Grand Theft Auto 5 is the upcoming gaming title developed by Rockstar Games, set in the . Grand Theft Auto has been a perennial classic and the definitive gaming series for Rockstar Games, creating the modern urban sandbox game and similar gaming titles such as Saint’s Row. The release date for GTA 5 was originally planned at the beginning of the year in spring 2013, but was pushed back to September 17. Does moving release dates have any noticeable effect on the sales of video games?
Make Extra Money Part 2: Niche Selection
If you want to make money, help someone get healthy, wealthy or laid.
This section was quick.
Seriously, those three topics have been making people rich since the invention of rich. Knowing that isn’t enough. If you want to make some money in the health niche, are you going to help people lose weight, add muscle, relieve stress, or reduce the symptoms of some unpleasant medical condition? Those are called “sub-niches”. (Side question: Viagra is a sub-niche of which topic?)
Still not enough.
If you’re going to offer a product to help lose weight, does it revolve around diet, exercise, or both? For medical conditions, is it a way to soothe eczema, instructions for a diabetic diet, a cure for boils, or help with acne? Those are micro-niches.
That’s where you want to be. The “make money” niche is far too broad for anyone to effectively compete. The “make money online” sub-niche is still crazy. When you get to the “make money buying and selling websites” micro-niche, you’re in a territory that leaves room for competition, without costing thousands of dollars to get involved.
Remember that: The more narrowly you define your niche market, the easier it is to compete. You can take that too far. The “lose weight by eating nothing but onions, alfalfa, and imitation caramel sauce” micro-niche is probably too narrowly defined to have a market worth pursuing. You need a micro-niche with buyers, preferably a lot of them.
Now the hard part.
How do you find a niche with a lot of potential customers? Big companies pay millions of dollars every year to do that kind of market research.
Naturally, I recommend you spend millions of dollars on market research.
No?
Here’s the part where I make this entire series worth every penny you’ve paid. Times 10.
Steal the research.
My favorite source of niche market research to steal is http://www.dummies.com/. Click the link and notice all of the wonderful niches at the top of the page. Jon Wiley & Sons, Inc. spends millions of dollars to know what topics will be good sellers. They’ve been doing this a long time. Trust their work.
You don’t have to concentrate on the topics I’ve helpfully highlighted, but they will make it easier for you. Other niches can be profitable, too.
Golf is a great example. Golfers spend money to play the game. You don’t become a golfer without having some discretionary money to spend on it. I’d recommend against consumer electronics. There is a lot of competition for anything popular, and most of that is available for free. If you choose to promote some high-end gear using your Amazon affiliate link, you’re still only looking at a 3% commission.
I like to stick to topics that people “need” an answer for, and can find that answer in ebook form, since I will be promoting a specific product.
With that in mind, pick a topic, then click one of the links to the actual titles for sale. The “best selling titles” links are a gold mine. You can jump straight to the dummies store, if you’d like.
Of the topics above, here’s how I would narrow it down:
1. Business and Careers. The bestsellers here are Quickbooks and home buying. I’m not interested in either topic, so I’ll go into “More titles”. Here, the “urgent” niches look like job hunting and dealing with horrible coworkers. I’m also going to throw “writing copy” into the list because it’s something I have a hard time with.
2. Health and Fitness. My first thought was to do a site on diabetic cooking, but the cooking niche is too competitive. Childhood obesity, detox diets and back pain remedies strike me as worth pursuing. I’m leaning towards back pain, because I have a bad back. When you’ve thrown your back out, you’ve got nothing to do but lie on the couch and look for ways to make the pain stop. That’s urgency.
3. Personal Finance. The topics that look like good bets are foreclosures and bankruptcies. These are topics that can cost thousands of dollars if you get them wrong. I hate to promote a bankruptcy, but some people are out of choices. Foreclosure defense seems like a good choice. Losing your home comes with a sense of urgency, and helping people stay in their home makes me feel good.
