- Happy Independence Day! Be thankful for what you've been given by those who have gone before! #
- Waiting for fireworks with the brats. Excitement is high. #
- @PhilVillarreal Amazing. I'm really Cringer. That makes me feel creepy. in reply to PhilVillarreal #
- Built a public life-maintenance calendar in GCal. https://liverealnow.net/y7ph #
- @ericabiz makes webinars fun! Even if her house didn't collapse in the middle of it. #
- BOFH + idiot = bad combination #
Investments are a Gamble
Or a scam.
If you’ve been reading Live Real, Now for long, you’ll know I hate scammers. I particularly loathe scammers who prey on the hopes of the naive. There is a special corner of hell reserved for those who live to steal the futures of the innocent.
For many people, especially day-traders, it is absolutely true that stocks are the same as gambling. For too many other people, investments are an opening for con-men to ply their trade.
People invest their money to secure their futures. They put their life saving into some investment vehicle and, hopefully, it grows to bring financial security. Properly done, it’s not a gamble.
In the worst case, you get investment advice from a slimy, scum-sucking 3-card-monte dealer. These blood-suckers–at best–don’t care about your future. They only care about their commissions. Others will do anything possible to run away with your nest egg.
So how do you avoid the karmicly-destined-to-be-cockroach fraudsters?
First, never invest more then you can afford to lose. Gambling rules apply. If you can’t afford to lose it, you need to keep your money someplace absolutely secure. Your mattress, buried mayonnaise jars, or a simple savings account come to mind.
Do your research. Is the person selling the investment licensed to do so? What is the historic return? Can you independently verify that? If you run across anything that looks too good to be true, it probably is. Run away.
Don’t fall for a time crunch. If something is a good investment today, it will still be a good investment tomorrow. Take you time, do the research, get the details in writing, and get a second opinion. If you are supposed to keep the investment a secret, it’s either a scam or a crime. Always cover your own butt.
Be safe. Keep your money.
For more information, see the SEC, the FTC, the CFTC and FINRA.
5 Ways to Change the World for the Better
We are all stuck on the same planet with each other. There is nothing any of us are going to do to get the option of leaving for long. Do you want to live in a miserable, run-down world, or one that’s happy and filled with kittens and ice cream?
The kind of world you live in is more a function of your state of mind than the place you live, the job you have, or the person you married. Here are a few ways to improve that state of mind.
1. Be kind. Smile at a teller. Let someone merge in front of you in traffic. Drop a dollar in a homeless man’s jar. Have you ever had a lousy day make a total turnaround because of some inconsequential bit of yay? Doing some small act of kindness can make a world of difference in someone’s day. Next time you’re in the drive-through at Caribou, buy coffee for the person behind you. That random bit of love will put a smile on both your faces.
2. Be positive. Don’t complain. So many of us live in a negative world, watching the world go buy through coffin-colored glasses. Have you ever considered going an entire day without making a negative comment? A week? A month? Some of you are shaking your heads right now, thinking it’s impossible. Have you thought about how much happier you would be if you banned the negative crap in your life?
3. Be a good neighbor. We’ve all had the same problems: a neighbor that plays music too loud, too late; the jerk across the street who yells at you for park on the street in front of his house; the guy who’s too busy to mow his lawn; or the crazy cat lady who makes the entire neighborhood smell like a litter box. Don’t be that guy. I’ve had 90% of my neighbors for more than 5 years. If we don’t make accommodations for the people we have to deal with every day, we’re going to be miserable.
4. Learn something new. If you feel good about yourself, you feel better about the world. If you feel better about the world, you’re more likely to do things to improve it. One of the best ways to feel good about yourself is to improve yourself. Take a class, read a book, or find a mentor to teach you. The method doesn’t matter, just do something to learn something you’re interested in.
What are you doing to make your world better?
Independence Day
Today, in the US, we’re celebrating Independence Day.
This is the day we decided excessive taxes were evil. That being forced to buy things we don’t want or need under force of law was evil. That excessive regulations, rules, and punishments were wrong. That the defense of liberty is the prime–in fact, only–virtue of a good government.
Are we still there?
