- RT @Dave_Champion Obama asks DOJ to look at whether AZ immigration law is constitutional. Odd that he never did that with #Healthcare #tcot #
- RT @wilw: You know, kids, when I was your age, the internet was 80 columns wide and built entirely out of text. #
- RT @BudgetsAreSexy: RT @FinanciallyPoor "The real measure of your wealth is how much you'd be worth if you lost all your money." ~ Unknown #
- Official review of the double-down: Unimpressive. Not enough bacon and soggy breading on the chicken. #
- @FARNOOSH Try Ubertwitter. I haven't found a reason to complain. in reply to FARNOOSH #
- Personal inbox zero! #
- Work email inbox zero! #
- StepUp3D: Lame dancing flick using VomitCam instead or choreography. #
- I approve of the Nightmare remake. #Krueger #
Reputation Isn’t Everything
I’m a code monkey by trade. Software development pays my mortgage.
I’m also–and separately–a small business owner and have been for years. I’ve actually got several side-hustles going, but only one of them is formal, organized, and incorporated as an LLC. A few years ago, a friend and I decided to go into business together, got certified by the state and start making some extra money.
I have recently discovered that two of the government agencies related to our business have been referring students to us. When our customers call the certifying organization, they are–at least some of the time–recommending us over nearly 200 of our competitors. You can’t buy that kind of marketing. At least, I hope you can’t.
How did that happen? How did two faceless bureaucracies decide that we were the company to recommend?
People talk. Over the last few years, we have worked to make sure people want to say nice things about us. What did we do?
1. We never lie. Our business is training. If one of our students asks a question I can’t answer, I admit it and promise to find the answer. Then, after class, I find the answer and email it to everyone.
2. We are reliable. If we schedule a class and just one person shows up, we hold the class. We have had classes with two instructors and one student. Our hourly rate sucked those days, but the students loved the attention and sent us business afterward. I’d never cancel if even one person is planning to be there.
3. We give it away. We give a lot away. If our customers have questions before or after class, we answer them. I spend time on related forums answering questions. Veterans take our class at cost. I try to give away at least as much value as I get paid for.
Now, this sounds like a sales page, but it’s not. I’m not mentioning the name of my company or even the industry, just so nobody thinks I’m trying to drum up business.
We have dropped a crazy amount of time and effort into building our reputation. With a firm foundation of knowledge and the 3 items I mentioned above, a good reputation is easy to build. A bad reputation is even easier. It’s been said that a happy customer will tell 1 person about his experience, while an unhappy customer will tell 100. Repairing the damage from the unhappy customer is much more expensive than just doing it right the first time.
Building a good reputation is absolutely critical for a successful business. Be ethical, honest, and helpful. Always be there when you say you will be, and try to give away as much as possible without actually hurting yourself. People will talk, so don’t give them a chance to say bad things without being liars themselves.
Reputation isn’t everything. You also need knowledge, marketing, and a product. Without a good reputation, however, the rest doesn’t matter.
Effen Carpets, Effen Pets
We’ve got pets. Lots of pets.
- 4 cats
- 3 kids
- 2 pythons
- 1 dog
- 1 hamster
And yours truly.
I count, I make a good mess.
Pets have hair. Well, except for the python and the horrible abominations of mis-evolved Chinese food known as bald cats.
Pet hair gets every-damn-where.
A few weeks ago, we watched our friend’s dogs for a few days.
Those things pee. Not in the backyard like good dogs, but on the girls’ bedroom carpet.
I hate pee.
Not my own, of course.
I really, really hate animal pee in my house.
So we got the carpets cleaned. Linda told me it would be a bit more than normal, since we were going to get the air ducts cleaned at the same time. I was fine with that. Animal hair gets everywhere, and in the ducts, it makes the furnace and air conditioner work poorly.
Then, I got an email alert from Capital One.
Seven hundred freaking dollars!
That’s about $400 more than I was expecting.
Not flipping thrilled! <—-Understatement.
Thankfully, we have money tucked aside for crap like this, but if stuff keeps coming up, we’re going to be hosed.
Cheap Conference Calls
Sometimes, a conference call can make you thousands of dollars. Whether you’re pitching a product, or planning a new service to offer, sometimes you need to be able to talk with a team.
