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Business Failure: Learn From My Mistakes

I am a failure.

Ten years ago, I started a small web-design company with a friend. I had a larger-than-average stack of geek points and the ability to build a decent website.

We lacked two things.

Design talent. For me, design–whether graphic, web, or print–is a very iterative process. I build something, even if it’s crap, and incrementally improve it into something good. I understand the technical details of good design, but lack that particular creative spark.
Sales skill. I’m an introvert. As such, sales–particularly the act of initiating a sale–doesn’t come naturally to me. I’m bad at cold-calling and door-knocking. This was supposed to be my partner’s responsibility. As it turns out, his main talent was convincing me that he had one.

In short, we were trying to launch a tech company on a shoestring budget with nothing but technical skill.

The missing elements doomed us. We never had more than a couple of customers and eventually surrendered to the inevitable.

Ah, well. My investment was time.

The time investment came with some valuable lessons.

Get complementary talent. You have weaknesses. Find partners who are strong where you are weak and weak where you are strong. That guarantees every will realize actual value in the partnership. The whole will be greater than merely the sum of its parts.
Hire the skills you need. Make an honest assessment of your talents and skills. Do the same for your partners. If that talent pool is lacking something you need, buy it. If you need a graphic designer, a writer, or a marketer, spend the money to get it. If you lack something truly necessary, your business will stagnate.
Learn the skills you need. Sales is a learnable skill. So is almost everything else. Even if you lack the talent and won’t be doing the work, you need to have a solid understanding of the skills necessary to run your business. Fluency isn’t necessary, but understanding is. Learn about the principles of good design, the art of cold-calling, and whatever else you are going to be relying on others to handle.

Starting a business can be rewarding, both emotionally and financially. I’ve never let myself be limited to just one income stream, but I try not to let my emotional investment cloud my judgment. Do things right and you’ll stand a better chance of making your business a success.

Let me check….

Finance

A few days ago, I asked a coworker if she wanted to go out for lunch. She said she’d have to check her bank account before she decided.

What?

If you have to check your bank balance to know if you can afford something, you can’t afford it. It really is that simple.

Now, strict budgets aren’t for everyone, but everyone should know how much money they have available to spend. If you don’t know what you have to spare, you need to set up a budget.

Period.

After you’ve done that, you can ignore it, with the exception of knowing how much you have available to blow on groceries, entertainment, and other discretionary purchases.

If you don’t know where your money needs to go, how can you determine how much you can spend on the things you want?

Black Friday Eve

Finance

Today is Black Friday Eve. It’s the day when people gather around the table and gorge in preparation for the mighty battle to

Black Friday shoppers at Walmart — Ick! Who thinks this is fun?

come on the fields of Wal-Mart.

We won’t be participating this year. My wife got laid off 3 weeks ago and I started a new job on Monday. The new job has a 2 week delay between pay period and pay check, so I won’t see a check until the middle of December.

We aren’t hurting but we are tapping into our savings to bridge the gap to paycheck #1. I just transferred $1200 to cover the gap. With that, the money we have to cover things not in our regular budget is $36. You can’t go too crazy on Black Friday with $36.

That isn’t draining our savings. We took some, but not all of it.

It isn’t raiding our Christmas present fund.

It isn’t taking money out of the braces fund.

Or any other fund.

This isn’t pain and we won’t be tasting poverty for Christmas. We just have to de-prioritize blind consumerism for the holidays.

Instead, we’ll sleep in a bit, then cuddle with a couple of little girls who will want to watch something horrible like Horseland first thing in the morning. We’ll follow that up with a leisurely breakfast, maybe a walk around the neighborhood pond and Thanksgiving-A-Day-Late with my wife’s family.

And a bit of remodeling and repair work on our rental property whenever my Dad can drag himself out of bed and come over.

It will be a good day and shouldn’t cost a cent. That’s what I’m thankful for.

Net Worth Update

Misc

Time to update my net worth. Here are the highlights:

We paid off the Tahoe we bought last fall, but the value of my Pacifica fell $5,000 since April. That made me sad.