If you’ve never read the Declaration of Independence, take a moment to do so. It is possibly the most perfect government document ever written. Oh, what a way to pick a fight!
When in the Course of human events it becomes necessary for one people to dissolve the political bands which have connected them with another and to assume among the powers of the earth, the separate and equal station to which the Laws of Nature and of Nature’s God entitle them, a decent respect to the opinions of mankind requires that they should declare the causes which impel them to the separation.
We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness. — That to secure these rights, Governments are instituted among Men, deriving their just powers from the consent of the governed, — That whenever any Form of Government becomes destructive of these ends, it is the Right of the People to alter or to abolish it, and to institute new Government, laying its foundation on such principles and organizing its powers in such form, as to them shall seem most likely to effect their Safety and Happiness. Prudence, indeed, will dictate that Governments long established should not be changed for light and transient causes; and accordingly all experience hath shewn that mankind are more disposed to suffer, while evils are sufferable than to right themselves by abolishing the forms to which they are accustomed. But when a long train of abuses and usurpations, pursuing invariably the same Object evinces a design to reduce them under absolute Despotism, it is their right, it is their duty, to throw off such Government, and to provide new Guards for their future security. — Such has been the patient sufferance of these Colonies; and such is now the necessity which constrains them to alter their former Systems of Government. The history of the present King of Great Britain is a history of repeated injuries and usurpations, all having in direct object the establishment of an absolute Tyranny over these States. To prove this, let Facts be submitted to a candid world.
He has refused his Assent to Laws, the most wholesome and necessary for the public good.
He has forbidden his Governors to pass Laws of immediate and pressing importance, unless suspended in their operation till his Assent should be obtained; and when so suspended, he has utterly neglected to attend to them.
He has refused to pass other Laws for the accommodation of large districts of people, unless those people would relinquish the right of Representation in the Legislature, a right inestimable to them and formidable to tyrants only.
He has called together legislative bodies at places unusual, uncomfortable, and distant from the depository of their Public Records, for the sole purpose of fatiguing them into compliance with his measures.
He has dissolved Representative Houses repeatedly, for opposing with manly firmness his invasions on the rights of the people.
He has refused for a long time, after such dissolutions, to cause others to be elected, whereby the Legislative Powers, incapable of Annihilation, have returned to the People at large for their exercise; the State remaining in the mean time exposed to all the dangers of invasion from without, and convulsions within.
He has endeavoured to prevent the population of these States; for that purpose obstructing the Laws for Naturalization of Foreigners; refusing to pass others to encourage their migrations hither, and raising the conditions of new Appropriations of Lands.
He has obstructed the Administration of Justice by refusing his Assent to Laws for establishing Judiciary Powers.
He has made Judges dependent on his Will alone for the tenure of their offices, and the amount and payment of their salaries.
He has erected a multitude of New Offices, and sent hither swarms of Officers to harass our people and eat out their substance.
He has kept among us, in times of peace, Standing Armies without the Consent of our legislatures.
He has affected to render the Military independent of and superior to the Civil Power.
He has combined with others to subject us to a jurisdiction foreign to our constitution, and unacknowledged by our laws; giving his Assent to their Acts of pretended Legislation:
For quartering large bodies of armed troops among us:
For protecting them, by a mock Trial from punishment for any Murders which they should commit on the Inhabitants of these States:
For cutting off our Trade with all parts of the world:
For imposing Taxes on us without our Consent:
For depriving us in many cases, of the benefit of Trial by Jury:
For transporting us beyond Seas to be tried for pretended offences:
For abolishing the free System of English Laws in a neighbouring Province, establishing therein an Arbitrary government, and enlarging its Boundaries so as to render it at once an example and fit instrument for introducing the same absolute rule into these Colonies
For taking away our Charters, abolishing our most valuable Laws and altering fundamentally the Forms of our Governments:
For suspending our own Legislatures, and declaring themselves invested with power to legislate for us in all cases whatsoever.
He has abdicated Government here, by declaring us out of his Protection and waging War against us.
He has plundered our seas, ravaged our coasts, burnt our towns, and destroyed the lives of our people.
