It’s true that the benefits of a parent cannot be measured or quantified in any meaningful way. It’s hard to put a price on the emotional commitment and special experience of raising a child as a parent, some of which may not even be realized by the parents themselves until afterwards. But it is undeniable that the experience of parenthood is a rewarding and special time in someone’s life.
Book Review: Social Nation
I recently had an opportunity to read Social Nation: How to harness the power of Social Media to attract customers, motivate employees & grow your business by Barry Libert. Heckuva title.
Libert is the the CEO at Mzinga, which is a company that connects other companies–and their customers–using social media to collaborate and communicate. Social media is, quite simply, using the internet to drive interactive communication. This includes Twitter, Facebook, and forums. Sometimes, it’s just discussion, sometimes, it’s sharing user-generated content.
Social Nation “will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services.” It bills itself as a “complete toolbox” for social media. Does it match the hype? Let’s see.
The book is broken into three sections.
Part 1: The Future of Business is Social
Libert asserts that the future of business is social. That is obviously true, to a degree. A solid viral marketing campaign can drive more eyeball to a product than a full-page spread in the New York Time or a 30-second spot during Super Bowl halftime. However, there are a lot–possibly a majority–of business-to-business companies that will gain no value from a social media campaign. Would a regional supplier with an exclusive distributorship for a top-name line of faucets benefit from being on Twitter? No. On the other hand, 17% of our time online is spent on social applications and the fastest growing demographic on Facebook is 35 years old or older. There is certainly some value to be gained by have a social media presence in some markets.
This section(all of chapter 3!) also contains a link to a test to determine your social media skills. I haven’t taken the test, mainly because I don’t feel like registering for another site. This struck me as nothing more than lead generation, which is a shame. It could be a useful tool.
Part 2: Seven Principles for Building Your Social Nation
This section has seven chapters, containing 7 case studies that detail the 7 principle of social media, as defined by Libert and Mzinga.
The principles include:
- Let the culture lead the way, as demonstrated by Zappos.com.
- Involve your fans. The big takeaway from chapter 8 is that, when you create a community, your job is to facilitate involvement, not to control it. If you try to run it with an iron fist, it will choke and die.
- Reward others and you will be rewarded. Apple lets developers keep 70% of the money they make in the app store. That encourages developers to develop, making everyone more money. Give. Karma will take care of the rest.
- There are 4 other principles, but some are just common sense, and I don’t want to give away the contents of the book.
Part 3: Start Today and Create Your Own Social Nation
aka
Chapter 11: How to Get Started and 10 Pitfalls to Avoid
Section 3 has just one chapter, but it’s a good one. It explains the difference between followers and fans, the value of each and how to bond with each. The difference? Fans are actively involved. Followers are far more passive.
This section/chapter also goes into some things to avoid, like abandoning a social media strategy too early, failing to market your business, underestimating the power(positive and negative) of a social network.
Is it worth getting the book?
Social Nation bills itself as a complete social media toolbox, but it falls a bit short. The book tackles social media from a purely strategic point of view, ignoring the tactical concerns. It’s clearly geared toward helping a company plan its social media strategy from a 10,000 foot perch. For the people in the trenches, or anyone with a grasp of strategy that’s looking for the details on running a social media campaign, it’s not enough. That said, if you are trying to plan a social media strategy, or you have no idea where to start, this is a great book for you. It holds a lot of value, but stops some distance before “complete”. Definitely worth a read if you are involved is social media planning.
Giveaway
I’m giving away Social Nation. If you’d like to have a chance to get it, just leave a comment, telling me how you like to see companies use social media. Fair warning, this is the book I read, so it’s “used”. I take care of books, so you can’t tell that it’s used.
Publishers, Publicists, and Authors
If you have a book you’d like me to review, please contact me.
Multiracial Skinhead Love Triangle
“Honey, here on national television, in front of a live studio audience, I’ve got a secret I’d like to share. You’re not our child’s mother. I’ve been sleeping with the milkman. And the goat. Your mom is the star of my new adult website. With the goat. And the milkman. I’ve got three other families, in three other cities. I lost the house to my gambling addiction. Those sores? Herpesyphiligonoritis. I got it from the foreign exchange student we hosted before I moved her to Dubuque and married her. The goat gave her away. The milkman cried. Oh, and I wore your panties to the Illinois Nazi reunion. I know how much you hate Illinois Nazis. But I still love you. And your sister. Especially your sister. She does that thing with her tongue….”
Why would anyone go on national television to share things like that?
More interesting: why would anybody stay on stage after hearing that?
Stay tuned.
I have this friend. He bought a couple of cars. He’s got some issues with money, partially revolving around a need to keep his assets below a certain threshold. So he put the cars in his girlfriend’s name. I know, it’s slightly crooked, but that makes the story more fun.
They broke up.
Recently, she called him to say she was suing him for the cars. She wanted them. She wanted to hurt him. She was mean. Somehow that turned into them agreeing to settle the case on Judge Joe Brown, on national television.
My friend spoke with the show’s producer, then last week, he was flown to California and put up in a hotel for a couple of days. When he arrived at the TV studio, he was informed that it wasn’t Judge Joe Brown, but a new show that will start airing in the fall called, The Test. According to CBS, The Test “is a one-hour conflict resolution talk show that will use lie detector and DNA tests to settle relationship and paternity disputes among the guests.” Coincidentally, CBS also owns Judge Joe Brown.
