- Screw April Fool's Day. I'm about ready to clear my entire feed queue. #
- I definitely need a reason to get up at 5 or I go back to sleep. #
- Bank tried to upsell me on my accounts today…through the drivethru. #
- Motorcycle battery died this morning. Surprise 4 mile hike. #
- RT @ramseyshow 'The rich get richer &the poor get poorer' is true! Rich keep doing what rich people do & poor keep doing what poor people do #
- RT @ramit: "How do you know if someone is a programmer?" I cannot stop laughing imagining half my programmer friends – http://bit.ly/9MOipi #
Twitter Weekly Updates for 2010-07-10
- Happy Independence Day! Be thankful for what you've been given by those who have gone before! #
- Waiting for fireworks with the brats. Excitement is high. #
- @PhilVillarreal Amazing. I'm really Cringer. That makes me feel creepy. in reply to PhilVillarreal #
- Built a public life-maintenance calendar in GCal. https://liverealnow.net/y7ph #
- @ericabiz makes webinars fun! Even if her house didn't collapse in the middle of it. #
- BOFH + idiot = bad combination #
Bonding Relationships
People can’t be happy in a vacuum. We are social creatures. Even the most anti-social among us needs some human contact. How can you make that contact happen in a meaningful way? How can you connect with other people beyond some superficial meaningless chatter?
According to Keith Ferrazzi in his book, Who’s got your back, there are four mindsets necessary to build lifelong relationships.
1. Generosity. This is your promise to help others succeed. If have a skill that can help someone you know, why not give them a hand? when you help others, you are building social capital, which is a currency that cannot be bought. Since our lives are not ledger books, you can’t do favors with repayment in mind, but it is reasonable to assume that the people ou help will want to help you some day.
An often overlooked generosity strategy is to give away 90% of everything. I’m not suggesting you give away 90% of your wealth or possessions. I’m suggesting you give away 90% of your personal product. Plan to give away 9 times more than your receive. This will not only keep your from being disappointed, but it will also leave you feeling very fulfilled.
2. Vulnerability. It is important to let down your guard and let the world see your humanity. It’s almost impossible to truly connect with someone who’s shields are always up: the guy who seems to be invulnerable and unapproachable. The people you spend time with know your flaw anyway. If you pretend they don’t exist, you are only fooling yourself. I have a lot of problem with this one. Letting down my guard is incredibly difficult, in almost every circumstance. It is far easier to be strong than to let myself be vulnerable.
3. Candor. Total honesty is vital to establishing–and maintaining– lifelong relationships. Even the white lies can destroy your connections. If you can lie about the little things, you are planting doubts on everything else you do and say. Who can trust you then? Lying is inappropriate in almost all conceivable cases. I was raised that a man’s word is his bond. Almost everything you have can be taken away from you, but not your honor. That can only be destroyed by you. Without it, what do you really have?
4. Accountability. You need to follow through on your promises. Be Mr. Reliable(or Mrs!). If you say you will do something, do it! Nothing builds resentment faster than disappointing the people who are counting on you. If you can’t meet a commitment, let the soon-to-be-let-down know as early as possible, so other plans can be made. If you have a hard time keeping promises, then make fewer of them.
If you embrace these principles, you will be well on your way to building–and keeping–strong, satisfying relationships that benefit everyone.
How do you build your relationships?
Book Review: Small Message, Big Impact
I was recently given an advanced reader copy of Small Message, Big Impact by Terri L. Sjodin. It’s a book on crafting an effective and persuasive elevator speech.
An elevator speech is, according the the author, “a brief presentation introducing a product, service, philosophy or an idea. The name suggests the notion that the message should be delivered in the time span of an elevator ride, up to about 3 minutes. Its general purpose is to intrigue and inspire a listener to want to hear more of the presenter’s complete proposition in the near future.” It’s a 3-minute speech you give to intrigue someone enough that they will let you give a real presentation.
A lot of people–probably most–use their 3 minutes of unexpected access as an “information dump”. They pour as much data as possible into their audience. According to Sjodin(and I agree!), and elevator speech needs to be primarily persuasive, not informative. You need to include enough information to back up your persuasive arguments, but too much information is at least as bad, if not worse, than too little.
An elevator speech is either a sales pitch or a waste of time. You are selling the right to give more detailed information at a later time. The elevator pitch is not about making the sale. It’s about advancing the ball toward the eventual sale.
Who needs an elevator pitch? You do. Everybody sells. Even if you don’t have a product, a service, or a business, you have yourself. Can you pitch your boss on why you deserve a raise or a promotion?
The author walks you through creating an elevator speech that takes advantage of Monroe’s Motivated Sequence to advance your goal, whatever that is. She’ll teach you how to grab your audience’s attention and make them recognize a need for change. You’ll offer a solution, help them see the super-ninja-awesome future you’re offering, and give them a clear call to action. All in 3 to 5 minutes. Small Message, Big Impact will also teach you to provide a clear progression through those steps, making it easy for your target to say yes.
You’ll learn the basic outline of an elevator speech, including how to grab your target’s interest, build a persuasive case, and establish credibility when you’ve been surprised with a few moments of access. The three pieces of any successful presentation, from an elevator speech to a full-day presentation are
- Case. If you can’t make your case, nothing else matters.
- Creativity. You won’t win by being the same as everyone else. The same product, the same service, the same buzzwords won’t differentiate yourself from the competition.
- Delivery. Stumbling, stammering, and talking to the wall will make the the best product and the most creative presentation sound like crap, every time. You need to build your presentation and practice it, so you come across and smooth an knowledgeable.
One of the best ways to sound credible, which will assist your delivery like nothing else, is to use an authentic voice. Be sincere and sound it. Believe in the material and yourself. Know the material–inside and out–and practice it until you can deliver it smoothly, even if that means enlisting a friend for speech practice.
Of the books I’ve reviewed, I think this is my favorite. If you need to design an elevator speech or improve the one you’ve been using, you should read this book. Even if you don’t care about an elevator speech, the book provides a decent education on persuasive selling that easily carries over to the written word.
How would you(or do you) use an elevator speech?
FINCON Friday
When this goes live, I’ll be on the road to the Financial Bloggers Conference outside of Chicago. That translates to a day off here.
Monday, I’ll be back with a whole bucket full of bloggy goodness.
Happy Form
If you don’t know why you are hear, please read about the 21 Day Happiness Training Challenge.
