My post 4 Ways to Flog the Inner Impulse Shopper is up in Free Money Finance’s March Money Madness tournament. Please take a moment to vote for me(Flog).
Thank you. That is all.
Link Roundup
Wrestling season is wrapping, leaving me more time to do the other things I care about. One more week, and we cease being over-scheduled for a while.
The situps aren’t going nearly as well as the pushups did last month. I hit 50 this week, but two days later was down to 35. Every time I’m about to get into the groove, I over-do it and hurt my back. I don’t like situps, much.
Finance links:
Couple Money is giving away a netbook for their 6 month blog anniversary. Subscribe and follow them on Twitter. Head over for the details.
CNN’s 20 best money websites. I didn’t make the cut, so I’m sad.
Trent talks about Litterless Juice Boxes. The dollar store near my house sells them for one third the price of Amazon.
We’ve got another example of governments failure to run a cost/benefit analysis.
Other links:
Here’s a photo essay of the 2010 Paralympics. Stop saying “I can’t.”
If you go out in the woods, wishful thinking doesn’t keep you at the top of the food chain.
Cut your onions cold to avoid tears.
Disclosure
I’m not terribly commercial, but I do enjoy making money.
As such, it is safe to assume that any company, entity, corporation, person, place, thing, or other that has a product, service, post, or link has in some way compensated me for said product, service, post or link. That compensation–direct or indirect–may be in the form of money, swag, free trips, gold bullion, smurf collectibles, super-models, or just warm-fuzzies. That list is NOT in order of preferred method of compensation.
To reiterate: If it’s commercial, and it’s here, I’m probably being paid for it.
Saturday Roundup: Evil Dead
- Image via Wikipedia
Last night, my wife and I went to see Evil Dead: The Musical. I’m a die-hard zombie-movie fan, and the Evil Dead Trilogy is among my favorites. I don’t recognize a difference between Candarian demons and zombies, so it still fits the genre.
The musical beats either of the first two movies, hands down. I was rolling. If you are in the Minneapolis area tomorrow, check it out at the Illusion Theater. If you are elsewhere, watch for it. It’s entirely worth the time and money.
Best Posts:
Sometimes, shopping can save you money, but don’t let it get out of hand.
I’ve never had food poisoning, but my wife has. It was unpleasant.
Bacon soda. Yum. No further comment.
Bad marketers. No donut.
Carnivals I’ve been in:
AAA – Save Some Cash was included in the Festival of Frugality.
The Spending Styles of the Rocky Horror Picture Show was included in the Carnival of Personal Finance.
Crack was included in Foodtastic Favorites.
If I missed anyone, please let me know. Thanks for including me!
Saturday Roundup – Holiday Edition
Merry Christmas.
Or, Happy Saturday, as the case may be.
T0day, we are herding all of my nieces, nephews, brothers, sisters-in-law, and parents into my house for a second Christmas dinner and gift exchange. It’s the first holiday we’ve hosted. It should be interesting.
On a side note, we’ve gotten so much snow, I’ve almost lost my grill, sitting on my deck. Another 2-3 inches, and my patio table will be just a white mound of cold.
Best Posts
Here is a great story about waking up the Christmas spirit. That’s spirit, not spirits. We’re not discussing booze.
Think you can retire on a million bucks? Think you can get to a million bucks?
I’ve recently realized that I’ve spent more time on the hiring side of the interview table than the out-of-work side. I’m nowhere close to 500 hires, though.
Oooh! Shopping for money! That’s something I’m going to look into. Nothing like turning habits into cash.
This is some serious travel hacking. 15 flight, 16 cities, 9 countries, 35000 miles for $400.
LRN Timewarp
This is where I review the posts I wrote one year ago.
The secret to fearless change? Just get started. Everything else will follow.
I also wrote a post about one of my core values. Without integrity, what can you really have?
Finally, a post on how distractions will kill your productivity.
Carnivals I’ve Rocked
How Much Should You Tip? was an Editor’s Pick in the Festival of Frugality. Thanks!
Shaving for Real was included in the Carnival of Money Stories.
Anchor Price Your Salary was included in the Carnival of Personal Finance.
