- @ChristianPF Is Giving Away An iPad! and more! RT to enter to win or click to find out other ways to enter… http://su.pr/1cqxH5 #
- No, I won't ship my china cabinet to Nigeria. Kthxbye. #craigslistscam #
- @LiveRealNow is giving away a copy of Delivering Happiness(@dhbook). Follow and RT to enter. http://bit.ly/czd31X #
- @LiveRealNow is giving away a copy of Delivering Happiness(@dhbook). Follow and RT to enter. http://bit.ly/czd31X #
- @punchdebt I vote for the Fuzzy Bunny Gang. in reply to punchdebt #
- Packing for 36 hours in Chicago. #
- @LiveRealNow is giving away a copy of Delivering Happiness(@dhbook). Follow and RT to enter. http://bit.ly/czd31X #
- In the airport. It's been a while. #
- RT @pogpog 8 Month Old Deaf Baby’s Reaction To Cochlear Implant Being Activated – Pogpog http://bit.ly/cL4XEr #
- @LiveRealNow is giving away a copy of Delivering Happiness(@dhbook). Follow and RT to enter. http://bit.ly/czd31X #
Book Review: Small Message, Big Impact
I was recently given an advanced reader copy of Small Message, Big Impact by Terri L. Sjodin. It’s a book on crafting an effective and persuasive elevator speech.
An elevator speech is, according the the author, “a brief presentation introducing a product, service, philosophy or an idea. The name suggests the notion that the message should be delivered in the time span of an elevator ride, up to about 3 minutes. Its general purpose is to intrigue and inspire a listener to want to hear more of the presenter’s complete proposition in the near future.” It’s a 3-minute speech you give to intrigue someone enough that they will let you give a real presentation.
A lot of people–probably most–use their 3 minutes of unexpected access as an “information dump”. They pour as much data as possible into their audience. According to Sjodin(and I agree!), and elevator speech needs to be primarily persuasive, not informative. You need to include enough information to back up your persuasive arguments, but too much information is at least as bad, if not worse, than too little.
An elevator speech is either a sales pitch or a waste of time. You are selling the right to give more detailed information at a later time. The elevator pitch is not about making the sale. It’s about advancing the ball toward the eventual sale.
Who needs an elevator pitch? You do. Everybody sells. Even if you don’t have a product, a service, or a business, you have yourself. Can you pitch your boss on why you deserve a raise or a promotion?
The author walks you through creating an elevator speech that takes advantage of Monroe’s Motivated Sequence to advance your goal, whatever that is. She’ll teach you how to grab your audience’s attention and make them recognize a need for change. You’ll offer a solution, help them see the super-ninja-awesome future you’re offering, and give them a clear call to action. All in 3 to 5 minutes. Small Message, Big Impact will also teach you to provide a clear progression through those steps, making it easy for your target to say yes.
You’ll learn the basic outline of an elevator speech, including how to grab your target’s interest, build a persuasive case, and establish credibility when you’ve been surprised with a few moments of access. The three pieces of any successful presentation, from an elevator speech to a full-day presentation are
- Case. If you can’t make your case, nothing else matters.
- Creativity. You won’t win by being the same as everyone else. The same product, the same service, the same buzzwords won’t differentiate yourself from the competition.
- Delivery. Stumbling, stammering, and talking to the wall will make the the best product and the most creative presentation sound like crap, every time. You need to build your presentation and practice it, so you come across and smooth an knowledgeable.
One of the best ways to sound credible, which will assist your delivery like nothing else, is to use an authentic voice. Be sincere and sound it. Believe in the material and yourself. Know the material–inside and out–and practice it until you can deliver it smoothly, even if that means enlisting a friend for speech practice.
Of the books I’ve reviewed, I think this is my favorite. If you need to design an elevator speech or improve the one you’ve been using, you should read this book. Even if you don’t care about an elevator speech, the book provides a decent education on persuasive selling that easily carries over to the written word.
How would you(or do you) use an elevator speech?
Small Business Solutions to Aid Expansion
For most small businesses much of their strategy will be tailored towards expansion. The transition between being a small and medium sized enterprise can, however, be as tough as it is important. What makes a successful businessman or entrepreneur is the ability to spot the areas in which their business can effect simple changes which have far reaching implications for the success of their company.
Stability online
One of the first places any entrepreneur should look at is cost-effective and comprehensive insurance cover. Firms like Hiscox – Business Insurance Specialist can aid small businesses by looking at what areas of their current business are vulnerable and need cover.
A common problem for smaller businesses which operate largely online can be the type of server they use. Basic servers do not offer the stability a business needs to thrive. For a small business, time offline can be a disaster. Unfortunately, dedicated servers are often costly and, however useful they are in a number of ways, they tend to provide a service which reaches beyond the requirements of most small businesses.
Shared servers often do not provide the flexibility that small businesses need to make the transition to the next stage. As we’ve mentioned, dedicated servers are rarely a viable option for most small companies; instead, many opt to use a virtual private server which simulates many dedicated server features while remaining integrated into a larger, shared server.
Using a virtual private server is a cost-effective way for small businesses to take full control over their server and to apply upgrades as they see fit. The increased levels of performance and independence that virtual private servers can offer a small business can be vital to the realisation of their expansion dreams.
Be critical when considering opportunities
When your company begins to grow and succeed, things are likely to snowball. It is not uncommon for small businesses to face merger propositions and takeover offers. To many young entrepreneurs, this can seem an attractive prospect. Often such deals will involve impressive, short-term financial benefits that make them look appealing to the newly successful business owner.
