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Link Roundup

In an effort to make sure that both of my readers can’t possibly miss the things I think are important, I’m going to start doing a weekly roundup of the best of the internet. Judged solely, and arbitrarily, by me.

On topic:

These, naturally, are the posts that fit the theme of this site.

How To Check Your Federal IRS Tax Refund Status. When I checked a couple of days ago, they were about 2 weeks out.

TurboTax has screwed up the property tax refund form for Minnesota. Thankfully, I haven’t filed this, yet, but I did verify the problem.

Where do you want to be in 5 years? Start taking those steps, now, or you will never get there. Find something, no matter how small, and do it.

Deficit Neutrality doesn’t count, if a massive initial purchase is offset by future intentions to cut spending.

Off topic:

This is just some of the random crap I think is worth sharing.

If you’re going to argue on the internet, make sure you have your sources right. Primary sources are better than secondary.

Bring back dueling to ensure good manners.

Here’s a guide to saving water-damaged books.

I am a shameless geek and reformed DnD player, so this room was exciting to see.

Link Roundup

Misc

Wrestling season is wrapping, leaving me more time to do the other things I care about. One more week, and we cease being over-scheduled for a while.

The situps aren’t going nearly as well as the pushups did last month. I hit 50 this week, but two days later was down to 35. Every time I’m about to get into the groove, I over-do it and hurt my back. I don’t like situps, much.

Finance links:

Couple Money is giving away a netbook for their 6 month blog anniversary. Subscribe and follow them on Twitter. Head over for the details.

CNN’s 20 best money websites. I didn’t make the cut, so I’m sad.

Trent talks about Litterless Juice Boxes. The dollar store near my house sells them for one third the price of Amazon.

We’ve got another example of governments failure to run a cost/benefit analysis.

Book Review: Social Nation

Business, Reviews

I recently had an opportunity to read Social Nation: How to harness the power of Social Media to attract customers, motivate employees & grow your business by Barry Libert. Heckuva title.

Libert is the the CEO at Mzinga, which is a company that connects other companies–and their customers–using social media to collaborate and communicate. Social media is, quite simply, using the internet to drive interactive communication. This includes Twitter, Facebook, and forums. Sometimes, it’s just discussion, sometimes, it’s sharing user-generated content.

Social Nation “will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services.” It bills itself as a “complete toolbox” for social media. Does it match the hype? Let’s see.

The book is broken into three sections.

Part 1: The Future of Business is Social

Libert asserts that the future of business is social. That is obviously true, to a degree. A solid viral marketing campaign can drive more eyeball to a product than a full-page spread in the New York Time or a 30-second spot during Super Bowl halftime. However, there are a lot–possibly a majority–of business-to-business companies that will gain no value from a social media campaign. Would a regional supplier with an exclusive distributorship for a top-name line of faucets benefit from being on Twitter? No. On the other hand, 17% of our time online is spent on social applications and the fastest growing demographic on Facebook is 35 years old or older. There is certainly some value to be gained by have a social media presence in some markets.

This section(all of chapter 3!) also contains a link to a test to determine your social media skills. I haven’t taken the test, mainly because I don’t feel like registering for another site. This struck me as nothing more than lead generation, which is a shame. It could be a useful tool.

Part 2: Seven Principles for Building Your Social Nation

This section has seven chapters, containing 7 case studies that detail the 7 principle of social media, as defined by Libert and Mzinga.

The principles include:

Let the culture lead the way, as demonstrated by Zappos.com.
Involve your fans. The big takeaway from chapter 8 is that, when you create a community, your job is to facilitate involvement, not to control it. If you try to run it with an iron fist, it will choke and die.
Reward others and you will be rewarded. Apple lets developers keep 70% of the money they make in the app store. That encourages developers to develop, making everyone more money. Give. Karma will take care of the rest.
There are 4 other principles, but some are just common sense, and I don’t want to give away the contents of the book.

Part 3: Start Today and Create Your Own Social Nation

aka

Chapter 11: How to Get Started and 10 Pitfalls to Avoid

Section 3 has just one chapter, but it’s a good one. It explains the difference between followers and fans, the value of each and how to bond with each. The difference? Fans are actively involved. Followers are far more passive.

This section/chapter also goes into some things to avoid, like abandoning a social media strategy too early, failing to market your business, underestimating the power(positive and negative) of a social network.

Is it worth getting the book?

