- Happy Independence Day! Be thankful for what you've been given by those who have gone before! #
- Waiting for fireworks with the brats. Excitement is high. #
- @PhilVillarreal Amazing. I'm really Cringer. That makes me feel creepy. in reply to PhilVillarreal #
- Built a public life-maintenance calendar in GCal. https://liverealnow.net/y7ph #
- @ericabiz makes webinars fun! Even if her house didn't collapse in the middle of it. #
- BOFH + idiot = bad combination #
Book Review: Small Message, Big Impact
I was recently given an advanced reader copy of Small Message, Big Impact by Terri L. Sjodin. It’s a book on crafting an effective and persuasive elevator speech.
An elevator speech is, according the the author, “a brief presentation introducing a product, service, philosophy or an idea. The name suggests the notion that the message should be delivered in the time span of an elevator ride, up to about 3 minutes. Its general purpose is to intrigue and inspire a listener to want to hear more of the presenter’s complete proposition in the near future.” It’s a 3-minute speech you give to intrigue someone enough that they will let you give a real presentation.
A lot of people–probably most–use their 3 minutes of unexpected access as an “information dump”. They pour as much data as possible into their audience. According to Sjodin(and I agree!), and elevator speech needs to be primarily persuasive, not informative. You need to include enough information to back up your persuasive arguments, but too much information is at least as bad, if not worse, than too little.
An elevator speech is either a sales pitch or a waste of time. You are selling the right to give more detailed information at a later time. The elevator pitch is not about making the sale. It’s about advancing the ball toward the eventual sale.
Who needs an elevator pitch? You do. Everybody sells. Even if you don’t have a product, a service, or a business, you have yourself. Can you pitch your boss on why you deserve a raise or a promotion?
The author walks you through creating an elevator speech that takes advantage of Monroe’s Motivated Sequence to advance your goal, whatever that is. She’ll teach you how to grab your audience’s attention and make them recognize a need for change. You’ll offer a solution, help them see the super-ninja-awesome future you’re offering, and give them a clear call to action. All in 3 to 5 minutes. Small Message, Big Impact will also teach you to provide a clear progression through those steps, making it easy for your target to say yes.
You’ll learn the basic outline of an elevator speech, including how to grab your target’s interest, build a persuasive case, and establish credibility when you’ve been surprised with a few moments of access. The three pieces of any successful presentation, from an elevator speech to a full-day presentation are
- Case. If you can’t make your case, nothing else matters.
- Creativity. You won’t win by being the same as everyone else. The same product, the same service, the same buzzwords won’t differentiate yourself from the competition.
- Delivery. Stumbling, stammering, and talking to the wall will make the the best product and the most creative presentation sound like crap, every time. You need to build your presentation and practice it, so you come across and smooth an knowledgeable.
One of the best ways to sound credible, which will assist your delivery like nothing else, is to use an authentic voice. Be sincere and sound it. Believe in the material and yourself. Know the material–inside and out–and practice it until you can deliver it smoothly, even if that means enlisting a friend for speech practice.
Of the books I’ve reviewed, I think this is my favorite. If you need to design an elevator speech or improve the one you’ve been using, you should read this book. Even if you don’t care about an elevator speech, the book provides a decent education on persuasive selling that easily carries over to the written word.
How would you(or do you) use an elevator speech?
Zombie Wheels: How to Own a Car That Just Won’t Die
The average car dies somewhere between 100,000 and 150,000 miles. My car is coming up on the lower end of that range and I’d like to see it last a lot longer than the top end. I paid the thing off in January, and I’ve grown fond of not having a car payment. Extending the useful life of your car–and continuing to use it–means fewer car payments and cheap auto insurance premiums.
Who really wants to keep making car payments month after month, year after year? I want my car to outlast me. Scratch that. If that wish come true, I’ll have a meteor fall on me the day before the transmission explodes.
How can you help your car continue past undeath, past the point when other cars have given up and accepted the True Death?
Keep Your Gas Tank Full
Here in the frozen north(though not as frozen or as north as some of you), it’s conventional wisdom to keep your gas tank full in the winter to prevent your fuel lines from freezing. Did you know you should keep it full the rest of the year, too? An empty tank is more likely to rust. Even before the rust eats a hole through the tank, there are tiny flakes of rust drifting into the gas lines and clogging the fuel system.
