- Time to steal my son’s Wii. RT @fcn: Dang, watch Hulu on your Wii… http://bit.ly/9c0U8F #
- RT @FrugalDad: 29 Semi-Productive Things I Do Online When I’m Trying to Avoid Real Work: http://bit.ly/a4mcEI via @marcandangel #
- With marriage, if winning is your goal you will always lose. via @ChristianPF http://su.pr/2luvrz #
- RT @hughdeburgh: “There is no worse death than a life spent in fear of pursuing what you love.” ~ from http://FamiliesWithoutLimits.com #
- @chrisguillebeau The continental US can be done in 6 days on a motorcycle, but it’s not much of a visit. in reply to chrisguillebeau #
- Ugh. Google’s a twitter competitor now. #
- Took this morning off. Just did 45 pushups in 1 set/135 total. #30DatProject #
- RT @Moneymonk: To solve the traffic problems of this country is to pass a law that only paid-4 cars be allowed to use the highways. W Rogers #
- RT @SimpleMarriage Valentine’s Week of Giveaways: A Private Affair http://ow.ly/1oolpT #
- Your baseless fears do not trump my inalienable rights. — Roberta X http://su.pr/2qBR3P #
- RT @WellHeeledBlog: Couple married for 86 years(!!) will give love advice via Twitter on Valentine’s day: http://tinyurl.com/ybuqqtu #bp Wow #
- 193 pushups today, including1 set of 60. Well on my way to a set of 100. #30DayProject #
- @prosperousfool Linksys makes wireless repeater to extend the range of a router. in reply to prosperousfool #
- RT @MyLifeROI: Is anyone else unimpressed with Google Buzz? #
Link Roundup
In an effort to make sure that both of my readers can’t possibly miss the things I think are important, I’m going to start doing a weekly roundup of the best of the internet. Judged solely, and arbitrarily, by me.
On topic:
These, naturally, are the posts that fit the theme of this site.
How To Check Your Federal IRS Tax Refund Status. When I checked a couple of days ago, they were about 2 weeks out.
TurboTax has screwed up the property tax refund form for Minnesota. Thankfully, I haven’t filed this, yet, but I did verify the problem.
Where do you want to be in 5 years? Start taking those steps, now, or you will never get there. Find something, no matter how small, and do it.
Deficit Neutrality doesn’t count, if a massive initial purchase is offset by future intentions to cut spending.
Off topic:
This is just some of the random crap I think is worth sharing.
If you’re going to argue on the internet, make sure you have your sources right. Primary sources are better than secondary.
Bring back dueling to ensure good manners.
Here’s a guide to saving water-damaged books.
I am a shameless geek and reformed DnD player, so this room was exciting to see.
10 Ways to (re)Use Shopping Bags
- Image by publicenergy via Flickr
When I go shopping, I don’t bring my own grocery bags…mostly because I’m not a hippy. I do tend to double-bag my groceries just so I can bring more shiny plastic bags home to play with. What do I do with them, you ask? I’m glad you asked, because that is why I am writing this post. Thank you for cooperating.
Here are my favorite 10 things to do with shopping bags:
- Garbage bag. When I’m cooking, I hang a shopping bag on the drawer handle where I’m working, so all the scraps can go straight into the trash. I just slide the onion skins or pepper cores off the counter right into the bag.
- Garbage bag II. Why buy small garbage bags for that tiny can in the bathroom? A plastic shopping bag works just as well.
- Pooper scooper. Instead of buying some gadget or even a little roll of bags, just tuck one of these into your pocket when you take the dog for a walk. Instant poop removal.
- Paint brush saver. When you are painting, if you have to stop for the night, wrap your brush in a plastic bag and put it in the refrigerator. It will be ready to use in the morning, without have to clean it or pick out dried paint flakes.
- Halloween mask. Draw a lipstick mouth on the bag, pull it down and you are an instant “bag lady”. Seriously, this is bad advice. Don’t put a plastic bag over your face, no matter what some jerk on the internet says.
- Power-strip water-resistor. I go a bit crazy decorating for Halloween. Right now, there is a lighted path, 2 coffins, a few full-sized monsters, 30-40 tombstones, and over 100 skulls in my yard. Some of that is animated. I wraps power strips and extension cord connections in plastic bags, then duct-tape the bag-seams. I’m not an electrician, or a code-compliance officer, so don’t take this as advice, but it has worked well for me.
- Recycling bin. This requires paper bags, not plastic, and it makes me a bit of a hippy. I keep a paper bag next to the garbage can just for the recycling. I keep another handy just to use to collect junk-mail for my primitive alternative to a paper shredder.
