- RT @Dave_Champion Obama asks DOJ to look at whether AZ immigration law is constitutional. Odd that he never did that with #Healthcare #tcot #
- RT @wilw: You know, kids, when I was your age, the internet was 80 columns wide and built entirely out of text. #
- RT @BudgetsAreSexy: RT @FinanciallyPoor "The real measure of your wealth is how much you'd be worth if you lost all your money." ~ Unknown #
- Official review of the double-down: Unimpressive. Not enough bacon and soggy breading on the chicken. #
- @FARNOOSH Try Ubertwitter. I haven't found a reason to complain. in reply to FARNOOSH #
- Personal inbox zero! #
- Work email inbox zero! #
- StepUp3D: Lame dancing flick using VomitCam instead or choreography. #
- I approve of the Nightmare remake. #Krueger #
Reputation Isn’t Everything
- Image by Getty Images via @daylife
I’m a code monkey by trade. Software development pays my mortgage.
I’m also–and separately–a small business owner and have been for years. I’ve actually got several side-hustles going, but only one of them is formal, organized, and incorporated as an LLC. A few years ago, a friend and I decided to go into business together, got certified by the state and start making some extra money.
I have recently discovered that two of the government agencies related to our business have been referring students to us. When our customers call the certifying organization, they are–at least some of the time–recommending us over nearly 200 of our competitors. You can’t buy that kind of marketing. At least, I hope you can’t.
How did that happen? How did two faceless bureaucracies decide that we were the company to recommend?
People talk. Over the last few years, we have worked to make sure people want to say nice things about us. What did we do?
1. We never lie. Our business is training. If one of our students asks a question I can’t answer, I admit it and promise to find the answer. Then, after class, I find the answer and email it to everyone.
2. We are reliable. If we schedule a class and just one person shows up, we hold the class. We have had classes with two instructors and one student. Our hourly rate sucked those days, but the students loved the attention and sent us business afterward. I’d never cancel if even one person is planning to be there.
3. We give it away. We give a lot away. If our customers have questions before or after class, we answer them. I spend time on related forums answering questions. Veterans take our class at cost. I try to give away at least as much value as I get paid for.
Now, this sounds like a sales page, but it’s not. I’m not mentioning the name of my company or even the industry, just so nobody thinks I’m trying to drum up business.
We have dropped a crazy amount of time and effort into building our reputation. With a firm foundation of knowledge and the 3 items I mentioned above, a good reputation is easy to build. A bad reputation is even easier. It’s been said that a happy customer will tell 1 person about his experience, while an unhappy customer will tell 100. Repairing the damage from the unhappy customer is much more expensive than just doing it right the first time.
Building a good reputation is absolutely critical for a successful business. Be ethical, honest, and helpful. Always be there when you say you will be, and try to give away as much as possible without actually hurting yourself. People will talk, so don’t give them a chance to say bad things without being liars themselves.
Reputation isn’t everything. You also need knowledge, marketing, and a product. Without a good reputation, however, the rest doesn’t matter.
Nigerian Phishing Scams
phish·ing/ˈfiSHiNG/
Noun: The fraudulent practice of sending e-mails purporting to be from legitimate companies in order to induce individuals to reveal personal information, such as credit-card numbers, online.
Have you ever gotten an email from someone claiming to be a Nigerian prince trying to smuggle money out of the country, or the administrator of the South Sudanese lottery commission?
The emails tend to be similar. You’ve won the lottery, but need to pay the transfer fee and applicable taxes before the money can be sent, and by the way, they need your checking account information to transfer the money out of your account. Or, the elderly wife of the Reverend Saint Whateverhisnameis has the entireGDPof some small African country in her bank account that her dear, departed husband stole honestly, and she needs a trustworthy soul in the States to accept the transfer and your reputation proceeds you.
Yeah, people still fall for it. It’s called Financial Darwinism. Only the strong shall retire.
Yesterday(as of this writing, not as of your reading), I got my first-ever phishing phone call.
The conversation went something like this:
Worthless scum scammer: Hello, you’re schedule to receive a delivery at10:30 this morning and I need to verify your information.
Me: What delivery?
WSS: Is this Linda, L-I-N-D-A?
