- RT @ScottATaylor: Get a Daily Summary of Your Friends’ Twitter Activity [FREE INVITES] http://bit.ly/4v9o7b #
- Woo! Class is over and the girls are making me cookies. Life is good. #
- RT @susantiner: RT @LenPenzo Tip of the Day: Never, under any circumstances, take a sleeping pill and a laxative on the same night. #
- RT @ScottATaylor: Some of the United States’ most surprising statistics http://ff.im/-cPzMD #
- RT @glassyeyes: 39DollarGlasses extends/EXPANDS disc. to $20/pair for the REST OF THE YEAR! http://is.gd/5lvmLThis is big news! Please RT! #
- @LenPenzo @SusanTiner I couldn’t help it. That kicked over the giggle box. in reply to LenPenzo #
- RT @copyblogger: You’ll never get there, because “there” keeps moving. Appreciate where you’re at, right now. #
- Why am I expected to answer the phone, strictly because it’s ringing? #
- RT: @WellHeeledBlog: Carnival of Personal Finance #235: Cinderella Edition http://bit.ly/7p4GNe #
- 10 Things to do on a Cheap Vacation. https://liverealnow.net/aOEW #
- RT this for chance to win $250 @WiseBread http://bit.ly/4t0sDu #
- [Read more…] about Twitter Weekly Updates for 2009-12-19
Side Hustle: Garage Sale Wrap-Up
We are now to the end of Garage Sale Week here at Live Real, Now. I hope you’ve enjoyed it.
After you shut down on the last day, take the evening off. You’ve just been hard at work for 2-3 days and need a break. Deal with the stuff tomorrow. Tomorrow–and probably the next few days–you’ve got work to do. What do you do with everything that didn’t sell? If you’re planning on making garage sales a regular side-hustle, just box it all up and put it to the side until next time. After all, it’s all priced, sorted, and ready-to-go, right? If, like me, your goal was to declutter, then it’s time for some serious downsizing. Let’s dump the crap.
The first thing we did was box up all of the books and movies to bring to the used book store. We dropped the items at the sell table and spent half an hour browsing a bookstore. That’s never a good way for me to save money. The store we went to checks the demand for everything you bring in. If there’s no demand, they donate or recycle the items and you don’t get paid. DVDs bring about $1 each. VHS is demand-based. Paperbacks are something less than half of the retail price. Hardcovers are demand-based. We were offered $28 and pointed to the huge pile of discard/recycle items that we were free to reclaim. I picked out 4-5 books and movies that I thought had value and left the rest. Bringing the clutter back home would defeat the purpose of going there.
The clothes were handled two ways. First, all of the little girl clothes were bagged and set aside for some friends with a little girl. The rest were bagged and loaded in the truck for a run to Goodwill. The clothes filled the box of our pickup.
The random knick-knacks were also boxed up and delivered to Goodwill, along with most of the leftover toys. This was another completely full truck box. We had a lot of stuff in our sale.
The beat-up or low-value furniture that didn’t sell was put on the curb with “FREE” signs. I posted the free items on Craigslist and they were gone in just a few hours. The Craigslist ad said “Please do not contact, I will remove the listing when the items are gone.” Otherwise, there are usually 10-15 emails per hour asking if the items are still available. The ad didn’t even have pictures and it worked quickly.
Some of the furniture–the toddler bed, changing table, china cabinet, and the good computer desk–were hauled back to our garage to post on Craigslist with a price-tag. They are too good to give away. If the camera wouldn’t have died two nights ago, the pictures would already be up. Some of the other items were also reserved for individual sale. The extra router, the 6 inch LCD screen, and a few other toys will go on Ebay.
Finally there was some stuff that we decided we weren’t going to get rid of. We kept a few movies, but only because I didn’t notice them until I got back from the bookstore. My wife kept a box of Partylite stuff–though most of the leftovers were donated. Very little of the things we had ready for sale are being kept in our lives. Almost all of it is gone, or will be soon.
