- @fcn Yahoo Pipes into GReader. 50 news sites filtered to max 50 items/day–all on topic. in reply to fcn #
- @fcn You can filter on keywords, so only the topics you care about come through. in reply to fcn #
- It's a sad day when you find out that your 3 year old can access anything in the house. Sadder when she maces herself with hairspray. #
- 5 sets of 15 pushups to start my day. Only 85 to go! Last 5 weren't as good as first 5. #30DayProject #
- What happens to your leftover money in your flex-spending account? http://su.pr/9xDs6q #
- Enter to Win iPod Touch from @DoughRoller http://tinyurl.com/y8rpyns #DRiPodTouch #
- Arrrgh! 3 year old covered in nail polish. And clothes. And carpet. And sister. #
- Crap. 5 sets of 5 pushups. #30dayproject #
- Woo! My son just got his first pin in a wrestling meet! #
- RT @Doughroller: Check out this site that gives your free credit report AND score without asking for a cc# or social… http://bit.ly/bRhlMz #
- Breaking news! Penicillin cures syphilis, not debt. https://liverealnow.net/KIzE #
- Win a $25 Amazon GC via @suburbandollar RT + Fllw to enter #sd1Yrgvwy Rules -> http://bit.ly/sd1Yrgvwy2 #
- This won't be coming to our house. RT @FMFblog: Wow! Check out the new Monopoly: http://tinyurl.com/ygf2say #
- @ChristianPF is giving away a Flip UltraHD Camcorder – RT to enter to win… http://su.pr/2ZvBZL #
Twitter Weekly Updates for 2010-06-12
- @ChristianPF Is Giving Away An iPad! and more! RT to enter to win or click to find out other ways to enter… http://su.pr/1cqxH5 #
- No, I won't ship my china cabinet to Nigeria. Kthxbye. #craigslistscam #
- @LiveRealNow is giving away a copy of Delivering Happiness(@dhbook). Follow and RT to enter. http://bit.ly/czd31X #
- @LiveRealNow is giving away a copy of Delivering Happiness(@dhbook). Follow and RT to enter. http://bit.ly/czd31X #
- @punchdebt I vote for the Fuzzy Bunny Gang. in reply to punchdebt #
- Packing for 36 hours in Chicago. #
- @LiveRealNow is giving away a copy of Delivering Happiness(@dhbook). Follow and RT to enter. http://bit.ly/czd31X #
- In the airport. It's been a while. #
- RT @pogpog 8 Month Old Deaf Baby’s Reaction To Cochlear Implant Being Activated – Pogpog http://bit.ly/cL4XEr #
- @LiveRealNow is giving away a copy of Delivering Happiness(@dhbook). Follow and RT to enter. http://bit.ly/czd31X #
Book Review: Small Message, Big Impact
I was recently given an advanced reader copy of Small Message, Big Impact by Terri L. Sjodin. It’s a book on crafting an effective and persuasive elevator speech.
An elevator speech is, according the the author, “a brief presentation introducing a product, service, philosophy or an idea. The name suggests the notion that the message should be delivered in the time span of an elevator ride, up to about 3 minutes. Its general purpose is to intrigue and inspire a listener to want to hear more of the presenter’s complete proposition in the near future.” It’s a 3-minute speech you give to intrigue someone enough that they will let you give a real presentation.
A lot of people–probably most–use their 3 minutes of unexpected access as an “information dump”. They pour as much data as possible into their audience. According to Sjodin(and I agree!), and elevator speech needs to be primarily persuasive, not informative. You need to include enough information to back up your persuasive arguments, but too much information is at least as bad, if not worse, than too little.
An elevator speech is either a sales pitch or a waste of time. You are selling the right to give more detailed information at a later time. The elevator pitch is not about making the sale. It’s about advancing the ball toward the eventual sale.
Who needs an elevator pitch? You do. Everybody sells. Even if you don’t have a product, a service, or a business, you have yourself. Can you pitch your boss on why you deserve a raise or a promotion?
