- RT @bargainr: Life in North Korea is absolutely dreadful http://nyti.ms/dAcL26 #
- RT @bitfs: Weekly Favorites and Gratitude!: My Favorite Posts this Week Jeff at Deliver Away Debt threw together the .. http://bit.ly/9J0gGo #
- @LiveRealNow is giving away a copy of Delivering Happiness(@dhbook). Follow and RT to enter. http://bit.ly/czd31X # #
- Baseless claims, biased assumptions, poor understanding of history. Don't bother. #AnimalSpirits #KeynesianCult #
- RT @zappos: Super exciting! "Delivering Happiness" hit #1 on NY Times Bestseller list! Thanks everyone! Details: http://bit.ly/96vEfF #
- @ericabiz Funny, we found a kitten in a box last week. Unfortunately, it was abandoned there, not playing. Now, we have a 5th cat. in reply to ericabiz #
Distraction
At work, there are a dozen coworkers who can(and do) interrupt me. Though its not in my actual job description, there are a dozen customers with my direct line.
On an average day, I get interrupted at least ten times with issues that require my full attention. When an issue requires my full attention it throws me off my stride. Is an issue requires ten minutes to resolve, discuss, or explain, and it takes another ten minutes to recover my “groove”, that is twenty minutes wasted out of about every fifty. That is almost half of my day unavailable for the things that are strictly within my job description. On a good day.
Naturally, this takes a toll on my productivity.
Avoiding Distractions
1. Warn People. If you have been allowing interruptions and distractions, it may come as a shock to your coworkers that easy time is over. Send an email to everyone who normally expects your attention.
2. Turn off your email. I check my email three times per day. Morning, noon, and night. An auto-response explaining your plan may be helpful.
3. Unplug the phone. I’m fortunate to have a “Do not disturb” button on my phone. Unplug it, turn off the ringer, or drop it in the sink. Just don’t answer it.
4. Close your door. This isn’t always possible, but if it is, do it. It provides a wonderful psychological barrier to anybody thinking about interrupting you.
5. Block the internet. If you have an opportunity to work unmolested, don’t waste it on the internet. BE PRODUCTIVE!
Now, is this a sustainable solution? I’m not sure. I work in a small company and have varied responsibilities, including reviewing potential contracts, demonstrations, and a bit of high-level customer care. It doesn’t appear to be possible to sequester myself every day, but I’m making an attempt to do so on at least once every other week.
How do you keep work distractions to a minimum?
Twitter Weekly Updates for 2010-02-13
- Time to steal my son’s Wii. RT @fcn: Dang, watch Hulu on your Wii… http://bit.ly/9c0U8F #
- RT @FrugalDad: 29 Semi-Productive Things I Do Online When I’m Trying to Avoid Real Work: http://bit.ly/a4mcEI via @marcandangel #
- With marriage, if winning is your goal you will always lose. via @ChristianPF http://su.pr/2luvrz #
- RT @hughdeburgh: “There is no worse death than a life spent in fear of pursuing what you love.” ~ from http://FamiliesWithoutLimits.com #
- @chrisguillebeau The continental US can be done in 6 days on a motorcycle, but it’s not much of a visit. in reply to chrisguillebeau #
- Ugh. Google’s a twitter competitor now. #
- Took this morning off. Just did 45 pushups in 1 set/135 total. #30DatProject #
- RT @Moneymonk: To solve the traffic problems of this country is to pass a law that only paid-4 cars be allowed to use the highways. W Rogers #
- RT @SimpleMarriage Valentine’s Week of Giveaways: A Private Affair http://ow.ly/1oolpT #
- Your baseless fears do not trump my inalienable rights. — Roberta X http://su.pr/2qBR3P #
- RT @WellHeeledBlog: Couple married for 86 years(!!) will give love advice via Twitter on Valentine’s day: http://tinyurl.com/ybuqqtu #bp Wow #
- 193 pushups today, including1 set of 60. Well on my way to a set of 100. #30DayProject #
- @prosperousfool Linksys makes wireless repeater to extend the range of a router. in reply to prosperousfool #
- RT @MyLifeROI: Is anyone else unimpressed with Google Buzz? #
Link Roundup
Wrestling season is wrapping, leaving me more time to do the other things I care about. One more week, and we cease being over-scheduled for a while.
The situps aren’t going nearly as well as the pushups did last month. I hit 50 this week, but two days later was down to 35. Every time I’m about to get into the groove, I over-do it and hurt my back. I don’t like situps, much.
Finance links:
Couple Money is giving away a netbook for their 6 month blog anniversary. Subscribe and follow them on Twitter. Head over for the details.
CNN’s 20 best money websites. I didn’t make the cut, so I’m sad.
Trent talks about Litterless Juice Boxes. The dollar store near my house sells them for one third the price of Amazon.
We’ve got another example of governments failure to run a cost/benefit analysis.
Other links:
Here’s a photo essay of the 2010 Paralympics. Stop saying “I can’t.”