All in all, this was a cathartic end to last month’s 30 Day Project. There was some surprising emotional attachment to some things I didn’t think I cared about. It’s good to see it gone.
Note: The entire series is contained in the Garage Sale Manual on the sidebar.
3 Things You Need to Know About Homeowner’s Insurance
If you are a homeowner, you need homeowner’s insurance. Period. Protecting what is mostly likely the biggest investment of your life with a relatively small monthly payment is so important, that, if you disagree, I’m afraid we are so fundamentally opposed on the most basic elements of personal finance that nothing I say will register with you.
If, however, you have homeowner’s insurance, or–through some innocent lapse–need homeowner’s insurance and you just want some more information, welcome!
The basic principle of insurance is simple. You bet against the insurance company that you or your property are going to get hurt. If you’re right, you win whatever your policy limit is. If you’re wrong, the insurance company cleans up with your monthly premium. Insurance is gambling that something bad will happen to you. If you lose, you win!
Now, there are some things about homeowner’s insurance that you may not realize.
1. Homeowner’s insurance will not protect you against a flood. For that you need flood insurance. The easiest way to tell which policy covers water damage is to see if the water touched the ground before your house. An overflowing river, or heavy rain that seeps through the ground and your foundation are both considered flooding. On the other hand, hail breaking your windows and allowing the rain in or a broken pipe are both generally covered by your homeowner’s policy.
Do you need flood insurance? I would say that, if you live on the coast below sea level, you should have flood insurance. If you’re on a flood plain, you need flood insurance. If you’re not sure, use the handy tool at http://www.floodsmart.gov to rate your risk and get an estimate on premium costs. My home is in moderate-to-low risk of flooding, so full coverage starts at $120.
2. You can negotiate an insurance claim. When you have an insurance adjuster inspecting your home after you file a claim, most of the time they will lowball you. Generous adjusters don’t get brought in for the next round of claims. If you know the replacement costs are higher than they are offering, or even if you aren’t sure, don’t sign! Once you sign, you are locked into a contract with the insurance company. Take your time and do your research. Get a contractor out to give you a damage estimate, if you can.
3. Your deductible is too low. If you’ve built up an emergency fund, you can safely boost your deductible to a sizable percentage of that fund and save yourself a bunch of money. When we got our emergency fund up to about $2000, we raised our deductible from $500 to $1000 and saved a couple of hundred dollars per year. That change pays for itself every 2 years we don’t have a claim. I absolutely wouldn’t recommend this if you don’t have the money to cover your deductible, but, if you do, it can be a great money-saver.
Bonus tip: If you get angry that your homeowner’s insurance doesn’t cover flooding, even if you haven’t had to deal with a flood, and you cancel your insurance out of spite, and you subsequently have a ton of hail damage, your insurance company won’t cover the crap that happened during the window where you weren’t their customer.
Are you one of the misguided masses who prefer to trust their home to fate?
Do you have an insurance horror story?
Make Extra Money Part 4: Keyword Research
In this installment of the Make Extra Money series, I’m going to show you how I do keyword research.
Properly done–unless you get lucky–this is the single most time-consuming part of making a niche site. If you aren’t targeting search terms that people use, you are wasting your time. If you are targeting terms that everybody else is targeting, it will take forever to get to the top of the search results.
Spend the extra time now to do proper keyword research. It will save you a ton of time and hassle later. This is time well-spent.
If you remember from the last installment, when we researched products to promote, we narrowed our choices down to a few products.
What I’ve done is create a spreadsheet to score the products. You can see the spreadsheet here. I’ll explain the columns as we populate them.
The first column contains the name of the product. Easy. We’ve got 10 products. I’m going to walk through scoring 1 product, then, through the magic of the internet, I’ll populate the rest, and you’ll get to see the results instantly. Wow.
The second column is the global search volume for the exact search term. I base my product niche sites primarily on the demand for a given product. Everything else is a secondary consideration.
