- I tried to avoid it. I really did, but I’m still getting a much bigger refund than anticipated. #
- Did 100 pushups this morning–in 1 set. New goal: Perfect form by the end of the month. #
- RT @BudgetsAreSexy: Carnival of Personal Finance is live 🙂 DOLLAR DOODLE theme: http://tinyurl.com/ykldt7q (haha…) #
- Hosting my first carnival tomorrow. Up too late tonight. #
- Woot! My boy won his wreslting match! Proud daddy. #
- The Get Home Card is a prepaid emergency transportation card. http://su.pr/329U6L #
- Real hourly wage calculator. http://su.pr/1jV4W6 #
- Took my envelope budget out in cash, including a stack of $2s. That shouldn’t fluster the bank teller. #
Power
At 8PM Friday night, our power went out.
We had 70 MPH straight-line winds and horizontal rain. Trees came down all over the neighborhood. Two houses down, 3 tree played dominoes, creaming the house, the fence, and two cars.
How did we do?
The skeleton I keep hanging in my tree lost its right shin-bone and we lost power. So did 610,000 other people in the area.
It’s interesting to watch what happens when the power goes out.
I’m assuming every generator in the area sold out. I don’t know, because I already had one. I do know that most of the gas stations near me ran out of gas on Saturday. Most places were out of ice, too. Batteries were hard to scrounge.
The restaurants that either didn’t lose power or had backup generators were raking in money all weekend. Sunday morning, McDonald’s had a line of cars backed up an entire block.
Our power came back on Monday night. 74 hours of living in the dark ages. We had to read books on paper and cook all of our food on the grill.
We did okay. A few years ago, when the power went out for a day, I bought a generator. Saturday morning, I finally had a reason to take it out of the box.
The generator cost me $450. Over the weekend, we put about $40 worth of gas into it. That kept our refrigerator and freezer running, saving at least $5-600 worth of food. Two neighbors filled up our available freezer space, so that’s another $200 worth of food that didn’t die.
That’s a $500 investment to save nearly $800 worth of food.
Pure win.
The generator also allowed us to keep a couple of fans running, which is great when the power goes out when it’s 90 degrees outside. We also fired up the TV and DVD player at night to help the kids settle down for bed. This is one time I was glad to have an older TV, because cheap generators don’t push out a clean electricity that you can safely use to run nice electronics.
We have a couple of backup batteries for our cell phones, so we got to stay in touch with the world. We borrowed an outlet at our rental property to charge the batteries when they died.
We had about 5 gallons of gas on hand, which was convenient, but not enough. I’m going to grow that. A little fuel stabilizer and a couple of 5 gallon gas cans and we can be set for the next time gas runs out.
We cooked everything on the propane grill. I keep two spare propane tanks on hand, but we didn’t use them. Sunday night, my wife made spaghetti on the grill. The hard part was keeping the noodle from falling through. Nah, we threw the cast iron on the grill and cooked away. Had pancakes and bacon made the same way on Sunday.
We had to buy more lanterns. We had two nice big ones, but at one point, we had 9 people in our house. That’s a lot of games, books, and bathroom breaks to coordinate with only two main lights. This weekend did teach our daughters that the emergency flashlights are not toys. Two of them had dead batteries that needed to be replaced.
Going out to dinner Monday evening was a treat. We sat in a building with air-conditioning!
All said, we spent about $250 that we wouldn’t have if the power would have stayed on. That’s $40 for gas, $80 for dinner(you try feeding a family of 5 for less than that at a restaurant that doesn’t have a drive-through) and $130 on new lanterns. The lantern bill caught me by surprise, by a lot, but now we are set for next time.
How would you do without power for three days?
Lost Wallet: What to Do Before It’s Gone
I’ve never been mugged. Hopefully, fate has decided that I never will be. Given my habits, it is far more likely that my money clip will fall out of my wallet without me noticing.
That’s a significant piece of my life. That would mean I lost my driver’s license, my debit card, my business credit card, my insurance cards, my carry permit, and the only credit card I carry.