He is at this time transporting large Armies of foreign Mercenaries to compleat the works of death, desolation, and tyranny, already begun with circumstances of Cruelty & Perfidy scarcely paralleled in the most barbarous ages, and totally unworthy the Head of a civilized nation.
He has constrained our fellow Citizens taken Captive on the high Seas to bear Arms against their Country, to become the executioners of their friends and Brethren, or to fall themselves by their Hands.
He has excited domestic insurrections amongst us, and has endeavoured to bring on the inhabitants of our frontiers, the merciless Indian Savages whose known rule of warfare, is an undistinguished destruction of all ages, sexes and conditions.
In every stage of these Oppressions We have Petitioned for Redress in the most humble terms: Our repeated Petitions have been answered only by repeated injury. A Prince, whose character is thus marked by every act which may define a Tyrant, is unfit to be the ruler of a free people.
Nor have We been wanting in attentions to our British brethren. We have warned them from time to time of attempts by their legislature to extend an unwarrantable jurisdiction over us. We have reminded them of the circumstances of our emigration and settlement here. We have appealed to their native justice and magnanimity, and we have conjured them by the ties of our common kindred to disavow these usurpations, which would inevitably interrupt our connections and correspondence. They too have been deaf to the voice of justice and of consanguinity. We must, therefore, acquiesce in the necessity, which denounces our Separation, and hold them, as we hold the rest of mankind, Enemies in War, in Peace Friends.
We, therefore, the Representatives of the united States of America, in General Congress, Assembled, appealing to the Supreme Judge of the world for the rectitude of our intentions, do, in the Name, and by Authority of the good People of these Colonies, solemnly publish and declare, That these united Colonies are, and of Right ought to be Free and Independent States, that they are Absolved from all Allegiance to the British Crown, and that all political connection between them and the State of Great Britain, is and ought to be totally dissolved; and that as Free and Independent States, they have full Power to levy War, conclude Peace, contract Alliances, establish Commerce, and to do all other Acts and Things which Independent States may of right do. — And for the support of this Declaration, with a firm reliance on the protection of Divine Providence, we mutually pledge to each other our Lives, our Fortunes, and our sacred Honor.
Build a Bunker: How to make a vault without breaking the bank
In your home, you should be safe. When the crappy things happen and somebody decides they want what you have, how easy will it be for them to get it? Is your home a convenience store, or is it more trouble than it’s worth?
Some people will avoid making themselves safer because they think that will make them a “paranoid nut”. In reality, they are just making themselves easy victims. The sad fact is that evil exists and it does not care how you feel about it.
Other people think that it will be too expensive to fix up their home. While you can spend as much as you want on a security system, it’s possible to get started for little-to-no money and still be more effective than 95% of everyone else.
There are a few simple things you can do to make your house less attractive to thieves, and to protect what you have if they do decide to make your home a target.
- Lock your doors. This costs nothing, but gives you a first line of defense that can’t be beat. If someone is going to break into your house, make them work for it and force them to be noisy about getting in. Keep the door locked, even if you are awake and alert. It’s a simple thing that can make a huge difference. Most exterior doorknobs have a setting to stay locked at all times, so there’s nothing for you to remember.
- Reinforce your door. If you’ve ever installed a doorknob, you’ve seen the little screws they give you to attach the strike-plate. Those screws aren’t long enough to make it through the decorative trim. One swift kick and those screws will pop right out and let your door swing open. The $2 fix? Replace those cute little baby screws with 3 inch screws that can reach the studs in your wall. Do that where the hinges attach, too. Tada! You’ve made your house a bit more of a pain in the butt for a thief. Don’t forget to treat the door to an attached garage the same way.
- Install a motion-activated security light. When a thief is thinking about getting into your house, they don’t want the lights on, so install a light for them. If possibly, put it too high for someone to reach.
- Lock your screen door. If someone comes to your door, and you open your door, you are removing any protection a door would normally offer. If you have a screen door, and it’s locked, you are gaining precious seconds to shut and lock your main door if the person on the other side doesn’t have your best interests at heart.
- Lock your car in your driveway. If you have an attached garage, keep a garage door opener in your car, and don’t lock your car, you are giving every crook who passes by a free pass into your home. Lock your car and at least make life difficult for the little thug.