Change Your Oil
When you run old oil, you’re leaving contaminants and little flakes of metal flowing through all of the important moving bits of your engine. Changing your oil removes those tiny abrasive bits from the equation. I don’t recommend buying into the propaganda put out by the oil-change stores and changing it every 3000 miles, but do it regularly. I aim for about every 5000 miles, but a better recommendation is to do whatever your owner’s manual says.
In between changes, don’t forget to check your oil level and top it off when it’s needed. All by itself, that will improve your fuel efficiency and keep your car running happy.
Consistently keeping up with just these two small things will keep your car running smoothly for a long time.
How many miles are on your car? How long do you plan to keep it?
Happy Form
If you don’t know why you are hear, please read about the 21 Day Happiness Training Challenge.
Requiescat In Pace
Today, I am sitting at a funeral. My oldest friend’s dad died on Sunday.
Mark had an amazing ability to make anyone feel like family, from the moment he met them. The day I introduced him to my wife, he taught her to throw a tomahawk, and she still talks about it, 10 years later.
I don’t have a post in me today.
Mark Wayne Dwire, 61, was accepted into his father’s arms surrounded by his family June 24th. Mark was born to Wyman
(Jack) and Donna (Hasbrouck) Dwire on March 25th, 1951 in Park Rapids, MN. Mark graduated from Walker/Hackensack High School in 1969. He was married to Sherry (Garbers) Dwire on July 31st, 1971. Mark was a business entrepreneur. He started as a logger when you could still make a living with a chainsaw and a tractor.
Mark was proceeded in death by his father, step father Robert Dwire and stepfather Patrick Harrington, his brother Kerwin Dwire.
Mark is survived by his wife Sherry, his mother Donna (Hasbrouck) Harrington, children Jesse, Jason, Terra Fine (Andrew), Jeremiah (Tanja), and Daughter-in-law Elizabeth. Mark loved his grandchildren Cameron, Emily, Madelyn, Lydia, Faith, Elaina and Ellery. He was fondly referred to as ‘Super Papa’. He is also survived by many siblings, nieces, nephews and cousins.
Can EverQuest Next Compete with World of Warcraft?
Legions of MMORPGs have graced the internet to do battle against Blizzard’s World of Warcraft, yet no challenger has bested
Blizzard’s massively multiplayer online juggernaut. Huge marketing campaigns and years of development by the makers of games like Star Wars: The Old Republic and Rift have left players less than satisfied, with an initial big burst of player excitement and eventual failure.
Every software developer that creates an MMO that tries to take a slice of Blizzard’s pie invariably ends up as a “free to play” model. The latest MMORPG slated to try and take a shot at fighting Blizzard’s dominance is EverQuest Next. The developers are looking to lure players to EverQuest from a variety of other games such as EVE Online and Warcraft, but the design of the game seems to straddle a few different genres.
As with other game releases, the developers at Sony Online Entertainment have tried to suggest that their game will be “new” and “different.” It’s not difficult to understand why skepticism is high. Every game that has seen release in the past few years has had developers boast the same and has crashed and burned just a month or so after the release.
Players of EverQuest Next will find a game focus that includes some familiar fantasy elements of an MMO game (like elves), but developers have sought to step away from the traditional, linear questing experience and offer some world-building opportunities for players (much like EVE Online). One of the interesting features expected of the game is the ability for players to impact permanent change upon the landscape.
For example, during wartime a player might decide to build a wall somewhere, and he or she can accomplish this and actually have that wall erected as a permanent feature in the game world. Similarly, when players fight one another or monsters, a spell or explosion that creates a hole in the world will remain permanently. One of the developers likened this feature to the idea of putting Minecraft into an MMORPG.
Although absolutely everything in the world can’t be destroyed (certain structures will be permanent), this opportunity to build, create, and destroy represents a jump forward from the same opportunities players have had in games like EVE Online. World of Warcraft has occasionally offered players the opportunity to change the landscape, but not on a regular basis. Such changes have generally been implemented after a reset with all the realms taken offline, after which players would log in and see the changes.
However, the lack of appreciable impact on the environment hasn’t stopped players from flocking to World of Warcraft for nearly a decade, and EverQuest Next will need to bring an amazing player experience to lure away current players as well as retain them. The ebb and flow of Warcraft’s player base often coincides with the new release of another MMORPG, but after a month or so the new game’s servers are ghost towns. It won’t take long to see whether EverQuest Next can compete with World of Warcraft.