Social Nation bills itself as a complete social media toolbox, but it falls a bit short. The book tackles social media from a purely strategic point of view, ignoring the tactical concerns. It’s clearly geared toward helping a company plan its social media strategy from a 10,000 foot perch. For the people in the trenches, or anyone with a grasp of strategy that’s looking for the details on running a social media campaign, it’s not enough. That said, if you are trying to plan a social media strategy, or you have no idea where to start, this is a great book for you. It holds a lot of value, but stops some distance before “complete”. Definitely worth a read if you are involved is social media planning.

Giveaway

I’m giving away Social Nation. If you’d like to have a chance to get it, just leave a comment, telling me how you like to see companies use social media. Fair warning, this is the book I read, so it’s “used”. I take care of books, so you can’t tell that it’s used.

Publishers, Publicists, and Authors

If you have a book you’d like me to review, please contact me.

Optimized to Go, Part 1

Business, Finance

Last weekend, we held a garage sale at my mother-in-law’s house. It was technically an estate sale, but we treated it exactly as a garage sale.

A week before we started, a friend’s mother came to buy all of the blankets and most of the dishes, pots, and non-sharp utensils so she could donate them all to a shelter she works with. She took at least 3 dozen comforters and blankets away.

Even after that truckload, we started with two double rows of tables through the living room and dining room. The tops of the tables were as absolutely full as we could get them, and the floor under the tables was also used for displaying merchandise.

Have you ever had to display 75 brand-new pairs of shoes in a minimal about of space? They claimed about 16 feet of under-table space all by themselves. Thankfully, the blankets weren’t there anymore.

We also had half of the driveway full of furniture, toys, and tools.

We had a lot of stuff.

Now, most people hold a sale to make some money. Not us. We held a sale to let other people pay us for the privilege of hauling away our crap. As such, it was all priced to move. The most expensive thing we sold was about $20, but I can’t remember what that was. Most things went for somewhere between 25 cents and $1.

At those prices, we sold at least 2000 items. That isn’t a typo. We ended the day with $1325. After taking out the initial seed cash, lunches we bought for the people helping us, and dinner we bought one night, we had a profit of $975.

At 25 cents per item.

We optimized to sell instead of optimizing for profit. At the end of a long summer of cleaning out a hoarding house, it all needed to go.

In the next part, I’ll explain exactly how we made it work.

So You’re Getting Evicted…

Business

Last week, I had the opportunity to visit eviction court, though not for anything having to do with my properties.

It was an interesting experience. Eviction court is a day when nobody is at their best. Landlords are fighting to remove bad tenants, sometimes questioning their desire to be a landlord, while tenants are fighting to keep their homes, often with no backup plan. Occasionally, you get someone who just wants to get out of their lease because the landlord is a creepy peeper who digs through the dirty laundry.

Nobody goes to eviction court in a good mood.

If you ever find yourself in eviction court, here are some things to remember:

Everyone

If you don’t show up, you lose. Period. Landlord or tenant, judges don’t like waiting around. You will get the worst possible outcome if you stay home.
The first day is a hearing. The judge will either accept a settlement between the two parties, or he’ll check if there is a valid reason for a full trial. The trial will be schedule for another day. In Minnesota, that happens within 6 days of the hearing.
Don’t make faces at the other side while they are talking to the judge. Do you want to go to jail for being a smartass? It’s called contempt of court.

Landlords

Fix the mold, rot, and other habitability issues. You’ll have a hard time getting your rent back if you are a slumlord forcing your tenants to live in a biohazard.
If you’ve got an automatically renewing lease, don’t file the eviction notice with the renewed lease for violations that happened under the old lease. If you do, you’ll be handing a win to your tenant.
Make sure you lease has an eviction clause. If it doesn’t, you may not have the right to kick out your tenant for any reason.
Your tenant’s dirty underwear is not a toy for you to play with. Creep.

Tenants

Pay your rent. If you are withholding rent to get something fixed, you’ll be expected to put that in escrow the day of the hearing, so don’t spend it on vodka or a new stereo.
Read your lease and the filing. It may have a backdoor that lets you escape the eviction.
Try not to get evicted. An unlawful detainer can make it hard to rent again for a couple of years.
Dress nice. I’m amazed by how many people showed up in ratty jeans and uncombed hair. Look professional. The judge will appreciate the effort.

All in all, it’s best if landlords and tenants try to keep each other happy. The whole business relationship will go much smoother if you do.