- RT @Dave_Champion Obama asks DOJ to look at whether AZ immigration law is constitutional. Odd that he never did that with #Healthcare #tcot #
- RT @wilw: You know, kids, when I was your age, the internet was 80 columns wide and built entirely out of text. #
- RT @BudgetsAreSexy: RT @FinanciallyPoor "The real measure of your wealth is how much you'd be worth if you lost all your money." ~ Unknown #
- Official review of the double-down: Unimpressive. Not enough bacon and soggy breading on the chicken. #
- @FARNOOSH Try Ubertwitter. I haven't found a reason to complain. in reply to FARNOOSH #
- Personal inbox zero! #
- Work email inbox zero! #
- StepUp3D: Lame dancing flick using VomitCam instead or choreography. #
- I approve of the Nightmare remake. #Krueger #
Reputation Isn’t Everything
- Image by Getty Images via @daylife
I’m a code monkey by trade. Software development pays my mortgage.
I’m also–and separately–a small business owner and have been for years. I’ve actually got several side-hustles going, but only one of them is formal, organized, and incorporated as an LLC. A few years ago, a friend and I decided to go into business together, got certified by the state and start making some extra money.
I have recently discovered that two of the government agencies related to our business have been referring students to us. When our customers call the certifying organization, they are–at least some of the time–recommending us over nearly 200 of our competitors. You can’t buy that kind of marketing. At least, I hope you can’t.
How did that happen? How did two faceless bureaucracies decide that we were the company to recommend?
People talk. Over the last few years, we have worked to make sure people want to say nice things about us. What did we do?
1. We never lie. Our business is training. If one of our students asks a question I can’t answer, I admit it and promise to find the answer. Then, after class, I find the answer and email it to everyone.
2. We are reliable. If we schedule a class and just one person shows up, we hold the class. We have had classes with two instructors and one student. Our hourly rate sucked those days, but the students loved the attention and sent us business afterward. I’d never cancel if even one person is planning to be there.
3. We give it away. We give a lot away. If our customers have questions before or after class, we answer them. I spend time on related forums answering questions. Veterans take our class at cost. I try to give away at least as much value as I get paid for.
Now, this sounds like a sales page, but it’s not. I’m not mentioning the name of my company or even the industry, just so nobody thinks I’m trying to drum up business.
We have dropped a crazy amount of time and effort into building our reputation. With a firm foundation of knowledge and the 3 items I mentioned above, a good reputation is easy to build. A bad reputation is even easier. It’s been said that a happy customer will tell 1 person about his experience, while an unhappy customer will tell 100. Repairing the damage from the unhappy customer is much more expensive than just doing it right the first time.
Building a good reputation is absolutely critical for a successful business. Be ethical, honest, and helpful. Always be there when you say you will be, and try to give away as much as possible without actually hurting yourself. People will talk, so don’t give them a chance to say bad things without being liars themselves.
Reputation isn’t everything. You also need knowledge, marketing, and a product. Without a good reputation, however, the rest doesn’t matter.
Time Management, Part II
I have horrible time management skills.
Part of the reason is that I take on a lot of projects.
Part of the reason is that I’m easily distra…ooh, shiny!
And part of the reason is that I’m a terrible procrastinator. On second thought, that’s not quite true. I’m actually a very good procrastinator. It’s a skill I’ve built up quite well.
Stephen Covey tells a story–one I’ve always heard applied to personal finance–called The Big Rocks of Life.
One day this expert was speaking to a group of business students and, to drive home a point, used an illustration I’m sure those students will never forget. After I share it with you, you’ll never forget it either.
As this man stood in front of the group of high-powered over-achievers he said, “Okay, time for a quiz.” Then he pulled out a one-gallon, wide-mouthed mason jar and set it on a table in front of him. Then he produced about a dozen fist-sized rocks and carefully placed them, one at a time, into the jar.
When the jar was filled to the top and no more rocks would fit inside, he asked, “Is this jar full?” Everyone in the class said, “Yes.” Then he said, “Really?” He reached under the table and pulled out a bucket of gravel. Then he dumped some gravel in and shook the jar causing pieces of gravel to work themselves down into the spaces between the big rocks.
Then he smiled and asked the group once more, “Is the jar full?” By this time the class was onto him. “Probably not,” one of them answered. “Good!” he replied. And he reached under the table and brought out a bucket of sand. He started dumping the sand in and it went into all the spaces left between the rocks and the gravel. Once more he asked the question, “Is this jar full?”
“No!” the class shouted. Once again he said, “Good!” Then he grabbed a pitcher of water and began to pour it in until the jar was filled to the brim. Then he looked up at the class and asked, “What is the point of this illustration?”
One eager beaver raised his hand and said, “The point is, no matter how full your schedule is, if you try really hard, you can always fit some more things into it!”
“No,” the speaker replied, “that’s not the point. The truth this illustration teaches us is: If you don’t put the big rocks in first, you’ll never get them in at all.”
The original point to the story is just as relevant as the personal finance lessons associated with it. If you let your life fill up with the little crap that doesn’t matter, you won’t have time for the important things.
At work, I have 4-5 major projects I’m working on. Some of these are behind schedule. I get interrupted sometimes twenty times per day. Each one of those interruptions kills my concentration; it wrecks my groove. By the time I’m back on track, 20 minutes have passed and I’m getting interrupted again.
No wonder I don’t seem to get anything done.
If I close my door and ignore my email, the little rocks usually don’t fill up my day, allowing me to concentrate on the high-value projects. That’s not always possible, and my coworkers get upset when I throw rocks at them for interrupting me, but it does help me get things done.