To find the demand for a product, go to the Google Adwords Keyword Tool. In the “word or phrase” box, enter your product name, exactly. In this case, it’s “X-Pain Method”. When the search results come up, change the match type to “Exact”. You should have something like this:
Enter the global search volume in column 2. In this case, it’s 73. Keep this window open, because we’ll be coming back to it.
Column 3 is the search competition. Go to google and enter your product name, in quotes. In this case, “X-Pain Method”. Put the total number of search results in column 3: 223000.
Column 4 is the search competition, but only what appears in a page’s title. Your search query is intitle:”X-Pain Method”, which yields 4400 results.
The next column is for the average PageRank of the first page of search results. For this, I use Traffic Travis. I use the 4th edition, which is paid software, but you can get the free version of version 3, instead. I’ll use version 3 for this example. Open the software and click on “SEO Analysis” on the bottom left of the screen. Put your search term (“X-Pain Method”) in the “phrase to analyze” and set the “Analyze Top” to 10, then hit “Analyze”. When it’s done running, just add up all of the PRs and divide by 10. Ignore Travis’s difficulty rating.
Now, for the rest of the columns, we’re going to look at the keyword tool again. We’re going to pick 3 alternate search terms. Here are the criteria:
- At least 1000 global monthly searches. We want terms that people are searching for.
- Competition bar at medium or less. This bar is just a rough guess on competition, so it’s really an arbitrary exclusion factor, but it helps narrow down the choices.
- A “buying” keyword is preferred, but not necessary. This is a term that indicates people are looking to spend money. “Back pain doctor” is a buying keyword, but it’s not an indicator that someone wants to buy a product, so we’ll skip it. A buying keyword isn’t absolutely necessary, because these will also be the terms we’ll use to generate content later.
- It has to be related to our product.
Once we pick the keywords, we’ll throw them into google to get the competition, just like we did to populate column 2.
“Exercises for back pain” has medium competition and 1900 monthly searches. It also has an estimated cost-per-click of $3.02, which means people are paying for this.
“Lower back pain exercises” has 6600 searches and medium competition. It’s actually on the lower end of medium, so it looks really promising.
“Lower back” has 4400 searches and low competition, with a CPC of $6.24. This should be a good one. Scratch that. It has 40 million search results, but only 4400 searches. That’s a lot of competition for a small market.
Instead, I’m going to search for “cure back pain” in the keyword tool and see what I get. “Upper back pain” is better. Low competition, 18000 searches each month, and only 2000000 competing search results. Now, I’ll score it.
You really want at least 500 searches per month for the product name. More than 2500 is better. I’m going to assign 1 point per 500 monthly searches.
You also want a lower number of search results. Less than 10,000 is ideal. Less than 100,000 is still decent. More than 250,000, I’d walk. So, under 10,000 gets 5 points. Under 50,001 gets 4. Under 100,001 gets 3. Under 200,001 gets 2. Under 250,001 gets 1. Any higher gets 0.
The ideal intitle search will have less than 2000 results. More than 100,000 is too time-consuming to deal with. 0-2000: 5 points; 2001-10,000: 4 points; 10001-25000: 3 points; 25001-50000: 2 points; 50001 to 100000: 1 point.
The perfect product will have the first page of search result all with a PageRank of 0. That’s a 5 point product. I’ll knock off half a point for every point of average PR.
The related terms are more relaxed. They are what’s known as “Latent Semantic Indexing” (LSI) terms. We will be creating articles to match those search terms, mostly to make our niche site look as natural and real as possible. Any actual traffic those pages drive is just gravy. Points for the related searches start at 10 and get 1 point knocked off for each 3 million results. We’ll be treating the 3 terms as one for this score.
That gives us a perfect score of about 25. There’s no actual upper limit, since the score for the search volume has no upper limit. X-Pain Method scored 18.22.
Now, excuse me a moment while I score the rest.
I’m back. Did you miss me?
I’ve finished scoring each of the products and sorted the results by score. The clear winner is the back pain product, but the lack of searches bothers me. The wedding guide looks much nicer, especially if I target the phrase “wedding planning guide” during the SEO phase of the project. That change alone brings the score almost to first place.