The author walks you through creating an elevator speech that takes advantage of Monroe’s Motivated Sequence to advance your goal, whatever that is. She’ll teach you how to grab your audience’s attention and make them recognize a need for change. You’ll offer a solution, help them see the super-ninja-awesome future you’re offering, and give them a clear call to action. All in 3 to 5 minutes. Small Message, Big Impact will also teach you to provide a clear progression through those steps, making it easy for your target to say yes.
You’ll learn the basic outline of an elevator speech, including how to grab your target’s interest, build a persuasive case, and establish credibility when you’ve been surprised with a few moments of access. The three pieces of any successful presentation, from an elevator speech to a full-day presentation are
- Case. If you can’t make your case, nothing else matters.
- Creativity. You won’t win by being the same as everyone else. The same product, the same service, the same buzzwords won’t differentiate yourself from the competition.
- Delivery. Stumbling, stammering, and talking to the wall will make the the best product and the most creative presentation sound like crap, every time. You need to build your presentation and practice it, so you come across and smooth an knowledgeable.
One of the best ways to sound credible, which will assist your delivery like nothing else, is to use an authentic voice. Be sincere and sound it. Believe in the material and yourself. Know the material–inside and out–and practice it until you can deliver it smoothly, even if that means enlisting a friend for speech practice.
Of the books I’ve reviewed, I think this is my favorite. If you need to design an elevator speech or improve the one you’ve been using, you should read this book. Even if you don’t care about an elevator speech, the book provides a decent education on persuasive selling that easily carries over to the written word.
How would you(or do you) use an elevator speech?
Small Business Solutions to Aid Expansion
For most small businesses much of their strategy will be tailored towards expansion. The transition between being a small and medium sized enterprise can, however, be as tough as it is important. What makes a successful businessman or entrepreneur is the ability to spot the areas in which their business can effect simple changes which have far reaching implications for the success of their company.
Stability online
One of the first places any entrepreneur should look at is cost-effective and comprehensive insurance cover. Firms like Hiscox – Business Insurance Specialist can aid small businesses by looking at what areas of their current business are vulnerable and need cover.
A common problem for smaller businesses which operate largely online can be the type of server they use. Basic servers do not offer the stability a business needs to thrive. For a small business, time offline can be a disaster. Unfortunately, dedicated servers are often costly and, however useful they are in a number of ways, they tend to provide a service which reaches beyond the requirements of most small businesses.
Shared servers often do not provide the flexibility that small businesses need to make the transition to the next stage. As we’ve mentioned, dedicated servers are rarely a viable option for most small companies; instead, many opt to use a virtual private server which simulates many dedicated server features while remaining integrated into a larger, shared server.
Using a virtual private server is a cost-effective way for small businesses to take full control over their server and to apply upgrades as they see fit. The increased levels of performance and independence that virtual private servers can offer a small business can be vital to the realisation of their expansion dreams.
Be critical when considering opportunities
When your company begins to grow and succeed, things are likely to snowball. It is not uncommon for small businesses to face merger propositions and takeover offers. To many young entrepreneurs, this can seem an attractive prospect. Often such deals will involve impressive, short-term financial benefits that make them look appealing to the newly successful business owner.
While mergers and acquisitions can benefit all parties involved, it is important to remain level-headed when considering offers from other companies. For example, in Bain & Company’s 2004 study, they found that shareholder value did not increase in 70% of mergers. A further study conducted at Paris’s Sorbonne found that in excess of 90% of European mergers failed to meet their financial targets.*
Independence and success
The business world has changed rapidly in recent years with the inclusion of social media sites into many businesses’ marketing strategies. With this shift in marketing procedure, the playing field from which businesses are able to reach out to customers has been levelled. This has positive implications worth considering for the small business owner.
It is now possible for any small business to reach millions of people without spending a penny on advertising. Thus, the need for smaller companies to accept stubborn deals from larger companies is lessening. This is not to say that mergers are no longer a viable option for small businesses. Often the resources available to larger companies are indispensable to the smaller company. Instead, this shift in the market could well see small businesses being made more attractive deals by larger companies with a vested interest in the takeover of young and growing companies: just look at the recent Facebook purchase of Instagram.
