This is a conversation between me and my future self, if my financial path wouldn’t have positively forked 2 years ago. The transcript is available here.
What would your future self have to say to you?
Mortgage Race
I spent last week at the Financial Blogger Conference. Saturday night was the big debauch, a 90s themed hip-hop dance party.
Yeah.
Instead, Crystal, Suba, and I hosted a super-secret pizza party to let some of the less “dance party” inclined attendees discuss things like the sanitary concerns of group body shots, sex toys, and horror movies.
During the course of the party, Crystal and I decided to race to pay off our mortgages.
Her balance is just under $25,000.
My balance is $26,266.40.
We both technically have the cash to pay off the balances right now, but we are both dealing with secondary housing issues. She’s building a new one, and I’m updating an inherited house. Neither of us is willing to use our cash reserves to pay off the balance right this moment.
Now that my credit card is paid off, I’ve moved that money to an extra interest-only payment on my mortgage, effectively doubling my mortgage payment, which puts my projected payoff date as about the end of next year. Crystal’s aiming for June, so I’ll have to hurry.
We do have tenants lined up for February, and all of the non-expense related rent will go to the mortgage.
I think I can win.
Update:
I forgot to mention the terms of the bet. The loser has to go visit the winner. When I win, Crystal’s going to fly to Minnesota to experience snow.
Obama Signals Change by Appointing Janet Yellen to Run the Federal Reserve
President Barack Obama just announced that he is nominating Janet Yellen to run the Federal Reserve. The announcement heralded one of the most significant decisions in his presidency. Yellen is currently the Vice Chairwoman of the Fed, so her succession would be a natural progression. The White House struggled with the selection, and the joint press conference with Obama and Yellen capped off a contentious deliberation. Ultimately, the new nominee’s reign could signal a series of unexpected changes.
Not the First Choice
Previously, Obama has demonstrated a tendency to be extremely loyal to his inside circle. This practice of favoritism was intended to extend to the Federal Reserve. The president’s primary candidate was Lawrence Summers, who has been a close political ally. Unfortunately, members of Obama’s Democratic Party derailed Summers’ chances by demanding a liberal nominee. After being undermined by his own establishment, Obama had no choice but to pick a Democrat.
Likelihood of Confirmation
The Senate chamber has a Democratic majority, and this coalition has vocalized widespread support for Yellen. Although her initial selection required a little extra luck and patience, she appears to be on the fasttrack to confirmation. Republicans have voiced concerns about her economic philosophy, but they will be powerless to obstruct her path to leadership.
First Chairwoman
The announcement was immediately considered to be a major symbolic victory for womens’ rights across the country. Yellen will be the first woman to operate this crucial organization. This is another convenient boost for Obama’s progressive agenda, especially since his second term cabinet has been unusually lacking in female members.
First Democrat in Decades
For some incongruous reason, the last two Democratic Commanders in Chief both nominated Republicans to head the Fed. Obama reinstated Ben Bernanke, and Bill Clinton appointed Alan Greenspan before him. By finally choosing a Democrat, Obama can help his party reclaim governmental economics. As a result, Yellen will be expected to switch ideological course on a variety of monetary issues. Still, liberals hoping for a grand overhaul will be sorely disappointed.
Financial Consequences
Because she spent her tenure serving under Ben Bernanke, the transition of leadership is expected to be conducted in a seamless fashion. This means that there will not be instantaneous transformations; instead, Yellen is expected to subtly shift the direction of countless economic debates. It will be done is a slow moving manner that remains undetected by the general public. Under the radar, she is expected to facilitate mild increases in inflation to effectively combat unemployment. She also appears more inclined to regulate big banking industries. At least from the start, Yellen will only be making minor adjustments.
Pristine Qualifications
This pragmatic economist has earned doctoral honors from Yale, and she was a professor at Harvard. She had successful experiences operating the Fed in California, and her tenure witnessed a substantial economic turnaround for the region. Now, she has navigated a tenuous stimulus recovery for the entire nation. She will only expand these efforts when she ascends to the top.
Saturday Roundup
- Image via Wikipedia
Congratulations to Claudia for winning the $100 Amazon gift card.
This week started with my wife getting sick and ended with her passing it on to me. I hate being sick.
On a positive note, Tron is out this week, and is on IMAX 3D at a theater near me. I get to share a piece of my childhood with my son this afternoon.
Best Posts
When a guy named Dragon says, “Hold my beer a second,” you know something badass is about to happen.
Michael Moore’s Cuban healthcare lies propaganda is too much even for Cuba. Apparently, they are afraid the proles would revolt if they saw how good the ruling class has it in comparison to the 150-year-old rat-hole hospital the peasants are forced to use. But hey, it’s free!
