- Screw April Fool's Day. I'm about ready to clear my entire feed queue. #
- I definitely need a reason to get up at 5 or I go back to sleep. #
- Bank tried to upsell me on my accounts today…through the drivethru. #
- Motorcycle battery died this morning. Surprise 4 mile hike. #
- RT @ramseyshow 'The rich get richer &the poor get poorer' is true! Rich keep doing what rich people do & poor keep doing what poor people do #
- RT @ramit: "How do you know if someone is a programmer?" I cannot stop laughing imagining half my programmer friends – http://bit.ly/9MOipi #
Twitter Weekly Updates for 2010-07-03
- I miss electricity. #
- @prosperousfool Do you still need a dropbox referral? in reply to prosperousfool #
- @prosperousfool Dropbox: https://www.dropbox.com/referrals/NTE1Mjk2OTU5 in reply to prosperousfool #
- Don't let anyone tell you otherwise: Electricity is the bee's knees, the wasp's nipples and lots of other insect erogenous zones. #
- @prosperousfool Throw in a Truecrypt partition and the PortableApps launcher and it gets really neat. in reply to prosperousfool #
- @prosperousfool Universal accessibility. I put an encrypted partition on it so any receipts or credit card info or login info would be safe in reply to prosperousfool #
- RT @untemplater: RT @jenny_blake: Deep thought of the day: "How people treat you is their karma; how you react is yours." -Wayne Dyer #quote #
- @FARNOOSH So what's happening to the one good show on SOAPNet? in reply to FARNOOSH #
- RT @flexo: RT @mainstr: 1 million Americans have been swindled in an elaborate credit card scam and they may not know http://bit.ly/cr8DNK #
Twitter Weekly Updates for 2010-07-10
- Happy Independence Day! Be thankful for what you've been given by those who have gone before! #
- Waiting for fireworks with the brats. Excitement is high. #
- @PhilVillarreal Amazing. I'm really Cringer. That makes me feel creepy. in reply to PhilVillarreal #
- Built a public life-maintenance calendar in GCal. https://liverealnow.net/y7ph #
- @ericabiz makes webinars fun! Even if her house didn't collapse in the middle of it. #
- BOFH + idiot = bad combination #
Book Review: Small Message, Big Impact
I was recently given an advanced reader copy of Small Message, Big Impact by Terri L. Sjodin. It’s a book on crafting an effective and persuasive elevator speech.
An elevator speech is, according the the author, “a brief presentation introducing a product, service, philosophy or an idea. The name suggests the notion that the message should be delivered in the time span of an elevator ride, up to about 3 minutes. Its general purpose is to intrigue and inspire a listener to want to hear more of the presenter’s complete proposition in the near future.” It’s a 3-minute speech you give to intrigue someone enough that they will let you give a real presentation.
A lot of people–probably most–use their 3 minutes of unexpected access as an “information dump”. They pour as much data as possible into their audience. According to Sjodin(and I agree!), and elevator speech needs to be primarily persuasive, not informative. You need to include enough information to back up your persuasive arguments, but too much information is at least as bad, if not worse, than too little.
An elevator speech is either a sales pitch or a waste of time. You are selling the right to give more detailed information at a later time. The elevator pitch is not about making the sale. It’s about advancing the ball toward the eventual sale.
Who needs an elevator pitch? You do. Everybody sells. Even if you don’t have a product, a service, or a business, you have yourself. Can you pitch your boss on why you deserve a raise or a promotion?
The author walks you through creating an elevator speech that takes advantage of Monroe’s Motivated Sequence to advance your goal, whatever that is. She’ll teach you how to grab your audience’s attention and make them recognize a need for change. You’ll offer a solution, help them see the super-ninja-awesome future you’re offering, and give them a clear call to action. All in 3 to 5 minutes. Small Message, Big Impact will also teach you to provide a clear progression through those steps, making it easy for your target to say yes.
You’ll learn the basic outline of an elevator speech, including how to grab your target’s interest, build a persuasive case, and establish credibility when you’ve been surprised with a few moments of access. The three pieces of any successful presentation, from an elevator speech to a full-day presentation are
- Case. If you can’t make your case, nothing else matters.
- Creativity. You won’t win by being the same as everyone else. The same product, the same service, the same buzzwords won’t differentiate yourself from the competition.