Frankly, I’d take either 2nd or 3rd place over the back pain product. The bare numbers don’t support it, but my judgement tells me they are better products to promote.
There is one final step before deciding on the product. I have to buy it. I can’t review the product without seeing it and I can’t promote it without approving of it.
That’s the secret to ethical niche marketing, you know. Only promote good products that you’ve personally read, watched, or used.
Make Extra Money: A Niche Site Walkthrough
Make Extra Money Part 1: Introduction
Right now, I have 7 sites promoting specific products, or “niche” sites. When those products are bought through my sites, I get a commission, ranging from 40-75%. Of those sites, 5 make money, 1 is newly finished, and 1 is not quite complete. I’m not going to pretend I’m making retirement-level money on these sites, but I am making enough money to make it worthwhile.
Make Extra Money Part 2: Niche Selection
These three topics have been making people rich since the invention of rich. Knowing that isn’t enough. If you want to make some money in the health niche, are you going to help people lose weight, add muscle, relieve stress, or reduce the symptoms of some unpleasant medical condition? Those are called “sub-niches”.
Making Extra Money Part 3: Product Selection
My niches site are all product-promotion sites. I pick a product–generally an e-book or video course–and set up a site dedicated to it. Naturally, picking a good product is an important part of the equation.
Make Extra Money Part 4: Keyword Research
If you aren’t targeting search terms that people use, you are wasting your time. If you are targeting terms that everybody else is targeting, it will take forever to get to the top of the search results. Spend the extra time now to do proper keyword research. It will save you a ton of time and hassle later. This is time well-spent.
Make Extra Money, Part 5: Domains and Hosting
In this installment, I show you how to pick a domain name and a website host.
Make Extra Money, Part 6: Setting Up a Site
A niche site doesn’t amount to much without, well, a site. In this installment, I show you how I configure a site, from start to finish.
Make Extra Money, Part 6.5: Why I Do It The Way I Do It
Several people have asked me to explain why I use the plugins and settings I use. This explains the “Why” behind Part 6.
More to come….
The Unfrugal Meal
I spend a lot of time talking about how to save money here. It’s kind of what I do.
Not today.
Today, I’m going to talk about the best way I’ve wasted money during my vacation this week.
First, so my feelings are completely understood: A vacation is about experiences and memories. I could spend all day at the park with my kids, or I could spend a memorable meal with them. Which will they remember longer?
It ain’t the park. They are there almost every day.
Of course, if the restaurant is McDonald’s they wouldn’t remember for long, either.
Tuesday, after a long day of hands-on, interactive museum-going, we took the kids to a Japanese steakhouse. Teppanyaki, where they cook the food at the table, complete with fire, spatula spinning, and airborne food.
I’m the only one in my family who has seen that before. Honestly, watching the art, the skill, the banter, and the giant fireball leaves me as wide-eyed as my kids.
They loved it.
Watching the chef throw a bowl full of rice across the table made my son’s jaw drop.
Seeing the chef carry fire from one side of the grill to the other on his fingers made my youngest squeal and beg for more fire tricks.
Getting squirted by the chef when he was putting out a flare-up made the middle brat giggle, possibly because the squirt gun was a little kid, dressed up as a fireman, with his pants down. She got “peed” on and loved it.
Aside from cooking-as-a-show, the service was fantastic. There was always a waiter nearby to keep our water glasses full or to provide “little kid” chopsticks, which are modified with rubber band to remove the need for skill to eat. They had the courses perfectly timed. The minute the salad was cleared, the soup was delivered. When that was done, the chef rolled up to start on the rice. My two-year-old was eating white rice without complaint for the first time.
Giggles and squeals. Three days later, they are still talking about it. My 11-year-old, who’s trying so hard to be an unimpressible teenager, says it was the coolest restaurant he’s ever seen.
Frugal, it wasn’t, but the memories were worth the money.