What happens when you lose your wallet? You go to the DMV and get your driver’s license replaced. You call your credit card companies and ask them to invalidate your credit card numbers and send you new cards. You write off the missing cash and hope you don’t need the business cards that you tucked in behind the photo of your great-grand-uncle’s neighbor’s cousin’s mistress’s puppy.
How do you reach your credit card company? You take the card out of your wallet, flip it over, and call the number on the back. But you lost your wallet? What now?
Do you have every statement, that comes with the phone numbers you need to call? I don’t. At this moment, I do not have the phone number for the bank that issues the debit card for my Health Savings Account. I don’t actually know who issued the card. I don’t even know who I would call to report the card missing.
How do you prepare for that? What can you do do make your life much less miserable when your wallet walks aways with a pickpocket, or falls out of your pocket while you’re tooling down the highway on the back of a motorcycle doing 100 miles per hour, dodging the police and winking at the innocent passerby rocking out to really bad back-room country western music in a late model orange convertible? (That’s probably just me.)
How would you prepare for a lost wallet?
There is an 6 step solution to remove all of the worry about someone finding your wallet and using your credit card to fund a Russian adult chat membership, the only site where basement-dwelling losers can talk to someone pretending to be the cooperative mail-order bride they are about to order.
- Take everything that matters out of your wallet.
- Find a copy machine or a scanner.
- Put everything from your wallet on the scanner.
- Scan it.
- Flip the cards over and scan again.
- Either print the scan and put it in a fire-proof safe, or encrypt it and email it to someone you trust who does NOT live in the same house you do. If your house burns down, you want to have access to the files.
Depending on the number of things you keep in your wallet, you might have to repeat the steps a few times to get it all copied. You definitely want to copy both sides, so you can have the card numbers and the phone numbers saved.
Now, if you lose your wallet, you have all of the information you need to deal with the problem and get those cards cancelled.
How do you track your cards and contact information?
Make Extra Money Part 4: Keyword Research
In this installment of the Make Extra Money series, I’m going to show you how I do keyword research.
Properly done–unless you get lucky–this is the single most time-consuming part of making a niche site. If you aren’t targeting search terms that people use, you are wasting your time. If you are targeting terms that everybody else is targeting, it will take forever to get to the top of the search results.
Spend the extra time now to do proper keyword research. It will save you a ton of time and hassle later. This is time well-spent.
If you remember from the last installment, when we researched products to promote, we narrowed our choices down to a few products.
What I’ve done is create a spreadsheet to score the products. You can see the spreadsheet here. I’ll explain the columns as we populate them.
The first column contains the name of the product. Easy. We’ve got 10 products. I’m going to walk through scoring 1 product, then, through the magic of the internet, I’ll populate the rest, and you’ll get to see the results instantly. Wow.
The second column is the global search volume for the exact search term. I base my product niche sites primarily on the demand for a given product. Everything else is a secondary consideration.
To find the demand for a product, go to the Google Adwords Keyword Tool. In the “word or phrase” box, enter your product name, exactly. In this case, it’s “X-Pain Method”. When the search results come up, change the match type to “Exact”. You should have something like this:
Enter the global search volume in column 2. In this case, it’s 73. Keep this window open, because we’ll be coming back to it.
Column 3 is the search competition. Go to google and enter your product name, in quotes. In this case, “X-Pain Method”. Put the total number of search results in column 3: 223000.
Column 4 is the search competition, but only what appears in a page’s title. Your search query is intitle:”X-Pain Method”, which yields 4400 results.
The next column is for the average PageRank of the first page of search results. For this, I use Traffic Travis. I use the 4th edition, which is paid software, but you can get the free version of version 3, instead. I’ll use version 3 for this example. Open the software and click on “SEO Analysis” on the bottom left of the screen. Put your search term (“X-Pain Method”) in the “phrase to analyze” and set the “Analyze Top” to 10, then hit “Analyze”. When it’s done running, just add up all of the PRs and divide by 10. Ignore Travis’s difficulty rating.