- Dirty laundry. I’ve got 2 kids in different stages of potty-training. When fit hits the shan, so to speak, the dirty/wet clothes go into a bag that I conveniently keep in the diaper bag. I knot that sucker tight and the scents and stains don’t get all over the stroller or the car.
- Dandelion torture chamber. If you’re the kind of person who likes to roam around your yard with a scissors, cutting the heads off of dandelions while they are still pretty, there is no better place to store the mutilated remains of your victims than a shopping bag from Target. Show those other weeds what happens to trespassers! I wish I was making this up.
- Car kits for kids. Before we go on a trip, we have the kids fill up a small bag with books and toys to keep themselves occupied for the drive. This isn’t recommended if your kids have to taste everything they touch, but it’s been a simple-yet-elegant solution for us.
Do you use shopping bags for more than just a way to transport clutter from the store to your house?
Book Review: Social Nation
I recently had an opportunity to read Social Nation: How to harness the power of Social Media to attract customers, motivate employees & grow your business by Barry Libert. Heckuva title.
Libert is the the CEO at Mzinga, which is a company that connects other companies–and their customers–using social media to collaborate and communicate. Social media is, quite simply, using the internet to drive interactive communication. This includes Twitter, Facebook, and forums. Sometimes, it’s just discussion, sometimes, it’s sharing user-generated content.
Social Nation “will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services.” It bills itself as a “complete toolbox” for social media. Does it match the hype? Let’s see.
The book is broken into three sections.
Part 1: The Future of Business is Social
Libert asserts that the future of business is social. That is obviously true, to a degree. A solid viral marketing campaign can drive more eyeball to a product than a full-page spread in the New York Time or a 30-second spot during Super Bowl halftime. However, there are a lot–possibly a majority–of business-to-business companies that will gain no value from a social media campaign. Would a regional supplier with an exclusive distributorship for a top-name line of faucets benefit from being on Twitter? No. On the other hand, 17% of our time online is spent on social applications and the fastest growing demographic on Facebook is 35 years old or older. There is certainly some value to be gained by have a social media presence in some markets.
This section(all of chapter 3!) also contains a link to a test to determine your social media skills. I haven’t taken the test, mainly because I don’t feel like registering for another site. This struck me as nothing more than lead generation, which is a shame. It could be a useful tool.
Part 2: Seven Principles for Building Your Social Nation
This section has seven chapters, containing 7 case studies that detail the 7 principle of social media, as defined by Libert and Mzinga.
The principles include:
- Let the culture lead the way, as demonstrated by Zappos.com.
- Involve your fans. The big takeaway from chapter 8 is that, when you create a community, your job is to facilitate involvement, not to control it. If you try to run it with an iron fist, it will choke and die.
- Reward others and you will be rewarded. Apple lets developers keep 70% of the money they make in the app store. That encourages developers to develop, making everyone more money. Give. Karma will take care of the rest.
- There are 4 other principles, but some are just common sense, and I don’t want to give away the contents of the book.
Part 3: Start Today and Create Your Own Social Nation
aka
Chapter 11: How to Get Started and 10 Pitfalls to Avoid
Section 3 has just one chapter, but it’s a good one. It explains the difference between followers and fans, the value of each and how to bond with each. The difference? Fans are actively involved. Followers are far more passive.
This section/chapter also goes into some things to avoid, like abandoning a social media strategy too early, failing to market your business, underestimating the power(positive and negative) of a social network.
Is it worth getting the book?
Social Nation bills itself as a complete social media toolbox, but it falls a bit short. The book tackles social media from a purely strategic point of view, ignoring the tactical concerns. It’s clearly geared toward helping a company plan its social media strategy from a 10,000 foot perch. For the people in the trenches, or anyone with a grasp of strategy that’s looking for the details on running a social media campaign, it’s not enough. That said, if you are trying to plan a social media strategy, or you have no idea where to start, this is a great book for you. It holds a lot of value, but stops some distance before “complete”. Definitely worth a read if you are involved is social media planning.
Giveaway
I’m giving away Social Nation. If you’d like to have a chance to get it, just leave a comment, telling me how you like to see companies use social media. Fair warning, this is the book I read, so it’s “used”. I take care of books, so you can’t tell that it’s used.
Publishers, Publicists, and Authors
If you have a book you’d like me to review, please contact me.
How Much is Your Pet Worth?
A few years ago, one of our cats had a urinary tract blockage. When that happened, the cat’s bladder became almost rock-hard. He was in pain.
