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Disclosure
I’m not terribly commercial, but I do enjoy making money.
As such, it is safe to assume that any company, entity, corporation, person, place, thing, or other that has a product, service, post, or link has in some way compensated me for said product, service, post or link. That compensation–direct or indirect–may be in the form of money, swag, free trips, gold bullion, smurf collectibles, super-models, or just warm-fuzzies. That list is NOT in order of preferred method of compensation.
To reiterate: If it’s commercial, and it’s here, I’m probably being paid for it.
Book Review: Social Nation
I recently had an opportunity to read Social Nation: How to harness the power of Social Media to attract customers, motivate employees & grow your business by Barry Libert. Heckuva title.
Libert is the the CEO at Mzinga, which is a company that connects other companies–and their customers–using social media to collaborate and communicate. Social media is, quite simply, using the internet to drive interactive communication. This includes Twitter, Facebook, and forums. Sometimes, it’s just discussion, sometimes, it’s sharing user-generated content.
Social Nation “will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services.” It bills itself as a “complete toolbox” for social media. Does it match the hype? Let’s see.
The book is broken into three sections.
Part 1: The Future of Business is Social
Libert asserts that the future of business is social. That is obviously true, to a degree. A solid viral marketing campaign can drive more eyeball to a product than a full-page spread in the New York Time or a 30-second spot during Super Bowl halftime. However, there are a lot–possibly a majority–of business-to-business companies that will gain no value from a social media campaign. Would a regional supplier with an exclusive distributorship for a top-name line of faucets benefit from being on Twitter? No. On the other hand, 17% of our time online is spent on social applications and the fastest growing demographic on Facebook is 35 years old or older. There is certainly some value to be gained by have a social media presence in some markets.
This section(all of chapter 3!) also contains a link to a test to determine your social media skills. I haven’t taken the test, mainly because I don’t feel like registering for another site. This struck me as nothing more than lead generation, which is a shame. It could be a useful tool.
Part 2: Seven Principles for Building Your Social Nation
This section has seven chapters, containing 7 case studies that detail the 7 principle of social media, as defined by Libert and Mzinga.
The principles include:
- Let the culture lead the way, as demonstrated by Zappos.com.
- Involve your fans. The big takeaway from chapter 8 is that, when you create a community, your job is to facilitate involvement, not to control it. If you try to run it with an iron fist, it will choke and die.
- Reward others and you will be rewarded. Apple lets developers keep 70% of the money they make in the app store. That encourages developers to develop, making everyone more money. Give. Karma will take care of the rest.
- There are 4 other principles, but some are just common sense, and I don’t want to give away the contents of the book.
Part 3: Start Today and Create Your Own Social Nation
aka
Chapter 11: How to Get Started and 10 Pitfalls to Avoid
Section 3 has just one chapter, but it’s a good one. It explains the difference between followers and fans, the value of each and how to bond with each. The difference? Fans are actively involved. Followers are far more passive.
This section/chapter also goes into some things to avoid, like abandoning a social media strategy too early, failing to market your business, underestimating the power(positive and negative) of a social network.
Is it worth getting the book?
Social Nation bills itself as a complete social media toolbox, but it falls a bit short. The book tackles social media from a purely strategic point of view, ignoring the tactical concerns. It’s clearly geared toward helping a company plan its social media strategy from a 10,000 foot perch. For the people in the trenches, or anyone with a grasp of strategy that’s looking for the details on running a social media campaign, it’s not enough. That said, if you are trying to plan a social media strategy, or you have no idea where to start, this is a great book for you. It holds a lot of value, but stops some distance before “complete”. Definitely worth a read if you are involved is social media planning.
Giveaway
I’m giving away Social Nation. If you’d like to have a chance to get it, just leave a comment, telling me how you like to see companies use social media. Fair warning, this is the book I read, so it’s “used”. I take care of books, so you can’t tell that it’s used.
Publishers, Publicists, and Authors
If you have a book you’d like me to review, please contact me.
Multiracial Skinhead Love Triangle
“Honey, here on national television, in front of a live studio audience, I’ve got a secret I’d like to share. You’re not our child’s mother. I’ve been sleeping with the milkman. And the goat. Your mom is the star of my new adult website. With the goat. And the milkman. I’ve got three other families, in three other cities. I lost the house to my gambling addiction. Those sores? Herpesyphiligonoritis. I got it from the foreign exchange student we hosted before I moved her to Dubuque and married her. The goat gave her away. The milkman cried. Oh, and I wore your panties to the Illinois Nazi reunion. I know how much you hate Illinois Nazis. But I still love you. And your sister. Especially your sister. She does that thing with her tongue….”
Why would anyone go on national television to share things like that?
More interesting: why would anybody stay on stage after hearing that?
Stay tuned.
I have this friend. He bought a couple of cars. He’s got some issues with money, partially revolving around a need to keep his assets below a certain threshold. So he put the cars in his girlfriend’s name. I know, it’s slightly crooked, but that makes the story more fun.
