What would your future-you have to say to you?
The no-pants guide to spending, saving, and thriving in the real world.
What would your future-you have to say to you?
I was recently given an advanced reader copy of Small Message, Big Impact by Terri L. Sjodin. It’s a book on crafting an effective and persuasive elevator speech.
An elevator speech is, according the the author, “a brief presentation introducing a product, service, philosophy or an idea. The name suggests the notion that the message should be delivered in the time span of an elevator ride, up to about 3 minutes. Its general purpose is to intrigue and inspire a listener to want to hear more of the presenter’s complete proposition in the near future.” It’s a 3-minute speech you give to intrigue someone enough that they will let you give a real presentation.
A lot of people–probably most–use their 3 minutes of unexpected access as an “information dump”. They pour as much data as possible into their audience. According to Sjodin(and I agree!), and elevator speech needs to be primarily persuasive, not informative. You need to include enough information to back up your persuasive arguments, but too much information is at least as bad, if not worse, than too little.
An elevator speech is either a sales pitch or a waste of time. You are selling the right to give more detailed information at a later time. The elevator pitch is not about making the sale. It’s about advancing the ball toward the eventual sale.
Who needs an elevator pitch? You do. Everybody sells. Even if you don’t have a product, a service, or a business, you have yourself. Can you pitch your boss on why you deserve a raise or a promotion?
The author walks you through creating an elevator speech that takes advantage of Monroe’s Motivated Sequence to advance your goal, whatever that is. She’ll teach you how to grab your audience’s attention and make them recognize a need for change. You’ll offer a solution, help them see the super-ninja-awesome future you’re offering, and give them a clear call to action. All in 3 to 5 minutes. Small Message, Big Impact will also teach you to provide a clear progression through those steps, making it easy for your target to say yes.
You’ll learn the basic outline of an elevator speech, including how to grab your target’s interest, build a persuasive case, and establish credibility when you’ve been surprised with a few moments of access. The three pieces of any successful presentation, from an elevator speech to a full-day presentation are
One of the best ways to sound credible, which will assist your delivery like nothing else, is to use an authentic voice. Be sincere and sound it. Believe in the material and yourself. Know the material–inside and out–and practice it until you can deliver it smoothly, even if that means enlisting a friend for speech practice.
Of the books I’ve reviewed, I think this is my favorite. If you need to design an elevator speech or improve the one you’ve been using, you should read this book. Even if you don’t care about an elevator speech, the book provides a decent education on persuasive selling that easily carries over to the written word.
How would you(or do you) use an elevator speech?
When I started this blog in 2009, I was broke and in debt to my eyeballs. It began as a way to publicly hold myself accountable and vent my need to talk about my money problems.
Those needs are changing for me because my circumstances are changing.
When my mother-in-law died, she left us a big physical mess in her house, but the financial picture is coming out nicely. Even though the details and paperwork have been horribly scattered and difficult to piece together, the end result is significant.
I have 2 side businesses that are not generating enough money to quit my day job, but should be by this time next year.
Right now, I have just under $17,000 in credit card debt. By Monday, it will be $3500. By December, it will be gone.
We’ll be dropping $15-20,000 into modernizing the house we’ve inherited, but then we should be able to rent it out for a net profit of $800 per month.
We paid off the inherited car last night. We haven’t decided if we’ll keep it or sell it.
All told–by the end of the year–we’ll have no debt except our primary mortgage and the additional income stream of a rental property. By the end of next year, our mortgage may be gone.
That’s a significantly different place than the one I started in 3 years ago.
What’s it mean for Live Real, Now?
It’s hard to talk about paying off debt every day when you don’t have debt. I imagine I will post more about making money and increasing the top line rather than shrinking debt and reducing the bottom line.
What’s next? I’m not sure, but I do know that I won’t be going away. You’re stuck with me. What would you like to see?
Sometimes people make choices for a variety of reasons entirely outside of my knowledge and understanding. Yet somehow, I still manage to be dismissive and occasionally derogatory.
