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Make Extra Money: A Niche Site Walkthrough

Make Extra Money Part 1: Introduction

Right now, I have 7 sites promoting specific products, or “niche” sites.  When those products are bought through my sites, I get a commission, ranging from 40-75%.  Of those sites, 5 make money, 1 is newly finished, and 1 is not quite complete.   I’m not going to pretend I’m making retirement-level money on these sites, but I am making enough money to make it worthwhile.

Make Extra Money Part 2: Niche Selection

These three topics have been making people rich since the invention of rich.   Knowing that isn’t enough. If you want to make some money in the health niche, are you going to help people lose weight, add muscle, relieve stress, or reduce the symptoms of some unpleasant medical condition?   Those are called “sub-niches”.

Making Extra Money Part 3: Product Selection

My niches site are all product-promotion sites.  I pick a product–generally an e-book or video course–and set up a site dedicated to it. Naturally, picking a good product is an important part of the equation.

Make Extra Money Part 4: Keyword Research

If you aren’t targeting search terms that people use, you are wasting your time.  If you are targeting terms that everybody else is targeting, it will take forever to get to the top of the search results.  Spend the extra time now to do proper keyword research.   It will save you a ton of time and hassle later.  This is time well-spent.

Make Extra Money, Part 5: Domains and Hosting 

In this installment, I show you how to pick a domain name and a website host.

Make Extra Money, Part 6: Setting Up a Site

A niche site doesn’t amount to much without, well, a site.   In this installment, I show you how I configure a site, from start to finish.

Make Extra Money, Part 6.5: Why I Do It The Way I Do It

Several people have asked me to explain why I use the plugins and settings I use.  This explains the “Why” behind Part 6.

More to come….

 

 

 

 

The Happy Butt

Do you find the cloud in every silver lining?   Is the glass not only half empty, but evaporating?  Do you start every day thinking

Smiley head happy
Smiley head happy (Photo credit: Wikipedia)

about how the effects of entropy on the universe make everything you do ultimately pointless?

You may be a pessimist.

Pessimism gets a bad rap.    Without pessimists, we wouldn’t have insurance plans, missile defense systems, or Eeyore, and what would the world be without those things?

The thing you have to ask yourself is “Does the negativity make you happy?”

The next thing you have to ask yourself is whether or not you were lying with your previous answer.

If you have a negative outlook on everything, I have good news for you:  it’s possible to defeat it.   No matter how long you’ve been looking at the world through coffin-colored glasses, no matter how ingrained your negative slant is, it’s possible to change it.

You have to want to change it, because, as the saying goes, old habits die hard.   Yippee kai yay.

You need a happy butt.

Little known fact: language shapes the way you think.   If your language has no words for a concept, you will have a difficult time thinking about that concept, or even understanding it.    Statistically, Asians are better at math than their western-world counterparts.  Why?   It’s not genetic.    When a family moves to the US, the edge is lost within 2 generations.    It’s not the amount of school they get.    Even in backwaters with limited school access demonstrate the same abilities.

It’s the language.   Euro-based languages are horrible.   They are a clumsy mish-mash of crap from around the world, and the numbering system makes no sense.   11, 12, 13, huh?   Spoken, that’s not a progression, it’s something we have to learn by rote.   Why is 13 pronounce “thirteen”, with the ones place first, but 23 is pronounced with the tens place first, the way it is written?   Where did the word “twenty” even come from?  It’s obviously a horrible bastardization of “two” and “ten”, but is it self-evident?   Does the progression through the decades follow some kind of rule?   Twenty, thirty, forty, fifty.  Nope.

The Asian languages (most of them) differ.   The numeric progression is spoken in a rules-based progression that makes sense.   23 is literally “two tens three”, making learning math less about rote memorization and more about masters some simple rules.

In the western world, we are handicapped by our language, at least when it comes to math.

The rest of our thoughts are formed by language, too.   Learn a language with different roots than the one your were born with and see how your perceptions change.