Now, I just need to focus on the big things and let the little rocks slide. No twitter, no internet forums, no coworker interruptions. Then we’ll see how productive I can be.
What are your “little rocks”? How do you avoid getting bogged down?
Apple Launches iPad Air in November
With a lighter and thinner chasis, the newly announced iPad Air has a more powerful processor with a great new design and performance features that’s sure to continue Apple’s trend setting reputation. Apple senior vice president Phil Schiller is calling it the biggest leap forward for a full-sized iPad. We expect people have already started packing overnight bags for their long wait on the sidewalks outside the stores.
Apple is promoting its newest innovation as having the power of lightness, hence the addition of the “Air” moniker. That’s because the iPad Air weighs a mere pound and even then doesn’t feel like it. It’s 7.5 millimeters thin and has a design that might remind you of the iPad mini. It’s been engineered with a smaller bezel that shrinks the tablet without losing any screen size. The new dimensions and weight actually makes it easier to hold the tablet in one hand.The device will certainly impress its fans with its incredible power. The new A7 chip has a 64 bit architecture, providing graphics and CPU processing that’s significantly faster than the previous version. Working alongside the A7, the M7 motion co-processor, according to Apple, provides a graphic performance that’s over 70 times faster than the processor in the original iPad model. In fact, in terms of graphics, the Retina Display is likely the most impressive aspect of the new iPad. Graphics promise to render at two times the speed of the last iPad. The pared down bezel makes the screen stand out prominently.The iPad Air is supposed to give a user the chance to do more in more places with an advanced wireless connection. It’s faster than ever in more locations than ever before. The iPad Air brings a WiFi performance twice the speed of the last iPad. It utilizes two antennas instead of one, and MIMO, the latest in communication and smart antenna technology. The WiFi and Cellular model will support more LTE brands, offering greater support and quicker connection anywhere in the world.
With almost a half million apps already available for the iPad, you have a great head start on things to do. Apps built into the iPad Air will include solutions for routine tasks, like web surfing and checking email. A number of previously apps that had to be purchased are now free, such as iMovie, Keynote, iPhoto, GarageBand and Pages. Popular apps for other Apple products, they have all been upgraded to work with iOS 7 and the iPad. Quickly put together an original song or detail a presentation anywhere. As a lot of apps are developed solely for Apple products, these can look stunning on their displays.
The iPad Air’s current launch date is November 1. It will come in black and gray or silver and white. It will start at $499 for a 16 gigabyte WiFi version. This is $100 more than previous generation launches, but supporters say the consumer is getting more screen real estate. The Cellular model will retail for $629. The iPad 2 will continue in the stores for $399.
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Avoid Getting Ripped Off On Ebay
My son, at 10 years old, is a deal-finder. His first question when he finds something he wants is “How much?”, followed closely by “Can I find it cheaper?” I haven’t–and won’t–introduced him to Craigslist, but he knows to check Amazon and eBay for deals. We’ve been working together to make sure he understands everything he is looking at on eBay, and what he needs to check before he even thinks about asking if he can get it.
The first thing I have him check is the price. This is a fast check, and if it doesn’t pass this test, the rest of the checks do not matter. If the price isn’t very competitive, we move on. There are always risks involved with buying online, so I want him to mitigate those risks as much as possible. Pricing can also be easily scanned after you search for an item.
The next thing to check is the shipping cost. I don’t know how many times I’ve seen “Low starting price, no reserve!” in the description only to find a $40 shipping and handling fee on a 2 ounce item. The price is the price + shipping.
Next, we look at the seller’s feedback. The feedback rating has a couple of pieces to examine. First, what is the raw score? If it’s under 100, it needs to be examined closer. Is it all buyer feedback? Has the seller sold many items? Is everything from the last few weeks? People just getting into selling sometimes get in over their heads. Other people are pumping up their ratings until they have a lot of items waiting to ship, then disappear with the money. Second, what is the percent positive? Under 95% will never get a sale from me. For ratings between 95% and 97%, I will examine the history. Do they respond to negative feedback? Are the ratings legit? Did they get negative feedback because a buyer was stupid or unrealistic? Did they misjudge their time and sell more items than they could ship in a reasonable time? If that’s the case, did they make good on the auctions? How many items are they selling at this second?
[ad name=”inlineright”] After that, we look at the payment options. If the seller only accepts money orders or Western Union, we move on. Those are scam auctions. Sellers, if you’ve been burned and are scared to get burned again, I’m sorry, but if you only accept the scam payment options, I will consider you a scammer and move on.
Finally, we look at the description. If it doesn’t come with everything needed to use the item(missing power cord, etc.), I want to know. If it doesn’t explicitly state the item is in working condition, the seller will get asked about the condition before we buy. We also look closely to make sure it’s not a “report” or even just a picture of the item.
Following all of those steps, it’s hard to get ripped off. On the rare occasion that the legitimate sellers I’ve dealt with decide to suddenly turn into ripoff-artists, I’ve turned on the Supreme-Ninja Google-Fu, combined with some skip-tracing talent, and convinced them that it’s easier to refund my money than explain to their boss why they’ve been posting on the “Mopeds & Latex” fetish sites while at work. Asking Mommy to pretty-please pass a message about fraud seems to be a working tactic, too. It’s amazing how many people forget that the lines between internet and real life are blurring more, every day.
If sending them a message on every forum they use and every blog they own under several email addresses doesn’t work and getting the real-life people they deal with to pass messages also doesn’t work, I’ll call Paypal and my credit card company to dispute the charges. I only use a credit card online. I never do a checking account transfer through Paypal. I like to have all of the possible options available to me.
My kids are being raised to avoid scams wherever possible. Hopefully, I can teach them to balance the line between skeptical and cynical better than I do.