4. Relationships and Family. Of these topics, divorce is probably a good seller. Dating advice definitely is. I’m not going to detail either one of those niches here. Divorce is depressing and sex, while fun, isn’t a topic I’m going to get into here. I try to be family friendly, most of the time. Weddings are great topic. Brides are planning to spend money and there’s no shortage of resources to promote.
So, the niches I’ve chosen are:
- Back pain
- Bankruptcy
- Conflict resolution at work
- Detox diets
- Fat kids
- Foreclosure avoidance
- Job hunting
- Weddings
- Writing copy
I won’t be building 9 niche sites in this series. From here, I’m going to explore effective keywords/search terms and good products to support. There’s no guarantee I’ll find a good product with an affiliate program for a niche I’ve chosen that has keywords that are both highly searched and low competition, so I’m giving myself alternatives.
For those of you following along at home, take some time to find 5-10 niches you’d be willing to promote.
The important things to consider are:
1. Does it make me feel dirty to promote it?
2. Will there be customers willing to spend money on it?
3. Will those customers have an urgent need to solve a problem?
I’ve built sites that ignore #3, and they don’t perform nearly as well as those that consider it. When I do niche sites, I promote a specific product. It’s pure affiliate marketing, so customers willing to spend money are necessarily my target audience.
2012: The Year the World Ended
December 21st marks the day that Mayan calendar-makers decided was far longer than they needed to waste their time carving
days into stone.
More importantly, it marks the beginning of the week before my birthday. No self-respecting civilization would end the world just a week before my birthday.
This is traditionally the time that people look back at the previous year, and make resolutions they don’t intend to keep in the following year.
Who am I to buck tradition?
In 2011, I became a bit of a workaholic.
This site has taken off a bit. I’m not about to retire off of the proceeds, but it has turned into a nice little side income. Thank you for that.
I launched a marketing company. We do web design/development, social media work, and search engine marketing. It’s strictly a part-time gig right now, but it’s growing and taking up most of my free evenings and weekends.
I’ve been working 50-60 hours a week at my day job.
The plus side? I’ve also paid off almost $20,000 of my debt in 2011, bringing my total to $47,535 left.
It’s been a lot of work, but the harder I hustle, the sooner I can stop hustling.
What’s in store for 2012?
On the work front, I plan to cut my weekly load down to 40-45 hours again. Life it to short to work all of the time.
I want to expand my new company to the point that my day job is optional. I’m projecting that by spring. Call it June 1st.
Here, I want to double the size of my audience. I don’t just want random people popping in, I want to grow an engaged audience. That means more comments and more discussion. Expect to see more along those lines.
I’ve also got a couple of products under development. By year-end, I’d like to have them both released.
On a personal level, my biggest goal is to carve out a regular chunk of time to spend with my wife. Working all of the time has cut into our quality time together. I want to find a way to schedule date nights at least twice a month. It will cost more money, but that’s part of why I’m working so much.
Financially, I want to kill the last of my credit card debt. That’s down to about $17,000. We’ll need to keep working at it, but it’s a reachable goal. That means we still don’t get cable, I still avoid buying books every week, and my kids still have to live with not getting every whim fulfilled.
To recap: I’m going to work smarter, grow my side projects, and make this site better for you. In the process, I’m going to kill the last of my unsecured debt, and drag my mortgage down to it’s last gasping breaths.
Here’s to the end of the world….
The Virtues of Blow Money
When we initially developed our budget, we built it tight. Every penny was accounted for and had a place to go. I was so proud.
Unfortunately, there were some problems with habitual–even compulsive–shopping in our house. The change from “whatever we wanted” to “it’s not budgeted” was too much, too fast.
After a few months of arguments, we agreed to set up a “blow money” line item in the budget. That’s money that is absolutely unaccountable. When a purchase comes out of that fund, no questions are allowed. Whether it’s a new pair of shoes for her, or a new book for me, nobody gets to fight over it. Sometimes, it’s a nice dinner out, other times it’s another gadget for the entertainment center. It’s never a problem.
