I’m not terribly commercial, but I do enjoy making money.
As such, it is safe to assume that any company, entity, corporation, person, place, thing, or other that has a product, service, post, or link has in some way compensated me for said product, service, post or link. That compensation–direct or indirect–may be in the form of money, swag, free trips, gold bullion, smurf collectibles, super-models, or just warm-fuzzies. That list is NOT in order of preferred method of compensation.
To reiterate: If it’s commercial, and it’s here, I’m probably being paid for it.
Libert is the the CEO at Mzinga, which is a company that connects other companies–and their customers–using social media to collaborate and communicate. Social media is, quite simply, using the internet to drive interactive communication. This includes Twitter, Facebook, and forums. Sometimes, it’s just discussion, sometimes, it’s sharing user-generated content.
Social Nation “will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services.” It bills itself as a “complete toolbox” for social media. Does it match the hype? Let’s see.
The book is broken into three sections.
Part 1: The Future of Business is Social
Libert asserts that the future of business is social. That is obviously true, to a degree. A solid viral marketing campaign can drive more eyeball to a product than a full-page spread in the New York Time or a 30-second spot during Super Bowl halftime. However, there are a lot–possibly a majority–of business-to-business companies that will gain no value from a social media campaign. Would a regional supplier with an exclusive distributorship for a top-name line of faucets benefit from being on Twitter? No. On the other hand, 17% of our time online is spent on social applications and the fastest growing demographic on Facebook is 35 years old or older. There is certainly some value to be gained by have a social media presence in some markets.
This section(all of chapter 3!) also contains a link to a test to determine your social media skills. I haven’t taken the test, mainly because I don’t feel like registering for another site. This struck me as nothing more than lead generation, which is a shame. It could be a useful tool.
Part 2: Seven Principles for Building Your Social Nation
This section has seven chapters, containing 7 case studies that detail the 7 principle of social media, as defined by Libert and Mzinga.
The principles include:
Let the culture lead the way, as demonstrated by Zappos.com.
Involve your fans. The big takeaway from chapter 8 is that, when you create a community, your job is to facilitate involvement, not to control it. If you try to run it with an iron fist, it will choke and die.
Reward others and you will be rewarded. Apple lets developers keep 70% of the money they make in the app store. That encourages developers to develop, making everyone more money. Give. Karma will take care of the rest.
There are 4 other principles, but some are just common sense, and I don’t want to give away the contents of the book.
Part 3: Start Today and Create Your Own Social Nation
aka
Chapter 11: How to Get Started and 10 Pitfalls to Avoid
Section 3 has just one chapter, but it’s a good one. It explains the difference between followers and fans, the value of each and how to bond with each. The difference? Fans are actively involved. Followers are far more passive.
This section/chapter also goes into some things to avoid, like abandoning a social media strategy too early, failing to market your business, underestimating the power(positive and negative) of a social network.
Is it worth getting the book?
Social Nation bills itself as a complete social media toolbox, but it falls a bit short. The book tackles social media from a purely strategic point of view, ignoring the tactical concerns. It’s clearly geared toward helping a company plan its social media strategy from a 10,000 foot perch. For the people in the trenches, or anyone with a grasp of strategy that’s looking for the details on running a social media campaign, it’s not enough. That said, if you are trying to plan a social media strategy, or you have no idea where to start, this is a great book for you. It holds a lot of value, but stops some distance before “complete”. Definitely worth a read if you are involved is social media planning.
Giveaway
I’m giving away Social Nation. If you’d like to have a chance to get it, just leave a comment, telling me how you like to see companies use social media. Fair warning, this is the book I read, so it’s “used”. I take care of books, so you can’t tell that it’s used.
Publishers, Publicists, and Authors
If you have a book you’d like me to review, please contact me.
English: Jalopy car in Joshua Tree National Park in Hidden Valley Campground (Photo credit: Wikipedia)
When it’s time to replace your car, most people focus on the new car, instead of the old, but that is ignoring real money. Your old car–unless it has disintegrated–still has value. Sometimes, it’s just time to ask yourself, “When should I sell my car?”
When you’re looking to sell your car (like with We Will Buy Your Car), you generally have several options:
Tow & crush. If your car has been wrecked, doesn’t run, or is just old and beat up, you may be stuck with calling a junkyard and accepting $50 for them to pick up your car and crush it for scrap.
Trade it in. This is probably the least hassle, but–other than #1–doesn’t pay well. Dealerships are willing to pay something under what they will get at a wholesale auction, which is quite a bit less than the blue book value.
Sell it yourself. Now you’re thinking, “He’s going to buy my car! Oh, bother.” It can be a pain, but it’s also the best way to get a decent price for your wheels.
When you sell your car, there are a few things to keep in mind, much like when you sell something on Craigslist.