Now, for the rest of the columns, we’re going to look at the keyword tool again. We’re going to pick 3 alternate search terms. Here are the criteria:
- At least 1000 global monthly searches. We want terms that people are searching for.
- Competition bar at medium or less. This bar is just a rough guess on competition, so it’s really an arbitrary exclusion factor, but it helps narrow down the choices.
- A “buying” keyword is preferred, but not necessary. This is a term that indicates people are looking to spend money. “Back pain doctor” is a buying keyword, but it’s not an indicator that someone wants to buy a product, so we’ll skip it. A buying keyword isn’t absolutely necessary, because these will also be the terms we’ll use to generate content later.
- It has to be related to our product.
Once we pick the keywords, we’ll throw them into google to get the competition, just like we did to populate column 2.
“Exercises for back pain” has medium competition and 1900 monthly searches. It also has an estimated cost-per-click of $3.02, which means people are paying for this.
“Lower back pain exercises” has 6600 searches and medium competition. It’s actually on the lower end of medium, so it looks really promising.
“Lower back” has 4400 searches and low competition, with a CPC of $6.24. This should be a good one. Scratch that. It has 40 million search results, but only 4400 searches. That’s a lot of competition for a small market.
Instead, I’m going to search for “cure back pain” in the keyword tool and see what I get. “Upper back pain” is better. Low competition, 18000 searches each month, and only 2000000 competing search results. Now, I’ll score it.
You really want at least 500 searches per month for the product name. More than 2500 is better. I’m going to assign 1 point per 500 monthly searches.
You also want a lower number of search results. Less than 10,000 is ideal. Less than 100,000 is still decent. More than 250,000, I’d walk. So, under 10,000 gets 5 points. Under 50,001 gets 4. Under 100,001 gets 3. Under 200,001 gets 2. Under 250,001 gets 1. Any higher gets 0.
The ideal intitle search will have less than 2000 results. More than 100,000 is too time-consuming to deal with. 0-2000: 5 points; 2001-10,000: 4 points; 10001-25000: 3 points; 25001-50000: 2 points; 50001 to 100000: 1 point.
The perfect product will have the first page of search result all with a PageRank of 0. That’s a 5 point product. I’ll knock off half a point for every point of average PR.
The related terms are more relaxed. They are what’s known as “Latent Semantic Indexing” (LSI) terms. We will be creating articles to match those search terms, mostly to make our niche site look as natural and real as possible. Any actual traffic those pages drive is just gravy. Points for the related searches start at 10 and get 1 point knocked off for each 3 million results. We’ll be treating the 3 terms as one for this score.
That gives us a perfect score of about 25. There’s no actual upper limit, since the score for the search volume has no upper limit. X-Pain Method scored 18.22.
Now, excuse me a moment while I score the rest.
I’m back. Did you miss me?
I’ve finished scoring each of the products and sorted the results by score. The clear winner is the back pain product, but the lack of searches bothers me. The wedding guide looks much nicer, especially if I target the phrase “wedding planning guide” during the SEO phase of the project. That change alone brings the score almost to first place.
Frankly, I’d take either 2nd or 3rd place over the back pain product. The bare numbers don’t support it, but my judgement tells me they are better products to promote.
There is one final step before deciding on the product. I have to buy it. I can’t review the product without seeing it and I can’t promote it without approving of it.
That’s the secret to ethical niche marketing, you know. Only promote good products that you’ve personally read, watched, or used.
Selling Your Home: The Real Estate Agent
If you are not able or willing to sell your home yourself, you’ll need to find a real estate agent. A realtor is someone who deals with all of the hassles involved in selling your home in exchange for a fee of up to 7% of the selling price.
The hassles include marketing, an objective price analysis, advertising on the internet and in newspapers, providing a yard sign, negotiating the sale price, reviewing and filling out the contracts, and navigating the entire process for you. The aren’t meaningless duties, so make sure you are getting what you pay for. You need to find the right realtor for you.
