- RT @MoneyMatters: Frugal teen buys house with 4-H winnings http://bit.ly/amVvkV #
- RT @MoneyNing: What You Need to Know About CSAs Before Joining: Getting the freshest produce available … http://bit.ly/dezbxu #
- RT @freefrombroke: Latest Money Hackers Carnival! http://bit.ly/davj5w #
- Geez. Kid just screamed like she'd been burned. She saw a woodtick. #
- "I can't sit on the couch. Ticks will come!" #
- RT @chrisguillebeau: U.S. Constitution: 4,543 words. Facebook's privacy policy: 5,830: http://nyti.ms/aphEW9 #
- RT @punchdebt: Why is it “okay” to be broke, but taboo to be rich? http://bit.ly/csJJaR #
- RT @ericabiz: New on erica.biz: How to Reach Executives at Large Corporations: Skip crappy "tech support"…read this: http://www.erica.biz/ #
Reputation Isn’t Everything
- Image by Getty Images via @daylife
I’m a code monkey by trade. Software development pays my mortgage.
I’m also–and separately–a small business owner and have been for years. I’ve actually got several side-hustles going, but only one of them is formal, organized, and incorporated as an LLC. A few years ago, a friend and I decided to go into business together, got certified by the state and start making some extra money.
I have recently discovered that two of the government agencies related to our business have been referring students to us. When our customers call the certifying organization, they are–at least some of the time–recommending us over nearly 200 of our competitors. You can’t buy that kind of marketing. At least, I hope you can’t.
How did that happen? How did two faceless bureaucracies decide that we were the company to recommend?
People talk. Over the last few years, we have worked to make sure people want to say nice things about us. What did we do?
1. We never lie. Our business is training. If one of our students asks a question I can’t answer, I admit it and promise to find the answer. Then, after class, I find the answer and email it to everyone.
2. We are reliable. If we schedule a class and just one person shows up, we hold the class. We have had classes with two instructors and one student. Our hourly rate sucked those days, but the students loved the attention and sent us business afterward. I’d never cancel if even one person is planning to be there.
3. We give it away. We give a lot away. If our customers have questions before or after class, we answer them. I spend time on related forums answering questions. Veterans take our class at cost. I try to give away at least as much value as I get paid for.
Now, this sounds like a sales page, but it’s not. I’m not mentioning the name of my company or even the industry, just so nobody thinks I’m trying to drum up business.
We have dropped a crazy amount of time and effort into building our reputation. With a firm foundation of knowledge and the 3 items I mentioned above, a good reputation is easy to build. A bad reputation is even easier. It’s been said that a happy customer will tell 1 person about his experience, while an unhappy customer will tell 100. Repairing the damage from the unhappy customer is much more expensive than just doing it right the first time.
Building a good reputation is absolutely critical for a successful business. Be ethical, honest, and helpful. Always be there when you say you will be, and try to give away as much as possible without actually hurting yourself. People will talk, so don’t give them a chance to say bad things without being liars themselves.
Reputation isn’t everything. You also need knowledge, marketing, and a product. Without a good reputation, however, the rest doesn’t matter.
Lost Wallet: What to Do Before It’s Gone
I’ve never been mugged. Hopefully, fate has decided that I never will be. Given my habits, it is far more likely that my money clip will fall out of my wallet without me noticing.
That’s a significant piece of my life. That would mean I lost my driver’s license, my debit card, my business credit card, my insurance cards, my carry permit, and the only credit card I carry.
What happens when you lose your wallet? You go to the DMV and get your driver’s license replaced. You call your credit card companies and ask them to invalidate your credit card numbers and send you new cards. You write off the missing cash and hope you don’t need the business cards that you tucked in behind the photo of your great-grand-uncle’s neighbor’s cousin’s mistress’s puppy.
How do you reach your credit card company? You take the card out of your wallet, flip it over, and call the number on the back. But you lost your wallet? What now?
Do you have every statement, that comes with the phone numbers you need to call? I don’t. At this moment, I do not have the phone number for the bank that issues the debit card for my Health Savings Account. I don’t actually know who issued the card. I don’t even know who I would call to report the card missing.
How do you prepare for that? What can you do do make your life much less miserable when your wallet walks aways with a pickpocket, or falls out of your pocket while you’re tooling down the highway on the back of a motorcycle doing 100 miles per hour, dodging the police and winking at the innocent passerby rocking out to really bad back-room country western music in a late model orange convertible? (That’s probably just me.)
How would you prepare for a lost wallet?
There is an 6 step solution to remove all of the worry about someone finding your wallet and using your credit card to fund a Russian adult chat membership, the only site where basement-dwelling losers can talk to someone pretending to be the cooperative mail-order bride they are about to order.
- Take everything that matters out of your wallet.
- Find a copy machine or a scanner.
- Put everything from your wallet on the scanner.
- Scan it.
- Flip the cards over and scan again.
- Either print the scan and put it in a fire-proof safe, or encrypt it and email it to someone you trust who does NOT live in the same house you do. If your house burns down, you want to have access to the files.
Depending on the number of things you keep in your wallet, you might have to repeat the steps a few times to get it all copied. You definitely want to copy both sides, so you can have the card numbers and the phone numbers saved.
Now, if you lose your wallet, you have all of the information you need to deal with the problem and get those cards cancelled.
How do you track your cards and contact information?
Discount Gift Cards: How Much Can You Save?
Do you know where you shop regularly?
Would you be happy if the things you bought there were suddenly, magically discounted?
It could happen.