Don’t be alone. There are bad people in the world, but they don’t like witnesses. Bad things are much less likely to happen if you have company.
Know your price. Specifically, know three price: your dream price, the price that would make you happy, and the absolute lowest price you are willing to accept. Make sure you figure these numbers out ahead of time. Know what you are comfortable with before it comes time to close the deal.
Check IDs. The buyer is going to want to test-drive your car. That’s fine, but you want to make sure you know who is driving off in your car. “Officer, Sumdood took my car. He was wearing jeans.” That won’t get your car back.
Clean it up. Get the car detailed before you show it to a potential buyer. A sparkling-clean car will almost always bring in a few hundred extra dollars. It’s well worth the expense.
Following this plan should make the sale go as smoothly as possible and bring you the most possible money.
Readers, what have you done to dispose of an old car?
This is a sponsored post written to provide some insight into the world of used car retail.
Last week, my wife posted on Facebook that she was frustrated with her job hunt.
HUFU: The healthy human flesh alternative.
An hour later, she got a call from someone she hadn’t talked to in 10 years. He wanted to talk about a great business opportunity. He wouldn’t say what it was, but wanted to bring a friend over to discuss it.
Fast forward to last night.
The night my wife agreed to meet with the old friend.
The meeting we forgot about.
So we invited our friend and his friends into the house. We sat down at the dining room table to hear the pitch. Our friend is just getting started so his “friend” delivered the pitch.
While I was waiting for him to explain the business, he was showing us pictures of he and his wife traveling around the country.
Instead of explaining the product, he asked about our most expensive dreams.
Instead of telling us how the marketing worked, he mentioned something about utilizing the internet–and i-Commerce–and talked about changing our buying habits.
Instead of showing us a product, he talked about driving volume and building a team.
There was nothing concrete, but a lot was said to ride on the dreams of people who are frustrated with their income or are living paycheck-to-paycheck.
More than an hour into the presentation, it was revealed that the “product” is a buying portal to allow people to buy Amway products from your personal Amway store.
Freaking Amway.
How do they find your personal Amway store, you ask? I don’t know, because you are supposed to be your own best customer. You make money by buying the products you use anyway, but buy them from Amway. For example, there’s the $10 toothbrush, the $16 baby wipes, or the $38 toilet paper.
For six frickin’ rolls.
Seriously, this stuff is meant to touch my butt once. I don’t need it made from pressed gold.
As for the visual…you’re welcome!
So I sell a kidney to buy enough toilet paper to keep my nether bits clean for a month and I get one point for every $3 I spend. I figure that’s about 50 points per month, given the foot traffic our bathrooms see.
If I hit 100(I think, he didn’t leave the paperwork) points, I get 6%(again, I wasn’t taking notes) back at the end of the next month. For the sake of the math, I’m going to double the number of butts in my house. 100 points means I need to spend $300. That’s 47 rolls of toilet paper. In exchange for this $300–and on top of gold-embroidered silk I now get to flush down the toilet–I’ll earn $18.
I know exactly how much toilet paper I buy right now. Amazon sends me a 48 roll package every other month for $31.42, shipped.
To simplify, Amway is offering me the ability to spend $300 to get $18 plus $31.42 worth of toilet paper. I’m supposed to end my financial worries by turning $300 into $50 every month.
Yay!
[Note to self: Demolish Amway’s business model by starting a company that will let people turn $200 into $50, without the nasty overhead of stocking overpriced crap. A 33% increase in efficiency will make me rich!]
But wait, say the imaginary Amway proponents that I hope aren’t frequenting my site, you’re forgetting the most important part!
Oh really?
There’s also a thing called a “segmented marketing team”. To the rest of the multi-level marketing world, this is known as your downline. If you can con your family and friends into turning their $300 into $50 every month, then help them con their family and friends into turning $300 into $50 every month, you’ll get rich! Amway has apparently figured out a way to share a small fraction of their 600% markup with their victims to make them feel like it’s a business opportunity instead of a robbery.
If I get 9 people in my “business team” and each of them build out their team, I get the coveted title of “Platinum Master” or whatever. All I have to do is sell the souls of 72 people and I can make a ton of money! If each member of my downline turns $300 into $50, Amway will get $18,000. In exchange for delivering those souls, the “average” Platinum Ninja makes about $4500 per month. That’s about $12,000–free and clear–for Amway.
When your business model consists entirely of your sales force doing all of the buying and consuming, it’s not a business model, it’s cannibalism.
We had 70 MPH straight-line winds and horizontal rain. Trees came down all over the neighborhood. Two houses down, 3 tree played dominoes, creaming the house, the fence, and two cars.
How did we do?
The skeleton I keep hanging in my tree lost its right shin-bone and we lost power. So did 610,000 other people in the area.
It’s interesting to watch what happens when the power goes out.