If your business is facing a similar request or even considering the takeover of a smaller business, speaking with specialists is an invaluable option. Experts can offer advice on the way that such methods of expansion will affect your business and the premiums that you pay.
Utilize Social Media
The establishment of a successful business in today’s climate requires a shrewd and thorough reading of the options available to you online. With a huge proportion of business, small and large, creating a presence on social media and networking websites, this is an area that no small business can afford to ignore.
While business accounts with Facebook, Twitter and LinkedIn are already seen as somewhat necessary tools to the success of a business, use of social media need not stop there. Entrepreneurs who want to get their business on top will be looking to new services such as Google Plus, ensuring that they are the first amongst their competitors to join. Whichever social media platform your business deals with, it is essential to keep your account active, positive and efficient.
*http://edition.cnn.com/2009/BUSINESS/05/21/merger.marriage/index.html
This is a guest post.
Annual Fees: Scam or Service?
Annual fees. For a lot of people, this is the worst possible thing about a credit card. That’s understandable, since paying interest is voluntary. If you don’t want to pay it, you just need to pay off your balance within the grace period. Annual fees, on the other hand, get paid, whether you want to or not, if the are a part of your credit card.
When I was 18, I applied for a credit card that raised an undying hatred of Providian in my heart. I was dumb and didn’t read the agreement before applying. When I got the card, I read the paperwork and nearly made a mess of myself. It had a $200 activation fee, a $100 annual fee, a $500 limit, a 24% interest rate, no grace period, and a anthropomorphic contempt for all things financially responsible.
Yes, you read that right. The day you activate the card, you are 3/5 maxed and accruing interest at rates that would make a loan shark blush like my grandma is a strip club. Instead of activating, I cancelled the card and ran away crying. It was a mistake but didn’t cost me anything.
In exchange for all of that, I got…nothing. The card offered no services of any kind in exchange for the annual fee.
On the other hand, I have a card with an annual fee right now. It’s $59 per year, but it offers value in exchange.
This card’s basic offering is a 2% travel rewards plan. With most of our spending on this card, we’ve managed to accumulate $400 of rewards, so far, counting the 25,000 bonus miles for signing up.
In addition, it offers 24 hour travel and roadside assistance. The roadside assistance itself will pay for the fee, because I think I’ll be canceling my AAA account after 16 years. The card’s plan isn’t as nice, but I haven’t been using the AAA emergency services for the past few years, anyway.
It extends the warranty on anything I buy. It includes car rental insurance and concierge service. Concierge service is sweet. Need reservations for dinner? Call the card. Need a tub of nacho cheese? Call the card. Need a pizza? Well, call Zappos.com.
All in all, the card is paying for itself a couple of different ways, so in this case, the annual fee is definitely worth it. I guess there’s a serious difference between Capital One Venture and Providan Screwyou.
How do you feel about annual fees? Love ’em, hate ’em, have a card with one?
A Look Back
I’m on vacation this week and thought it would be nice to post a look back at some of my early posts. These posts are some of my favorites, but were written when there were only 3 or 4 of you paying attention.
Since I know you don’t want to miss anything, here are 5 of my favorite early posts, in no particular order:
1. Cthulhu’s Guide to Finance. I’m more than a bit of a horror geek. Books, movies, or games; all keep me entertained. Over the weekend, I taught my Mom how to play Zombie Fluxx and Gloom. When Cthulhu approached me about writing a guest post, I couldn’t refuse.
2. Birthday Parties Are Evil. It’s hard to remember to be cheap when your little girl is asking for a bowling party. It can run $200 to get a dozen kids an hour of bowling and a bit of pizza.
3. No Brakes. This is a post about why I had a hard time coming to grips with financial responsibility.
4. 4 Ways to Flog the Inner Impulse Shopper. Who can’t love a BDSM-themed personal finance post? Every blog needs a dominatrix mascot, right?
5. Fighting Evil by Phone. In which I share the method of convincing Big Nasty Telephone Company and their Contracted, Soulless Long Distance Provider to leave me the heck alone and stop demanding $800 they refused to admit was their mistake.