Me: Yes. (Please note, I am very much a guy and clearly sound like it.)
WSS: You buy international. I’m scheduling delivery. Are you at (lists house number correctly, but no street or city).
Me: What’s getting delivered?
WSS: A brand new Mercedes.
At this point, I wanted to play, but I had to get to work, so I hung up.
Worried that I may have made the wrong decision, I called my wife to see if she made a side trip to buy a luxury car while she was running errands last week, but she said she didn’t. I’m not sure I believe her. I think that it may have just slipped her mind.
It’s worrisome that some scammer call-center in Nigeria is buying lists of potential marks in theUS and calling them. I much prefer my scammers to send emails.
Have you ever gotten a 419 phone call?
Effen Carpets, Effen Pets
We’ve got pets. Lots of pets.
- 4 cats
- 3 kids
- 2 pythons
- 1 dog
- 1 hamster
And yours truly.
I count, I make a good mess.
Pets have hair. Well, except for the python and the horrible abominations of mis-evolved Chinese food known as bald cats.
Pet hair gets every-damn-where.
A few weeks ago, we watched our friend’s dogs for a few days.
Those things pee. Not in the backyard like good dogs, but on the girls’ bedroom carpet.
I hate pee.
Not my own, of course.
I really, really hate animal pee in my house.
So we got the carpets cleaned. Linda told me it would be a bit more than normal, since we were going to get the air ducts cleaned at the same time. I was fine with that. Animal hair gets everywhere, and in the ducts, it makes the furnace and air conditioner work poorly.
Then, I got an email alert from Capital One.
Seven hundred freaking dollars!
That’s about $400 more than I was expecting.
Not flipping thrilled! <—-Understatement.
Thankfully, we have money tucked aside for crap like this, but if stuff keeps coming up, we’re going to be hosed.
Apple Launches iPad Air in November
With a lighter and thinner chasis, the newly announced iPad Air has a more powerful processor with a great new design and performance features that’s sure to continue Apple’s trend setting reputation. Apple senior vice president Phil Schiller is calling it the biggest leap forward for a full-sized iPad. We expect people have already started packing overnight bags for their long wait on the sidewalks outside the stores.
Apple is promoting its newest innovation as having the power of lightness, hence the addition of the “Air” moniker. That’s because the iPad Air weighs a mere pound and even then doesn’t feel like it. It’s 7.5 millimeters thin and has a design that might remind you of the iPad mini. It’s been engineered with a smaller bezel that shrinks the tablet without losing any screen size. The new dimensions and weight actually makes it easier to hold the tablet in one hand.The device will certainly impress its fans with its incredible power. The new A7 chip has a 64 bit architecture, providing graphics and CPU processing that’s significantly faster than the previous version. Working alongside the A7, the M7 motion co-processor, according to Apple, provides a graphic performance that’s over 70 times faster than the processor in the original iPad model. In fact, in terms of graphics, the Retina Display is likely the most impressive aspect of the new iPad. Graphics promise to render at two times the speed of the last iPad. The pared down bezel makes the screen stand out prominently.The iPad Air is supposed to give a user the chance to do more in more places with an advanced wireless connection. It’s faster than ever in more locations than ever before. The iPad Air brings a WiFi performance twice the speed of the last iPad. It utilizes two antennas instead of one, and MIMO, the latest in communication and smart antenna technology. The WiFi and Cellular model will support more LTE brands, offering greater support and quicker connection anywhere in the world.
With almost a half million apps already available for the iPad, you have a great head start on things to do. Apps built into the iPad Air will include solutions for routine tasks, like web surfing and checking email. A number of previously apps that had to be purchased are now free, such as iMovie, Keynote, iPhoto, GarageBand and Pages. Popular apps for other Apple products, they have all been upgraded to work with iOS 7 and the iPad. Quickly put together an original song or detail a presentation anywhere. As a lot of apps are developed solely for Apple products, these can look stunning on their displays.
The iPad Air’s current launch date is November 1. It will come in black and gray or silver and white. It will start at $499 for a 16 gigabyte WiFi version. This is $100 more than previous generation launches, but supporters say the consumer is getting more screen real estate. The Cellular model will retail for $629. The iPad 2 will continue in the stores for $399.
