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PRISM: Did the NSA kill privacy?

The seal of the U.S. National Security Agency....
The seal of the U.S. National Security Agency. The first use was in September 1966, replacing an older seal which was used briefly. For more information, see here and here. (Photo credit: Wikipedia)

Revelations have been continuing to emerge regarding widespread surveillance tactics being internationally deployed by the United States government. PRISM is the codename of the project, which was implemented by the Protect America Act of 2007 that President George W. Bush signed. Their data collection activities remained obscured for years until a contractor employed by the National Security Agency leaked internal documents regarding the invasive system to the public.

The Scope of Surveillance

Because the intrusive monitoring is being conducted under a shroud of secrecy, it is difficult to estimate the magnitude of governmental spying. Federal agents have direct access to any online conversations conducted between Americans and international locations. These authorities have permission to conduct individual surveillance operations on any person for up to seven days before they need to acquire an official warrant. This scenario indicates that the guise of personal privacy has expired.

Logistics Versus Application

The details that have been released about the program illustrate serious setbacks for privacy activists. Fortunately, the public population vastly outnumbers the amount of authorities with access to these surveillance capabilities. Statistically, this means that that are far too many people to be personally tracked. In all likelihood, most people have not been targeted for individual monitoring; however, the story creates an appearance of governmental omnipresence that instills a need for self-censorship. The exposé about wiretapping operations simply confirms the common knowledge that the expression of incendiary rhetoric is dangerous in any arena. It would be naïve to believe that records of online activities were not being stored before the government had access to them. The permanent imprints of internet use were always available; therefore, it was only a matter of time before the legal authorities started accessing the material.

Unequal Privacy

Technically, the surveillance measures have institutionalized extreme privacy for the secret courts that have legalized extensive wiretaps. The United States Foreign Intelligence Surveillance Court operates in a completely classified fashion. They issue rulings that have fundamental impacts on American democracy, but they only conduct closed hearings. Additionally, they issue secret rulings that form the basis of laws that citizens do not know about. The court is comprised of heavily partisan members. This is based on the fact they are all appointed by John Roberts, the Chief Justice of the Supreme Court. Only one appointee was not a Republican, but the FISA Court is so concealed from the general public that conflicts of interest cannot be thoroughly vetted. These judges are privy to unfettered secrecy while they simultaneously deny the public of rights to their own privacy.

Public Backlash

Privacy still exists, but it has been neglected in favor of flashier technologies that are not secure. Fortunately, people have started returning to conventional methods of communication, which cannot be easily traced. Several organizations are developing secure ways to conduct discrete transactions online, and physical cash may now avoid its inevitable obsolescence. Ultimately, these startling announcements about governmental eavesdropping are generating a resurgence of non-digital media to regain privacy in all interactions.

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What is the financial prize for winning the Super Bowl?

Patriots World Champions banners at Gillette S...
Patriots World Champions banners at Gillette Stadium, Foxboro, Massachusetts, USA (Photo credit: Wikipedia)

When you win the Super Bowl, you get a big ring and your team takes home a giant trophy. But for most guys out on the field, there’s a bigger prize waiting elsewhere. There are financial incentives associated with winning the big game. Some of them are direct, while others come later, in ways that most people will never see. The financial incentives are even different for coaches, players, and the owners who already have billions of dollars anyway. So how do the finances of the Super Bowl shake out?

A Direct Bonus

When Seahawks coach Pete Carroll threw away the Super Bowl, he cost his players and coaches a significant amount of money. Each player from the winning team receives $97,000 as a bonus. The losers are not left empty-handed, of course. They make off with a cool $49,000 each. Still Carroll’s mistake cost his players $48,000, as they had to settle for the consolation prize.

Endorsements Galore

Where things really get interesting is when one considers the marketing gains that players make when they become Super Bowl champions. The calculations are necessarily very indirect when talking about things like sponsorship value, but there is definitely some benefit to winning the big game. In the wake of winning the Super Bowl in 2014, Seahawks cornerback Richard Sherman signed endorsement deals with Campbell’s, Nike, and Microsoft. Running back Marshawn Lynch used his Super Bowl win to propel him to a deal with Skittles.

It’s difficult to know just how value the Super Bowl win was to these players and their financial futures, but it’s clear that winning the big game elevates players in the marketing sense.

Ownership Rewards

Super Bowl wins work out well for owners, too. The New England Patriots have won four big games over the last 15 years. In doing so, Tom Brady and company have turned the franchise into one worth over $2 billion. In addition, the Patriots “brand value” alone is worth $350 million. Some of these gains would have happened without wins in the big game, but it’s clear that taking home trophies helped the franchise grow in value.
What’s in it for coaches?

Winning a Super Bowl is the brass ring for coaches, and they are often defined by their ability or inability to take home a ring. When Pete Carroll led the Seahawks to last year’s Super Bowl victory, he was signed to a five-year extension that made him the NFL’s highest paid head coach at around seven million bucks per year. While he might be the goat in this year’s Super Bowl for his horrific goal line call, he’s living proof that if you can win the Super Bowl at least once, you can cash in on financial rewards in a big way.

There’s something to be had for nearly everyone when a Super Bowl win is in the offing. This year, the Patriots will get to enjoy those rewards. Next year, it’s bound to be some other team, some other coach, and some other owner.