I don’t think the game store down the road is suddenly going to institute a “Jason Rocks” discount program, but some of the bigger chains I visit have an unofficial option that can save you money, and it’s not a five-finger discount.
You can buy discounted gift cards. You can find a gift card exchange being run on a number of websites. How does it work?
There are two kinds of card exchange.
The first simply connects buyers and sellers. If you want to buy a gift card, you browse the list of available cards until you find something you like. You place your order with the exchange, who then take a fee and pass the rest of the payment to the seller, who’s got the job of sending it to you. When you get the card, you get to find out if the balance still exists or if it’s going to expire in the morning. Most people don’t sell a lot of gift cards, so their reputation isn’t really at stake. Avoid these, unless you like gambling.
The second kind of exchange actually buys the cards from the sellers and verifies the balance and expiration date before posting them for sale. When you go shopping, you’re dealing with a company that is putting its reputation–both with its customers and its bank–on the line. If there’s a problem, you’ve got someone to contact who probably isn’t going to vanish.
You visit the site, find a business you want to visit, and buy a card at a discount. The discount ranges from around 3% up to around 30%, with most discounts hovering around 10%. That means–depending on the store–you can get a $100 gift card for $90. Not a bad deal, especially if it for a store you’d be visiting anyway.
Have you ever bought a second-hand gift card? How did it work for you?
Why I Hate Payday Loans
I hate payday loans and payday lenders.
The way a way a payday loan works is that you go into a payday lender and you sign a check for the amount you want to borrow, plus their fee. They give you money that you don’t have to pay back until payday. It’s generally a two-week loan.
Now, this two week loan comes with a fee, so if you want to borrow $100, they’ll charge you a $25 fee, plus a percent of the total loan, so for that $100 loan, you’ll have to pay back $128.28.
That’s only 28% of actual interest; that’s not terrible. However, if you prorate that to figure the APR, which is what everyone means when they say “I’ve got a 7% interest rate”, it comes out to 737%. That’s nuts.
They are a very bad financial plan.
Those loans may save you from an overdraft fee, but they’ll cost almost as much as an overdraft fee, and the way they are rigged–with high fees, due on payday–you’re more likely to need another one soon. They are structured to keep you from ever getting out from under the payday loan cycle.
For those reasons, I consider payday loan companies to be slimy. Look at any of their sites. Almost none are upfront about the total cost of the loan.
So I don’t take their ads. When an advertiser contacts me, my rate sheet says very clealy that I will not take payday loan ads. The reason for that is–in my mind–when I accept an advertiser, I am–in some form–endorsing that company, or at least, I am agreeing that they are a legitimate business and I am helping them conduct that business.
In all of the time I’ve been taking ads, I’ve made exactly one exception to that rule. On the front page of that advertiser’s website, they had the prorated APR in bright, bold red letters. It was still a really bad deal, but with that level of disclosure, I felt comfortable that nobody would click through and sign up without knowing what they were getting into. That was a payday lender with integrity, as oxymoronic as that sounds.
IQ Tests
I dislike stupidity. Particularly willful stupidity.
The problem is that you can be having a conversation with some one that you don’t realize is stupid, then they whip out the dumb-hammer and steal some of your IQ points by osmosis.
I hate that.
Since my lobbying efforts to have the willfully stupid get identifying facial tattoos seems to be failing, I’ve developed a system. My system helps me identify willfully stupid people and allows me to ignore anything they say, or–more likely–walk away as soon as I’ve identified them.
Here’s my system:
If someone expresses a specific opinion on a specific topic, I know they are an inefficient use of air and should be ignored, preferably from a different room.
What topics? I don’t pick topics that are necessarily controversial. For example, politics. I’m a died-in-the-wool Leavemethehellaloneitarian. Commies who want to take my money to fund stupid programs or stupid people aren’t a part of my IQ test. They’re just misguided. I’ll pat them on the head and change the topic, because I’m not interested in being either a history or an economics teacher.
The topics I go for are straightforward. It’s a matter of “If you believe this, you are beyond help.”
What topics?
- The moon landing was a hoax. Buzz Alrdin actually got the honor of punching one of these idiots. I won’t get into the science here because–as I said–I don’t want to be a teacher. Just 2 points from a human nature perspective: 1) The Russians were watching and good tell where the radio signals were coming from. If they could have embarrassed us, they would have. It was a Space Race. 2) Conspiracy 101. 13 people can keep a secret if 12 of them are dead.
- 9/11 Truthers. There’s too much stupid rolled up in anybody who think 9/11 was an inside job. Engineering, human nature, cinematography, and critical thinking are all topics they can never master. Just walk away. They probably won’t notice they are talking to a wall for a while, anyway. If they do get offended, it’s no big deal, because there’s no way they can remember your name longer than it takes to take a couple of breaths. Seriously, they became Truthers because it’s the only job they could get that didn’t mind retraining them after each coffee break.
- Holocaust Deniers. I almost skipped this one because it’s hard to describe them without resorting to language I try to avoid here. Ten million people died as a direct result of evil. Evil that ran a successful PR campaign on television. Evil that was witnessed by millions as it was happening, and by tens of thousands more as the concentration camps were liberated and mass graves were uncovered. If you deny this, you are not only beyond help, you are beneath contempt.
There are some other groups that get this to a lesser degree. Anti-vaccinators get a pat on the head. They are benefiting from the herd immunity provided be the people who get their kids vaccinated. If the rest of us went that route, we’d grow some fabulous epidemics again.
What about you? Do you have a shortcut system for recognizing people better left ignored?