- Consider getting an alarm system. You can get an unmonitored wireless alarm system for about $100. It won’t call the cops, but it will let you know if someone comes into your house and it’s a snap to install.
- Put your cell-phone charger in your bedroom. If you need to call 911, you don’t want to have to run to the kitchen to get your phone. Keep it where you will be if and when you’ll need it.
There, seven tips that will cost you less than $150 to implement, but will go a long way towards keeping yourself safe.
Making Extra Money Part 3: Product Selection
When you’re setting up a niche site, you need to monetize it. You need to have a way to make money, or it’s a waste of time.
There are two main ways to do that: AdSense or product promotion. To set up an AdSense site, you write a bunch of articles, post them on a website with some Google ads, and wait for the money to roll in.
I don’t do that.
I don’t own a single AdSense site and have never set one up. This article is not about setting up an Adsense site.
My niches site are all product-promotion sites. I pick a product–generally an e-book or video course–and set up a site dedicated to it.
Naturally, picking a good product is an important part of the equation.
The most important part of product selection is that the product has an affiliate program. Without that, there’s no money to be made. There are a lot of places to find affiliate programs. Here are a few:
- Amazon. If you don’t live in one of the states that Amazon has dropped in retaliation for passing laws that attempt to circumvent the Supreme Court’s ruling on collecting sales tax, you can sign up as an associate and collect a commission on every referral you send that turns into a purchase. That means you have a lot of product to choose from. Unfortunately, your commission is small, so you need to promote fairly expensive products to get a decent return. On the other hand, people trust Amazon, so that’s one less hurdle to making a sale.
- Commission Junction. These are the people managing affiliate programs for a large number of credit cards and banks. If you’ve opened an account with INGDirect through one of my links, I got a commission for the referral. (Thank you!) They have a lot of other products, too.
- e-Junkie. This one is a popular distribution system for bloggers. It’s likely that, if you’ve bought an ebook from a blogger, e-Junkie handled the fulfillment process. A lot of the products available there have an affiliate program, but that is up to the owner of the product.
- ClickBank. My favorite. This is one of the largest affiliate networks specializing in electronic products, whether that’s membership sites, ebooks, or video courses. Commissions are good, often 50-75%. They also offer a 60 day guarantee of every product sold through their site, which helps soothe the wary customer. This is the site I’ll be using for this series.
The first thing you need to do is sign up for whichever program you intend to use.
If you’re not going with Clickbank, feel free to skip ahead to the section on keyword research.
Once you are signed up and logged in, click on the “Marketplace” link at the top of the screen.
From here, it’s just a matter of finding a good product to sell. Here are the niches we’re going to be looking for:
- Back pain
- Bankruptcy
- Conflict resolution at work
- Detox diets
- Fat kids
- Foreclosure avoidance
- Job hunting
- Weddings
- Writing sales copy
I’m going to look for one or two good products in each niche. When that’s done we’ll narrow it down by consumer demand.
For now, go to advanced search.
Enter your keyword, pick the category and set the advanced search stats. Gravity is the number of affiliates who have made sales in the last month. I don’t like super-high numbers, but I also want to make sure that the item is sellable. Over 10 and under 50 or so seems to be a good balance.
The average sale just ensures that I’ll make a decent amount of money when someone buys the product. I usually aim for $25 or more in commissions per sale. Also, further down, check the affiliate tools box. That means the seller will have some resources for you to use.
This combination will give us 36 products to check out for back pain, unfortunately, none of the results are for back pain products. After unchecking the affiliate tools and setting the gravity to greater than 1, I’ve got 211 results. Sorting by keyword relevance, I see three products, two of which look like something I’d be interested in promoting. One has a 45% commission, the other is 55%. The X-Pain Method has an initial commission of $34 and claims a 5% refund rate. Back Pain, Sciatica, and Bulging Disc Relief pays $16, which will make it a potentially easier sale. I’ll add both to the list for further research.
I’m not going to detail the search for the rest of the niches. That would be repetitive. You can see my selections here:
- Back pain – X-Pain Method; Back Pain, Sciatica, and Bulging Disc Relief
- Bankruptcy – I’m dropping this one from the list. It’s too complicated and deserves an attorney. I don’t know enough about the topic to make sure it is up to date.