This provides two major benefits.
First, it balances the feeling of sacrifice. If my wife never gets to buy anything, while at the same time, she’s watching our friends and neighbors flaunt their rampant consumerism, it makes her feel like she is giving up the good life. We aren’t lacking for anything, but the trappings of middle-class “success” can be expensive. Having an opportunity to participate in that horrible rat-race lessens the feeling that we are missing out. Rationally, we know that the right thing is not to spend that money, but emotionally, it’s a necessity.
Second, it’s a safety valve. Our finances are under tight control, which can cause pressure. Finances are, after all, one of the leading causes of divorce. Having a way to release that pressure makes everyone happier. Habitual shoppers experience shopping the same way drug addicts experience their “high”. That includes withdrawal. The safety valve turns this from a “cold turkey” method of quitting to a weaning of the addiction.
Another minor benefit is that the blow money can serve as an opportunity fund to bridge the gap between the discretionary budget and a desired purchase. Last week, we ran across a curio cabinet that exactly matches our living room, but we didn’t have it budgeted. Out comes the blow money, which, combined a portion of the discretionary budget and some negotiating, made the new cabinet affordable, without busting the budget.
This isn’t a system that works for everybody, but it keeps us on track.
How do you handle the stresses of a household budget?
Saturday Roundup
First, the shameless self-promotion:
If you want to see the glorious wisdom that is my Twitter feed, follow me on Twitter. I’m @LiveRealNow.
Please take a moment to subscribe to Live Real, Now by email. You get a choice between having all of the posts delivered to your inbox, or just occasional updates and deals. Both options get my Budget Lessons, free of charge, including exclusive access to articles that are not published anywhere else. Woo!
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And of course, there is always the wonderful RSS subscription.
The Best Posts of the Week:
Give the gift of kidneys so that Larry Correia can murder you for charity. Larry is the author of Monster Hunter International and Monster Hunter: Vendetta. Both books are excellent mind-candy, if you like explosions and monsters that, well, explode. Save a life and get murdered at the same time. Who could ask for more?
A V-8 only insinuates virility; multiple child seats prove it. With a title like this, and multiple car seats in my car, I have to include the post.
And finally, here are some tips to save time with email: Email Sucks.
Finally, a list of the carnivals and blogs I’ve participated in:
Dustin at Engaged Marriage was kind enough to run my guest post: Arguing Fairly with your Spouse.
I was included in the Carnival of Personal Finance with Check Your Bills.
Repair Plans, Appliances, and Rancid Meat…Oh, My! was included in the Carnival of Money Stories.
Selling Your Home: The Real Estate Agent was included in the Festival of Frugality.
If I missed a carnival, please let me know. Thanks to those who have included me!
Saturday Roundup
I’ve got a birthday party today and a class to teach tomorrow. Sometimes I think I take on too much, but it’s hard to roll that back when the side-hustles are all making a bit of money. What I need to do is make the side-hustles profitable enough that my straight job is optional.
In other news, I’m 10 days away from my first blogging anniversary(here). I’ll have to come up with a way to celebrate that.
Favorite posts this week:
GOOG-411 is shutting down, but there are alternatives. My favorites are Google SMS and Bing-411.
I’m a Zimbabwean quadrillionaire due to their version of “quantitative easing”. If you’re not pushing an agenda, QE is also known as devaluing the dollar.
I’m happy to be living in the future. When I told my wife this story, she was ready to cry at the beginning, but had to see the pictures by the end. Yay, technology!
And finally, thanks to Chris, here’s a primer on the absurdities of the security theater known as TSA:
Carnivals I’ve rocked:
Experiences v Stuff was included in the Carnival of Debt Reduction.
Thank you!
If I’ve missed anyone, please let me know.