While mergers and acquisitions can benefit all parties involved, it is important to remain level-headed when considering offers from other companies. For example, in Bain & Company’s 2004 study, they found that shareholder value did not increase in 70% of mergers. A further study conducted at Paris’s Sorbonne found that in excess of 90% of European mergers failed to meet their financial targets.*
Independence and success
The business world has changed rapidly in recent years with the inclusion of social media sites into many businesses’ marketing strategies. With this shift in marketing procedure, the playing field from which businesses are able to reach out to customers has been levelled. This has positive implications worth considering for the small business owner.
It is now possible for any small business to reach millions of people without spending a penny on advertising. Thus, the need for smaller companies to accept stubborn deals from larger companies is lessening. This is not to say that mergers are no longer a viable option for small businesses. Often the resources available to larger companies are indispensable to the smaller company. Instead, this shift in the market could well see small businesses being made more attractive deals by larger companies with a vested interest in the takeover of young and growing companies: just look at the recent Facebook purchase of Instagram.
If your business is facing a similar request or even considering the takeover of a smaller business, speaking with specialists is an invaluable option. Experts can offer advice on the way that such methods of expansion will affect your business and the premiums that you pay.
Utilize Social Media
The establishment of a successful business in today’s climate requires a shrewd and thorough reading of the options available to you online. With a huge proportion of business, small and large, creating a presence on social media and networking websites, this is an area that no small business can afford to ignore.
While business accounts with Facebook, Twitter and LinkedIn are already seen as somewhat necessary tools to the success of a business, use of social media need not stop there. Entrepreneurs who want to get their business on top will be looking to new services such as Google Plus, ensuring that they are the first amongst their competitors to join. Whichever social media platform your business deals with, it is essential to keep your account active, positive and efficient.
*http://edition.cnn.com/2009/BUSINESS/05/21/merger.marriage/index.html
This is a guest post.
A Look Back
I’m on vacation this week and thought it would be nice to post a look back at some of my early posts. These posts are some of my favorites, but were written when there were only 3 or 4 of you paying attention.
Since I know you don’t want to miss anything, here are 5 of my favorite early posts, in no particular order:
1. Cthulhu’s Guide to Finance. I’m more than a bit of a horror geek. Books, movies, or games; all keep me entertained. Over the weekend, I taught my Mom how to play Zombie Fluxx and Gloom. When Cthulhu approached me about writing a guest post, I couldn’t refuse.
2. Birthday Parties Are Evil. It’s hard to remember to be cheap when your little girl is asking for a bowling party. It can run $200 to get a dozen kids an hour of bowling and a bit of pizza.
3. No Brakes. This is a post about why I had a hard time coming to grips with financial responsibility.
4. 4 Ways to Flog the Inner Impulse Shopper. Who can’t love a BDSM-themed personal finance post? Every blog needs a dominatrix mascot, right?
5. Fighting Evil by Phone. In which I share the method of convincing Big Nasty Telephone Company and their Contracted, Soulless Long Distance Provider to leave me the heck alone and stop demanding $800 they refused to admit was their mistake.
Carnivals
I spent the day consoling (read: napping with) a tonsillitis-infected little monster.
Live Real, Now was included in two carnivals last week:
Festival of Frugality #327 hosted by Budgeting with the Bushmans
Yakezie Carnival – Setting Your Clocks Edition hosted by 20 and Engaged
Thanks to all of the hosts for including my posts.
Get More Out of Live Real, Now
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Have a great week!
Kids Are Temporary
Have you ever watched someone go nuts after they have kids?
I mean, even after the I-haven’t-slept-more-than-20-minutes-in-a-row-for-3-months stage of babydom?
These people dedicate their lives to their kids. They sacrifice all of their hopes and dreams and focus on the brats. They can’t have a date night because little Sally might get lonely without mommy and daddy. Can’t have a hobby because Johnny’s on the traveling soccer team. Can’t get laid because it’s a family bed and that’s kind of creepy when the kids are right there.
Everything for the kids.
As they grow, it gets worse. You spend more time helping with homework and less time talking to your wife. More time playing chauffeur, less time playing doctor.
It’s a nasty cycle, and it comes with an abrupt stop.
What happens when school’s out? Little Johnny graduates with a dual degree in Practical Philosophy and Experimental Art History, gets a job at the local Stab-and-Grab, gets married, and starts a family.
When that happens, parents suddenly become “extended family”. The kid has a life of his own and probably doesn’t need his clothes picked out in the morning, a ride to soccer practice, or someone to write his name in his underwear.
This is planned. It is–in theory–the reason we raise our kids. It shouldn’t be a surprise, even if it is a bit of a shock.
Can you survive it? Can your marriage?
If you’ve spent the last 20 years of your life pretending you are nothing but a system for delivering food, rides, and gadgets for your kids, what are you going to do with your time when they are busy pretending they are that system for their kids? If you’ve never developed a hobby, are you going to go extra-special, bat-**** crazy now?
For 20 years, have all of your conversations been about your kids? Have all of your outings been birthday parties? Will you have anything to say to your spouse when the kids are gone?
Your kids are temporary.
They are important. They are your genetic legacy and the people who will choose your nursing home. Don’t neglect them, but you do have to hold something back. Make time for yourself. Make time for your husband or your wife. Or both, if you can make that work.
When your kids are working 90 hour weeks building a new career, or hustling 4 kids to 10 after-school activities, your life doesn’t get to revolve around them.
All you’ve got is yourself and your wife. If she’s not feeling secure about your feelings now, when she loses the distraction of puke in her hair, that insecurity will blossom in unpleasant ways. If you can’t find a conversation that doesn’t involve the kids now, the silence will be blistering when you eventually lose that crutch.
If you don’t have a hobby, get one.
If you don’t have a relationship with your wife, get one. Take her on a date tonight. Your kids are temporary, your marriage shouldn’t be. This is the rest of your life. Make it worthwhile.