One of the signs of negative thinking is qualifying everything you say negatively.   For example, one person might say “It’s a beautiful day, today” while Mr. Negativebritches would say “It’s a beautiful day, but it’s probably going to rain.”   That’s a sad butt, err, but.   Every time you qualify a sentence with a sad butt, you are reinforcing your negative view of the world.

The solution?  Drop your drawers and paint on a smiley face.   You need a happy but(t).    You can rephrase the sentence into a happy thought without changing the sentiment or meaning  in any way.   Try this:  “It’s probably going to rain, but it’s a beautiful day, now.”   That’s a happy butt, and it reinforces the positive in your mind.

It sounds stupid, but it works.   Your language shapes your life.   Put a positive spin on what you say, and you will eventually start to think about life in a positive way.

Give it a shot.  For the next week, every time you say something negative, qualify it with a happy butt.   At the end of the week, come back here and tell me how it’s working and if you can sense a change in your mindset.

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How to Die Well

A "refusal of treatment" form from o...
Image via Wikipedia

Most people don’t die quickly.

As much as I would rather die suddenly–while putting a smile on my wife’s face–the odds are that I will spend my last hours or days in a hospital, unable to make the decisions about my care.

Will I be doing my vegetable impression after a car accident, or be left unable to speak during a botched Viagra implanantation in my 90s?  I don’t know.

There is one thing I know about the end of my life.  I do not want to linger for months, blind and deaf, on a feeding tube.   I don’t want my family to spend the last few months of my life secretly ashamed of hoping for my burden to end.   I’d like my end to be quick enough that the emotions they are feeling aren’t a sad combination of guilt and relief, just sadness at my passing and happiness at having had me.

That’s the legacy I’d like.

The problem is making my wishes known.  If I’m lying in a hospital bed, asking to be allowed to die, they’ll consider me suicidal instead of rationally considering my request.  If I’m completely incapacitated, I won’t even be able to ask.

I can certainly make my wishes known beforehand, but how will my family be able to communicate my desires to the doctors in charge and how will they convince the doctor that they aren’t just after my currently imaginary millions?

That’s where a living will comes in.   A living will, also know as an advanced directive, is simply a formal document that explicitly states what you want to happen to you if you are too out of it to make your wishes known.

Aging With Dignity has put together an advanced directive called Five Wishes that meets the legal requirements for an advanced directive in 42 states.

The Five Wishes are:

1.  Who is going to make decisions for you, if you can’t?   For me, the obvious choice is my wife.  She appears to like me enough to want me around and love me enough to do what needs to be done, even if it’s difficult.  On the chance that we end up in the same car accidents, matching vegetables on a shelf, I’ve nominated my father for the unpleasantness.   I don’t think I’ve told him that, yet.

2.  What kind of treatment do you want, or want to refuse?  When my Grandpa was going, he made sure to have a Do Not Resuscitate order on file with the nursing home, the clinic, and the hospital.  He knew it was his time and didn’t want to drag it out.

3.  How comfortable do you want to be?   Do you want to be kept out of pain, at all costs, even if it means being drugged into oblivion most of the day?  Do you want a feeding tube, or would you rather only receive food and fluids if you are capable of taking them by mouth?

4.  How do you want to be treated?   Do you want to be allowed to die at home?   Do you want people to pray at your bedside, or keep their religious views to yourself?  Some people want to be left alone, while others are terrified of dying alone.   This wish also covers grooming.   Personally, if I soil myself, I’d like to get cleaned up as soon as possible.   I’ll have enough to deal with without smelling bad, too.

5.  What do you want your family to know?  This includes any funeral requests you have and whether you’d like to be cremated, buried, or both, but also goes beyond them.  Do you want your family to know that you love them?  You can also take this section to ask feuding family members to make peace or ask them to remember your better days, instead of the miserable few at the end.

The last 3 wishes are unique to the Five Wishes document, but they are excellent things to include.   The most important part of advanced directive is the advanced part.    You have the right to want whatever works for you, but your wishes don’t matter if nobody knows about them.