My friend got on stage with Dr. Phil’s son, Jay McGraw, and was accused of cheating on his girlfriend and stealing her identity. Lie detectors. Yelling. Accusations.
Why did he stay?
He wasn’t given his return plane ticket until they were done filming.
When he was done, they handed him a voucher for cab fare and the itinerary for his return flight. Until then, he had no other way to get home.
That’s why people stay on stage. It’s probably also why none of those shows ever have people with money of their own; they can find their own way home in a pinch.
Interesting side note: The show paid $200 and booked the cheapest possible return flight, with a 6 hour layover.
Side Hustle: The Garage Sale Marketing
By popular demand, here is our garage sale marketing copy.
First, the newspaper ad, which ran in the Sunday edition through Tuesday before the sale:
MOTHER OF ALL GARAGE SALES! 5/13 to 5/15, 8-5!
1000s of items! Furn, crib, electronics, dishes,
cloz from baby to adult fashion!
Lots more!
Next, our Craigslist ad:
Huge sale!
Decades of accumulated stuff from four households!Thousands of items! Yes, thousands!
We’ve got hundreds of outfits for fashion-conscious women and dozens of candles and candle-holders from Partylite!
Our babies keep growing and outgrowing their stuff. Lots of clothes, a changing table, a convertible drop-side crib, a tall dresser, and many, many, MANY toys!
We’ve got clothes in a variety of sizes: newborn through preschool, boy’s clothes from kindergarten through almost junior high school, adult clothes for both men and women.
There’s a china cabinet/hutch, a curio cabinet, 3 computer desks, a butcher-block kitchen table, a toddler bed and more! The bed and the crib even come with the mattresses, which we kept wrapped in a protective sheet the entire time they were used!
Antiques, toys from our childhood, hundreds of books and movies and much, much more!
Extra computer equipment for the true geek in your life! Boxes of RAM and video cards, a small LCD monitor that’s perfect for putting a computer in your car. I upgrade and replace my computers often. Here’s your chance to upgrade for just a couple of dollars.
Shoes! Holy cow, do we have shoes! New in the box, never been worn, selling for a buck! You can’t beat that price!
Jackets galore! There are a couple of dozen jackets ready to go. Spring and winter, sizes for all ages, including snow suits for babies and toddlers. We’ve got hats and gloves. Don’t miss this opportunity to outfit your kids and grandkids for the upcoming winter. It’s never too early!
We’re even getting rid of some tools and gear for the garage. There’s a 12-volt refrigerator/food-warmer. That’s a fridge for your car or camper! Also a variety of tools and a snowblower. You don’t want to miss this!
Last, but certainly not least:
A 1986 Honda Shadow VT700.
11,000 miles and two owners.
This is in excellent condition. It’s got almost no rust, just a few spots on the exhaust. It starts with no effort every spring. New tires, brakes, and a carb rebuild just a couple of seasons ago. New leather on the seats last fall. It’s a beauty.
Only $2750.Thursday, May 13th through Saturday, May 15th. 8AM to 5PM
Address redacted.
Note: The entire series is contained in the Garage Sale Manual on the sidebar.
How I Make Money Blogging
A few days ago, my friend Crystal of Budgeting in the Fun Stuff released her ebook, How I Make Money Blogging.
This is the guide for starting a profitable blog. If you’re new to the blogging world, or just non-technical, Crystal takes you by the hand and shows you how to launch and promote your new blog.
From there–and this is the part that makes the earth shake–she peels open the curtains on her dealings with advertisers. She explains the different ad types and the metrics that advertisers use to evaluate sites.
Then–this will make you want to wander outside for a cigarette after–she tells you what to charge for the ads.
That’s huge. That page alone is worth the price of admission. It took me more than a year to develop my ad rates, and she’s handing it out with her book. On this topic above all others, Crystal is the expert. She is making a living managing advertiser relations for hundreds of bloggers. There is literally no one with a broader experience in advertiser/blogger negotiations.
I know I sound like I’m gushing, but I wish I would have had this book when I got started. Unfortunately, Crystal had the gall to wait until she was successful before writing a guide about how to copy her. Since this site predates hers by 3 months, I was out of luck.
If you are thinking about blogging, pick this up, just for the how-to guides.
If you are already blogging, get this and learn how to streamline and secure your blog.
If you’re already rocking the world, but need some help turning a profit, this is still the way to go.
If you don’t get it, you’re missing out. If you wait until too long, the price will go up.
Changing Our Situation
In September 2005, I bought my car, a Chrysler Pacifica. I got it on a loan. Two months later–seven years ago this month–I was told I’d be laid off at the end of the year.
Two weeks ago, we bought a Chevy Tahoe with a loan. Last Monday, my wife was permanently laid off after 12 years with her company. She was told that, if her department opened back up, she’d be welcome to reapply for her job and start as a new employee.
Car loans mean layoffs at my house.
Last Tuesday, I got a formal offer for a new job. I accepted.
I am now a full month away from knowing exactly what my semi-monthly paychecks will be. My wife is getting her final paycheck later this week, which will include a week of severance pay.
For the first time in a number of years, I don’t know what my income looks like. I don’t have a clear long-term picture or a good short-term picture.
I’m not worried.
For the first time in my life, I’m not living paycheck-to-paycheck. Having a couple of pay periods act wonky isn’t going to hurt. Yes, we are going to cut back, but we can manage for a few months without worry. We aren’t going to sweat over putting food on the table.
That is an incredible feeling.