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Anchor Price Your Salary
Conventional wisdom says that, when negotiating your salary or a raise, you should make whatever crazy ninja maneuvers it takes to get the other person to name a number first.
Horse pellets.
Have you ever watched an infomercial? Those masters of of impulse marketing geared towards insomniacs, invalids, and inebriates?
“How much would you pay for this fabulous meat tenderizer/eyelash waxer? $399? $299? No! If you call within the next 73 seconds, we will let you take this home for the low, low price of just $99.99!”
That’s the magic of anchor pricing.
The first number you hear is the number you will base all further numbers on. If you hear a high number, other lower numbers will feel much lower by comparison. The number doesn’t even have to be about money.
There was a study done that had the subjects compare a price to the last two digits of their social security numbers. Those with higher digits found higher prices to be acceptable, while those with lower prices only accepted cheaper prices.
What does an infomercial marketing ploy have to do with your salary?
If you are negotiating your salary and your potential employer gives a lowball offer, every higher counteroffer after that will much, much higher than than it would otherwise. On the other hand, if you start with your “perfect” salary, they amount you will be happy to settle for won’t seem to be nearly as high to the employer. At the same time, you will be less likely to accept a lowball offer if you set your anchor price high.
For example, if you are looking to make $50,000:
The employer offers you $40,000. $60,000 seems too high by comparison, so you counter with $50,000, then compromise and settler for $45,000. Or, you could start at $60,000, making the employer feel that $40,000 is too low, so he counters with $45,000, leaving a compromise at $52,000. That’s a hypothetical $7,000 boost, just for bucking conventional wisdom and taking a cue from the marketing industry.
How have you negotiated your salary?
What do you do?
You’re not your job. You’re not how much money you have in the bank. You’re not the car you drive. You’re not the contents of your wallet. You’re not your ******* khakis. -Tyler Durden
“What do you do?”
They typical answer is usually something like “I’m a computer programmer.” Or a DJ, a cop, a barista, a stripper, or whatever.
The answer is always given in the context of work. Is work the center of your life? Is your career the most important thing you have? For many, it is. Our jobs become a fully integrated piece of our identities. Even when we pay lip-service to putting our families first, all too often, we spend more of our waking hours working than actually living.
We spend 40, 50, 60 hours each week at our jobs. It’s natural for that to become a part of us.
We go too far.
I am not my job. I am not my career.
I am a father, a husband, a writer, a blogger, and more. I have hopes, dreams, and ambitions entirely apart from my career.
I hope you do, too.
The next time someone asks you what you do, try responding with your passion.
“I’m a parent.”
“I grow freaking awesome roses.”
“I travel whenever I can.”
“I obsess over politics.”
Leave the tradition work-centric script behind. You’re going to confuse the people who are expecting it. They think they are asking about your job and you are responding with something that truly matters to you.
What do you do?
Beat the Check
Have you ever played a game of “Beat the Check”? Your rent is due tomorrow, but you don’t get paid until Friday, so you write the check today an, on payday, you run to the bank to get your paycheck deposited before it has a chance to clear. To stretch out the time, you write yourself a check from another account to cover the deficit, knowing that will take a few more days to clear. This is called “floating” a check.
Sound familiar?
I think most people who write checks have tried to rush a deposit in before a check clears.
In 2004, the Check 21 act went into effect, which turned the game on its head. This law gave check recipients an option to make a digital copy of a check, slashing processing time. Instead of boxes of checks being transported around the country, the check began getting scanned and instantly transferred, along with all of the encoding necessary to keep the digital checks organized. This dramatically cut the amount of time it took to clear a check. What was once a week was reduced to as little as 48 hours.
Now, as technology improves and banks update their infrastructure to match, the “float” time has been reduced even further. Many banks are using image control systems to instantly convert all incoming checks to digital format. Within a couple of hours, these images can be transmitted to the Federal Reserve, to be transmitted nearly instantly to the issuing bank. If both the issuing and the receiving banks are using modern image control systems, it is impossible to float a check. “Beat the Check” is a thing of the past. It’s like betting on purple at the roulette wheel.
Of course, this doesn’t mean that the funds are instantly available. That would eliminate the banks being able make use of the funds during that time. Don’t expect the banks to make a habit of allowing you the use of your money before the federal regulations demand it.
Work at Home Scams
The idea of working from home is certainly appealing. You get to set your own hours, sleep in some days, and be there when the kids get home from school. You can be there when the packages get delivered and let the dog out before it’s too late. Who doesn’t see the attraction?
Unfortunately, when something is so enticing, there will always be predators looking to take advantage of the dreams of others. They dangle the “be your own boss” bait and reel in the people who their wishes overrule their judgment.
The ads are hard to resist. “Make $2800 per month without leaving your home!” or “Stuff envelopes in your home for $1 per envelopes.” I cases like these, the old saw tends to hold true: If it sounds too good to be true, it probably is.
Common work-at-home scams include:
Medical Billing
For only $499.99, you can purchase a “business opportunity”. A lot of medical bill is actually done on paper so there is very real market for medical billing and processing. Unfortunately for the respondents to these ads, the vast majority of this market is already taken by large companies with huge marketing budgets. Finding enough customer to generate enough revenue to recover your investment is almost impossible, but you’ll never see that in an ad.
Envelope Stuffing
You answer an ad in the paper, sending $29.95 for a packet that will instruct you in the fine art of stuffing envelopes for $1 each. When you get the information, you find out it is a letter instructing you to place an ad in the papers stating “Stuff Envelopes for $1 Each. $29.95 for Information.” This forces you to become the scammer, just to recover your costs. Bad you.
Assembly or Craft Work
This one actually sounds like a business. You invest in–for example–a sign-making machine for $1500. The selling company promises to buy a quota of signs from you each month. After you buy the equipment and materials you spend countless hours making the product only to find out that either a) the company has disappeared or b) their undefined “Quality Standards” has rejected the work. Nothing is ever up to standards.
That’s not to say there aren’t legitimate opportunities to make money at home. Bob at Christian Personal Finance recently listed 24 legitimate home-based businesses, including blogging, eBay selling, wedding planning, car mechanic, and mobile oil changes.
Are you exploring any home-based business opportunities?