Thank you! If I missed anyone, please let me know.
Get More Out of Live Real, Now
There are so many ways you can read and interact with this site.
You can subscribe by RSS and get the posts in your favorite news reader. I prefer Google Reader.
You can subscribe by email and get, not only the posts delivered to your inbox, but occasional giveaways and tidbits not available elsewhere.
You can ‘Like’ LRN on Facebook. Facebook gets more use than Google. It can’t hurt to see what you want where you want.
You can follow LRN on Twitter. This comes with some nearly-instant interaction.
You can send me an email, telling me what you liked, what you didn’t like, or what you’d like to see more(or less) of. I promise to reply to any email that isn’t purely spam.
That’s all for today. Have a great weekend!
Book Review: Social Nation
I recently had an opportunity to read Social Nation: How to harness the power of Social Media to attract customers, motivate employees & grow your business by Barry Libert. Heckuva title.
Libert is the the CEO at Mzinga, which is a company that connects other companies–and their customers–using social media to collaborate and communicate. Social media is, quite simply, using the internet to drive interactive communication. This includes Twitter, Facebook, and forums. Sometimes, it’s just discussion, sometimes, it’s sharing user-generated content.
Social Nation “will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services.” It bills itself as a “complete toolbox” for social media. Does it match the hype? Let’s see.
The book is broken into three sections.
Part 1: The Future of Business is Social
Libert asserts that the future of business is social. That is obviously true, to a degree. A solid viral marketing campaign can drive more eyeball to a product than a full-page spread in the New York Time or a 30-second spot during Super Bowl halftime. However, there are a lot–possibly a majority–of business-to-business companies that will gain no value from a social media campaign. Would a regional supplier with an exclusive distributorship for a top-name line of faucets benefit from being on Twitter? No. On the other hand, 17% of our time online is spent on social applications and the fastest growing demographic on Facebook is 35 years old or older. There is certainly some value to be gained by have a social media presence in some markets.
This section(all of chapter 3!) also contains a link to a test to determine your social media skills. I haven’t taken the test, mainly because I don’t feel like registering for another site. This struck me as nothing more than lead generation, which is a shame. It could be a useful tool.
Part 2: Seven Principles for Building Your Social Nation
This section has seven chapters, containing 7 case studies that detail the 7 principle of social media, as defined by Libert and Mzinga.
The principles include:
- Let the culture lead the way, as demonstrated by Zappos.com.
- Involve your fans. The big takeaway from chapter 8 is that, when you create a community, your job is to facilitate involvement, not to control it. If you try to run it with an iron fist, it will choke and die.
- Reward others and you will be rewarded. Apple lets developers keep 70% of the money they make in the app store. That encourages developers to develop, making everyone more money. Give. Karma will take care of the rest.
- There are 4 other principles, but some are just common sense, and I don’t want to give away the contents of the book.
Part 3: Start Today and Create Your Own Social Nation
aka
Chapter 11: How to Get Started and 10 Pitfalls to Avoid
Section 3 has just one chapter, but it’s a good one. It explains the difference between followers and fans, the value of each and how to bond with each. The difference? Fans are actively involved. Followers are far more passive.
This section/chapter also goes into some things to avoid, like abandoning a social media strategy too early, failing to market your business, underestimating the power(positive and negative) of a social network.
Is it worth getting the book?
Social Nation bills itself as a complete social media toolbox, but it falls a bit short. The book tackles social media from a purely strategic point of view, ignoring the tactical concerns. It’s clearly geared toward helping a company plan its social media strategy from a 10,000 foot perch. For the people in the trenches, or anyone with a grasp of strategy that’s looking for the details on running a social media campaign, it’s not enough. That said, if you are trying to plan a social media strategy, or you have no idea where to start, this is a great book for you. It holds a lot of value, but stops some distance before “complete”. Definitely worth a read if you are involved is social media planning.
Giveaway
I’m giving away Social Nation. If you’d like to have a chance to get it, just leave a comment, telling me how you like to see companies use social media. Fair warning, this is the book I read, so it’s “used”. I take care of books, so you can’t tell that it’s used.
Publishers, Publicists, and Authors
If you have a book you’d like me to review, please contact me.