The key to to ask questions, particularly the right questions. You can ask the wrong ones if you’d like, but they tend not to help much.
Helpful questions include:
- “Can I call your previous clients?” If the answer is no, run away! If the answer is yes, get the list and call them.
- “Have you sold any homes near here recently?” Get the names and numbers of the customers and call them. Find out how it went and what they wish would have happened differently. If the realtor hasn’t sold nearby homes recently, keep looking.
- “Will you put your sales strategy in writing?” If it’s not in writing, you may be left paying the full commission, without getting the full promised service.
- “What will you tell a potential buyer that wants to negotiate?” Make sure you and your realtor are on the same page.
Now for some secrets that realtors will not volunteer.
- The selling fee is negotiable. If you live in a popular development, or if nearby homes have sold quickly, you should be able to get your fee reduced a couple of points.
- You don’t have to sign an exclusive listing agreement. With an exclusive agreement, you will pay the realtor a fee if the house sells. Period. With a non-exclusive agreement, you can list with several agents and only pay the one who actually sells your house. If you find the buyer, you won’t pay a selling commission at all.
Selling your house can be intimidating and realtors are there to make the task easier for you. Have you had any problems with real estate agents?
I Accidentally Bought a Bus
Last weekend, I was having dinner with my friend and business partner. After our carry permit class, we try to get dinner, unwind from the class, debrief, and figure out how to improve our business.
Over the course of this discussion, the idea of owning a bus came up. It was part of an impractical-but-useful solution to one of our larger expenses. My partner mentioned that he had a friend who owned a bus, so I asked him to find out how much he was asking.
A few days later, he called me and said simply, “We bought a bus.”
Oops.
What year?
“I don’t know.”
How big?
“Huge!”
Does it run?
“It used to. It probably still does, but they lost the key.”
Crap.
So we own a bus. It’s a 1987 Ford B700. It’s 20,000 pounds empty, has a 429 motor that doesn’t leak oil, and an air horn.
Under the hood, it’s got a couple of issues. There are some melted vacuum tubes leading to a vapor box. The vapor box is used to cheat obsolete emissions standards and doesn’t do anything productive. There’s also some belts missing. The belts drive an air pump that pushes clean air into the exhaust system, again, just to cheat emissions standards that we don’t have anymore. Nothing necessary–or even useful–is broken.
Part of the $1000 we paid for the bus went to a locksmith who came and made us a key.
The interior of the beast is 3/4 converted to an RV. There are 4 folding bunks in the back, minus mattresses. There are two RV sofas that fold down to beds, plus seating for another 12 people. No kitchen or bathroom facilities.
We’ve done some research and come up with a few choices for this impulse purchase:
- Flip it. We should be able to at least double our money quickly.
- Finish the RV conversion already in progress. This wouldn’t turn it into a fancy motorhome, but it would make a great deer shack on wheels. I figure we could make this happen for about $500 and turn it into a $3500 toy to sell. Or take deer hunting.
- Turn it into a full RV. This would be more expensive. My estimate is a $5-6000 investment to make it a $10-12000 RV. It would take most of the summer to do, which means we wouldn’t be selling it until spring. I quit wanting to do this when I saw the bus in the light. There’s not a lot of rust, but it’s more than I’d want to fix to make the outside look as good as the inside, in my head.
- Party bus. What’s a better way to spend a Saturday evening that shepherding a drunken bachelorette around with her friends? It’d take about $2000 to outfit the bus, plus insurance, plus licensing, plus the fact that drunken bachelorettes are obnoxious.
- Auction. We got an estimate for a $3000 sale, minus a 20% commission.
- Stunt-jumping. I saw a video of a guy jumping a bus over 20 motorcycles. I could do that. I’m sure one of the race tracks around here would pay good money to have us do that one weekend. Afterward, we’ll melt the bus for scrap.
- Sell the engine and scrap the body. That should bring us at least $1500.
We jumped into this with no real plan, but there are a few ways we could make our money back. I’m expecting a healthy profit on a pretty short timeline.
What would you do if you owned a bus?