- Delivery. Stumbling, stammering, and talking to the wall will make the the best product and the most creative presentation sound like crap, every time. You need to build your presentation and practice it, so you come across and smooth an knowledgeable.
One of the best ways to sound credible, which will assist your delivery like nothing else, is to use an authentic voice. Be sincere and sound it. Believe in the material and yourself. Know the material–inside and out–and practice it until you can deliver it smoothly, even if that means enlisting a friend for speech practice.
Of the books I’ve reviewed, I think this is my favorite. If you need to design an elevator speech or improve the one you’ve been using, you should read this book. Even if you don’t care about an elevator speech, the book provides a decent education on persuasive selling that easily carries over to the written word.
How would you(or do you) use an elevator speech?
Annual Fees: Scam or Service?
Annual fees. For a lot of people, this is the worst possible thing about a credit card. That’s understandable, since paying interest is voluntary. If you don’t want to pay it, you just need to pay off your balance within the grace period. Annual fees, on the other hand, get paid, whether you want to or not, if the are a part of your credit card.
When I was 18, I applied for a credit card that raised an undying hatred of Providian in my heart. I was dumb and didn’t read the agreement before applying. When I got the card, I read the paperwork and nearly made a mess of myself. It had a $200 activation fee, a $100 annual fee, a $500 limit, a 24% interest rate, no grace period, and a anthropomorphic contempt for all things financially responsible.
Yes, you read that right. The day you activate the card, you are 3/5 maxed and accruing interest at rates that would make a loan shark blush like my grandma is a strip club. Instead of activating, I cancelled the card and ran away crying. It was a mistake but didn’t cost me anything.
In exchange for all of that, I got…nothing. The card offered no services of any kind in exchange for the annual fee.
On the other hand, I have a card with an annual fee right now. It’s $59 per year, but it offers value in exchange.
This card’s basic offering is a 2% travel rewards plan. With most of our spending on this card, we’ve managed to accumulate $400 of rewards, so far, counting the 25,000 bonus miles for signing up.
In addition, it offers 24 hour travel and roadside assistance. The roadside assistance itself will pay for the fee, because I think I’ll be canceling my AAA account after 16 years. The card’s plan isn’t as nice, but I haven’t been using the AAA emergency services for the past few years, anyway.
It extends the warranty on anything I buy. It includes car rental insurance and concierge service. Concierge service is sweet. Need reservations for dinner? Call the card. Need a tub of nacho cheese? Call the card. Need a pizza? Well, call Zappos.com.
All in all, the card is paying for itself a couple of different ways, so in this case, the annual fee is definitely worth it. I guess there’s a serious difference between Capital One Venture and Providan Screwyou.
How do you feel about annual fees? Love ’em, hate ’em, have a card with one?
Zombie Wheels: How to Own a Car That Just Won’t Die
The average car dies somewhere between 100,000 and 150,000 miles. My car is coming up on the lower end of that range and I’d like to see it last a lot longer than the top end. I paid the thing off in January, and I’ve grown fond of not having a car payment. Extending the useful life of your car–and continuing to use it–means fewer car payments and cheap auto insurance premiums.
Who really wants to keep making car payments month after month, year after year? I want my car to outlast me. Scratch that. If that wish come true, I’ll have a meteor fall on me the day before the transmission explodes.
How can you help your car continue past undeath, past the point when other cars have given up and accepted the True Death?
Keep Your Gas Tank Full
Here in the frozen north(though not as frozen or as north as some of you), it’s conventional wisdom to keep your gas tank full in the winter to prevent your fuel lines from freezing. Did you know you should keep it full the rest of the year, too? An empty tank is more likely to rust. Even before the rust eats a hole through the tank, there are tiny flakes of rust drifting into the gas lines and clogging the fuel system.
Change Your Oil
When you run old oil, you’re leaving contaminants and little flakes of metal flowing through all of the important moving bits of your engine. Changing your oil removes those tiny abrasive bits from the equation. I don’t recommend buying into the propaganda put out by the oil-change stores and changing it every 3000 miles, but do it regularly. I aim for about every 5000 miles, but a better recommendation is to do whatever your owner’s manual says.
In between changes, don’t forget to check your oil level and top it off when it’s needed. All by itself, that will improve your fuel efficiency and keep your car running happy.
Consistently keeping up with just these two small things will keep your car running smoothly for a long time.
How many miles are on your car? How long do you plan to keep it?
