dare you.

Cut Your Business Costs with Eco-Friendly Energy

This is a guest post.

Improving your carbon footprint can fall low on the list of professional priorities for many business owners. Yet, as we all become increasingly aware of the implications of ecological practices, opting to go green is an appropriate business decision.

As suppliers and business to business contractors tailor their products in favour of conservational customs, it is likely that adopting eco-friendly operations within your company will benefit both your books as well as the environment.

By making small, uncomplicated steps, government research proposes that, together, UK businesses could save in the region of £23 billion per annum. This proposed figure suggests that snubbing sustainable efforts is at an economic cost to owners individually, in addition to any ecological expense.

As the importance of your carbon footprint is established, deciding which areas within your company can be conveniently ecologically enhanced is a simple way to get started.

Speak With Your Energy Provider

Many energy providers now offer guidance to their customers surrounding any eco-friendly improvements that could be made.

Business electricity from British Gas comes complete with free energy efficiency advice to help ‘cut down your energy consumption and reduce your electricity bill’. The advantages of this initial consultation are augmented by the ongoing provisions incorporated in all business electricity from British Gas packages.

Select a supplier who is willing to help you and your business reduce the impact of your Climate Change Levy (CCL) and is eager to invest in renewable energy resources.

Say ‘Goodbye’ to Guesstimates

According to research completed by British Gas in 2011 ‘companies typically spend as much as 46 per cent of their energy usage outside of business hours’.

Although it is relatively easy to predict the periods when your business’ energy usage is at its greatest, monitoring your actual consumption may highlight any unexpected wastage.

A facility such as Business Energy Insight™ – available with business electricity from British Gas – does exactly what it says on the tin, giving consumers an awareness of their confirmed energy consumption.

Combined with accurate meter readings from Smart Metering or similar, energy insights eliminate any estimation and uncertainty. Through this perceptiveness, business consumers are able to monitor, measure and model their energy utilisation, saving money and resources.

Don’t Go It Alone

Being unsure of how to go green is one of the reasons many businesses choose to linger with standard systems. As well as expert assistance from energy advisory services, schemes are in place which can structure your steps into the world of energy efficiency.

The IEMA Acorn Scheme presents a progressive profile of six stages for business owners to accomplish. These stages ensure that legal requirements are covered and can be completed over a phased period to fit with other business demands.

On completion of the scheme, an IEMA Acorn Certificate is attained to confirm your businesses compliance with British Standard (BS) 8555. Your details are also entered onto the IEMA Acorn Register.

Organically Positive PR

Every organisation needs their Unique Selling Points. Though your services, products or facilities may speak for themselves, going green is the current way to enrich your business.

Clients and customers want to buy from those they trust and often those who follow an ethical ethos. Choosing to ‘go green’ and consistently demonstrating and delivering ecological practises will verify the concerned culture of your company.

While investing your time into employing eco-friendly systems may not reap instant rewards, the positive connotations surrounding conservation will always ensure that you are ahead of the game when in competition with a company that doesn’t deliver on these principles.

Whether you choose to be officially certified via IEMA Acorn or you simply state your environmental policies on your website and company literature, being ecologically aware can cause an upturn in capital as well as cutting resource costs.

Taking Things Further

When you are hoping to tackle more than the basics and want to do more to aid our environment, there is a myriad of informational services willing to help.

Making this move doesn’t have to cost the earth, business grants are available to help you render these affirmative changes. Check online at www.grantsgreenmachine.com for any that may be applicable for your industry.

Locally, councils may be able to offer either erudition or funds specifically appropriate to your project within your region.

Conservation doesn’t have to be costly; check your books and you may find that going green could profit both your environment and your enterprise.

 

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