How about you? Do you have a living will?  Does your family know what you want to have happen if the worst happens?

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Priorities

I once saw a sign on the wall in a junkyard that said, “Failure to plan on your part does not constitute an emergency on my part.”

Another good one: “If everything is top priority, nothing is top priority.”

Once a week, I meet with my boss to discuss my progress for the previous week and my priorities for the coming week.   This is supposed to make sure that my productivity stays in line with the company’s goals.

Great.

Once a day, my boss comes into my office to change my top priority based on whichever account manager has most recently asked for a status update for their customer.

Not so great.

At least twice a week, he asks for a status update on my highest priority items.   Each time, he could mean the items we prioritized in the weekly meeting, or the items he chose to escalate later.   Somehow, getting a new task escalated doesn’t deescalate an existing task.

Everything is a top priority.

To compensate, I’ve been working a few 12 hour days each week, and occasionally coming in on the weekends.

I’m dedicated and still behind.

Prioritizing is treated as an art, or in the case I just mentioned, a juggling act.  It should be considered a science.  It’s usually pretty simple.

  • Is the problem costing you money? +1
  • Is the problem costing your customer money? +2
  • Is the problem going to hurt your reputation? +1
  • Is there a deadline? +1
  • Is it soon? +2
  • Is it urgent? +1
  • Is it important? +2
  • Are there absolutely no real consequences for anyone if it doesn’t get completed? -500

That’s it.    Too many times, we get hung up on urgent-but-not-important items and neglect the important things.

The hard part comes when it’s someone else setting your priorities, particularly when that person doesn’t rate things on urgency, importance, and cost but rather “Who has bitched the loudest recently?”

Can I tell my boss that I’m not going to do things the way he told me too?  No.  A former coworker very recently found out what happens when you do this.

Can I remind him that I’m busting my butt as hard as I can?  Yes, but it will just earn me a request to come in on the weekend, too.

Can I ignore the official priorities part of the time, and work on what I feel is most important to keeping our customers happy?  Yes, but it’s easy to go too far.  “Boss, I ignored what you said, but this customer is happy, now!” won’t score me any points if it happens every week.

Priorities are simple, but not always easy.  How do you balance your priorities?

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The Happy Challenge

Watch this video.


Done?

Great.

For the cheaters, the part I am most interested in is the bit about reprogramming your brain for happiness.   Studies are showing that you can rewire yourself to be happier by doing happy things.

The science is sound.  Good things trigger a dopamine reaction.  Your body likes dopamine, so you start craving the things that make it happen, which all happen to be good things.  As you suffer dopamine withdrawal, you become driven to do what it takes to get your fix.

The process is similar to heroin withdrawal, with no downside.

Hugging your kids(assuming you like them) triggers the reaction.  So does sex, successes at work, and beating a video game.

The specific plan mentioned in the video is to write down three things that you are grateful for, once per day, for 21 days in a row.  That will begin the self-reinforcing training that can get you hooked on being happy.

That’s a win. 75% of job success is predicted by your attitude.  You are 31% more productive when you are happy.  You’re also more fun to be around.

That’s a win.

Here’s my challenge:

For the next 21 days, do it.  Write down 3 thing you are grateful for.  What makes you happy?  It’s okay if it’s hard.  If it’s hard for you, you need it more than most.

Now, the truly hard part:

Fill out this form every day.  Your answers can be as long or as short as you’d like, but there has to be 3 new things every day for 21 days.  We’re going to train your brain to look for the positive, so you can’t give me 63 things on day 21.  3 things, 21 days.

On day 22, tell me how the previous 3 weeks have been.

When it’s over, I’ll hold a drawing for everyone who completed the challenge.   Not everyone will see this immediately, so I’m going to run the challenge until May 15.    That means you have until April 24th to get started.

3 answers per day means three prizes.  I’ll give away a total of $250 to three lucky participants.   That’s a $125 prize, a $75 prize, and a $50 prize, but you have to obey the rules.  3 things, 21 days in a row.

Be happy.  I dare you.