What I have come to realize is that there are numerous reasons for making apparent bad decisions. It is easy, though often not correct, to dismiss these supposed mistakes as character flaws, without taking the time to fully understand the decision-making process.
For example, I am usually quick to point out the folly of gadgets. Odd, that, for a gadget geek. So many gadgets are merely ego purchases, bought because the are “cool”. Obviously a waste of money. A smartphone serves no practical purpose for an average person, right? What if that person’s life is so difficult to manage that a calendar sync including both spouses and multiple calendars will allow a family to make sure every kid gets to every activity on time? Or he has a side business that is easier to manage with ubiquitous email? Or even a strong urge to limit the number of items carried every day? A phone/mp3 player is fewer gadgets than separate appliances.
Another example is a close friend who started running several months ago, to be met with questions of why somebody would run without being chased. It’s easier to play on the internet or ride a bike, right? And the special running shoes? Silly. Except running is cheaper than biking and running shoes beat knee surgery any day. Running on the street is more effective than a treadmill, since you can’t step off after running two miles away from your house.
So here I sit, a runner with a crackberry and plate full of crow.
“Don’t judge a man until you’ve walked a mile in his moccasins.” Indeed.
When my mother-in-law died, we weren’t prepared to pay for her funeral. We were three years into our debt repayment and were throwing every available cent at our last credit card. We had a couple of thousand dollars in savings, but that was earmarked for property taxes, braces, and a few other things that make money go away.
Then we found out we had a $1500 bill just to get her released and moved to the funeral home.
And catering for the funeral.
And programs.
And the grave, marker, and urn.
Scratch the last one. My mother-in-law prepaid for her grave site and had a funeral insurance policy to cover the marker, cremation, vault, and urn. She paid $800 and saved us nearly $1900 last spring.
By the end, we spent about $2500 for everything, including a reception at the funeral home.
I can’t describe how helpful that was. We couldn’t have covered it without debt, and the money we inherited was months away.
A little pre-planning on her part smoothed out the hardest time in our lives.
In 2009, the average cost for a funeral was $7,755. That’s a lot of cake for something that often catches you by surprise. In 2012, the average savings balance in the U.S. was $5,923.
Unexpected funeral expenses are a “wipe me out” expense. In a flash–a heart attack, a car accident–your life savings can get sucked into death expenses, leaving your family with nothing.
That reminds me, it’s time to buy a pair of grave plots.
Google has decided to jump into the competition of content streaming by introducing its very own streaming device, the Chromecast. Following in the footsteps of other dominant content streaming devices and services such
as Apple TV or the Roku, Google hopes to allow casual video watchers the ability to watch streaming content on their TV instead of on a tablet or smartphone. With penny pinching being on everyone’s minds as prices increase for everything ranging from food to gas, cutting costs on entertainment expenses by eliminating cable is a wise decision.
Chromecast is designed to allow you to stream your content at a low cost without requiring you to buy a smart TV. Once it is connected, you can stream video or audio content from your phone, tablet or computer directly to your television. One of the key benefits of Chromecast is that it can be controlled with multiple devices, not just Google’s. It can be controlled with an iPhone, iPad or Android-powered tablet or phone. You can also project content that you have open in Google’s Chrome browser on your computer to your TV screen. Unfortunately, you’re completely out of luck for the moment if you use a BlackBerry or Windows device since they trail behind Android and iOS in popularity.
Since Chromecast is relatively new, only a few apps currently support the “cast” ability that projects your content to the screen. The device runs a barebones version of Google’s own Chrome operating system. When you press “cast” through an application the content is sent directly to your television. It doesn’t merely mirror your device’s screen, so you can still play games, surf the web or check your email while watching your TV.
Control of the Chromecast is also simple since you can select what you want to watch, adjust the volume and control playback directly from your device without having to adjust to a new interface or have another remote floating around the house. Another selling point is that family and friends can utilize your Chromecast without needing to jump through any set up hoops along the way.
Ditch the costly cable service and get with the times by utilizing streaming devices and services.