- Conflict resolution at work – Management Training: By the Book; Anger Management for the 21st Century
- Detox diets – Master Cleanse Secrets: 10 Day Diet; Master Cleanse Insider; Eating for Energy: Raw Food Diet for Weight Loss
- Fat kids – I’m dropping this one, too. A kid’s health is too important. I don’t want to sell a dangerous or unethical product.
- Foreclosure avoidance – How to Stop Foreclosure in 7 Days Flat; Foreclosure Defense Secrets
- Job hunting – Guerrilla Resumes; Amazing Cover Letters
- Weddings – All Types of Wedding Speeches; The Master Wedding Planning Guide; Amazing Wedding Planning
- Writing sales copy – Instant Swipe File; Ad Copy Creator Pro; How to Write Killer Copy
Now we’re going to go through a few steps for each of these products.
The Sales Page
We need to make sure the sales page doesn’t suck. If the site doesn’t work, is hard to read or navigate, has a hard-to-find order button, or just doesn’t look professional, it’s getting cut.
- Raw Foods is eliminated. The sales video is horrible and the order link is at the bottom of several screens worth of nothing. It’s a crap site.
- The 7 day foreclosure-avoidance product is out. Site’s down today. I want reliability.
- Management Training By The Book is out. I don’t like typos on the sales page, especially in the page title.
The Email List
If it has an email subscription form, we’ll need to subscribe, then double-check to make sure our affiliate information isn’t getting dropped in the emails. If it is, the seller is effectively stealing commissions. In the interest of time and laziness, I’m going to eliminate anyone pushing for an email subscription. It’s harder–and time-consuming–to monitor that. On of my niche site had a seller completely drop their product. Instead, they pushed for email subscriptions so they could promote other products as an affiliate. Absolutely unethical.
- Wedding speeches is eliminated for throwing a mandatory email entry into the order process. There’s no guarantee they are up to anything shady, but I’m taking the simple route.
Checkout and Credit
Finally, we’re going to visit the checkout page. You need to do this from every links in the newsletter and the links on the sales page, just to make sure you’ll get your money.
The way to tell who’s being credited is to look at the bottom of the order page, under the payment information. It should say [affiliate = xxx] where xxxis your ClickBank ID. Anything else, and the product gets cut from the list.
When you are checking these, don’t click on every possible link at once. That confuses the cookies. Do one at a time. I tried to do it in one batch for this post and lost half of the cookies. If it weren’t for the fact that I already own one of the products and bought it through my own link and got credited, I would have been talking undeserved trash about thieving companies.
Other Factors
Sometimes, when you’re examining a product, it just doesn’t feel right. When that happens, drop it. There are millions of other products you can promote. In this case, I’m dropping the anger management program because, in my experience, angry people don’t think they are the problem. Here’s a life tip: If everyone else is a jerk, the problem probably isn’t everyone else.
- Another important factor is the sales page itself. If it doesn’t make you want to buy the product, why would anyone else?
- Amazing Cover Letters is eliminated because it’s too easy to overlook the buy link. If I have to hunt for it, it’s losing customers.
- Amazing Wedding Planning is getting eliminated because I don’t like the sales page. The buy link is easy to overlook, and it doesn’t compel me to buy.
Now we’re down to 10 products in 6 niches. At this point, we’re comfortable with the sales pages and we know that they are crediting commissions. As it stands right now, all of the products are worth promoting.
- Back pain – X-Pain Method; Back Pain, Sciatica, and Bulging Disc Relief
- Detox diets – Master Cleanse Secrets: 10 Day Diet; Master Cleanse Insider
- Foreclosure avoidance – Foreclosure Defense Secrets
- Job hunting – Guerrilla Resumes
- Weddings – The Master Wedding Planning Guide;
- Writing sales copy – Instant Swipe File; Ad Copy Creator Pro; How to Write Killer Copy
We’ll make the final determination after doing some heavy keyword research in the next installment. That’s where we’ll find out how hard it is to compete.
Any questions?