I’m assuming every generator in the area sold out. I don’t know, because I already had one. I do know that most of the gas stations near me ran out of gas on Saturday. Most places were out of ice, too. Batteries were hard to scrounge.
The restaurants that either didn’t lose power or had backup generators were raking in money all weekend. Sunday morning, McDonald’s had a line of cars backed up an entire block.
Our power came back on Monday night. 74 hours of living in the dark ages. We had to read books on paper and cook all of our food on the grill.
We did okay. A few years ago, when the power went out for a day, I bought a generator. Saturday morning, I finally had a reason to take it out of the box.
The generator cost me $450. Over the weekend, we put about $40 worth of gas into it. That kept our refrigerator and freezer running, saving at least $5-600 worth of food. Two neighbors filled up our available freezer space, so that’s another $200 worth of food that didn’t die.
That’s a $500 investment to save nearly $800 worth of food.
Pure win.
The generator also allowed us to keep a couple of fans running, which is great when the power goes out when it’s 90 degrees outside. We also fired up the TV and DVD player at night to help the kids settle down for bed. This is one time I was glad to have an older TV, because cheap generators don’t push out a clean electricity that you can safely use to run nice electronics.
We have a couple of backup batteries for our cell phones, so we got to stay in touch with the world. We borrowed an outlet at our rental property to charge the batteries when they died.
We had about 5 gallons of gas on hand, which was convenient, but not enough. I’m going to grow that. A little fuel stabilizer and a couple of 5 gallon gas cans and we can be set for the next time gas runs out.
We cooked everything on the propane grill. I keep two spare propane tanks on hand, but we didn’t use them. Sunday night, my wife made spaghetti on the grill. The hard part was keeping the noodle from falling through. Nah, we threw the cast iron on the grill and cooked away. Had pancakes and bacon made the same way on Sunday.
We had to buy more lanterns. We had two nice big ones, but at one point, we had 9 people in our house. That’s a lot of games, books, and bathroom breaks to coordinate with only two main lights. This weekend did teach our daughters that the emergency flashlights are not toys. Two of them had dead batteries that needed to be replaced.
Going out to dinner Monday evening was a treat. We sat in a building with air-conditioning!
All said, we spent about $250 that we wouldn’t have if the power would have stayed on. That’s $40 for gas, $80 for dinner(you try feeding a family of 5 for less than that at a restaurant that doesn’t have a drive-through) and $130 on new lanterns. The lantern bill caught me by surprise, by a lot, but now we are set for next time.
English: New York Yankees Pitcher Mariano Rivera on May 25th, 2008 vs. Seattle Mariners. (Photo credit: Wikipedia)
Mariano Rivera is the most dominant closer in the history of baseball. His cut fastball, or cutter, is considered by many to be the best pitch in the history of the game. He is the all-time saves leader, and he has five World Series rings that he can wear. Of course, he has made millions of dollars over his professional career, which has brought him a long way from his humble roots as the son of a Panamanian fisherman.
Rivera’s journey began in Panama City. He was born on November 29, 1969. His father was a fisherman in the small fishing village of Puerto Caimito. Like almost every boy in Latin America, his earliest athletic experiences were playing soccer. However, he also played baseball as well. The area was so poor that not many people actually owned baseball gloves, bats or balls.
Instead, Rivera and his friends would play games with tree branches for bats. They used milk cartons instead of gloves, and they taped together pieces of old fishing nets to use as balls. Rivera didn’t have his first real leather baseball glove until his dad bought him one at the age of 12.
Rivera liked baseball, but he never thought he would one day make a living at it. Instead, he dreamed of playing soccer professionally like most Latinos. However, he suffered a series of ankle injuries during high school that shattered this dream. He finished school at age 16 and began working on his father’s fishing boat. He had to abandon ship when the boat capsized, and that scared him away from fishing forever.
Soon after that, Rivera started playing on a local amateur baseball team, Panama Oeste. He was the team’s shortstop, and he only started pitching because the team’s normal pitcher was in a slump. His teammates were so impressed with his pitching skills that they convinced the Panama scout for the New York Yankees to give him a tryout. Rivera went to Panama City for a Yankees tryout camp, and the Yankees signed the man who would become one of the greatest players of all-time to a contract worth just $3,000.
When Rivera came to the United States, he did not speak English and was incredibly homesick. Puerto Caimito did not have telephone service at that time, which meant Rivera could only communicate to his family back home by writing long letters.
Rivera made steady progress through the minor leagues, but it was still five years before he was called up to the big leagues. His first few years in the major leagues, Rivera made the minimum salary of $750,000. This is a small figure by American standards, but it is more money than most people in Panama can dream of.
Rivera still goes back to Panama every year. He feels it is a home and that he is a part of it. His riches have never transformed him into a diva. He is one of the most down-to-earth and genuinely friendly players in the game.