I could think of worse ways to get laws passed than Last Man Standing. It would at least put a stop to frivolous crap that hurts everyone.
I had an eBay seller try to screw me once. I had access to a number of skiptracing tools at the time. When I sent him his phone number, his girlfriend’s phone number, his parents’ phone number, his place of employment, and all of those address, I got my refund the next day.
ChristianPF has a post on buying bulk herbs and spices. Not all spices can be stored for long, even in the freezer.
LRN Timewarp
This is where I revisit the posts I wrote a year ago.
4 Ways to Flog Your Inner Impulse Shopper was my first bondage-themed post. I still smile when I re-read it.
My post on cheap birthday parties is something I need to read every year. The party this fall wasn’t nearly as cheap as it has been in recent years.
And finally, my Grinch post on saving money on Christmas. My secret: buy less for fewer people.
Carnivals I’ve Rocked
First Steps – Ramsey Was Wrong was included in the Carnival of Personal Finance.
A Moment of Clarity was included in the Carnival of Money Stories.
Top 7 Reasons To Trade Forex Over Other Financial Instruments was included in the Festival of Frugality.
Thank you! If I missed anyone, please let me know.
Side Hustle: Garage Sale Wrap-Up
We are now to the end of Garage Sale Week here at Live Real, Now. I hope you’ve enjoyed it.
After you shut down on the last day, take the evening off. You’ve just been hard at work for 2-3 days and need a break. Deal with the stuff tomorrow. Tomorrow–and probably the next few days–you’ve got work to do. What do you do with everything that didn’t sell? If you’re planning on making garage sales a regular side-hustle, just box it all up and put it to the side until next time. After all, it’s all priced, sorted, and ready-to-go, right? If, like me, your goal was to declutter, then it’s time for some serious downsizing. Let’s dump the crap.
The first thing we did was box up all of the books and movies to bring to the used book store. We dropped the items at the sell table and spent half an hour browsing a bookstore. That’s never a good way for me to save money. The store we went to checks the demand for everything you bring in. If there’s no demand, they donate or recycle the items and you don’t get paid. DVDs bring about $1 each. VHS is demand-based. Paperbacks are something less than half of the retail price. Hardcovers are demand-based. We were offered $28 and pointed to the huge pile of discard/recycle items that we were free to reclaim. I picked out 4-5 books and movies that I thought had value and left the rest. Bringing the clutter back home would defeat the purpose of going there.
The clothes were handled two ways. First, all of the little girl clothes were bagged and set aside for some friends with a little girl. The rest were bagged and loaded in the truck for a run to Goodwill. The clothes filled the box of our pickup.
The random knick-knacks were also boxed up and delivered to Goodwill, along with most of the leftover toys. This was another completely full truck box. We had a lot of stuff in our sale.
The beat-up or low-value furniture that didn’t sell was put on the curb with “FREE” signs. I posted the free items on Craigslist and they were gone in just a few hours. The Craigslist ad said “Please do not contact, I will remove the listing when the items are gone.” Otherwise, there are usually 10-15 emails per hour asking if the items are still available. The ad didn’t even have pictures and it worked quickly.
Some of the furniture–the toddler bed, changing table, china cabinet, and the good computer desk–were hauled back to our garage to post on Craigslist with a price-tag. They are too good to give away. If the camera wouldn’t have died two nights ago, the pictures would already be up. Some of the other items were also reserved for individual sale. The extra router, the 6 inch LCD screen, and a few other toys will go on Ebay.
Finally there was some stuff that we decided we weren’t going to get rid of. We kept a few movies, but only because I didn’t notice them until I got back from the bookstore. My wife kept a box of Partylite stuff–though most of the leftovers were donated. Very little of the things we had ready for sale are being kept in our lives. Almost all of it is gone, or will be soon.
All in all, this was a cathartic end to last month’s 30 Day Project. There was some surprising emotional attachment to some things I didn’t think I cared about. It’s good to see it gone.
Note: The entire series is contained in the Garage Sale Manual on the sidebar.
Make Extra Money Part 4: Keyword Research
In this installment of the Make Extra Money series, I’m going to show you how I do keyword research.
Properly done–unless you get lucky–this is the single most time-consuming part of making a niche site. If you aren’t targeting search terms that people use, you are wasting your time. If you are targeting terms that everybody else is targeting, it will take forever to get to the top of the search results.
Spend the extra time now to do proper keyword research. It will save you a ton of time and hassle later. This is time well-spent.
If you remember from the last installment, when we researched products to promote, we narrowed our choices down to a few products.
What I’ve done is create a spreadsheet to score the products. You can see the spreadsheet here. I’ll explain the columns as we populate them.
The first column contains the name of the product. Easy. We’ve got 10 products. I’m going to walk through scoring 1 product, then, through the magic of the internet, I’ll populate the rest, and you’ll get to see the results instantly. Wow.