Naturally, this came to our attention late on a Saturday evening. Our choices were to leave the cat in pain or head to the emergency vet. One x-ray, one emergency catheter, and 2 nights in the vet’s office later, we charged the $750 bill and brought the cat home. He lived about two more years and had to be on a special UT-friendly diet. He spent the next two years with poor bladder control and very little energy.
About the same time, I had a coworker with a cancer-ridden cat. Until that time, I had no idea that you could get chemotherapy for a cat. Between the chemo and the regular surgeries to remove tumors, they were dropping a few thousand dollars every few months.
Recently, a friend’s cat ate a ball of twine and narrowly avoided intestinal surgery that would have cost $2500. He was willing to pay instead of seeing his 8 year old cry. I figured a new kitten would soothe her hurt.
How much is too much to spend on an animal?
When our cat needed a trip to the fuzzy emergency room, we had no savings. I’m not sure how we were keeping our bills paid. $750 was a lot of money, but we didn’t hesitate. Afterward, we discussed it and decided that it wouldn’t happen again. When a pet needed that much care, it would be time to put it down.
We’ve currently got a 17 year old arthritic cat. I tried discussing its end-of-life options, but my wife looked at me like I was asking her to punt bunnies into a lake. I fear we’re going to be paying a lot to stretch out the end of the cat’s life.
Now, before anyone tells me that I hate animals, we have 5 cats, 3 kids, 2 gerbils, 2 pythons, and a dog. We are an animal-friendly house. Or we keep spares.
That said, it’s the natural order of things. People outlive their pets. When you buy a pet–with the exception of giant tortoises and some birds–some part of you knows you are going to outlive it. What’s the right amount to spend, trying to stretch out the most uncomfortable years of a pet? When does the financial burden outweigh the companionship? When do I go from cold-hearted jerk to financially-responsible pet-owner?
For the pet owners out there, how have you dealt with this? How much would you spend to keep your pets kicking?
Choosing an eCommerce Platform to Sell Products Online
According to the U.S. Online Retail Forecast, 2011 to 2016, a report conducted by global research and advisory firm Forrester, eCommerce sales in the United States topped $200 billion in 2011. This figure is set to rise by a staggering 62% by 2016, with the resulting $327 billion in annual eCommerce sales accounting for 9% of total retail sales. Spurred by innovative shopping models and online loyalty programs, the eCommerce sales channel is clearly benefiting from the increasing levels of comfort customers are feeling while shopping online. It’s not too late for companies of all sizes to reap the benefits of growth in this area. Assuming a product is ready to sell, the digital landscape boasts several eCommerce platforms and related services that will help companies to sell products online.
eCommerce Platforms: Several Flavors of Opportunity
eBay and Amazon: Ready Made eCommerce Platforms
Online retailers eBay and Amazon offer a quick and easy route for any business to start selling products online. The global reach of these sites means marketers gain immediate access to an audience of millions of potential customers. Despite increasing publicity in respect of the fees charged by the sites, particularly by eBay, a growing number of traders boast a turnover in excess of $1m. If nothing else, these platforms represent a practical opportunity for new companies to get started in online retail.
Shopify: Out-of-the-box Online Retail Stores
To date, over 20,000 business owners are using Shopify to realize the benefits of selling products online. This creative software allows businesses to use their own domain name, includes eCommerce hosting and an integrated shopping cart. It also boasts many online store designs customizable with over 100 ecommerce website templates. Payment for the service is made monthly with different plans available to suit businesses of varying sizes.
Facebook: Move Over Farmville
The phenomenal growth of social media has surprised most Internet users. With Facebook membership expected to exceed 900 million users by the end of 2012, a report from comScore, ‘The Power of Like, ‘ claims that customers are between 40 and 150 times more likely to consume branded content that is visible in their newsfeed than they are to visit a particular business page. Startups like 8th Bridge and Payvment are helping online retailers take advantage of this trend with the provision of innovative eCommerce solutions that encourage users to shop where they socialize.
Wordpress: It’s not just for Bloggers
While it’s true to say that WordPress was initially targeted at bloggers, it is now better described as a competent eCommerce and CMS platform. It’s a perfect option for those businesses who prefer to do things their way. Users can take advantage of free or premium eCommerce website templates and various WordPress plugins that will see their site turn from a basic blog site to a fully functional online retail store in minutes. Although all the potential eCommerce platforms discussed required that due diligence is given to marketing and optimization strategies, a business running its own online store should prioritize these aspects of success.
From Bricks to Clicks
The ‘clicks not bricks’ mentality is set to grow beyond the most idealistic of visions. Savvy business owners will give appropriate consideration to which eCommerce platforms will best suit their needs and that of their business. Many will come to the conclusion that the best solution is a combination of platforms.
This is a guest post.
