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What is the financial prize for winning the Super Bowl?

When you win the Super Bowl, you get a big ring and your team takes home a giant trophy. But for most guys out on the field, there’s a bigger prize waiting elsewhere. There are financial incentives associated with winning the big game. Some of them are direct, while others come later, in ways that most people will never see. The financial incentives are even different for coaches, players, and the owners who already have billions of dollars anyway. So how do the finances of the Super Bowl shake out?

A Direct Bonus

When Seahawks coach Pete Carroll threw away the Super Bowl, he cost his players and coaches a significant amount of money. Each player from the winning team receives $97,000 as a bonus. The losers are not left empty-handed, of course. They make off with a cool $49,000 each. Still Carroll’s mistake cost his players $48,000, as they had to settle for the consolation prize.

Endorsements Galore

Where things really get interesting is when one considers the marketing gains that players make when they become Super Bowl champions. The calculations are necessarily very indirect when talking about things like sponsorship value, but there is definitely some benefit to winning the big game. In the wake of winning the Super Bowl in 2014, Seahawks cornerback Richard Sherman signed endorsement deals with Campbell’s, Nike, and Microsoft. Running back Marshawn Lynch used his Super Bowl win to propel him to a deal with Skittles.

It’s difficult to know just how value the Super Bowl win was to these players and their financial futures, but it’s clear that winning the big game elevates players in the marketing sense.

Ownership Rewards

Super Bowl wins work out well for owners, too. The New England Patriots have won four big games over the last 15 years. In doing so, Tom Brady and company have turned the franchise into one worth over $2 billion. In addition, the Patriots “brand value” alone is worth $350 million. Some of these gains would have happened without wins in the big game, but it’s clear that taking home trophies helped the franchise grow in value.
What’s in it for coaches?

Winning a Super Bowl is the brass ring for coaches, and they are often defined by their ability or inability to take home a ring. When Pete Carroll led the Seahawks to last year’s Super Bowl victory, he was signed to a five-year extension that made him the NFL’s highest paid head coach at around seven million bucks per year. While he might be the goat in this year’s Super Bowl for his horrific goal line call, he’s living proof that if you can win the Super Bowl at least once, you can cash in on financial rewards in a big way.

There’s something to be had for nearly everyone when a Super Bowl win is in the offing. This year, the Patriots will get to enjoy those rewards. Next year, it’s bound to be some other team, some other coach, and some other owner.

Side Hustle: The Garage Sale Preparation

Finance

We had a garage sale last week, as a wrap-up to the April 30 Day Project. We got rained out halfway through the first day of our 3-day sale, but we still managed to clear $1500. We held the sale in our neighbor’s garage because it had more space and better visibility.

Wednesday night, while carrying boxes over, I missed the step to their property from our driveway and crashed while carrying three boxes. That’s a twisted ankle and a bleeding knee. Naturally, while I’m hopping and swearing, everyone is concerned that I’m okay. The worry-warts. Anyway, it hurt, so we stopped setting up while we still had a few boxes left in the basement.

[ad name=”inlineleft”]Thursday morning, I decided to show them all. At 5:30AM, before anybody else is strongly considering the possibility of maybe thinking about getting ready to hit the snooze button, I decided to get the rest of the boxes ready. They’d all wake up, worried about how I’m feeling, asking if I’m to stiff to carry boxes. The best way to show them they don’t need to worry would be to have all of the boxes dealt with before they woke up. So I started. Up and down the stairs, with a stiff, twisted ankle, gloating to myself about how tough I was…BOOM, down the stairs. I was on my back, sliding down the stairs. I caught a stair-tread in the small of my back and another on the point of my tailbone. Mommy?

After I stopped twitching on the floor at the base of the stairs, I managed to get the last of the boxes ready. Instead of sympathy, I spent the rest of the weekend getting asked if I needed an inflatable doughnut to sit on. There are places I’d prefer not to have bruised.

Unpacking the boxes made me glad that everything was priced. We spent 6 weeks going through our entire house–every room, every dresser, every drawer–to eliminate the clutter. As something went into a box, it got priced, so we didn’t have to do it all at the last minute. That is the most important time-saving step for a garage sale. Price it as you pack it. You don’t want to waste hours pricing stuff while tripping over potential customers.

Another preparation tip to do early: Find tables! Ask around. You’d be surprised at who has a dozen folding tables collecting dust in his basement. It’s better to borrow that to rent. The best price I found was $17.50 to rent an 8′ X 30″ table for a week. We didn’t have to do that, but we thought we would have to. I borrowed a few, found a few, and built a few out of sawhorses.

The week before the sale, we placed an ad in the paper. When I placed the ad, the paper called to suggest we change it from running the weekend before to running just the days of the sale. I agreed, to a point, but their Sunday circulation is miles ahead of the weekday circulation, so why pay to run an ad nobody will see on Thursday? I ran it Sunday through Tuesday, because I wanted the Sunday ad and we got 3 consecutive days in the price. Did I actually know better than the paper’s sales-weasel? Who knows? I think I made the right decision.

The Sunday before the sale, I posted an ad on Craigslist. Interesting fact: little old ladies use Craiglist to plan their garage-sale adventures.

Two days before the sale, we made signs. Bright pink signs with brighter yellow starbursts. They were all simple. “Mega Sale! 8-5” followed by an arrow and our address. Simple, easy-to-read, and bright. The morning of the sale, after the ibuprofen kicked in, I put the signs up. When you make signs out of paper, always include a crossbar. It rained a lot the first day of the sale, so the signs wilted. The second morning, I went out with some duct tape and crossbars and fixed them all.

The day before the sale, we got cash and change. We had $50 in 1s and 5s and $25 in silver change. No pennies. Nothing was priced to make us need them.

