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The Virtues of Preparation

Rainbow striped toe socks worn with thong sandals — Image via Wikipedia

The first day of school caught me by surprise yesterday.

I knew it was coming, and we had almost all of the stuff we need in the brat’s backpack, but we weren’t ready for it.

Yesterday morning, we woke up. Brat #3 was uncooperative, to say the least, so I wasn’t playing my ‘A’ game. I woke up Brat #1 and sent him on his way to get changed and eat breakfast. Ten minutes later, I chased him off of the couch to go get changed and eat breakfast. He had forgotten that his school day starts at 7:30, now.

He ate and grabbed his backpack to leave. I sent him to his room to change.

He changed and grabbed his backpack to leave. I sent him to his room for socks.

He put on socks and grabbed his backpack to leave. Then he realized his shoes weren’t by the door.

Shoe hunt!

I got him out of the door, only to see his face again a minute later when he realized he had forgotten something else.

Please remember that Brat #3 was acting up the entire time.

During the course of this, I was trying to make my lunch, which spent the day sitting on my kitchen counter. I was dressing myself; I don’t know how many times I made it to the front door, only to realize I hadn’t put on socks, yet. Or pants, for that matter.

What could have gone better?

Preparation.

On Monday, the day we all had off, with no plans, we should have set our alarms and done a dry run, right up to the point of walking out of the door. Here’s how Monday should have gone:

All the school and daycare stuff should have been ready to go the night before.
I get up, have breakfast, then wake Brat #1.
He gets up and has breakfast, while I dress Brats #2 & 3.
Brat #1 gets dressed while I help the girls with their shoes and jackets.
Brat #1 throws on shoes and heads out the door while I strap the girls into the car.
Everybody’s happy.

That’s the well-oiled machine I would like to see in the morning. Am I dreaming? How do you handle your morning routine efficiently?

Insane Incentives

Parenting

Spring is in the air.

At my son’s school, that means it’s time for the Minnesota Comprehensive Assessment tests. These are the standardized tests created by the No Child Left Behind Act that determine if a school is doing its job in educating children. If too many kids have lousy scores, the school gets put on the “Adequate Yearly Progress” list and will eventually get penalized financially.

That creates a perverted incentive in the school system. The main metric for a publicly-funded school’s success in Minnesota is the MCA. If a school can churn out illiterate trench-diggers, they will get increased funding as long as the test scores are good.

For a full two weeks before this test, the school effectively shut down the education program to prepare for the MCA test. That’s two weeks of studying for a set of standardized tests that focus on reading, writing, and arithmetic. I’m a fan of schools prioritizing the three Rs over other subjects, but that’s not what they did.

They spent two weeks studying testing strategies, not the material contained in the test.

In science class, they covered essential scientific elements like “Answer all of the easy questions first, so you can go back and spend time on the hard ones later.”

Spanish class covered verb usage similar to “When the time is almost out on the test, answer ‘C’ for all of the hard questions you have left, que?”

They weren’t being educated, they were learning the most effective way to solve a test to gain funding for next year.

For 2 weeks.

That’s not reading practice, or reviewing the parts of speech, or covering the necessary math skills. It’s “This is a #2 pencil. This is a circle. Practice until lunch.”

Is this really what NCLB was trying to accomplish? Standardized tests to measure school proficiency should be a surprise. Let’s randomly send in test proctors to take over a school for a day and see what the kids have actually learned.

Choosing an eCommerce Platform to Sell Products Online

Business

According to the U.S. Online Retail Forecast, 2011 to 2016, a report conducted by global research and advisory firm Forrester, eCommerce sales in the United States topped $200 billion in 2011. This figure is set to rise by a staggering 62% by 2016, with the resulting $327 billion in annual eCommerce sales accounting for 9% of total retail sales. Spurred by innovative shopping models and online loyalty programs, the eCommerce sales channel is clearly benefiting from the increasing levels of comfort customers are feeling while shopping online. It’s not too late for companies of all sizes to reap the benefits of growth in this area. Assuming a product is ready to sell, the digital landscape boasts several eCommerce platforms and related services that will help companies to sell products online.

eCommerce Platforms: Several Flavors of Opportunity

eBay and Amazon: Ready Made eCommerce Platforms

Online retailers eBay and Amazon offer a quick and easy route for any business to start selling products online. The global reach of these sites means marketers gain immediate access to an audience of millions of potential customers. Despite increasing publicity in respect of the fees charged by the sites, particularly by eBay, a growing number of traders boast a turnover in excess of $1m. If nothing else, these platforms represent a practical opportunity for new companies to get started in online retail.

Shopify: Out-of-the-box Online Retail Stores

To date, over 20,000 business owners are using Shopify to realize the benefits of selling products online. This creative software allows businesses to use their own domain name, includes eCommerce hosting and an integrated shopping cart. It also boasts many online store designs customizable with over 100 ecommerce website templates. Payment for the service is made monthly with different plans available to suit businesses of varying sizes.

Facebook: Move Over Farmville

The phenomenal growth of social media has surprised most Internet users. With Facebook membership expected to exceed 900 million users by the end of 2012, a report from comScore, ‘The Power of Like, ‘ claims that customers are between 40 and 150 times more likely to consume branded content that is visible in their newsfeed than they are to visit a particular business page. Startups like 8th Bridge and Payvment are helping online retailers take advantage of this trend with the provision of innovative eCommerce solutions that encourage users to shop where they socialize.

Wordpress: It’s not just for Bloggers

While it’s true to say that WordPress was initially targeted at bloggers, it is now better described as a competent eCommerce and CMS platform. It’s a perfect option for those businesses who prefer to do things their way. Users can take advantage of free or premium eCommerce website templates and various WordPress plugins that will see their site turn from a basic blog site to a fully functional online retail store in minutes. Although all the potential eCommerce platforms discussed required that due diligence is given to marketing and optimization strategies, a business running its own online store should prioritize these aspects of success.