Business owners rely on many technological tools to conduct business day to day. Online business conferencing is one of the more popular services that owners have come to rely on. There are lots of online websites that provide free conference calling services that will save the small business owner some cash. Some of these sites offer permanent free calling for life and others offer free calling for a limited time only.
Free Conference Calls
There are a number of free conference call services out there. For most, you can use the site and get unlimited free conference calling 24 hours a day and seven days a week. This is a permanent full time offer and no credit card is needed with the best of the service. You can often conference with up to 96 different users at the same time and spend at least six hours on each call. That is more than enough time for the average business owner to conduct all of their all business with fellow participants.
Skype
Skype is another company that has a free business conferencing service for all Skype users. There is no fee for conference calls as long as all of the users have downloaded Skype. Anyone that wishes to use their mobile phone to join in can be added by purchasing Skype Credit. Payments can be made online or through payment processing services like PayPal. This is a cheap way for a small business owner to connect with team members via conference call.
Go To Meeting
GoTomeeting.com is the most well known of the companies providing conference calling services. The company offers its GoToMeeting, GoToWebinar, and GoToTraining that provide unlimited usage for business owners. Basic plans start at $15 a month which is a bargain for owners that have frequent conference calls with employees and customers. At the high end of their offering is GoToTraining at $150 per month. GoToMeeting has a lot of features including the recording and playback of all meetings. This is a useful option for any attendee that misses a meeting and needs to catch up.
These are just a few of the options available to the business owner who is on a budget and looking for a way to stay connected with his employees.
Please vote for me
My post 4 Ways to Flog the Inner Impulse Shopper is up in Free Money Finance’s March Money Madness tournament. Please take a moment to vote for me(Flog).
Thank you. That is all.
What motivates me financially?
This post was originally written for a blog swap run by the Yakezie personal finance blog network to answer the question “What motivates you to be financially responsible?“
This may not be the most original motivation, but I am financially motivated by my family. Before I had kids, I didn’t care much about money or “stuff”. My goal was to sell everything I owned and backpack Europe. Yeah, it’s a bit cliché, but that’s the way it is. I was also considering trying to live out of saddlebags while touring the country 1000 CCs at a time.
Now, I’ve got so many other considerations. Four, to be exact. A wife and three kids certainly change your perspective. If it doesn’t, you’ve got flaws that I can’t help you with.
When my family started, it was a huge wake-up call. Suddenly, I had responsibilities (cue scary music). Overnight, I had things to care about that didn’t involve a party, or instant gratification, or, well, me. Merlin the Stork floated down, waved a wand and Poof! I was a grown-up. This may not sound like much of a shock, but my wife and I had baby #1 when we were 20. Adulthood was still pretty new to us, and suddenly we’re parents?
As a grown-up, with three precious little monsters dependent on me for absolutely everything, I had to start worrying about their security. This was more than just keeping them physically safe. I’ve had to manage their emotional health, their physical needs, and their entertainment. They rely on me (and my wife!) for everything. How could I live with myself if I couldn’t put food on the table and a roof over their heads? Winter boots? Clothes without holes? Visits to the doctor? Have you ever noticed how much kids cost, even without considering the Japanese fad games and Barbie dreamhouses? Having a kid is like cutting a hole in your wallet and holding it over a blender nestled comfortably in a roaring fire fueled by napalm.
Then, after I’ve got them clothed, fed, sheltered, and entertained, I have to teach them how to be real people. I’m of the opinion that children in their natural state are little more than wild animals. Generally cuter, but that’s about it. It’s a parent’s job to train that ravenous little beast into an acceptable, successful person. Part of that consists of teaching the little brats how to start paying for their own clothes, food, shelter, and entertainment, and how to manage that without becoming a drain on society. Productivity and success can be defined a thousand different ways, but none of them include letting other people pay your way or borrowing money you have no intention or means of repaying. Ultimately, being an adult–being a successful part of society–involves recognizing your responsibilities and living up to them.
Caring for, providing for, and teaching my children the things I know provides me with an irreplaceable opportunity to watch them grow and learn, while giving me a chance to steer that growth. It is, without a doubt, the best, most satisfying, and most difficult thing I have ever done. The pleasure I get from raising my kids reinforces my desire to become the best person I can be.
Really, I just want to be the guy my kids think I am.