In August, we had $1000 worth of car repairs and $5500 for braces. We had most of the money saved for braces, but had to juggle some savings accounts around to cover it. We didn’t have enough money in our car repair fund to cover the repairs. Between the two, we beat up our credit card a bit more than usual last month. I’m not happy about it, but I’m confident we’ll catch up this month. My current goal is to get that paid off by the end of September. If I do, I should be able to avoid paying any interest on the balance.

All in all, it’s not bad progress. Our assets dropped $171.61, but our liabilities dropped $10,931.13, so our net worth is up $10,000. You won’t catch me complaining about that.

What’s going to happen in the future? We’re going to remodel both of our bathrooms this winter. We’re hoping to buy a pony before spring.

I’m excited to see our budget evolve over the next few months.

My wife is working and my kids are all in school. With the way our schedules work, we’ve pulled the youngest two out of daycare, so that expense is gone. And there are a couple of other things in the works that I’ll be sharing when they are finalized. If things progress the way they are looking, we’re going to spend the winter living off of my income, and saving her’s. That makes me feel like putting on an ant costume and kicking grasshopper’s butt all over town.

Missing Money

Finance

Last week, I checked my credit card account only to discover I was over budget by nearly $1000.

What.

The.

Heck?

It threw me into a bit of a panic. How could we possibly have spent an extra grand without knowing it?

We didn’t buy new furniture. We didn’t buy new computers. We didn’t buy a new car. We didn’t take any trips.

Oh, wait.

I did take a trip. I went to work headquarters for three days. That’s about a $500 mileage allowance, plus three days of restaurant meals.

I forgot to file my expense report.

That’s where my money went.

Somehow, in all of life’s wonderful hustle, I neglected to ask my company for the almost $1000 they owe me. That’s an oversight, for sure.

Luckily, we keep that much padding in our other accounts, so I don’t have to pay interest on that money, but still.

That’s my money and I forgot about it.

I’m so not happy with myself.

What’s worse, is that even though I figured out the problem last week, I still haven’t gotten that expense report filed.

It’s not procrastination, I swear. I’ve just been absentminded and keep forgetting to do it. Right now, I’ve got “EXPENSE REPORT” written on my whiteboard to remind me to file it.

Cuz I’m going to do it tomorrow.

Five Signs You Don’t Need That

Finance

Everybody occasionally buys things they don’t need, from DVDs to luxury cars. There are signs that what you’re buy may not be an actual necessity.

Here are five signs you should put that back:

You’re buying that sweater or video game for the endorphin hit, you’re shopping for the addictive high not to fill an actual need. It’s a habit that’s as hard to break as smoking, if not harder. You can’t, after all, stop shopping altogether.
You already have one. Or 10. A relative can’t turn down a sale and she buys for life. She regularly buys 3 of whatever useful gadget is available on the shopping channel. Her house has turned into a sad story of compulsive hoarding.
The rationalizations for your purchase include “It’s cool” or “My friends all have one.” If you are buying something just for the bragging rights, it has become an ego purchase, which is something to avoid. The insidious part of an ego purchase is that you have to keep topping your last purchase and the last purchase of your social circle, or the purchases lose value. It’s a vicious circle.
It doesn’t have a “place”. Where are you going to put it? Is it going to go in the corner, or is there a drawer or shelf it can live on. If there’s no play to consider “away”, you’re just buying clutter. If you must have it, go home and toss, sell, or donate 2 things to make room. If possible, do that before you actually by the new toy. If it’s important, you’ll come back for it.
You didn’t know you needed it 10 minutes ago. If you actually need it, it’s on your list, right? Impulse purchases have been the biggest budget-killer in my house. That’s why we use Alice for the household goods. If we don’t see the it, we can’t throw it in the cart at the last minute. We no longer shop with the debit card, so we have to watch what we buy. It’s embarrassing to have to undo a purchase at the checkout because I didn’t bring enough cash.

What did I miss?

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