From Bricks to Clicks

The ‘clicks not bricks’ mentality is set to grow beyond the most idealistic of visions. Savvy business owners will give appropriate consideration to which eCommerce platforms will best suit their needs and that of their business. Many will come to the conclusion that the best solution is a combination of platforms.

This is a guest post.

How I Make Money Blogging

Business

A few days ago, my friend Crystal of Budgeting in the Fun Stuff released her ebook, How I Make Money Blogging.

This is the guide for starting a profitable blog. If you’re new to the blogging world, or just non-technical, Crystal takes you by the hand and shows you how to launch and promote your new blog.

From there–and this is the part that makes the earth shake–she peels open the curtains on her dealings with advertisers. She explains the different ad types and the metrics that advertisers use to evaluate sites.

Then–this will make you want to wander outside for a cigarette after–she tells you what to charge for the ads.

That’s huge. That page alone is worth the price of admission. It took me more than a year to develop my ad rates, and she’s handing it out with her book. On this topic above all others, Crystal is the expert. She is making a living managing advertiser relations for hundreds of bloggers. There is literally no one with a broader experience in advertiser/blogger negotiations.

I know I sound like I’m gushing, but I wish I would have had this book when I got started. Unfortunately, Crystal had the gall to wait until she was successful before writing a guide about how to copy her. Since this site predates hers by 3 months, I was out of luck.

If you are thinking about blogging, pick this up, just for the how-to guides.

If you are already blogging, get this and learn how to streamline and secure your blog.

If you’re already rocking the world, but need some help turning a profit, this is still the way to go.

If you don’t get it, you’re missing out. If you wait until too long, the price will go up.

A Problem With Life Insurance

Finance

It’s pretty common for someone to buy a life insurance policy and make a minor child or grandchild the beneficiary.

English: $10,000 life insurance policy for Pre... — English: $10,000 life insurance policy for President James A. Garfield, the twentieth President of the United States. Discovered in a family scrap album dating from the late 1800’s. (Photo credit: Wikipedia)

Bad idea.

The reasoning is usually something along the lines of making sure the money goes with the kid, no matter where he ends up, but that money is mostly worthless until the kids grows up. With the UGMA/UTMA (Universal Gift/Transfer to Minors Act) laws, depending on your state, it can be nearly impossible to access that money or use it for the support of the child.

For example, in Minnesota, I would have to go through the following steps:
Complete a Petition for Appointment of Guardian and Conservator with a $322 filing fee and request it be reviewed without a hearing.
Notify any interested parties.
Consent to and pay for a background study.
Establish a custodial account at the bank and maintain separate accounting for the money.

That’s just to access the money. As a conservator, I’d be able to use the money for “support, maintenance, and education”, but that does not include investing in a 529 college fund. I could theoretically invest in ultra-conservative growth funds, but if the investments shrink, I could be on the hook for the difference. I’d be a “conservator”, charged with conserving the asset.

After all of that, when the kid turns 18 (or 21 depending on the setup), the money is his to do with as he pleases.

Have you ever met an 18 year old who made really good decisions about money? I had a friend who had a settlement trust pay her a lump sum at 18, 21, and 25. Each time, she bought a new car and partied with her friends for a month before the money was gone. That was nearly $100,000 down the drain.

It’s a much better idea to visit an attorney and set up a trust. Make the trust the beneficiary of your life insurance policies. Then, define who will be the trustee under what circumstances. That way, you can make sure your kids and grandkids can actually be supported by your money.

My Favorite Present

Parenting

My favorite Christmas present this year was the one I gave to my 13 year old son.

Allow me to walk you through his evening….

First, he opened one of his presents. It was just a small box, about 3 inches by 4. A Japanese puzzle box. Inside the box was a note that read:

Closed off in the smallest room you will find a clue to bring you closer to your prize.

When he checked the cabinet below the sink in our basement bathroom, he found another note that sent him to my business website one a page with a url that contained “the square of my children”. When he eventually figured out that I meant their ages, not their quantity, he found a clue on my website.

This lead him to a section of his Minecraft server. It’s effectively a no-man’s land because he and his friends set off a nuke and turned it into a giant pit. They fall down and die there. Inside the pit was a cave. Inside the cave was a clue. The clue read:

Grandma and Grandpa love you.

What do you do when someone says they love you? You either get scared of the commitment and end a perfectly good relationship, or you say “I love you, too”. When the kid finally called his grandparents to tell them he loves them, they told him to give his parents a kiss.

I’m a jerk.

He came over and gave me a hug and a kiss. I handed him a piece of paper. When he looked at it, he asked if it was supposed to be torn in half. I reminded him that he has two parents, so Mom got a hug and a kiss, too. The resulting clue read:

The Answer to the Question of Life, the Universe, and Everything

Naturally, this points to The Hitchhiker’s Guide to the Galaxy, but the boy hadn’t read far enough into the book to understand the reference, so he had to hit google. After spending time looking for chapter 42, he finally thought to look at page 42, which had this clue:

My Little Pegasus

Two steps to the right

Two steps forward

Two steps up

This clue started at the My Little Pony I set next to a Pegasus in my daughters’ room. The boy was in dense mode because he had to ask his sister what a Pegasus was. She also had to suggest he open the closet door when one step forward made him bump his nose on it.

For all of that work, he got the Ticket to Ride game. He laughed the entire way through the treasure hunt, then decided he hated the whole process. However, for two nights running, he’s stopped the video games to play his new game with his family.

It’s a present he’ll remember forever.

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