They broke up.
Recently, she called him to say she was suing him for the cars. She wanted them. She wanted to hurt him. She was mean. Somehow that turned into them agreeing to settle the case on Judge Joe Brown, on national television.
My friend spoke with the show’s producer, then last week, he was flown to California and put up in a hotel for a couple of days. When he arrived at the TV studio, he was informed that it wasn’t Judge Joe Brown, but a new show that will start airing in the fall called, The Test. According to CBS, The Test “is a one-hour conflict resolution talk show that will use lie detector and DNA tests to settle relationship and paternity disputes among the guests.” Coincidentally, CBS also owns Judge Joe Brown.
My friend got on stage with Dr. Phil’s son, Jay McGraw, and was accused of cheating on his girlfriend and stealing her identity. Lie detectors. Yelling. Accusations.
Why did he stay?
He wasn’t given his return plane ticket until they were done filming.
When he was done, they handed him a voucher for cab fare and the itinerary for his return flight. Until then, he had no other way to get home.
That’s why people stay on stage. It’s probably also why none of those shows ever have people with money of their own; they can find their own way home in a pinch.
Interesting side note: The show paid $200 and booked the cheapest possible return flight, with a 6 hour layover.
IRA or Powerball?
“When I win the Powerball, I’m going to buy that house and kick him out. I play diligently, so you know it’s going to happen.”
I had a friend say this to me this week. He’s poor–living on about $500 per month–and he was recently evicted from his apartment.
His plans for the future involve taking nearly 20% of his income and burning it playing the lottery. When he found out that I don’t play, he looked at me like I was stupid.
The odds of winning a life-changing amount of money are 1 in 5,153,632.65. That’s for a $1,000,000 prize. The next step down is $10,000, which, while helpful, won’t change many people’s situation for long. One in 5 million. That’s 5 times worse than your odds of being hit by lightning this year. It is, however, 4 times better than your odds of being sainted and 12 times worse than your odds of dating a supermodel.
It’s not going to happen.
Sure, play for fun–because turning cash into valueless slips of paper is a blast–but don’t play the lottery instead of working to improve your future. The lottery is NOT a retirement plan.
Instead, a much more reasonable plan is to date a millionaire. The odds of making that happen are just 215 to 1, and you can do things to improve your chances.
Improving the odds of dating a millionaire:
- Hang out where millionaires go. Yacht clubs, nice restaurants, rehab, that dark corner of their bedroom where the lamp never quite reaches that just looks perfect for a stalker-cam.
- Do what millionaires do. Golf, high-stakes poker, oppress third-world countries, Centrifugal Bumblepuppy.
- Look like millionaire-bait. For my friend, the 50-year-old black man, it might be hard to look like a 23-year-old blonde hardbody, but it’s worth the effort.
- Be nice, be polite, give good h…nevermind.
Seriously, getting a regular job and socking money away every month will give you a far better return on your investment than playing the lottery. Even if you’re saving it in a mayonnaise jar buried in the backyard next to that obnoxious guy who used to live next door, you will be building security and peace of mind. Every month, you will be better prepared for the storm of crap life tends to throw around.
Do you play the lottery? Why or why not?
Charlie Hunnam and the Success of 50 Shades of Grey
It looks like actor Charlie Hunnam is all set to cash in on the biggest romance novel of the decade. He is set to play the lead role of Christian Grey in the film adaptation of the salacious hit novel 50 Shades of Grey directed by Sam Taylor-Johnson.
Charlie Hunnam, with his English good looks and charm, will definitely make the fantasies of so many women into a reality. Born in Newcastle-upon-Tyne in 1980, Hunnam is already well known in the UK for his portrayal of Nathan Maloney in the television show Queer as Folk. He is also fresh off his recent role in the summer blockbuster Pacific Rim. Now, he will delve into the alternative, sexy, and edgy role of Christian Grey, the hero of the novels written by E.L. James.
With 70 million copies of the BDSM-themed trilogy sold around the world, even the novels themselves are a runaway success. Hunnam himself stands to make quite a bit of money off the film adaptation. If the initial film is a success on the level of Twilight, then Hunnam could easily become an A-list actor in Hollywood, which would boost the amount of money he earns per film. If the novels continue to be adapted into films, then he will be set for at least another few years. Who wouldn’t feel comfortable knowing they were starring in a saucy summer film that would be a guaranteed blockbuster? However, Hunnam didn’t jump straight away to become Christian Grey – he turned down the role at first, but then reconsidered it later. If the buzz surrounding the film means anything, then it’s a good thing that Hunnam changed his mind!
Production work on the film will begin in October 2013, and a release date has been scheduled for August 1st, 2014. With the recent announcement of the lead actors, the excitement is building, and it doesn’t seem like it will die down any time soon. It looks as if 50 Shades of Grey will be a wise career move for Charlie Hunnam as a well as a great way to boost his annual salary.