If you go out in the woods, wishful thinking doesn’t keep you at the top of the food chain.
Cut your onions cold to avoid tears.
Book Review: Social Nation
I recently had an opportunity to read Social Nation: How to harness the power of Social Media to attract customers, motivate employees & grow your business by Barry Libert. Heckuva title.
Libert is the the CEO at Mzinga, which is a company that connects other companies–and their customers–using social media to collaborate and communicate. Social media is, quite simply, using the internet to drive interactive communication. This includes Twitter, Facebook, and forums. Sometimes, it’s just discussion, sometimes, it’s sharing user-generated content.
Social Nation “will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services.” It bills itself as a “complete toolbox” for social media. Does it match the hype? Let’s see.
The book is broken into three sections.
Part 1: The Future of Business is Social
Libert asserts that the future of business is social. That is obviously true, to a degree. A solid viral marketing campaign can drive more eyeball to a product than a full-page spread in the New York Time or a 30-second spot during Super Bowl halftime. However, there are a lot–possibly a majority–of business-to-business companies that will gain no value from a social media campaign. Would a regional supplier with an exclusive distributorship for a top-name line of faucets benefit from being on Twitter? No. On the other hand, 17% of our time online is spent on social applications and the fastest growing demographic on Facebook is 35 years old or older. There is certainly some value to be gained by have a social media presence in some markets.
This section(all of chapter 3!) also contains a link to a test to determine your social media skills. I haven’t taken the test, mainly because I don’t feel like registering for another site. This struck me as nothing more than lead generation, which is a shame. It could be a useful tool.
Part 2: Seven Principles for Building Your Social Nation
This section has seven chapters, containing 7 case studies that detail the 7 principle of social media, as defined by Libert and Mzinga.
The principles include:
- Let the culture lead the way, as demonstrated by Zappos.com.
- Involve your fans. The big takeaway from chapter 8 is that, when you create a community, your job is to facilitate involvement, not to control it. If you try to run it with an iron fist, it will choke and die.
- Reward others and you will be rewarded. Apple lets developers keep 70% of the money they make in the app store. That encourages developers to develop, making everyone more money. Give. Karma will take care of the rest.
- There are 4 other principles, but some are just common sense, and I don’t want to give away the contents of the book.
Part 3: Start Today and Create Your Own Social Nation
aka
Chapter 11: How to Get Started and 10 Pitfalls to Avoid
Section 3 has just one chapter, but it’s a good one. It explains the difference between followers and fans, the value of each and how to bond with each. The difference? Fans are actively involved. Followers are far more passive.
This section/chapter also goes into some things to avoid, like abandoning a social media strategy too early, failing to market your business, underestimating the power(positive and negative) of a social network.
Is it worth getting the book?
Social Nation bills itself as a complete social media toolbox, but it falls a bit short. The book tackles social media from a purely strategic point of view, ignoring the tactical concerns. It’s clearly geared toward helping a company plan its social media strategy from a 10,000 foot perch. For the people in the trenches, or anyone with a grasp of strategy that’s looking for the details on running a social media campaign, it’s not enough. That said, if you are trying to plan a social media strategy, or you have no idea where to start, this is a great book for you. It holds a lot of value, but stops some distance before “complete”. Definitely worth a read if you are involved is social media planning.
Giveaway
I’m giving away Social Nation. If you’d like to have a chance to get it, just leave a comment, telling me how you like to see companies use social media. Fair warning, this is the book I read, so it’s “used”. I take care of books, so you can’t tell that it’s used.
Publishers, Publicists, and Authors
If you have a book you’d like me to review, please contact me.
Optimized to Go, Part 1
Last weekend, we held a garage sale at my mother-in-law’s house. It was technically an estate sale, but we treated it exactly as a garage sale.
A week before we started, a friend’s mother came to buy all of the blankets and most of the dishes, pots, and non-sharp utensils so she could donate them all to a shelter she works with. She took at least 3 dozen comforters and blankets away.
Even after that truckload, we started with two double rows of tables through the living room and dining room. The tops of the tables were as absolutely full as we could get them, and the floor under the tables was also used for displaying merchandise.
Have you ever had to display 75 brand-new pairs of shoes in a minimal about of space? They claimed about 16 feet of under-table space all by themselves. Thankfully, the blankets weren’t there anymore.
We also had half of the driveway full of furniture, toys, and tools.
We had a lot of stuff.
Now, most people hold a sale to make some money. Not us. We held a sale to let other people pay us for the privilege of hauling away our crap. As such, it was all priced to move. The most expensive thing we sold was about $20, but I can’t remember what that was. Most things went for somewhere between 25 cents and $1.
At those prices, we sold at least 2000 items. That isn’t a typo. We ended the day with $1325. After taking out the initial seed cash, lunches we bought for the people helping us, and dinner we bought one night, we had a profit of $975.
At 25 cents per item.
We optimized to sell instead of optimizing for profit. At the end of a long summer of cleaning out a hoarding house, it all needed to go.
In the next part, I’ll explain exactly how we made it work.