The second column is the global search volume for the exact search term. I base my product niche sites primarily on the demand for a given product. Everything else is a secondary consideration.
To find the demand for a product, go to the Google Adwords Keyword Tool. In the “word or phrase” box, enter your product name, exactly. In this case, it’s “X-Pain Method”. When the search results come up, change the match type to “Exact”. You should have something like this:
Enter the global search volume in column 2. In this case, it’s 73. Keep this window open, because we’ll be coming back to it.
Column 3 is the search competition. Go to google and enter your product name, in quotes. In this case, “X-Pain Method”. Put the total number of search results in column 3: 223000.
Column 4 is the search competition, but only what appears in a page’s title. Your search query is intitle:”X-Pain Method”, which yields 4400 results.
The next column is for the average PageRank of the first page of search results. For this, I use Traffic Travis. I use the 4th edition, which is paid software, but you can get the free version of version 3, instead. I’ll use version 3 for this example. Open the software and click on “SEO Analysis” on the bottom left of the screen. Put your search term (“X-Pain Method”) in the “phrase to analyze” and set the “Analyze Top” to 10, then hit “Analyze”. When it’s done running, just add up all of the PRs and divide by 10. Ignore Travis’s difficulty rating.
Now, for the rest of the columns, we’re going to look at the keyword tool again. We’re going to pick 3 alternate search terms. Here are the criteria:
- At least 1000 global monthly searches. We want terms that people are searching for.
- Competition bar at medium or less. This bar is just a rough guess on competition, so it’s really an arbitrary exclusion factor, but it helps narrow down the choices.
- A “buying” keyword is preferred, but not necessary. This is a term that indicates people are looking to spend money. “Back pain doctor” is a buying keyword, but it’s not an indicator that someone wants to buy a product, so we’ll skip it. A buying keyword isn’t absolutely necessary, because these will also be the terms we’ll use to generate content later.
- It has to be related to our product.
Once we pick the keywords, we’ll throw them into google to get the competition, just like we did to populate column 2.
“Exercises for back pain” has medium competition and 1900 monthly searches. It also has an estimated cost-per-click of $3.02, which means people are paying for this.
“Lower back pain exercises” has 6600 searches and medium competition. It’s actually on the lower end of medium, so it looks really promising.
“Lower back” has 4400 searches and low competition, with a CPC of $6.24. This should be a good one. Scratch that. It has 40 million search results, but only 4400 searches. That’s a lot of competition for a small market.
Instead, I’m going to search for “cure back pain” in the keyword tool and see what I get. “Upper back pain” is better. Low competition, 18000 searches each month, and only 2000000 competing search results. Now, I’ll score it.
You really want at least 500 searches per month for the product name. More than 2500 is better. I’m going to assign 1 point per 500 monthly searches.
You also want a lower number of search results. Less than 10,000 is ideal. Less than 100,000 is still decent. More than 250,000, I’d walk. So, under 10,000 gets 5 points. Under 50,001 gets 4. Under 100,001 gets 3. Under 200,001 gets 2. Under 250,001 gets 1. Any higher gets 0.
The ideal intitle search will have less than 2000 results. More than 100,000 is too time-consuming to deal with. 0-2000: 5 points; 2001-10,000: 4 points; 10001-25000: 3 points; 25001-50000: 2 points; 50001 to 100000: 1 point.
The perfect product will have the first page of search result all with a PageRank of 0. That’s a 5 point product. I’ll knock off half a point for every point of average PR.
The related terms are more relaxed. They are what’s known as “Latent Semantic Indexing” (LSI) terms. We will be creating articles to match those search terms, mostly to make our niche site look as natural and real as possible. Any actual traffic those pages drive is just gravy. Points for the related searches start at 10 and get 1 point knocked off for each 3 million results. We’ll be treating the 3 terms as one for this score.
That gives us a perfect score of about 25. There’s no actual upper limit, since the score for the search volume has no upper limit. X-Pain Method scored 18.22.
Now, excuse me a moment while I score the rest.
I’m back. Did you miss me?
I’ve finished scoring each of the products and sorted the results by score. The clear winner is the back pain product, but the lack of searches bothers me. The wedding guide looks much nicer, especially if I target the phrase “wedding planning guide” during the SEO phase of the project. That change alone brings the score almost to first place.
Frankly, I’d take either 2nd or 3rd place over the back pain product. The bare numbers don’t support it, but my judgement tells me they are better products to promote.
There is one final step before deciding on the product. I have to buy it. I can’t review the product without seeing it and I can’t promote it without approving of it.
That’s the secret to ethical niche marketing, you know. Only promote good products that you’ve personally read, watched, or used.