The morning of the sale, we set up two canopy tents in the driveway and pulled the prepared-and-filled table out under them. We finished stacking as much as we could on the tables and called it “open”. There were a few boxes we couldn’t put out due to the rain. We simply ran our of room. At noon, $65 into the sale, we decided enough was enough and shut down–cold, wet, and miserable. Lunch and a nap made the day better.

Later, I’ll discuss the other parts of our successful sale.

Note: The entire series is contained in the Garage Sale Manual on the sidebar.

Update: This post has been included in the Money Hacks Carnival.

Blacksmithing, or Quality Time With a Teenager

Parenting

For the past few months, I’ve been taking blacksmithing lessons with my 16 year old son.

Diagram of a coal forge. In the book:"Pra... — Diagram of a coal forge. In the book:”Practical Projects for the Blacksmith”, it was noted that a forge like this can be made based on a barbeque-pan. This, by adding a hole and inserting a T-junction with a hairdryer (the whole costing about 60 € new, or $5 for both items when obtained secondhand/from the junkyard) (Photo credit: Wikipedia)

It’s something I’ve wanted to do for quite a while, but my schedule never lined up with the places that teach near me.

Then I forgot about it.

Last year, the History Channel started a new series called Forged In Fire, that made me think about it again. Better, the boy was interested, too.

If you don’t have a teenager, here’s some interesting information that’s almost universal: teenagers suck. You spend a dozen years of your life essentially doing everything for them. Then one day, they have their own interests and want nothing to do with their parents. I get it, it’s good for them to be independent and all, but it sucks for the parent who wants to spend time with the kid.

Enter blacksmithing. I’m interested, the boy’s interested, and I’ve dropped most of my side projects to have more time for my family and myself. Let’s do this.

Class number 1: 5 miles away, teaches Tuesday evenings at the height of rush hour. That’s a 45 minute 5 mile drive. It costs $350 each for an 8 session class, that I’d have to leave work early for and would cut into the kid’s homework.

Class number 2: 15 miles away, teaches full-day classes over eight consecutive Saturdays…for $120 each. That’s awesome. Except they book their entire year’s calendar of classes within 3 days of posting the schedule for the year. When they got my paper registration in the mail(seriously, paper? In 2015?), they called to tell me we were 6th on the waiting list.

Class number 3: 2 hours away. Full day classes on Saturdays. Held every Saturday, so we could come on our schedules. Cost $100, but $200 total for a class as we want them is way more affordable than the $700 up front for class #1. I’m sold.

Four classes into it, I find out that that’s the most classes I can pay for. I’m still welcome to use the facility, but now I have to supply my own charcoal. From here on out, it’s $50 for gas and $20 for charcoal to forge all day…and still get taught. If we pass some tests, we can officially join and sell our creations in the gift shop.

Totally sold.

So now, the boy and I are making the drive once a month. We talk during the drive, we work together on the forge. I love my kid, and I love spending time with him. I love making things, and I love sharing that love with my kids. In a few years, he’ll move out, but he’ll remember this for the rest of his life. It’s worth every cent.

30 Day Project Update – January

Misc

For those who don’t remember–or are just tuning in–I am doing a 30 Day Project every month this year, sometimes two. For the month of January, I am doing two projects. I am waking up at 5AM every day, and I had planned to read to my kids every night before bed.

Waking up hasn’t been that difficult. I’m tempted to snooze the alarm, but I haven’t done that yet. My routine has been to wake up at 5, watch or read the news until I am fully awake, have breakfast, get ready for work, read all of the websites I follow in Google Reader, then get the kids ready. Until this month, my routine was to get up at 6:30, rush to get ready, rush more to get the kids ready, head out the door. This has been more relaxing and it let’s me start my workday fully awake, which wasn’t happening before. I’m hoping to get some writing time in there and next month, exercise time. The interesting thing is that I haven’t adjusted what time I go to bed by much, so this has actually added 90 minutes to my day.

It’s been interesting. I’m dead tired at 9PM, but I’m surprisingly wide awake by 5:30. It hasn’t been nearly as hard as I had feared. I’m looking forward to spring, when I can greet the sunrise.

Reading hasn’t gone as well. At the beginning of the month, I told the girls I would read to them every night. We started out wonderfully. Then, the real world came in uninvited. I had a meeting at school that ran late. My son’s wrestling season started. Things just kept getting in the way of a bedtime story. The solution? We modified the deal. It’s not a bedtime story any more. I am reading to the girls whenever there is time. I may not be home at bedtime every day, but I am certainly home at other times. We’re making it happen, even if it’s not exactly as planned.

It’s just a demonstration of the old rule: Life is what happens when you’re busy making other plans. A small amount of flexibility has turned a potentially failed goal into happy family time. It’s still a win.
How are your resolutions progressing?

Link Roundup

Misc

Doctor appointments, speeding tickets and too much work. That’s what this week has been made of.

Finance links:

Why do the non-politician folks who want taxes raised think a fund for voluntarily paying extra is stupid? If they were sincere, they’d be contributing to that from the start. As it is, it’s just a demonstration of either hypocrisy or a looting spirit.

Paying off your Visa by charging it on…your other Visa doesn’t accomplish anything for you or for Visa. Even if you are GM and Visa is the federal government.

My wife and I are thinking of starting a potluck/boardgame night. Boardgames are a cheap way to spend a fun evening.

Misc links:

The iFixit Blog. Dedicated to teaching you how to fix your own gadgets.

I am not only a geek, I am a Halloween geek. The Stationery of Horror is full of want.

The Pareto Principle works. Even at work. I get 80% of my value from the time I spend writing blog posts. Err. Nevermind.

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